Challenges Facing Penetration of New Mobile Money Transfer Services In Nairobi

Abstract

The study sought to explore the challenges mobile network operators face in penetrating the Mobile Money Transfer (MMT) in Kenya which is dominated by one player. The study assumes that there are challenges and constraints that limit the involvement of competitive MMT services which are attributed to the internal and external environment of the Mobile Network Operator (MNO). The study is significant as it seeks to unearth knowledge and provide insight to competing firms to enter into the MMT services market which has been experiencing significant growth over the recent years. The study was guided by four specific objectives which include; To identify the factors influencing the adoption of mobile money transfer services; To determine the influence of product positioning on adoption of mobile money transfer; To identify determinants influencing customer migration in adoption of mobile money transfer services and To determine barriers facing consumers in adoption of mobile money transfer services. The study adopts the descriptive research design. The design was perceived to be the most appropriate as it allows the researcher to collect data from respondents and make inferences from this information. The researcher proposes to use the questionnaire as the primary tool for data collection. The researcher performed descriptive and inferential statistics to make sense of the data and presented the information in tables, charts and graphs complemented by the researchers own interpretation.