Abstract
Mobile Money Transfer services have eased the means of transferring money from one mobile phone user to another in Kenya. Since the introduction of the services there is disparity in adoption of different mobile money transfer platforms in Kenya. In this study Structural Equation Modeling was used to create a model of factors that influence the adoption and usage of Mobile Money Transfer services in Kenya. The findings in this study provide useful information to Mobile Network Operators that they can use in implementation of their Mobile Money Transfer service. The study was conducted in Juja Township. The study established that the independent variable namely, Performance Expectancy, Effort Expectancy and Social Influence had significant influence on Behavioral Intention towards the use of a given Mobile Money Transfer service. This means that the MMT’s users would continue to use a given Mobile Money Transfer service they have chosen. Facilitating Conditions was found to be a significant factor in predicting adoption and use of Mobile Money Transfer for males and females where gender was used as moderating factor. Also Behavioral intention was a significant determinant of Use Behavior of Mobile Money Transfer services. In conclusion the research model was found to be important in determining factors that influence the adoption and use of a given Mobile Money Transfer service.
Highlights
The study findings indicated that majority of the respondents 334 (89.8%) use Safaricom’s M-PESA in money transfer; 28 (7.5%) of the respondents indicated that they use both MPESA and Airtel Money services in money transfer; 6 (1.6%) of the respondents indicated that they use Airtel Money in money transfer while, 4 (1.1%) of the respondents indicated they use Orange Money in money transfer
From the model represented in equation 23, the results indicates that a unit increase of Performance Expectancy would lead to (-) 0.688 increase in Behavioral Intention, but the negative sign is a contradiction while a factor is significant in this case further research can be done to find out why
From the research findings Facilitating Conditions had no significant influence in adoption and use of a given Mobile Money Transfer System
Summary
Mobile Money Transfer services have eased the means of transferring money from one mobile phone user to another. MMT’s has broken the social and cultural boundaries in money transfer. The services allow customers to credit their accounts at local authorized agents they can transfers the money to a different person’s phone or redeem it as cash or use the money in paying bills or loan repayment amongst other services. Mobile money systems have created both nonprofessional and professional jobs, such as people working as agents and telecommunication experts employed by mobile network operators. Safaricom Kenya introduced the first mobile money transfer platform in Kenya M-PESA. Later the other mobile network operators introduced their own platforms. Despite the disparity since the introduction of MMT’s, the factors which cause the disparity have not been modeled . this study would model factors influencing adoption and usage of the MMT’s in Kenya.
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