Mobile Phones In China Research Articles

Marketing Strategy Analysis Based on Consumer Behaviour

Since the release of Xiaomi in 2011, it has gained great success in the market with its unique marketing methods and product concepts. In this thesis, through in-depth study of the theory of Xiaomi mobile phone, combined with SWOT analysis model and 4P theory, we analyse the advantages and shortcomings of Xiaomi mobile phone, as well as its pricing, channels, promotions and other factors. According to the marketing environment of Xiaomi mobile phone, we can better predict the opportunities and challenges faced by Xiaomi mobile phone in the future. On the practical side, this thesis puts forward clear ideas and suggestions for the problems of the current development of Xiaomi mobile phones in China. These ideas and suggestions will provide the relevant government departments in the establishment of effective and reasonable marketing strategy, summarise the advantages of the marketing strategy that Xiaomi mobile phone is now using and its shortcomings. Finally, some suggestions are made for some of these problems.

Research on the Monopolistic Characteristics and Countermeasures of China's Mobile Phone Market

With economic development and technological innovation, mobile phones have gradually become necessary for people's lives. Today's mobile phones have both standard communi-cation and powerful entertainment functions. This study uses the methodology of Litera-ture research and Comparative analysis to infer the competitive structure of the Chinese mobile phone market through secondary data collected and to provide corresponding com-petitive strategies for each manufacturer to cope with the complex social environment, which is of great significance to the development of the Chinese mobile phone market. The study found that: the competitive structure of China's mobile phone market is in a state of monopolistic competition, with high product differentiation and relatively easy exit and entry for manufacturers. With high manufacturing costs, finding a competitive strategy that works for the company to survive better in the competition is vital. Moreo-ver, among these many strategies, technological innovation is the most effective way for every manufacturer to drive.

Research on Apple iPhone’s Marketing Strategy in China

In recent years, people's income has increased due to economic development. Mobile phones have become one of the most popular consumer electronic products. As an international giant, Apple’s marketing strategy in the Chinese market has significantly impacted the iPhone’s success in the Chinese market. According to the statistics on Apple’s product category revenue from 2015- 2021, the percentage of iPhones has decreased from 20015 to 2021 in the past five years in the Chinese market. Focusing on this problem, this paper studies Apple’s marketing strategy in the Chinese Market. This research adopts the literature research/analysis method to analyze the marketing environment, marketing status, and trend of Apple mobile phones in China. Then, it analyzes the problems in its marketing mix strategy, the reasons for these problems, and gives corresponding suggestions, including implementing a differentiated product strategy, adopting a customer-oriented price strategy, adopting a diversified channel sales strategy, and diversified promotion strategies. This paper mainly analyzes the issues of Apple’s marketing strategy in the Chinese market, hoping to provide valuable suggestions for Apple’s marketing work in the Chinese market and provide a reference for the Chinese smartphone brand in delivering marketing strategies.

Mapping the social stock and spatiotemporal distribution of high-tech minerals from wasted mobile phones in China: 2001-2019.

In the twenty-first century, mobile phones have become one of the most indispensable electronic products in the international community. The pollution of wasted mobile phones has become an urgent problem worldwide and needs special attention. In this paper, we applied the consumption and usage method to calculate the high-tech mineral elements in China from 2001 to 2019. To analyze the spatial distribution of per capita high-tech minerals in China, we proposed a model (3D GHM) through which a 3D grid of high-tech minerals in wasted mobile phones can be obtained in 1km resolution. The results showed that the total amount of wasted mobile phones in China from 2001 to 2019 was 8.6 billion, with a growth rate of 1026.7% in 2019 compared with 2001. Moreover, the spatiotemporal distribution of wasted mobile phones is characterized by more in the east and less in the west. The total amount of cobalt, palladium, antimony, beryllium, neodymium, praseodymium, and platinum in wasted mobile phones from 2001 to 2019 reached 42,422.4 tons. Based on our results, we proposed a system for efficient collecting and recycling of wasted mobile phones in China.

Characteristics and Dynamics of University Students’ Awareness of Retired Mobile Phones in China

In order to obtain accurate data about university students’ awareness of retired mobile phones in China, a survey was conducted in both 2012 and 2020. There were 1011 respondents in 2012 and 1830 in 2020 that completed the questionnaire, respectively, aged 18–30 years old. This work proposes the following conclusions: lifetime is reduced from 1.95 years in 2012 to 1.92 years in 2020, with a standard deviation of 1.12 in 2012 and 0.99 in 2020; broken is the most common reason for replacements, but there are also many replacements caused by poor function, poor model, or stolen, while more than half of the retired mobile phones are stockpiled, instead of being donated or sold; voucher or cash incentives are the most efficient, while environmental and charitable incentives are also efficient; when participating in take-back services with mobile phones manufactured in the last five years, or even with broken ones, the expectant amount of cash refund is 20–300 CNY in 2012 and 20–500 CNY in 2020; most results are consistent with previous research, while the distinctions are important and helpful; policy implications are proposed to improve sustainable WEEE management systems.

Generation estimation and material flow analysis of retired mobile phones in China.

The generation estimation of retired mobile phones is launched with the sales and new method using the revised sales data and amount of the subscribers. Several assumptions have been made due to the insufficient sources of the data. The sales data of legal mobile phones are calculated with the authoritative and continuous official data. The sales data of smuggled and counterfeit mobile phones in China are also estimated based on the behavior data collected from the questionnaires. The results of generation estimation show that there are 636.52 million mobile phones retired in 2020, compared with 14.44 million in 1999 and several negative values in 2000, 2001, and 2008. The annual total mass of retired mobile phones in China escalated with the contributions of both the increasing generation amount and constant mass of the single unit. There are 50,921.60 ton of mobile phones retired in 2020 compared with 1155.20 ton in 1999, while the peak is 58,131.20 ton in 2019. There are 26,066.80 ton of retired mobile phones are stockpiled in 2020, while 16,152.40 ton and 8702.40 ton of retired mobile phones are reused as a whole unit and recycled, respectively. In the retired mobile phones that are recycled, 4600.50 ton material is recovered and 1216.50 ton components are reused, while 2885.40 ton residues need final disposal. The amount and dynamic characteristics of metals in the retired mobile phones are also calculated. Based on the results, several policy implications are made to improve sustainable management system of retired mobile phones in China.

Study and Analysis of the Influence of UX in MIUI – A Case Study on Xiaomi

Purpose: In an ever-changing world, we all have one thing in our hands that is constant, a Mobile Phone. When we buy a Smart Phone, we do make sure we buy the best one that offers a combination of Good Hardware, Great Software, and also a price that we can put for the features offered. In that way, we cannot deny the fact that Xiaomi also called Mi or Redmi phones are some of the best market players we have seen. Even though people generally look only for the hardware features of the phone, it is inevitable to use an Operating System that will take advantage of the hardware features and also be user-friendly. Mi offers such one OS to its users in the form of MIUI, a modified version of the Android OS that normally comes in stock android-based phones. In this paper, we try to understand how Xiaomi as a company has made the OS a marketing strategy for them to popularize their product and become one of the best-selling mobile phones in China and India. Objectives: To understand the evolution and features that MIUI has to offer, to do a comparative study with its competitors and to provide suggestions to improve the company based on the analysis done. Design/Methodology/Approach: This company analysis was done by referring to multiple online sources, such as websites and blogs that guide and review products based on MIUI from Xiaomi. The analysis of the influence of UX in MIUI was done with a SWOC Analysis. Findings/Result: Based on the SWOC analysis of the company, keeping MIUI as a major criterion, the various opportunities and challenges that are there for Xiaomi are discussed. It is found that the company will be able to keep growing as long as it takes advantage of the current scenario and overcome its challenges. Originality/Value: Based on secondary data available, this paper analyses the influence of User Experience in MIUI provided by Xiaomi. Paper Type: A Case Study Analysis Based paper on the MIUI of Xiaomi Company

한국과 중국 광동성의 교역구조 분석과 협력분야 도출

The purpose of this study is to analyze the trade structure of Korea and Guangdong Province to find out what industries the two sides are specialized in and to draw up a plan for cooperation between Korea and Guangdong Province in the future. Korea’s main export product to China is the parts and materials industry, accounting for more than 75 percent of the total. Manufacturers of Guangdong Province mainly include electrical and electronic devices such as mobile phones, computers, and home appliances. Therefore, exports of displays, semiconductors, and telecommunication equipment, which are essential for mobile phones, computers, and home appliances, and components and facilities are promising. Korean companies and Guangdong companies need to expand cooperation based on their mutual comparative advantage. Guangdong Province has an advantage over South Korea in designing integrated circuits and packaging and testing. It is believed that division of labor within industries between the two countries will be possible in these areas. Guangdong Province is the region that produces the most TV and mobile phones in China. Therefore, demands for medium and small displays are high. Strategic partnerships between Chinese assembly companies, Korean parts and materials companies, and equipment manufacturers are needed in display industries. Companies seeking to enter Guangdong Province need to actively consider sharing their stakes with each other for long-term stable transactions.

Flat Research on the Design and Application of Icon Design in Mobile Phone UI Interface

Flat icon design has been widely applied in web pages and mobile phone UI interface, and has been widely praised for its simplicity, clear color, and directness of information. With the rapid development of Internet e-commerce, according to the survey report of China Internet Network Information Center CNNIC (the 45th), until March 2020, the scale of China's mobile phone netizens has reached 897 million. Mobile phone has become an indispensable part of People's Daily life. It not only provides convenience for people's life and shopping, but also becomes a platform for people's work, study and education. The development of multimedia mobile phones has promoted the flat icon design to flourish. Through analysis and research in this paper, it is concluded that the UI interface flat icon has distinct visual characteristics: concise graphic design elements, strong visual impact color design, distinct order, and so on. According to the visual performance characteristics of the flat icon, a large number of cases are analyzed to obtain the style classification and specific design method of the flat icon design. Therefore, this paper hopes to provide references for relevant designers by analyzing and studying the features of flat icon and design method.

Influence factors of customer-based brand equity: A study on China mobile phone industry

Competitions among enterprises are actually competitions among brands, and competitions among brands depend on the level of brand equity. Brand equity is vital for companies to strengthen their competitive position. Most previous studies revealed that two sets of the brand equity measure which was brand satisfaction and brand loyalty grouped into the same loyalty dimension. However, this study separates these two sets of measures into customer satisfaction and customer loyalty and examines the mediating effects of customer loyalty between brand knowledge, customer satisfaction, and customer-based brand equity. This study aims to investigate the effect of brand awareness, brand association, perceived quality, and customer satisfaction on customer-based brand equity in China mobile phone industry, through customer loyalty, which provides the basis for brand strategic decision-making. Based on the data collected through top five and other mobile phone brands in China, the empirical tests used a structural equation modeling via partial least squares approach to prove the hypotheses. The results show that customer loyalty has a significant mediating effect on relationships between brand associations with brand awareness, perceived quality, and customer satisfaction on brand equity.

Research on User Experience of News and Information APP

<p>With the development of the times and society, the Internet has played a more and more important role in people’s lives. Unconsciously, mobile phones have become an important tool for people to use the Internet. The proportion of Internet users accessing the Internet through mobile phones in China has reached 98.6%, and the number of news users is 663 million. People can access a wide range of information through the Internet only through mobile terminals. In 2017 and 2018, the total number of users of news and information applications increased by nearly 230 million. The use stickiness of news and information APP users is on the rise. The value of news and information independent APP is enhanced, and the diversified features of news and information APP products are highlighted. The success of news and information application is inseparable from every user holding a mobile terminal, and user experience is increasingly becoming a key factor in product development. Therefore, it is of great significance to tap the user’s needs, improve the user experience, and transform the user retention rate to make the products develop sustainably.</p>

Improving Brand Loyalty Through Social Media Marketing: Is It Possible? An empirical study of S-O-R paradigm

In this study, a questionnaire survey was conducted by the consumers who purchasing Huawei mobile phones in China under the social media environment as the test subjects. At present, research on self-congruence with brands is still centered offline, so this research aims to broaden the scope of the self- concept exploration to consider the role of self-congruence with brands in the network, besides, to explore that how social media marketing affects the brand loyalty of customers, and whether it will be affected by self-congruence. At the same time, based on the S-O-R theory, a research framework containing six hypotheses was proposed through this study. All hypotheses were supported after data analysis by using SPSS 25, nevertheless, management implications were proposed based on the research conclusions.

Life cycle cost analysis for recycling high-tech minerals from waste mobile phones in China

Abstract High-tech minerals (HTMs) used for manufacturing mobile phones are indispensable raw materials for emerging Chinese national strategic industries. China is the world’s largest mobile phone market, and increasing amounts of HTMs are found in the country’s excessive mobile phone waste. Thus, it is important to investigate the life cycle cost (LCC) of recycling HTMs from waste mobile phones. In this study, material flow analysis (MFA) and LCC assessment were conducted to analyze the recycling of waste mobile phones and the contained HTMs. The LCCs of recycling two types of mobile phones, i.e., feature phones and smartphones, were investigated. The results show that the LCCs of recycling one waste feature phone and one waste smartphone are approximately US$ 2.34 and US$ 6.60, respectively. The LCCs of extracting HTMs from one waste feature phone are US$ 6.035 for 1 g of cobalt and US$ 0.014 for 1 g of palladium, while the LCCs of extracting 1 g of cobalt, palladium, antimony, beryllium, neodymium, praseodymium and platinum from one waste smartphone are US$ 10.106, US$ 0.024, US$ 0.135, US$ 0.005, US$ 0.08, US$ 0.016 and US$ 0.006, respectively. Based on the LCC results, constructive suggestions and policy implications are provided for future mobile phone management in China.

Simulating the interprovincial movements of waste mobile phones in China based on the current disassembly capacity

Abstract Waste mobile phones are a type of small-size e-wastes, and China has the largest number of these disposable phones. To better describe the material flows of waste mobile phones, it is essential to pay attention to the interprovincial movements from the collection sites to the disassembly plants. In this study, the generation of waste mobile phones at the provincial level in China is estimated. In addition, the disassembly capacity and distribution of waste mobile phones are further investigated, and the interprovincial flows of waste mobile phones are simulated under the current disassembly capacity using the minimum distance maximum receiving (MDMR) algorithm. Changes in the interprovincial flow characteristics are then analyzed under different optimized scenarios. The results show that the annual domestic generation of waste mobile phones is 148.76 million units, and the disassembly capacity of formal plants is 412.85 million units. The amount and disassembly capacity are unevenly distributed among provinces. Guangdong, Shandong, and Jiangsu are the top three generators of waste mobile phones, while Anhui, Sichuan, and Guangdong are the top three receivers. The flow from Shandong to Anhui is the largest, accounting for 7.58% of the total amount of waste mobile phones. Additionally, the minimum flow is from Xizang to Sichuan, accounting for 0.2%. In conclusion, the disassembly capacity needs to be optimized according to the distribution of waste mobile phones in each geographical region of China. To be specific, the disassembly capacity of northeast and northern China should be increased. In addition, the disassembly capacity of eastern and southern China can be appropriately reduced. Such an optimization scheme will not only reduce the distance of interprovincial movements but also balance the occupancy ratio of disassembly capacity in each geographical region. These modifications will meet the disassembly demand when the generation of waste mobile phones increases in the future.

Province-level estimation of waste mobile phones in China and location planning of recycling centers.

This paper aims to uncover the spatial distribution of waste mobile phones and perform a preliminary optimization of the location of waste mobile phone recycling centers in China. This study first selects the best-suited among the logistic, Gompertz, and Bass models to forecast the per capita holding quantity of mobile phones. Combined with the population projected by the GM(1,1) and logistic models, the spatial distribution of waste mobile phones is uncovered through the stock-based model. Finally, a mixed-integer programming model is established to optimize the location of recycling centers upon the spatial distribution of waste mobile phones. Accordingly, the logistic model is concluded as the best-suited in terms of forecasting the per capita holding quantity of mobile phones for all 31 provinces in mainland China. The spatial distribution of waste mobile phones indicates the largest number in Guangdong, Shandong, and Jiangsu while the fewest are in Xizang, Qinghai, and Ningxia, in 2016. Furthermore, a remarkable increase in waste mobile phones from 2016 to 2036 in Guangdong and Beijing is projected. The location planning study indicates that a total of 175 recycling centers will be required to cover all waste mobile phones in China in 2036. Guangdong, Beijing and Zhejiang are the top three provinces regarding the number of recycling centers, with 29, 12, and 11 centers, respectively. The authors also propose the effective promoting of waste mobile phone recycling through regional cooperation and the establishment of regional management centers. The results of this study are expected to benefit waste mobile phone recycling in China.

Mobile Phone Sales Forecast Based on Support Vector Machine

In this paper, we select price, wear resistance, resistance to fall, charging interval, battery life, communication stability, photo effect, appearance design, memory size and whether to buy again as input variables, take different mobile phone sales foreground grade as output variables based on the survey data of all kinds of mobile phone users in the current Chinese market, using support vector machine regression algorithm (SVMR), BP Neural Network Algorithms and K-Nearest Neighbor Algorithms to establish models and predict the sales prospects of various kinds of mobile phones in China. The prediction results show that the predicted value of the mobile phone sales prediction model constructed by SVMR is basically consistent with the actual sales of all kinds of mobile phones in the market, which can provide some guidance for the manufacture and sale of various of mobile phones.

Empirical Study on the Impact of China Mobile Phone Market Origin Image on Consumers' Purchasing Intention

Empirical Study on the Impact of China Mobile Phone Market Origin Image on Consumers' Purchasing Intention

Rethinking residential consumers’ behavior in discarding obsolete mobile phones in China

Abstract Significant progress has been achieved in China's electronic waste (e-waste) management, since a series of laws and regulations based on extended producer responsibility began to be enforced in 2011. In 2016, China's second batch of e-waste catalogue, which includes the mobile phone, was given priority. This study intended to propose potential approaches for addressing obsolete mobile phones management by examining residents' returning and recycling preferences and awareness in a typical city – Foshan, China, via face-to-face questionnaire surveys. The residents expressed their keen awareness of potential hazards caused by mobile phones and actively supported collection activities. However, 62.1% of residents stored their obsolete mobile phones at home, while only 4.7% of the mobile phones ended up in regulated treatment enterprises. The results indicated that most residents had much higher expectation on benefits from their obsolete mobile phones than their actual value, although only 1/3 of them declared the benefits would hindered their participation in collection activities. The formal collection channels, the convenience of collection facilities and guarantee of information security would also accelerate the collected amount. Additionally, this study investigated the structure of collection system and the relevant flow of mobile phones, and shed light on implications towards future studies and managerial implementation.

The present and future availability of high-tech minerals in waste mobile phones: Evidence from China

Abstract High-tech minerals are key raw materials in national strategic emerging industries. Waste mobile phones contain a variety of high-tech minerals. With rapid economic development and improvements in living standards, mobile phones are becoming one of the most commonly used electronic devices among all electrical and electronic products. Since 2004, China has been world's largest mobile phone-producing and phone-consuming country, and correspondingly, it has generated excessive waste. In this paper, the dynamic material flow method and the Weibull distribution are used to analyze the quantity of waste mobile phones generated and the quantities of the high-tech minerals they contain based on the differentiation between feature phones and smartphones. Additionally, future trends regarding high-tech minerals in waste mobile phones are predicted using a market supply A model. Our research results show an increasing trend of waste mobile phone generation, indicating that a considerable amount of the high-tech minerals they contain can be recycled. Finally, the following recommendations were proposed to further improve the management and development system of waste mobile phones in China: the development of a high-tech mineral data base is urgent; policies should be formulated and implemented by governments to improve the overall waste management system; the ecological design of products should be improved by manufacturers; dismantling and refining technologies should be enhanced by recycling companies to improve the recycling rate; and the public awareness of recycling should be strengthened.

Factors Influencing the Behavior Intention of E-Banking Transactions through Mobile Phones in China

Factors Influencing the Behavior Intention of E-Banking Transactions through Mobile Phones in China