Mobile Phone Purchase Research Articles

CRS-Que : A User-centric Evaluation Framework for Conversational Recommender Systems

An increasing number of recommendation systems try to enhance the overall user experience by incorporating conversational interaction. However, evaluating conversational recommender systems (CRSs) from the user’s perspective remains elusive. The GUI-based system evaluation criteria may be inadequate for their conversational counterparts. This article presents our proposed unifying framework, CRS-Que , to evaluate the user experience of CRSs. This new evaluation framework is developed based on ResQue , a popular user-centric evaluation framework for recommender systems. Additionally, it includes user experience metrics of conversation (e.g., understanding, response quality, humanness) under two dimensions of ResQue (i.e., Perceived Qualities and User Beliefs). Following the psychometric modeling method, we validate our framework by evaluating two conversational recommender systems in different scenarios: music exploration and mobile phone purchase . The results of the two studies support the validity and reliability of the constructs in our framework and reveal how conversation constructs and recommendation constructs interact and influence the overall user experience of the CRS. We believe this framework could help researchers conduct standardized user-centric research for conversational recommender systems and provide practitioners with insights into designing and evaluating a CRS from users’ perspectives.

The Impact of Brand Image, Price, and Product Quality on Mobile Phone Purchase Decisions: A Quantitative Study

This research investigates the influence of brand image, price, and product quality on consumers' decisions to purchase mobile phones at Top Sell Stores in Sidoarjo. Employing a quantitative approach with a sample of 100 consumers, multiple linear regression analysis, coefficient of determination (R2), t-test, F-test, and classical assumption tests were conducted using SPSS statistical software version 22. The findings reveal that brand image, price, and product quality individually exert a significant impact on mobile phone purchase decisions. Moreover, when considered together, they collectively influence consumers' choices. This study contributes to a deeper understanding of the factors shaping mobile phone purchasing behavior, offering valuable insights for businesses and marketers in optimizing their strategies to appeal to consumers in similar retail contexts.
 Highlights:
 
 Consumer Preferences: Examining the impact of brand image, price, and product quality on consumer choices in mobile phone purchases.
 Quantitative Analysis: Utilizing multiple linear regression and statistical tests to evaluate the significance of these factors.
 Practical Insights: Providing valuable insights for businesses and marketers to enhance their strategies in similar retail settings.
 
 Keywords: Brand Image, Price, Product Quality, Mobile Phone Purchase Decisions, Consumer Behavior

The Influence of Brand and Country of Origin on Mobile Phone Purchasing Decisions

The background of this research is the increasing number of mobile phone brands circulating with different specifications and originating from different countries, public perceptions regarding brands and also country of origin also influence a person's purchase of something, including the purchase of a mobile phone. In making mobile phone purchasing decisions, it is influenced by two things, namely brand and country of origin. The purpose of this study was to determine the effect of brand and country of origin on consumer attitudes in choosing mobile phones for students of Institut Agama Islam Negeri Parepare. Where the sample that became the object of research was 100 students. The analytical method used in this study is multiple linear regression with the help of the SPSS 23 application. The results of this study indicate that there is a significant influence between brands and country of origin on consumer attitudes in choosing mobile phones for students of Institut Agama Islam Negeri Parepare. And the most significant influencing consumer attitudes in choosing mobile phones is the country of origin variable

AN EFFECT OF WORD OF MOUTH IN MOBILE PURCHASE INTENTION: A CASES FROM KATHMANDU

Word-of-mouth is the sound of new ideas reaching our ears through discussion, information sharing, radio, storytelling, etc. When people hear another story, its impact is felt in their brains. It is a free type of advertising brought by consumers’ perceptions, sentiments, and ideas. The purpose of this study is to explore the impact of rapport, source similarity, source attractiveness, trust, and physical evidence on mobile phone purchasing intention. The research design was analytical for this study. The population of mobile phone users was targeted to survey. The study was conducted among 199 respondents within Kathmandu Valley. The respondents were chosen at the mobile shop using a convenience sampling technique. Quantitative data was used in nature, and the main source of information for the study was primary data. A questionnaire with a five-point Likert scale has been made to collect the needed data and information. Respondents were given 250 questionnaires, but only 210 were sent back. 199 of them were valid and were put into the SPSS spread sheet. Data was analyzed and interpreted using statistical methods like descriptive statistics such as mean, standard deviation and inferential statistics as independent sample t test, correlation, and regression. According to the study’s findings, rapport, source similarity, source attractiveness, trust, and physical evidence all had an impact on mobile purchasing intention. The findings also revealed that trust and physical evidence had an impact on mobile phone purchase intentions. However, rapport, source similarity, and source attractiveness did not significantly affect the purchase intentions. In addition, researchers can study the causative factors of the purchase decision and analyze the effect of demographic variables on word of mouth and purchase intention.

FACTOR AFFECTING CONSUMER'S DECISION TO PURCHASE MOBILE PHONES IN HENAN PROVINCE

The objectives of this research were: 1) To study the demographic characteristic of customers' mobile phone purchase affecting their decision select mobile phone in Henan province. And 2) To Study the influence factors of 7P marketing mix on consumers mobile phone purchase affecting their decision select mobile phone in Henan province. The sample group in the study was 400 peoples use the mobile phone consumers in Henan Province. By using questionnaires as a tool to collect data statistics used in the analysis. These are frequency, percentage, mean and standard deviation, and the statistics used in the test multiple Linear regression analysis. Major Findings: 1) Consumers' demographic characteristic of different age, gender, income, education background and profession are the obvious and important factors that influence consumers' decision to purchase mobile phone in Henan province. 2) Marketing mix strategy of product, price, place, people, promotion, process and physical influence consumers' decision to purchase mobile phone in Henan province with statistical significance at 0.05.

Consumer preference and Marketing of Smart Phone for college students

Contemporarily, the domestic social economy has been rapidly developed and promoted, and the competition in the smartphone market has continued to intensify. As a relatively independent consumer group, college students’ consumption decisions are influenced by factors (e.g., price and brand). The article analyzes the online questionnaire survey of college students based on SPSS software and finds the factors that affect college students' mobile phone purchase intention (including brand, price, parameters, appearance and after-sales service). Therefore, it is suggested that domestic mobile phone brands should carry out marketing from four aspects: developing cost-effective and uniquely attractive models, marketing and promotion to enhance brand awareness, good after-sales service to enhance brand reputation, and a combination of online and offline diversified channel strategies. These results shed light on guiding further exploration of smart phone consumer behavior.

Purchasing Decision Analysis Is Reviewed From Lifestyle, Price Perception And Product Quality

This study aims to find out the simultaneous and partial influence of Purchasing Decision analysis reviewed from lifestyle, Price Perception and Quality of Xiaomi Mobile Purchase Products in the city of Tasikmalya. The research methods used in this research are descriptive methods of analysis with a survey approach. The population studied was 100 respondents. The data collected is secondary and primary data. The data analysis in this study used Multiple Regression Analysis using SPSS software version 26. The results showed that Lifestyle, Price Perception and Product Quality simultaneously affected xiaomi mobile phone purchase decisions in the city of Tasikmalya. Lifestyle partially affects xiaomi mobile phone purchase decisions in the city of Tasikmalya. Price perception partially affects the decision to purchase xiaomi mobile phones in the city of Tasikmalya. Product quality partially affects the decision to purchase Xiaomi mobile phones in the city of Tasikmalya

The Impact of Brand Equity on Customer Purchase Intention of Mobile Phones: Evidence from Undergraduates of Private Sector Higher Educational Institutions in Sri Lanka

<p class="Default">Branding is a key decision to be taken by business people to increase their sales and keeping customers attached to their products. The present study was designed to explore how brand equity dimensions impact mobile phone purchase intention, which could be explored among undergraduates in Sri Lankan private sector higher educational institutions. The brand equity model has become the global standard for brand equity research. Brand equity is defined as brand awareness, brand quality, brand association, and brand loyalty As the Sir Lankan mobile phone market is rapidly changing, brand equity issues are also visible. Accordingly, 377 respondents from selected private sector higher education institutes have a higher student base than others. Data were analyzed through correlation and multiple regression techniques. Results revealed all brand equity dimensions impacted purchase intention. As a result, the study concludes that the brand equity dimensions are the essential variables influencing customer purchase intent.

Toward customer-centric mobile phone reverse logistics: using the DEMATEL approach and social media data

PurposeRecently, reverse logistics (RL) has become more prominent due to growing environmental concerns, social responsibility, competitive advantages and high efficiency by customers because of expansion of product selection and shorter product life cycle. However, effective implementation of RL results in some direct advantages, the most important of which is winning customer satisfaction that is vital to a firm's success. Therefore, paying attention to customer feedback in supply chain (SC) and logistics processes has recently increased, so manufacturers have decided to transform their RL into customer-centric RL. Hence, this paper aims to identify the features of a mobile phone which affect consumers’ purchasing behavior and to analyze the causality and prominence relations among them that can help decision-makers, policy planners and managers of organizations to develop a framework for customer-centric RL. These features are studied based on analysis of product review sites. This paper's special focus is on social media (SM) data (Twitter) in an attempt to help the decision-making process in RL through a big data analysis approach.Design/methodology/approachThis paper deals with identifying mobile phone features that affect consumer's mobile phone purchasing decisions. Using the DEMATEL approach and using experts' insights, a cause and effect relationship diagram was generated through which the effect of features was analyzed.FindingsEighteen features were categorized in terms of cause and effect, and the interrelationships of features were also analyzed. The threshold value is calculated as 0.023, and the values lower than that were eliminated to obtain the digraph. F6 (camera), F13 (price) and F5 (chip) are the most prominent features based on their prominent score. It was also found that the F5 (chip) has the highest driving power (1.228) and acts as a causal feature to influence other features.Originality/valueThe focus of this article is on SM data (Twitter), so that experts can understand the interaction between mobile phone features that affect consumer's decision on mobile phone purchasing by using the results. This study investigates the degree of influence of features on each other and categorizes the features into cause and effect groups. This study is also intended to help organizational decision-makers move toward a reverse customer SC.

A mixed-method approach for modelling customer-centric mobile phone reverse logistics: application of social media data

PurposeRecently, reverse logistics (RL) has become more prominent due to growing environmental concerns, social responsibility, competitive advantage and high efficiency by customers because of the expansion of product selection and shorter product life cycle. However, effective implementation of RL results in some direct advantages, the most important of which is winning customer satisfaction that is vital to a firm’s success. Therefore, paying attention to customer feedback in supply chain and logistics processes has recently increased so that manufacturers have decided to transform their RL into customer-centric RL. Hence, this paper aims to identify the features of a mobile phone which affect consumer purchasing behaviour and to analyse the interrelationship among them to develop a framework for customer-centric RL. These features are studied based on website analysis of several mobile phone manufacturers. The special focus of this paper is on social media data (Twitter) in an attempt to help the decision-making process in RL through a big data analysis approach.Design/methodology/approachA portfolio of mobile phone features that affect consumer’s mobile phone purchasing decisions has been taken from website analysis by several mobile phone manufacturers to achieve this objective. Then, interrelationships between the identified features have been established by using big data supplemented with interpretive structural modelling (ISM). Apart from that, cross-impact matrix multiplication, applied to classification analysis, was carried out to graphically represent these features based on their driving power and dependence.FindingsDuring the study, it has been observed from the ISM that the chip (F5) is the most significant feature that affects customer’s buying behaviour; therefore, mobile phone manufacturers realize that this is to be addressed first.Originality/valueThe focus of this paper is on social media data (Twitter) so that experts can understand the interaction between mobile phone features that affect consumer’s decisions on mobile phone purchasing by using the results.

Development of a Model for Review Sharing in the Context of Mobile Phone Purchase Amongst Indian Millennials

Online reviews provided important information towards affecting consumers' online shopping behavior. However, little research had been done in India how reviews influence young consumers' online buying behavior and review sharing. Millennials are experimental in nature and also are influenced by peers. The purpose of this research was to study the influence of online reviews on millennials' purchase behavior and study the characteristics. It was carried out in two phases in series (quantitative survey followed by qualitative interviews). The analysis was carried on primary data collected from a sample of 297 millennials with diverse backgrounds through an online survey. Factor analysis was then used in the first phase. Scale development was done to operationalize variables followed by structured equation modeling. A model on online customer reviews (OCR) sharing was developed. ANOVA was used for hypothesis testing. Qualitative findings arrived through content analysis. The research empirically attributed that reviews matter for individuals with distinguishing traits.

Z Kuşağının Tüketim Değerleri: Cep Telefonu Ürünü Üzerinden Nitel Bir Araştırma (Consumption Values of Z Generation: A Qualitative Research on Mobile Phone Product)

Purpose – It is an important topic to make sense of the purchasing behavior of Generation Z, whose lives are largely shaped by the influence of advanced technology. The consumption values theory used to determine for what reasons consumers buy helps to provide information about the values attributed by consumers to products and services. From this point of view, the aim of the study is to reveal the consumption values of Generation Z specific to mobile phones. Design/methodology/approach – The sample of this study, which is carried out on the basis of qualitative research, consists of Z Generation individuals living in Mentese district of Mugla. The research data were collected by interview method and semi-structured interview form was used as data collection tool. Descriptive analysis technique was used to analyze the data obtained from the interviews. Findings – According to the research findings, Generation Z prioritizes especially functional value, innovation value and situational value in mobile phone purchase preferences. It is seen that emotional value gains meaning partially depending on functional value and social value has a very low effect in purchasing preferences. Discussion – It is seen that most of the findings related to consumption values support the literature on Generation Z's buying behavior. According to the results of the research, it can be said that the focus of companies on these values will be the strongest investment regarding the consumption preferences of the Generation Z, since the functional and innovation value is significant.

Customer Retention of Mobile Phone Purchasing on Cell Phone Stores in Denpasar

This paper aims to identify customer retention on mobile phone purchasing on cell phone stores in Denpasar. This study used a quota sampling method to get 240 respondents. Service quality was measured using the Structural Equation Modeling (SEM)) model. The formulation of the problem is as follows: What is the function of customer retention of cellular phone purchases at cellular phone shops in Denpasar City. The purpose of this study was to analysis customer retention of mobile phone purchasing on cell phone stores in Denpasar. Data were collected through survey research, and 240 cell phone owners. The outcome showed that service quality has a negative but significant effect on customer retention, service quality has a positive but not significant effect on promotion at cell phone stores, trademark have a positive and significant effect on customer retention at cell phone stores, trademarks have a positive and significant effect on promotions at cell phone stores, promotions positive and significant effect on customer retention in cell phone stores. Thus, the results showed that trademarks and promotions make cell phone store managers can carry out effective customer retention to develop their business.

A decision‐making algorithm for online shopping using deep‐learning–based opinion pairs mining and q ‐rung orthopair fuzzy interaction Heronian mean operators

In the process of online shopping, consumers usually compare the review information of the same product in different e-commerce platforms. The sentiment orientation of online reviews from different platforms interactively influences on consumers’ purchase decision. However, due to the limitation of the ability to process information manually, it is difficult for a consumer to accurately identify the sentiment orientation of all reviews one by one and describe the process of their interactive influence. To this end, we proposed an online shopping support model using deep-learning–based opinion mining and q-rung orthopair fuzzy interaction weighted Heronian mean (q-ROFIWHM) operators. First, in the proposed method, the deep-learning model is used to automatically extract different product attribute words and opinion words from online reviews, and match the corresponding attribute-opinion pairs; meanwhile, the sentiment dictionary is used to calculate sentiment orientation, including positive, negative, and neutral sentiments. Second, the proportions of the three kinds of sentiments about each attribute of the same product are calculated. According to the proportion value of attribute sentiment from different platforms, the sentiment information is converted into multiple cross-decision matrices, which are represented by the q-rung orthopair fuzzy set. Third, considering the interactive characteristics of decision matrix, the q-ROFIWHM operators are proposed to aggregate this cross-decision information, and then the ranking result was determined by score function to support consumers' purchase decisions. Finally, an actual example of mobile phone purchase is given to verify the rationality of the proposed method, and the sensitivity and the comparison analysis are used to show its effectiveness and superiority.

Effect of Perfectionistic and Brand Conscious on Consumer Decision-making Style of Young Adult in Batam in Mobile Phone Purchase

Mobile phone business competition moves faster and more complex. This situation forces mobile phone manufacturers to be more creative and innovative in creating new products. Perfectionistic difference is one of the reasons consumers are willing to pay more for a brand of mobile phone products that are considered quality product. Marketing activities play a role in consumer purchasing decisions in addition to customer confidence in a product so that confidence arises in the purchasing actions taken. This research is quantitative research, a type of research with the characteristics of the problem in the form of influence relations. This study uses perfectionistic, and brand conscious as an independent variable and consumer decision-making style as a dependent variable. This study is aimed to look at the regression relationship between perfectionistic and brand conscious variable and the consumer decision making style of the young adults in Batam in purchasing mobile phone products. 393 private college students in Batam were taken as respondents by using proporsive sampling technique. The results of data analysis and hypothesis testing showed that Perfectionistic significantly influenced Consumer Decision-making Style, Brand Conscious had an influence on Consumer Decision-making Style and Perfectionistic and Brand Conscious simultaneously influenced Consumer Decision-making Style.

PENGARUH PRODUK, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG (Studi Kasus Mahasiswa Fakultas Ekonomi Unika Santo Thomas SU )

The purpose of this research is to analyze the effect of product, promotion and service quality partially and simultaneously to the decision of Samsung mobile phone purchase and to know the dominant influence of the three variables (product, promotion and service quality) to the decision of purchasing Samsung mobile phone. Benefits Research, for researchers to compare the theories that have been experienced so far through research conducted, as well as develop analytical thinking skills and critical to existing problems and For Researchers can then use the results of this study as a comparison to the theory of theory based on the results of research conducted.&#x0D; Number of samples 72 respondents, data collection methods through questionnaire and documentation, variables studied about the influence of Product, Promotion and Quality of Service Against Samsung Mobile Purchase Decision, method of data analysis with multiple regression.&#x0D; The results showed that multiple regression equation Y = 0,39 + 0,51X1 + 0,27X2 + 0,12X3, it means product, promotion and service quality have positive influence to decision of samsung mobile phone purchase. Of the three independent variables (product, promotion and service quality) which gives the biggest influence is the product variable. Based on t test, from three independent variables (Product, Promotion and Service Quality) only two significant variables to decision of samsung mobile phone purchase that is product and promotion variable while service quality is not significant. With the F test, of the three independent variables (Product, Promotion and Service Quality) have a significant influence on the purchasing decision of samsung mobile phone. Correlation coefficient of product variables, promotion, and quality of service to the purchase decision of 0.804 means the relationship of independent variables with very strong bound variable. Coefficient of determination (Adjusted R2) equal to 0,625 means, product variable, promotion, and quality of service together can explain equal to 62,5% while the rest 37,5% influenced by other variable besides product, promotion and service quality.&#x0D; Of the three independent variables (product, promotion, and quality of service) should increase the frequency of promotion and quality of promotional quality delivered and also improve the quality of service so that the effect on the decision to purchase mobile phone samsung higher. Based on the value of coefficient of determination (Adjusted R2) of 0.625 indicates that product variables, promotion, and service quality together can explain by 62.5% while the remaining 37.5% influenced by other variables. Based on this it is better to increase the role of the three independent variables because that can be explained only by 62.5%.

Female perception towards buying decisions of mobile phones

Indian Telecom industry is one of the fastest growing industries in the world. Irrespective of age or gender, the usage of mobile phones is continuously increasing at a rapid pace. Mobile nowadays, is not only a source of communication, but this is the mode of getting information and carrying out transactions. This paper explores and analyzes the motivational factors towards the perception of buying mobile phone devices among female consumers in Delhi-NCR, India. An attempt has been made to analyze the attributes such as price of mobile phones, Ads endorsed by celebrity, brand loyalty, change in looks/style over technology and family/friends recommendations which motivates the buying behavior in purchase of mobile phone. A well-structured five-point scale questionnaire has been prepared administered to 300 female respondents to obtain primary data. The study indicates that females in Delhi-NCR region mostly prefer recommendations of friend/family without any major financial constraints. The findings from the study may assist the mobile phone manufacturers to decide and utilize their marketing strategies for the promotion of their mobile phones among female consumers.

The Effect of Lifestyle and Product Quality on Mobile Phone Purchasing Decisions at Sam Ratulangi University Students in Manado Indonesia

The purpose of this research was to determine the effect of lifestyle and product quality on mobile phone purchasing decisions at Samratulangi University Manado Students. The research of associative research is research to find out the relationship between two variables or more. This research examines the influence and relationship between independent variables, namely lifestyle (X1) and product quality (X2) on the dependent variable, namely the purchasing decision (Y). The population in this research were active college students which numbered 2,369 with the number of samples used by 96 respondents. The results of the study show that lifestyle, and product quality simultaneously influence the purchasing decisions of mobile phones. This influence in terms of the coefficient of determination is around 30%, while the rest is caused by other factors, such as advertising, prices, marketing strategies, customer loyalty, brand image and others. Lifestyle influences purchasing decisions, so that to support lifestyle, mobile purchasing decisions will increase. Product quality has an effect on purchasing decisions, so that by producing a good product it will greatly influence the purchasing decisions of mobile phones.

PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE NOKIA DENGAN CITRA MEREK SEBAGAI PEMEDIASI

This study aims to determine the effect of product quality on Nokia mobile phone purchase decision with brand image as mediator. This research was conducted in Denpasar City. The number of samples taken is 99 samples with nonprobability sampling method, especially Accidental sampling or convenience sampling. The data were collected through questionnaires with Likert scale 1-5. The analysis technique used is Partial Least Square (PLS) analysis. The results of the study found that product quality has a significant positive effect on purchasing decision, brand image hasa significant positive effect on purchasing decision, product quality has a significant positive effect on brand image and brand image mediating the effect of product quality on purchasing decision. Companies should conduct market research to make the product or product specifications suitable and suitable to be incorporated in Nokia mobile phone products. In the service, the company must work together with various vendors of Nokia mobile phones both sales and service spare parts, service, and guarantees by multiplying the cooperation with them, with these consumers will easily obtain the services needed.

A new business model for encouraging the adoption of electric vehicles in the absence of policy support

The developments in electric vehicles (EVs) are driven by the need for cleaner and more efficient road transport. Despite the benefits of electrifying the transport sector, both EVs and internal combustion engine vehicles add to road congestion. Major cities around the world have thus employed vehicle control measures to rein the growth rate of vehicle populations. In the case of Singapore, heavy taxes are levied onto the purchase price of all vehicles registered and sold in the country making it literally the most expensive city to own a car. EVs are also penalized under the taxation scheme implemented in Singapore. The vehicle taxation schemes and the absence of incentive measures for EVs make Singapore the worst-case market environment for EV adoption. Through a dissection of Singapore’s vehicle control measures, a new business model is proposed for promoting the adoption of EVs under Singapore’s market environment. The proposed business model, inspired by telecommunication companies' mobile phone purchase contract aims at reducing the upfront purchase price of EVs via quasi-discount by vehicle dealers without affecting the transport sector tax revenues. Under a contractual arrangement over usage and electricity tariff managed by vehicle dealers, EV buyers effectively pay back the discounted upfront cost over a fixed period of time. Through an examination over a range of repayment periods and their impacts on costs, we find that the repayment period has virtually no impact on the total cost of vehicle ownership. We further contemplate that the same business model can be applicable to all cities in promoting the adoption of EVs without affecting the existing policy infrastructure.