The SIM lock is a popular practice of mobile phone manufacturers; they lock a SIM card to restrict the use of phones to specific providers. A code (PUK) can provide the consumer with wireless freedom. In Canada, it is not illegal for a consumer to unlock the SIM card on a cell phone. Yet, not a single carrier unlocks phones; locking the phone to a carrier is also not illegal. Canada is the most expensive place in the world to have a cell phone plan, Canadians use their cell phones more than consumers in most other countries, and Canadian wireless telecom companies have the highest profit margins in the developed world. This paper will analyse Canadian policy making in the telecommunications sector and argue poor market regulation. It will also analyse the failing efforts from the Canadian Government to adequately regulate competition by allowing practices like SIM locks, which restrict consumer choice.