Mobile Phone Manufacturers Research Articles

Determination of smartphone brand pereferences via Markov chain analysis: a case study on university 1st -graders

Smart phones that are getting functional as much as computers coupled with the development in technology are the most frequently used communication instruments in our lives. This widespread use of smartphones has enabled them to focus on consumer work by influencing the efforts of manufacturers to prioritize brands. The purpose of this study is to determine smartphone preferences and to estimate the market share of mobile phone manufacturers in the long term by determining the transitions between the intended brands. The extensive usage of smart phones, ensure the producing companies efforts affectionally to focus towards consumers to bring their brands into the forefront. To determine the smart phone brand preference a questionnaire is conducted on 200 first grade students in the university departments Applied Sciences International Trade and Banking and Finance department in Celal Bayar University. From all this questionnaires, it is seen that 153 questionnaires could be used because of missing data. Participants of the questionnaires are asked about their currently used smart phone brands and the previously used smart phone brands. The Markov Chains are used in the analyze of the smart phone brand preferences. The Markov transition probability matrixes are constituted considering the numbers between the transitions from a smart phone to another smart phone brand. Among the phone brands that students have used before, Samsung maintains leadership with 47%, followed by Nokia with 18 %, iPhone with 15.6% and Sony with 6,5 % . Among the phone brands used by students at the moment, Samsung has reached 32% with the iPhone, 27% with the iPhone, 12.4% with LG and 8.4% with GM. After the analyses it is concluded that the most preferred brands would be 45 % for Iphone, 24% for Samsung, 10% for LG, 6% for General Motors and 5% for Sony in long term.

Expanding the two wings of social capital for value creation: strategic entrepreneurship of HTC, 1997–2008

ABSTRACTThis study draws on a historical, qualitative case study to explore how a leading Taiwanese high-tech mobile phone manufacturer, HTC, successfully and continuously manoeuvred the two wings of social capital – that is, structural social capital and cognitive social capital – to create value in its strategic entrepreneurial process between 1997 and 2008. Taiwan is a wide-spreading trust-based Chinese Confucian-influenced culture. The process of developing trust-based social capital for value creation consists of three central actions: identifying potential social capital, reinforcing cognitive social capital, and extending structural social capital. Our findings advance knowledge of trust-based social capital based on the perspective of strategic entrepreneurship for value creation and offer practical implications for the mobilisation of social capital. In sum, we suggest that firms could develop trust-based social capital considering business conditions to reduce possible risks or uncertainties of network management in an international arena.

The changing geography and ownership of value creation: evidence from mobile telecommunications

Through an innovative trade-in-task case study, we explore how Nokia, which is historically one of the most important mobile phone manufacturers in the world, offshored the development and production of three distinct mobile phones at three different points in time. Adjacent to these processes, we find that the value creation in areas such as design and manufacturing knowledge has rapidly shifted away from advanced economies to emerging economies. Moreover, we find that the value added captured by Nokia decreased dramatically over the studied time period. Based on our results, we uss more generally the challenge of multinational corporations to preserve value and how the realisation of the benefits of offshoring must be assessed with respect to the altered requirements for controlling value-adding activities.

MyFC plans fuel cell-battery hybrid platform for portable devices

Swedish micro fuel cell company myFC is developing a new hybrid platform that combines a miniature PEM fuel cell with a battery. The JAQ Hybrid will form the future basis for the company's entire product range for mobile phone operators and manufacturers of power banks for recharging portable electronic devices.

Investigating the Factors That Determine Tertiary Students Brand Choice of Mobile Phones in Northern Ghana

This paper investigated the factors affecting students brand choice for mobile phones among university students at the University for Development Studies, Navrongo Campus in the Upper East region of Ghana. The research was a cross-sectional design with 300 students. The students were chosen using stratified random sampling. Statistical Package for Social Sciences version 20 was used to analyze the data. The results show that three major factors directly influencing students choice of brand of mobile phones in this study were user-friendliness, quality and price. Among all the mobile phone brands, the most used brands by the students were Nokia and Samsung. Nokia and Samsung together constituted 56 percent of phones used by the respondents. However, for future use, 45 percent are planning to use Nokia while 61 percent for Samsung. The price of mobile phones ranged between GH₵ 50.00 and GH₵ 301.00. Fashion and durability were factors that correlated and have relationships with the decision to buy a brand of mobile phone. This is one of the few studies in consumer behavior to assess preferences in a consumption context of mobile phone industry. The findings are useful for mobile phone dealers and manufacturers to incorporate these preferences by diversifying the types of mobile phones with different ranges of corresponding prices to meet consumers’ needs and income levels.

Maximizing Local Value Addition in Indian Mobile Phone Manufacturing: A Practical Phased Approach

India surpassed the USA to become the second largest global smartphone market in terms of users in early 2016. India has continued to register strong demand for smartphones to connect hundreds of millions of users to the internet. There is a substantial opportunity for every player in the mobile value chain when the second largest market by volume is still under-penetrated and growing at a time when growth in demand for smartphones in much of the rest of the world is waning. To summarize, India can safely be labelled as the next China in this sector.It is estimated that more than a billion smartphones will be sold in India over the next five years. This will drive the number of smartphone users from a quarter of a billion to more than half a billion in the same time. This will still mean that only 55% of the total population will have smartphones. In this five-year period, the close to a billion smartphones, together with almost half a billion feature phones, that will be sold in India, will consume more than US$80 billion worth of components. If these are not sourced or manufactured locally, they will need to be imported.The “Make in India” initiative has been successful at driving some indigenisation of assembly of mobile phones; the number of mobile phone and related components manufacturing facilities are estimated to exceed 50 units by the end of CY2016, up from just two units before the ‘Make in India’ program was announced. We estimate more than 180 million mobile phones, worth some US$9 billion at retail value, will be assembled in India in 2016. This is from a total of 267 million mobile phones worth US$13 billion expected to be sold in India in CY2016. However, of this total, only an estimated US$650 Million worth local value addition will be possible (defined as locally sourced components used by manufacturers for local manufacturing). This means that the overall localization rate will be just under 6% of the total value of US$11 billion worth components going into those 267 million phones in CY2016. China which has built manufacturing ecosystem over more than a decade, has local value addition as high as 70% that satisfies not only domestic demand but also export demand. In some countries, like South Korea and Taiwan, the local value addition is also above the 50% level. In other emerging manufacturing hubs, such as Vietnam has crossed 30% mark and Brazil value addition has already reached sub 20% levels.It is critical for the ‘Make in India’ initiative that it enters the next phase and transforms the manual semi-knocked down (SKD) level assembly and minimal amount of local component sourcing into a large-scale manufacturing ecosystem over the next few years. Currently, most of the components and sub-components are imported and assembled in a semi-knocked-down format. There is hardly any incentive or effort to meaningfully invest in research, design, development, advanced surface mount technology (SMT) led printed circuit-board (PCBA) manufacturing, or attempts to attract key component suppliers to form a robust local manufacturing ecosystem.Our study, conducted jointly by IIMB researchers and Counterpoint Technology Market Research Limited (hereafter referred to as Counterpoint Research), using data collected by Counterpoint Research analyzes the current state of mobile phone manufacturing in India and provides detailed recommendations on the future steps for a phased manufacturing approach. The impact and implications of this approach on the entire mobile phone industry is also further analyzed.A practical phased approach has been proposed to maximise the local value addition by identifying, quantifying and analyzing the possibility of indigenisation of key components and corresponding sub-components that make up a mobile phone. This phased approach will drive the true local value addition to more than 30% by 2020 and potentially to as much as 50% thereafter.

Cost-effectiveness analysis of the mobile phone manufacturing sector by using a novel fuzzy multi-objective programming model

This work presents a novel fuzzy multi-objective programming (FMOP) model with a modified S-curve membership function capable of solving integrated multi-component, multi-supplier, and multi-time-period production planning problems by using fuzzy objectives for the mobile phone manufacturing sector. The proposed model attempts to minimize total manufacturing, total inventory holding and total penalty costs simultaneously in relation to manufacturer/supplier capacity and warehouse space. Additionally, the proposed model provides a systematic means of facilitating the fuzzy decision-making process, enabling decision makers to interactively adjust the search direction during the solution procedure in order to obtain the preferred satisfactory solution of a decision maker (DM). Moreover, adequacy of the proposed model is demonstrated, based on an implementation design involving several scenarios of manufacturing production system for mobile phones. Analytical results provide a valuable reference for decision managers attempting to more thoroughly understand the systematic analysis and potential of cost-effective production planning.

Korea's Recent Export to Vietnam and Implications

In 2015, while Korea’s total exports were sluggish mainly due to weak global demand, its exports to Vietnam have increased rapidly, and Vietnam emerged as Korea’s top 3rd export destination. Since the establishment of diplomatic relations in 1992, Korean investors took advantage of Vietnam’s low-wage in labor-intensive industry. From the mid 2000s, they started to shift their focus from labor-intensive to capital and technology-intensive industries. This has been driven by massive investment by SEC (Samsung Electronics Co. Ltd) in mobile phone manufacturing. The strategic investment by SEC is transforming Vietnam’s industrial structure from labor-intensive to technology-intensive, and has put Vietnam on the top of the list of world’s mobile phone producing countries. With Korea-Vietnam FTA ratified in 2015, and the year 2016 will offer new opportunities to promote cooperation between Korea and Vietnam. Future bilateral economic cooperation should not simply stop at demanding higher liberalization levels, but support building a production network that promotes a ‘win-win’ cooperative relationship for mutual benefits.

A Study on Brand Resonance of Mobile Phone Brands in Coimbatore District

The construct of a brand relationship is quite complex. Numerous types of brand relationships can be identified and each of them is associated with different emotions and norms. Works on relationship marketing implies that developing relationship between consumers and their preferred brand is important. The presence of strong brand in the market is the source of various financial rewards to organization and due to this, creation of strong brand is a top priority for many organizations. Brand resonance is the term which focuses on the various stages of consumer brand relationship through which consumer is connected with brand. Our move toward a science of consumer -brand relationships presents many challenges, many doubts that something so idiosyncratic can be brought to the level of generalizability that science requires. Literature of branding verifies that the brand resonance does not depend on one thing only; it shows the impact of many brand related factors. Marketers must know the nature and mode of the consumer's relationship with their brand. This study presents a brief discussion on brand resonance with help of literature of branding. The current research attempts to find out how the Mobile phone manufacturers have been able to achieve brand resonance. More specifically the research investigates the application of the CBBE model of brand resonance, and relates the implications of each of the building blocks of the model in creating a strong brand. Several questions are addressed in the study. Few of them are: Can customers recognize and recall brands? Do they see some of the products superior to others? Do customers feel that the prices are high? What is customer's evaluation of the quality of the products? Are customers loyal to specific brands? Answers to several of the questions can critically appraise the branding initiatives of the mobile phone manufacturing players in the market of Tamilnadu, India.

Maximizing Local Value Addition in Indian Mobile Phone Manufacturing: A Practical Phased Approach

Maximizing Local Value Addition in Indian Mobile Phone Manufacturing: A Practical Phased Approach

Globalization and Divergent Paths of Industrial Development: Mobile Phone Manufacturing in China, Japan, South Korea and Taiwan

Globalisation has challenged the way industrial development takes place. Fragmented and decentralised global production and the rapid growth of consumer markets in emerging economies demand a more sophisticated framework to analyse development paths than does the dichotomy of export orientation and import substitution. This article proposes a typology based on (a) specialisation in the global value chain and (b) market orientation to distinguish different development trajectories and then applies the typology to mobile phone manufacturing in four East Asian countries. This study finds that globalisation does not lead to the convergence of development paths, but promotes cross-national divergence depending on countries’ positions in the value chain and market niches. Both Korea and Taiwan emerge as key players in global markets, yet in different parts of the global value chain. Their common orientation toward global markets strikingly contrasts the inability of Japanese firms to translate their domestic success overseas. Finally, Chinese firms concurrently engage in different development paths, making the country’s multi-path approach unique. The implications of these findings are discussed in terms of industrial development in East Asia in an era of globalisation.

Channel coordination through subsidy contract design in the mobile phone industry

Abstracts This paper examines the feasibility of employing subsidy contracts as a control mechanism to optimise the mobile phone sales channel. We investigate a dual-channel that consists of a telecommunication service operator (TSO) and a mobile phone manufacturer (MPM). The MPM׳s optimal production quantity and optimal retail price and the TSO׳s optimal service capacity and optimal service price are derived in both the decentralised and centralised MPSC models. The modelling results show that the coordinated MPSC leads to profit increase for the MPSC as a whole. More importantly, our analysis demonstrates that a properly designed subsidy contract can achieve the channel coordination in the MPSC. However, such channel coordination through subsidy contract is subject to certain conditions in which Pareto improvement can be achieved.

Telecommunications Law and Policy to Protect Subscriberss of Mobile Phones in Africa

The mobile telephone alternatively referred to as mobile handset, has immense advantages over the traditional land line telephone in that it enables the user to traverse wherever he desires, and yet able to communicate with others either for purposes of transacting businesses or as a means of effecting social interactions, but notwithstanding the apparent advantages of mobile phones, like every coin having two sides, its use has demerits which as a matter of necessity, calls for regulatory measures to protect the subscribers; unfortunately, this is not the case in most African countries, for example, Nigeria reputed for the highest population in Africa ditto the highest number of mobile telephone subscribers in addition to being the biggest economy in the continent, does not have in place, law and policy specifically aimed at protecting or promoting the interest of its subscribers. The usage of mobile phones has assumed phenomenal increase recently; it is the norm rather than the exception in Africa but with the unfortunate trend of dearth of legal and regulatory measures. This Article deals with the legal and regulatory framework pertaining to mobile phones and examines issues relating to or consequences generated thereof. The paper argues that the extant legal and regulatory framework in Africa is not in the best interest of subscribers, and calls for a paradigm shift towards taking into cognizance the said interest of subscribers by governments with the view to putting in place, legal and regulatory precepts simply because the manufacturers of mobile phones and telephony companies, wherever they are situate or operate from, need and rely on the profits generated from African countries.

ANALISA PEMILIHAN SISTEM OPERASI HANDPHONE MENGGUNAKAN METODE ANALYTICAL HIERARCHY PROCESS

Abstract— Smarthphone developments in recent years is growing rapidly. Even competition in the product market even more stringent. Many mobile phone manufacturers or smatphone compete to offer their products. Many advantages offered by the smartphone manufacturers in terms of models, features and operating system on smarthphone. Operating Systems became one of the considerations for someone to buy one's dream phone. Many types of operating systems that are owned by a variety of mobile phones, then made a comparison to choose what operating system you want to use, to facilitate determining the mobile operating system that is much in demand by the public. Therefore, in this study conducted to choose the operating system on mobile phones by using the method of Analytical Hierarchy Process (AHP). AHP is a research method for making a decision to use a hierarchy and do comparisons on any criteria, sub-criteria and alternatives into consideration in decision making.

An Empirical Analysis towards the Adoption of NFC Mobile Payment System by the End User

Abstract With the introduction of new technologies like the Near Field Communication (NFC), payment today can be done very easily and conveniently using any NFC enabled mobile phone. Although the potential of NFC mobile payment system is tremendous, yet its use is still not widespread and popular. In general, the mobile payment system allows the users to pay for the goods and services purchased using their own mobile phones anytime and anywhere. In this paper, we provide relevant literature reviews related to the mobile payment ecosystem in general with a special emphasis on cutting edge technologies like the NFC mobile payment system. We try to analyze the adoption behavior of the users towards such a new technology, and suggest a proper path for the future that can make this technology a success. To analyze the adoption effect we propose a research model that includes two user-oriented factors and four system oriented factors in general. The proposed model is evaluated empirically by collecting relevant data through proper surveys. We also try to segment the users into two groups viz. early adopters and late adopters and try to find out the factors that can affect the user's intention towards using such a system. The results indicate that perceived ease of use and perceived usefulness are the two strongest predictors for user adoption of NFC mobile payment system. The early adopters view the perceived ease of use to be an extremely important factor towards the success of the system, whereas for the late adopters perceived usefulness is the single most important factor. The research provides useful insights that can not only help the business managers to choose an appropriate business model but also enable the mobile phone manufacturers, bankers, software developers and government agencies device their own marketing, administrative and financial strategies for the future.

REDES DESARTICULADAS Y CAMBIO TECNOLÓGICO. ASENSO Y OCASO DE NOKIA COMO INNOVADOR EN EL MERCADO DE TELÉFONOS MÓVILES.

This article proposes a possible analysis of the object ‘Mobile Operating System for smartphones’ and its influence on the performance of Nokia as a mobile phone manufacturer. The analysis of this case of study intends to provide tools to think of the phenomenon of innovation, proposing a complex approach towards technology as an economic and social phenomenon. From the perspective of the Actor- Network Theory (ANT), the human-non human networks of actors are analyzed, as well as the programs declared by Nokia and the anti-programs over which the company tried to oparate. The management of innovation is studied within Nokia through an approach towards micropolitics ofinnovation. After introducing industry characteristics and its technological developments, the Operating System (OS) Symbian and its role in the new paradigm are analyzed. The influence of Symbian Ltd. in Nokia and its setback in mobile phone innovation is discussed. The configurative properties of the object ‘Mobile Operating System’, and its impact on Nokia, are addressed as facilitating and developing tools to expand and reform human-non human actant networks. The relationships between hardware and software are studied, as well as the 'not random' links whitin different implied innovations. At last, it is concluded and elaborated over the importance of the object ‘Mobile Operating System’ in theconfiguration of the new networks between hybrid actors in the mobile phone industry.

The Influence of Perceived Innovation and Brand Awareness on Purchase Intention of Innovation Product — An Example of iPhone

As the number of mobile phone users has increased steadily in recent years, mobile phone manufacturers continuously compete to be the first to introduce innovative products to the market in the hope of gaining a larger market share. Currently, the innovation product has become the target of competition in the mobile phone industry. Thus, this study uses 3G mobile phone as an example, through literature review and empirical research to examine whether perceived innovation and brand awareness have a significant impact on the perceived quality, perceived value, and purchase intention toward innovation products. An analysis of 595 effective questionnaires produced five main findings: (i) consumer-perceived innovation has significant and positive impact on the perceived quality and purchase intention; (ii) brand awareness has significant and positive impact on the consumer-perceived quality; (iii) perceived quality has significant and positive impact on perceived value; (iv) consumer-perceived value has significant and positive impact on purchase intention; however, (v) consumer-perceived quality has significant and negative impact on purchase intention. Moreover, this study evidences that consumer-perceived innovation has higher effect on purchase intention than brand awareness. These results can provide useful information to mobile phone industry to carry out innovation planning and marketing strategy.

Research on Comprehensive Clustering for Smart Phone Configuration

Smartphone has become the necessities of people in the world today. The worlds biggest Smartphone market is china. For Chinese mobile phone manufacturers, if they wanted to share on the global mobile phone market and gain more competitiveness, they would not only in cost and price to win,but also analyze consumer trends and consumer preferences about the smart phone configuration. China mobile is the country's biggest mobile operator and mobile phone distributor company, which has a large amount of smart phone sales data. This paper based on the smart phone sales data, proposed comprehensive clustering method and realized analysis of mobile phone configuration, including DBSCAN algorithm and K-means algorithm. Which cluster and divide the smart phone configuration into the different groups objectively and scientifically. Finally, the simulation analysis of smart phone sales data from china mobile, it is concluded that the accurate clustering results would help enterprises to make better decisions and predictions. Keywords: Smart phone configuration, Comprehensive clustering, DBSCAN algorithm, K-means algorithm

Tendencias en el Mercado de Teléfonos Móviles en el Segmento de Estudiantes Universitarios en México: Una Aplicación del Modelo de Markov

Mexican mobile phone industry has been rapidly changing and growing in the last years due to the dynamic competition among mobile phone operators and mobile phone manufacturers. In this article, it is presented a market share tendency analysis of the main mobile phone operators and manufacturers inside Mexico City undergraduate students market. For the analysis it was taken a sample size of 518 individuals from nine different universities. The market share tendency analysis is based on the application of the Markov Chains model in the complete segment and in different sub segments. The results of this analysis suggest that operators and mobile phone manufacturers behave differently from each other; in competitive structure as well as in speed of customer change inside each market. It is shown that changes between mobile phone brands are more dramatic than changes between mobile phone operators. As well, both industries have different time periods to reach equilibrium between market shares. In this article, also different statements are exposed in order to allow the design of marketing strategies that can modify market shares tendencies for both industries.

Enhanced lbs discovery in a decentralized registry based web services environment

Location Based Services (LBS) is the most happening thing in the mobile industry today. Everybody is trying to generate revenue from location based services. Mobile phone manufacturers are developing new smart phones every day and network providers are offering high speed data connections. Several LBS providers and applications are available in the market but the major problem is service provider dependency. This paper gives an overview of a decentralized registry based architecture using web services technology which facilitates dynamic discovery, interoperability and provider independence. The web services technology uses UDDI registry service for publishing and discovering services but the discovery results obtained are not reliable as the service discovery considers only static service description. This paper contributes to enhancing LBS discovery by considering service dynamics and expanding LBS discovery process to neighboring locations.