Mobile Phone Companies Research Articles

Relating Technology Based CRM to Service Quality in the Telecommunications Industry in Arusha City, Tanzania

Customer Relationship management concept is vital not only to service based organizations but also to manufacturing based industries. CRM enhances the ability of businesses to survive in the context of a changing business environment characterized by high competition. Theoretically, CRM has been advocated due to the role that it can play in creating, nurturing and maintaining mutual relationships between an organization and its customers. This study examined the effect of the technology based CRM on service quality in the Telecommunications industry in Arusha, Tanzania. The study used an integrated theoretical framework that conceptualized the constructs for the technology based CRM using both theories on technology and those on customer service relationship management. Four hypotheses relating the independent and dependent variables were tested. The study used a descriptive survey design that was cross sectional in nature. The population of the study consisted of diverse stakeholders within the telecommunication industry in Tanzania. Those that comprised the population included four telecommunications companies, their respective distributors and subscribers, estimated at a total of 26,514,895. A sample of 323 respondents was drawn and data obtained from each using a predetermined questionnaire that was self administered to each respondent. The data obtained from the field was analyzed by both descriptive and inferential statistics and multiple linear regression was employed to test the hypotheses. The descriptive findings of the study indicated that mobile phone companies have employed the technology based CRM systems to a good extent (Mean=4) so as to align their business activities towards delivering services to customers. The results of the hypotheses tested indicated that there was no statistically significant relationship between system automation and service quality as well as system functionality and service quality (<i>β= -.109, p>0.05; β=-.244, p>0.05</i> respectively). However, the study found that there is a statistically significant relationship between system user acceptance, service quality, system integration and service quality (<i>β=-.588; p< 0.05; β= .814, p< 0.05</i> respectively). The study suggested that the mobile service organizations need to invest not only in technology based CRM but also to invest in the aspect of internal marketing since it has potential to enhance the level of service quality offered by mobile phone companies. The findings of the study called on future research on technology based CRM to incorporate the aspects of individual IT users’ demographic and psychological characteristics.

Integrating Smartphone Talking Applications, Trust, Switching Cost and Customer Switching Behaviour in the Mobile Phone Market

In recent years, free talking applications via smartphones and tablets have emerged. These applications are considered as a substitute service for phone calls. This study investigates the effect of providing smartphone talking applications (as a substitute service) upon the switching behaviour of mobile phone service users, from phone call to free talking applications call, in Egypt. Additionally, it investigates the impact of trust and switching cost on the strength and trend of this relationship, in order to develop a conceptual model in the mobile phone market in Egypt. Three hypotheses were tested and developed by using a sample of 353 Egyptian mobile phone users. Results found that providing smartphone talking applications (as a substitute service) has a significant impact upon the switching behaviour of mobile phone service users in all communication services, except urgent calls. The strength of this relationship is increased when the trust and the switching cost (as intervening or mediating variables) are available. Recommendations are made to help mobile phone companies in Egypt prevent customers from switching to competitors.

Arabic Youth Mobile Usages in Egypt & Bahrain Mobile as “ black box” .. A Qualitative Approach

In the last few years, telephone mobile usages have become increasingly popular amongst various social and age groups around the world. So this study aimed to explore youth special or secret mobile phone usages, functions , motives, and its social prospective through qualitative study on 60 young male and female belong to high economical class in both, Cairo and El-Bahrain by in-depth interviews through socio-cultural framework which enabled us to understand what did youth do by mobile? more than what did mobile do by youth? The qualitative analysis of data showed that young people has four secret mobile phone usages, impersonation, personal black box, relations black box and amoral or illegal data exchange (isolationist and interactive usages). Isolation usages have been learned and developed through manufactory catalog in addition to learning by trial and error through Google search .Interactive usages, have been learned and developed by friends sand through real social network. Isolation and interactive usage groups usually take place in private zone as phone owner room but sometimes interactive usage group take place in public areas such as universities, schools, malls and working areas. Secret mobile uses lead to more services complications through mobile phone companies and deepen loyalty of BlackBerry as an interacting access framework for young people. Running after new mobile touch technology and smart phones was motivated by social boasting more than secret mobile usages. Which mean that youth are more willing to develop his phone more than buying new phone to achieve secret mobile usages. In spite of that our study was done in two different societies Egypt and Bahrain. It is hard to recognize the difference due to the great matching between the two groups , The phenomenon of similarity referred to four major factors , first technological factor , second social factor , third political factor and ,finally educational factor we can say that in both societies is globalized oriented more than local cultural oriented which bring them together depending on technological factor . Keyword : Egypt , Bahrain, Mobile , New media , Youth , Sociocultural perspectives , Impersonation, Immoral .

Impact of customer’s queuing over service quality a case study on mobile phone operators in Macedonia

The worldwide mobile phone market recently is enormously growing associated with a strong demand for smart phones across the entire globe. International Data Corporation (a premier global provider of market intelligence data) argues that the overall mobile phone market is growing faster than previously forecasts, with over than 1.8 billion mobile phones during 2014, and expects to sell over 2.3 billion mobile phones in 2017, in a single year. The world trend in customers’ demand has caused a strong competition among mobile phone companies. Given that the customer satisfaction is a fundamental marketing tool, and companies have gained better understanding of the importance of retaining the current customers through marketing efforts. This paper examines the mobile phone industry in Macedonia, with a special focus on customer’s queuing and services. All four mobile phone companies operating in Macedonia including T-Mobile, One, VIP and Albaphone are examined from the perspective of their customers. A questionnaire with 270 subscribers of mobile operators in Macedonia was employed identifying thus the main issues tackling the customer satisfaction through service provision including queuing. This paper concludes that customers are very much price oriented, but they do appreciate particularly the clear mobile signal. Queuing impacts directly the overall service quality, and majority of respondents are worrying when a large number of customers are waiting in lines and these lines are inappropriately managed by the mobile operators. Hence, a fair customer handling and service in queuing, is a prerequisite for customer satisfaction and loyalty.

Cyberbullying through the new media: Findings from an international networkByPeter K.Smith &amp; GeorgesSteffgen (Eds.) Florence, KY: Psychology Press, 2014. $48.95, ISBN: 978‐1‐84872‐254‐5

The book, Cyberbullying through the new media: Findings from an international network, is an excellent resource for any professional interested in understanding cyberbullying. The book reflects the work of a commendable project financed by COST (European Cooperation in Science and Technology), spanning 4 years in 28 European countries, with affiliations in Australia. This international collaboration has generated a wealth of knowledge, fostered training opportunities for emerging scholars, developed vital networking around the world and across disciplines, and empowered youth. The book is organized into six parts (each made up of a number of chapters): an introduction, four parts addressing important topics essential to developing an understanding of cyberbullying, and a final commentary section. The introduction (Part 1) begins with a brief review of cyberbullying and the research undertaken by COST. In Part 2, the authors review the existing literature on cyberbullying. This is a daunting task given the current lack of agreement on how cyberbullying should be defined and measured. Although these authors are not the first to provide a comprehensive review of research on cyberbullying (see Kowalski, Limber, & Agatston, 2012), they do provide direction in how we should conceptualize this phenomenon based on the results of qualitative research conducted by members of this international group. However, the authors recognize that the conceptualization and measurement of cyberbullying will reflect the research questions examined by different researchers. Therefore, details on various measures are offered to guide other researchers in selecting psychometrically sound instruments suitable for conducting research on cyberbullying depending on the design and intentions of the proposed research. In Part 3, the authors provide an intriguing discussion of international perspectives on the criminalization of cyberbullying, the role of industry (e.g., Internet providers, mobile phone companies, social networking sites, etc.) in reducing victimization in the virtual spaces, and the role of media in reporting and constructing cyberbullying. This discussion extends into Part 4, where various authors discuss the prevention of cyberbullying and helping victimized youth. As acknowledged by the commentators, a joint effort involving the industry, schools/teachers, parents, and students will be needed to effectively reduce and prevent cyberbullying. The respective contributors in Parts 3 and 4 provide strong recommendations for programmes and policies relevant to ensuring the safety and well-being of children and adolescents (and emerging adults as well). Next, Part 5, entitled ‘Research challenges,’ consists of chapters on a range of topics. First, research on university students’ experiences of cyberbullying is reviewed with suggestions for policy development, training, interventions strategies, and future research. Subsequent chapters cover some very exciting contributions from the COST project on cyberbullying. This includes research on the positive uses of the new technologies revealing innovative ways of improving young people's online and offline social interactions. I wholeheartedly agree with these researchers that we cannot remove young people from their cyber worlds and that it could be harmful to restrict their use of cyber media. Thus, developing programmes that maximize the benefits and minimize the dangers of using new technologies is necessary to reduce and prevent cyberbullying. The researchers also highlight the importance of adult competence in online interactions and modelling good citizenship in online social contexts. An ambitious proposal is outlined in Part 5 for how research on cyberbullying should proceed. Specifically, this proposal stresses the importance of youth understanding other young people's perspectives of their interactions in online social contexts. This proposed programme of research would involve multi-disciplinary teams around the world, include youth, and support emerging scholars. Professionals and parents would also be involved in implementing policies and programmes that reflect results of qualitative and quantitative research that is ‘youth-centred and youth-driven’ (p. 209). While involving youth as co-researchers can empower young people, this type of research seems complicated as it deviates from, and challenges, traditional research practices. Researchers willing to take on such an ambitious project may want to familiarize themselves with youth participatory action research (see examples in Cammarota & Fine, 2008). Part 5 ends with a chapter illustrating how this COST project encouraged training of emerging scholars. Specially, two ‘Training Schools’ are described in terms of organization, implementation, and outcomes. Clearly, this international collaboration has facilitated the necessary mentorship between new researchers and more established scholars that should promote the sustainability of high quality research on cyberbullying. Throughout this book, the various authors pose thought-provoking questions with interesting answers that often leave the reader with more relevant questions to ponder in regards to the study of cyberbullying. Exciting and challenging directions are proposed that will take collaborative work to meet these challenges effectively.

A Review of Different Comparative Studies on Mobile Operating System

The main purpose of this study is to discuss the different comparative studies on mobile operating system. From the last few years with the use of mobile, the mobile technology is also increasing at a fast speed. Now a day's different mobile phone companies are competing in the market each having its own hardware and software. Each company mobile phone has its own interface and they are looking to provide new features to their customers. Each company use different operating system like Apple using iOS, Samsung using Android and Nokia using Symbian. In this study we will give, you review of different comparative studies on mobile operating systems done by different authors.

Key determinants of students’ mobile phone choice

Article history: Received January 28, 2014 Received in revised format 5 May 2014 Accepted 2 July 2014 Available online July 1 2014 As there is still only limited research on students brand choice of mobile phones, the focus of this study was to ascertain drivers of tertiary students’ mobile phone brand choice in Ghana. Using a structured questionnaire, data was collected from a random sample of 840 students from three tertiary institutions in Ghana. The study revealed that the most significant determinant of the students brand choice of mobile phones was perceived quality (p 0.05). The study concludes that in spite of their economic handicaps, students brand choice was driven most by perceived quality and not price. Recommendations on how information technology manufacturers’ particularly mobile phone companies and marketers can exploit these drivers to sustain and improve their brand equity among students have been made. © 2014 Growing Science Ltd. All rights reserved.

A new approach for credit extended mobile phone payment

In this paper, we present a new approach for credit extended mobile phone payment. As an important component of m-commerce, mobile phones have been enabled to conduct micro-purchases for digital contents for a small price. Currently, mobile phone companies have expanded this to purchasing tangible items such as a Coca-Cola or other vending items through a radio frequency identification device chip. This paper will explore the idea to expand beyond micro-purchases and essentially use the mobile phone, the mobile network operator mobile phone carrier, and an embedded near-field-communication NFC chip to make full purchases similar to credit cards. We have developed the business model and a technical framework to support and implement the proposed strategy.

Consumers’ Perception and Performance Appraisal of Mobile Phone Companies in Bangladesh

In recent times telecommunication industry like mobile phone, radio link device have made revolution in the world. For the last few years mobile phone has become part and parcel of our daily life. It has become an essential part of business, commerce and society. Mobile phone provide great assistance to users by giving the opportunity to access to the anywhere of the world. Moreover, with the continuous diversification, the use of mobile is not only limited to talking but its use ranges from using internet, sending messages, listening to music, to organizing various works are comfortably completed in time. The use of mobile phone was introduced in Bangladesh at the middle of 1989 by the CityCell Company. Now with the change of time another five operators have introduced in the market. The function of mobile in Bangladesh with its communicative use also spread with value added service like mobile banking, railway ticket purchasing, health services, news update, and examination results and so on. But there are a lot of complain about these operators services. Descriptive analysis, Z-test, Chi-square test and Multiple Regression Analysis were used to test the collected data and hypotheses of the research study. Through this research we have tried to find out consumers perception which impact may be very bad in near future on those operators. Most of the respondents think that mobile operators are charging higher terrify in which customers are deprived from pulse system. Slow internet service, and lack of coverage hamper to the access of information. By conducting this research we have found that except those complain, the overall services of mobile phone are moderately well.&#x0D; JEL Classification Code: D18; D91

Key Actors In The Mobile Telephone Industry: Feature Phone Years And The Rise Of Nokia

We use historical data to study the feature phone (as different from smart phone) years of the mobile phone industry. This study relates to the years 1994 to 2004, at a time when the industry grew to a landmark of one billion mobile phones cumulative sales worldwide. Actor Network Theory (ANT) is used as a lens to understand the key alliances between selected mobile phone companies and other actants. In line with ANT, actants include consortia, service providers, and IT vendors. The leading mobile phone companies- Nokia, Samsung, and Motorola, display a number of characteristics and actions that have implications for the current and future state of the market. The study demonstrates the explanatory power of ANT. It is important to understand the earlier years of the industry to understand its current state, particularly with reference to Nokia and Samsung. The notion of path dependence suggests that these actors continue to leverage, or be weighed down, by their strengths and weaknesses traced back in history to feature phone years.

Big Image Data Management on Portable Equipment

Big Data is a new label given to a diverse field of data intensive informatics in which the data sets are so large that they become hard to work with effectively. The term has been mainly used in two contexts, firstly as a technological challenge when dealing with data-intensive domains such as geographical information image, high energy physics, astronomy or internet search, and secondly as a sociological problem when data about us is collected and mined by companies such as Facebook, Google, mobile phone companies, retail chains and governments. In this paper we look at this first issue from a new perspective, namely how can the user gain awareness of the personally relevant part big data that is publicly available in the portable equipment. With a lot of traditional applications such as geography information system (GIS) implanted on portable equipment, how to collect, store, process, analyze, and display big image data becomes a hot field. This paper puts forward a display control technique on portable equipment, which is based on measurement of users location. At the same time, we do serials of experiment on Android platform to validate them.

Relationship between Selected Marketing Mix Elements and Brand Equity of Mobile Phone Companies among Indian Youth

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Attitude and Usage of Mobile Phone among Students in Yazd University of Medical Science

Attitude and Usage of Mobile Phone among Students in Yazd University of Medical Science

Materialidades discursivas e o funcionamento da ideologia e do inconsciente na produção de sentidos

Filiados à perspectiva da Análise do Discurso (AD), compreendemos o sujeito do discurso enquanto ser radicalmente histórico − constituído pela linguagem, pela ideologia e afetado pelo inconsciente. Essa tomada de posição impõe levar em consideração as condições de produção na sociedade capitalista, como a exploração do trabalho e a produção-consumo de mercadorias. Sendo o discurso materialidade da ideologia, ele é sempre uma prática histórica, e seu funcionamento revela os gestos de interpretação dos sujeitos que atuam nas práticas sociais postas como necessárias à reprodução/transformação das relações de produção. Assim, pressupondo o funcionamento da ideologia e do inconsciente na produção dos efeitos de sentidos, este artigo analisa propagandas de empresas de telefonia móvel/celular. Trata-se de vídeos apresentados nas datas comemorativas do Dia das Mães e do Dia dos Pais. Nesta análise, compreende-se que essas propagandas põem em funcionamento a ideologia dominante, que “naturaliza”, mediante os efeitos de evidência, os lugares das mulheres e dos homens. Esse funcionamento é essencialmente atravessado pelas formações inconscientes capazes de corroborar a eficácia dos efeitos de sentido. Portanto, tais materialidades discursivas mobilizam uma rede de sentidos que revela um processo discursivo, o qual retoma e ressignifica os sentidos inscritos no discurso do Outro, confluindo na realização dos interesses de um “sujeito consumidor” que “faz suas escolhas” com “aparente” conhecimento de causa.

Mediating roles of commitment and corporate image in the formation of customer loyalty

PurposeIdentifying the loyalty drivers to cell phone operators is extremely important in today's competitive environment. Consensus is absent in the marketing literature on how loyalty should be conceptualized and measured in the service industry. The purpose of this study is to test an integrative model to examine the relations among customer satisfaction, trust, commitment, corporate image, attitudinal loyalty and behavioural loyalty. It also aims to examine the mediating roles of commitment and corporate image on causal relationships between trust and loyalty.Design/methodology/approachData collection was done in two stages: in the first stage in which the primary purpose of analysis was pre‐testing, the authors collected data from 250 respondents. In the second stage, data were obtained from 855 mobile phone users in India via questionnaire. The data were analysed by structural equation modelling (SEM) in order to test all the relationships between variables in the model.FindingsThe findings supported the proposed hypotheses, which are consistent with the theoretical framework. Analysis showed that corporate image is an important determinant of attitudinal loyalty.Research limitations/implicationsIn order to generalize the findings, the proposed model should be studied in different service industries. This research does not examine the interaction effects between customer satisfaction and trust. Future researchers can test these interaction effects and study its impact on development of behavioural and attitudinal loyalty. The proposed model should be tested using a longitudinal research design.Practical implicationsFirms should focus both on attitudinal and behavioural loyalty to create truly loyal customers. A defensive marketing strategy is important for the highly competitive and maturing mobile telecommunications service market. Mobile phone companies should develop and reinforce marketing strategies focusing on factors (satisfaction, commitment, trust and corporate image) which have the greatest influence on retention.Originality/valueThis paper examines the mediating roles of commitment and corporate image in the formation of customer loyalty.

The Evolution of Corporate Social Responsibility (CSR) in the Arab Spring

The Arab Spring has presented great challenges and opportunities throughout the region. New models of political participation, power-sharing, and evolving forms of social consensus dominate the landscape region-wide. The Arab Spring has also affected popular culture in significant ways which portend even greater social and relational evolution. As noted by a recent World Economic Forum (WEF) report, Although not all the region's countries have experienced political or economic transition, recent events have accelerated changes in public sentiment, raised levels of engagement and heightened expectations region wide.1Few doubt that two of the principle causes of the Arab Spring were non-inclusive economic growth and a longing for freedom. According to the Tunisian minister of foreign affairs Rafik Ben Abdessalem:What happened in the region is a real wave of political change and you cannot escape it. That does not mean there will be revolutions everywhere, but, it shows a political change that reflects the aspirations of people for freedom. It reflects also their socioeconomic marginalization. As such, it is not just a Tunisian or Egyptian phenomenon. It is a regional phenomenon.2Gallup research, even before the Arab Spring, indicated that the thing most admired in the region about the West was freedom and democracy. According to Dahlia Mogahed, executive director and senior analyst from Gallup, When people were asked what they would include in a new constitution pre-Arab Spring the response was freedom of speech, freedom of religion, freedom in all senses.3On the economic front, Ms. Mogahed added, Whether people support liberals or Islamists, the priorities are the same thing; jobs, economic development and education.4 This is no great surprise. A 2011 International Labor Organization (ILO) report showed that youth unemployment in the region was over 26%, the highest of any region in the world and more than twice the international average. Varying estimates state that the region requires between 60-80 million new jobs over the coming decade just to keep pace with population growth.The Arab Spring has also clearly affected the business environment. This includes the way that companies are seen in the region and, more importantly, the way they are expected to behave. In the wake of the Arab Spring, many businesses have been scrutinized and criticized for their long-term relations with traditional regimes. This does not necessarily imply that all prior business practices were inappropriate. More often than not, they reflected standard business engagements with influential decision-makers, which in the Arab region have, until recently, had remarkable longevity. Those decision-makers in countries like Egypt, Tunisia, and Libya, however, are long gone and, in places such as Jordan, Yemen, and Morocco, may no longer hold sway.In the subsequent popular wave of questioning and clamor for change, some companies have had to struggle to distance themselves from such associations. Egyptian mobile phone companies and internet service providers (ISPs), for example, suffered a negative backlash after agreeing to a government request to black out communication channels during the early days of the revolution. Perhaps in response, the three main mobile and ISP operators in Egypt announced community-oriented initiatives after the revolution was completed. Also, some national companies whose businesses were over-zealously tied to their association with prior ruling elites have fallen.5 In some instances, their owners have fled, been jailed, or placed on trial.Larger multi-nationals have, for the most part, weathered the transition without direct political fallout. Many companies, however, have suffered revenue decline related to unstable market conditions and lost contracts which have accompanied the Arab Spring. As a result, some have begun to rethink their approach in the region. In reality, the entire business model which drove most business engagement in the Arab Spring region has been inverted. …

The ‘throwntogetherness’ of research: Reflections on conducting fieldwork in South Africa

Just after crossing the Tropic of Capricorn, heading north through Limpopo Province, South Africa, one begins to see the rugged outline of the Soutpansberg Mountains on the horizon (see Figure 1). The mountains bring four things to my mind. One is their geology. Though they are as much as 1.8 million years old, they are still changing, still forming, still taking shape: rains erode them; roads and houses and farms cut into them. A second issue is bird life, specifically that birds breeding in Europe, such as the Yellow Wagtail and the Steppe Buzzard, spend much of their lives in the Soutpansbergs. The Soutpansbergs are far from Europe, but yet these birds establish stretched out connections between the two places. A third issue is also about connections: all along the Soutpansbergs there are antennae, transmitters, aerials. It’s difficult to say which belonged to the South Africa military, to mobile phone companies or Internet Service Providers; but what was important to me was that they helped me keep in touch with people in the vicinity via mobile phone and with people abroad via the Internet. They were part of a ‘coded infrastructure’ (Dodge & Kitchin, 2005) that facilitated much of what I had to do in the region (on how these technologies forge ‘coded spatialities’ of fieldwork, see Fraser, 2007a). A final issue is the people who live along the mountain range, some of whose actions I wanted to try to grasp. Most are indigenous VhaVenda or Tsonga people. Their access to land has been curtailed for the last 100 years after the arrival of white settlers, mostly Afrikaners, who throughout most of the twentieth century have benefited from a raft of racially discriminatory land (and other) policies. It was this inequality in land rights that led me to the Soutpansbergs in August 2004 to conduct my doctoral dissertation research on the politics and geography of South Africa’s land reform programme (e.g. see Fraser, 2007b).

Strategic Processes and Turning Points in ICT Business

Nokia is one of the pioneering companies in ICT, especially in the mobile phone business. Nokia has 30 years experience in mobile phones. This research explores the strategic turning points of this history, providing applicable findings for other mobile phone companies and the needs of information communication technology (ICT) in general. This article shows that strategic turning points in this case follow technical turning points in the systems and platforms of mobile phones. Furthermore, the article considers and analyses the specific features of turbulence in the business and industry of mobile phones.

The effects of firms' advertising disclosures as a reflection of CSR practices on consumer responses

PurposeThis research aims to probe the relevance of CSR by testing the relations among consumers' attitudes toward firms' advertising disclosures, attitudes toward CSR practices, perceived trust toward firms, attitudes toward firms, and behavioral intentions.Design/methodology/approachThis study uses an online survey with a convenient sampling consisting of college students. In particular, this study uses mobile phone companies' advertising disclosures in general as the focus of its survey questions.FindingsThe results reveal that consumers' positive attitudes toward firms' advertising disclosures enhance their attitudes toward firms' CSR practices and perceived trust toward firms, whereas consumers' attitudes toward CSR practices mediate the effect of their attitudes toward advertising disclosures on enhancing their perceived trust toward firms. Moreover, consumers' attitudes toward firms mediate the effect of their perceived trust toward firms on enhancing their behavioral intentions.Practical implicationsDespite the inherent limitations of this study, which have to be confirmed in future research, the results may encourage firms to practice their advertising disclosures responsibly. Moreover, the results of this study may help investigate the extent to which firms may benefit from reinforcing their advertising disclosures.Originality/valueThis paper adds value to the existing literature on CSR and promotes the effective management of socially responsible business through implementing more responsible advertising practices.

Telecom service provider portal: Revenue sharing and outsourcing

Early mobile phones only provided voice transmission, for a fee. They have now evolved into voice and online data portals for providing additional services through 3rd party vendors. These service providers (vendors) are given access to a customer base “owned” by the mobile phone companies, for a fee. Typically customers make two payments: to the mobile phone company for phone services and to the 3rd party vendors for specific services bought from them. Variations to the above business model may involve outsourcing the online portal and/or acquiring customers from other independent portals. For these scenarios, we study how the fees for phone service and customer access are established and how they may relate to the prices of vendor services, and which services should be located on the portal – all in a game-theoretic context. Our results prove that it is possible to reorganize revenue flows through an invoicing process that may benefit the mobile network operator more than the other parties. In addition, we establish optimality in terms of the number of vendors on the portal, and determine a rank-ordering of vendors for their inclusion into the portal.