Mobile Facebook Research Articles

패션 브랜드 모바일 SNS의 특성이 브랜드 애착 및 브랜드 충성도에 미치는 영향에 관한 연구

This research was designed to conduct research to apprehend fashion brand's mobile SNS characteristics in depth and the related consumer psychology and behaviors such as brand attachment and brand loyalty. The fashion brand's mobile SNS characteristics were differentiated from the web-based fashion brand's SNS. This study targeted women in their 20s using mobile Facebook and mobile Twitter, and residing in Seoul or Gyeonggi province. Total 412 observations were collected through online survey. The major findings of the study were as follows. First, as the characteristics of fashion brand's mobile SNS, ease of fashion data storage, fashion recentness, fashion usefulness, and fashion accessibility were extracted. As the factors of the flow, time distortion/focused attention and playfulness were extracted. Second, the fashion recentness and fashion usefulness showed positive influence to time distortion/focused attention factor in the flow. All four fashion brand's mobile SNS characteristics showed positive influence to playfulness factor in the flow. Third, time distortion/focused attention factor and playfulness factor both showed positive influence to brand attachment and brand loyalty from using fashion brand's mobile SNS. Fourth, brand attachment had positive influence to brand loyalty from using fashion brand's mobile SNS. Based on the above results, this study provided practical ways to develop effective mobile SNS marketing strategies in fashion brand. Also, this study demonstrated feasible future contents and necessary improvement for fashion brand's mobile SNS, which holds marketing implications.

Facebook’s mobile career

At the end of its first decade, Facebook’s identity, popularity and characteristics are shaped in important ways by its becoming a form of mobile media. This article seeks to explore and understand Facebook as the important force in mobile media and communication it now is. It draws upon and combines perspectives from technology production, design and economy, as well as user adoption, consumption, practices, affect, emotion and resistance. This article discusses the beginnings of mobile Facebook and the early adoption of mobile Facebook associated with the rise of smartphones. The second part of the article explores Facebook’s integration with photography (with Instagram) and social games (such as Zynga’s Farmville). This article argues that Facebook’s mobile career is an accomplishment that has distinctively melded evolving affordances, everyday use across a wide range of settings, as well as political economies, corporate strategy and design.

패션 브랜드 모바일 SNS의 특성에 관한 실험적인 질적 연구 - 모바일 페이스북(Facebook)을 중심으로 -

Abstract This study was an experimental qualitative study on the characteristics of fashion brand's mobile SNS. The study was focused on mobile Facebook and identified the characteristics of fashion brand's mobile SNS. In-depth interviews were conducted with 10 people in the 20s, who have used fashion brand's mobile Facebook application and currently live in Seoul or Gyeonggi province. After analysis of the in-depth interview data, four characteristics of fashion brand's mobile SNS were identified as follows. First, it was possible to access fashion brand's mobile SNS at any time anywhere, if users needed brand-related information. In this study, this characteristic was named ‘fashion accessibility’. Second, it was possible to access update-information using fashion brand's mobile SNS or get up-to-date information about the brand in real-time. In this study, this characteristic was named ‘fashion recentness’. Third, it was possible to store or capture fashion brand-related images and texts. In this study, this characteristic was named ‘ease of storage of fashion data’. Fourth, fashion brand's mobile SNS was useful in various ways to fashion consumers, so this characteristic was named ‘fashion usefulness’ in this study. The study extracted 10 sub-characteristics of the characteristics of fashion brand's mobile SNS based on the results of a qualitative study. This study has significant value which suggests directions for future research. Also, this paper is expected to provide managerial implications to fashion companies that need to develop mobile SNS marketing strategies.Keywords: mobile(모바일), SNS characteristics(SNS 특성), Facebook(페이스북), qualitative study(질적 연구)

An experimental qualitative study on the characteristics of fashion brand's mobile SNS - Focusing on mobile Facebook -

An experimental qualitative study on the characteristics of fashion brand's mobile SNS - Focusing on mobile Facebook -

Texting Home: Examining the Mobile Phone Practices of Student Newcomers to Toronto

We investigate the roles that new media play in supporting the relationships of young people in their first-year of university in Toronto. We consider the experiences of domestic and newly emigrated students and their adjustment to life outside their home countries, focusing on the use of social technologies for adjustment.Cette communication examine le rôle des nouveaux médias comme point d'ancrage relationnel des jeunes étudiants universitaires de première année à Toronto. Sont prises en considération les expériences d'étudiants locaux et étrangers ainsi que leur ajustement à la vie à l'extérieur de leur pays d'origine, avec une attention particulière à l'utilisation de technologies sociales comme médiateur de cet ajustement.

Extent of private information disclosure on online social networks: An exploration of Facebook mobile phone users

The present study adopts the Communication Privacy Management theory and investigates the factors that influence the extent of private information disclosure of Facebook mobile phone users. Using a sample size of 488 adult mobile phone users, the study further investigates the differential impact of age on the extent of private information disclosure. Results from the logistic regressions run reveal that use of smartphones to access social networking sites, use of multiple social networks, and being female decrease the likelihood of private information disclosure. In addition, usability problems increase the likelihood of information disclosure by older adults. The analyses show no association between perceived benefit and private information disclosure.

Converged social media: Identity management and engagement on Facebook Mobile and blogs

<span style="font-family: Times New Roman; font-size: small;"> </span><span style="font-family: Times New Roman; font-size: small;"> </span><p class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify; line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 10pt;" lang="EN-GB"><strong> </strong><span style="font-size: small;"> </span></span></p><p>There is scant evidence to demonstrate that researchers grasp the social dimensions of convergence, and particularly, the academic and social implications of converged media on students' lives. Despite a surge in student appropriation of social media-enabled mobile phones for exchanging educational resources and social practices, little is known about this collapsing of academic and social contexts. Twelve purposively selected postgraduate students who used Facebook Mobile for exchanging learning resources and micro-management of their daily lives were interviewed to unravel the influence of converged social media on students' lives. Identity construction and convergence as theoretical constructs were drawn upon to examine student narratives of their Facebook interactions and navigation of their identities. The findings suggest that Facebook Mobile enhanced the students’ networked exchange of knowledge and meaningful participation in learning communities. However, students expressed uncertainty about educators' judgements of their online personae, invasion of their privacy, information security and fears of jeopardising future career prospects. The study recommends best-practice pedagogical designs that emphasise deep engagement, safe communication, measures to deal with plagiarism and policy interventions to address privacy and information security.</p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify; line-height: normal;"> </p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify; line-height: normal;"><span style="font-size: small;"> </span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify; line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 10pt;" lang="EN-GB"><strong> </strong></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify; line-height: normal;"><span style="font-size: small;"> </span></p><span style="font-family: Times New Roman; font-size: small;"> </span>

패션제품에 대한 모바일 구전효과 -페이스북을 중심으로-

This study investigates the effects of information type, direction of information, method of suggestion, tie strength, and interactions among these variables on the acceptance and diffusion of fashion product information in the mobile Facebook environment. Two subsequent studies were conducted to test the relationships among mobile SNS WOM factors. Two independent on-line surveys were implemented. Six hundred forty consumers aged between 20 and 39 were recruited for Study 1, and four hundred and eighty for Study 2. We manipulated the WOM delivery situation by information type (factual/evaluative), information directionality (positive/negative), tie-strength (strong/weak), and information presentation method (text/image/rink). Eight scenarios were developed and randomly assigned to the research participants. Frequency analysis, reliability, factor analysis, regression analysis, and ANOVA were implemented using SPSS 18.0. The Analysis of experiment data produced interesting results. Most WOM factors (including the information type, information presentation method, and tie strength) influence WOM acceptance; however, only the tie strength effected WOM activity. It was also proven that people are prone to accept information that is more realistic, objective, and negative, and they tend to accept information with visual factors, such as images and video clips rather than a simple text message. In this study, we offer a practical perspective to fashion industry and marketers who have an interest in SNS marketing. We have defined the distinct characteristics of mobile WOM that have been formed by a combination of former on/off-line WOM characteristics. To examine the moderating roles of two types of consumer innovativeness, fashion innovativeness and technology innovativeness were also measured and found to have significant moderating effects between mobile SNS WOM factors and their consequences. The paper concludes with a discussion on managerial implications and limitations.

Using Facebook to explore adolescent identities

This study examines the construction, deconstruction and reconstruction of adolescent identities through an exploration of their social practices within a digital landscape using mobile devices and Facebook for learning in the classroom and in their lives. Using a mixed methods research approach of qualitative case study analysis and quantitative surveying, the research investigates the relationship between a multiliteracies pedagogy and the development of adolescent digital literacies and identity. More specifically, it answers the following research questions: 1) How are adolescents’ identities shaped and performed, as they use new media tools and social media in the classroom? 2) How does the use of mobile devices and Facebook in the classroom potentially transform teaching and learning literacy practices? The researchers found that using social networking sites such as Facebook can motivate students to engage with the content and explore how they perform their identities to others, but privacy issues are still a concern to some students.

Design-based Research: A Tool to Generate and Refine Instructional Design Principles for Mobile Language Learning

Given that mobile learning does not rely on a specific learning theory, it needs a theoretically established paradigm that can be effectively employed for mobile language learning. This study used a design-based research approach to test, extend, and redefine generic mobile learning design principles for mobile language learning. Current design principles of mobile learning were conceptualized and then employed in natural contexts to test their ecological validity, and a new framework was generated for conceptualizing instructional design principles for mobile language learning. The research design utilized iterative reflections and feedback from language learners to inform two iterations of mobile language learning designs. Throughout the two iterations, students and their teacher experienced the implementation of mobile instructional design principles into their learning task, reflected on their experience of implementation, and provided feedback to make adjustments to the design principles. Both students and the teacher collaborated on the design via face-to-face in-class discussions and outside class using Facebook and mobile phones. Students' reflections and feedback were obtained through pre-task, during-task, and post-task focus-group interviews; stimulated recall sessions; and the analysis of students' Facebook interactions. The study illustrated the benefits of contextualizing language learning using mobile phones and Facebook. In addition, it provided a deeper understanding of mobile instructional design and evidence, feedback, and guidance for both language teachers and mobile instructional designers.

Investigating Ways to Use Facebook at the University Level: A Delphi Study

Introduction Over the past decade SNSs (Social Network Sites) have grown exponentially. The SNS that has experienced the greatest growth and continues to be the most widely used around the world is Facebook. In 2009, the total number of active Facebook users stood at 150 million with half of those users reported to be logging in at least once a day (Zuckerberg, 2009). Worldwide, only Google, Microsoft, and Yahoo were larger Internet sites than Facebook at that time (Schonfeld, 2009). However, in terms of weekly U.S. traffic it did not take long for Facebook to overtake Google doing so in March 2010 with a reported membership exceeding 500 million (Hardawar, 2010). The growth of Facebook continued with membership increasing to 750 million members in mid 2011 (Facebook Press Release, Timeline). And, on October 4, 2012, Mark Zuckerberg (2012) announced that are more than one billion people using Facebook actively each month. Although the original intent of Facebook was to connect college students with one another, its worldwide impact can be seen by the fact that it has been translated into over 100 languages (Smith, 2010). In its inception only those with an approved email address with an .edu domain name were eligible. Due to this limitation, 18-24 year olds made up the original demographic. However, since Facebook has opened up to individuals outside of the .edu domain, other demographic areas are increasing rapidly (Facebook Press Release, Statistics); albeit in the U.S., the majority of SNS users continues to be teens and young adults (Lenhart, 2009). Going forward there does not appear to be any intention to limit its growth as Zuckerberg (2012) noted on the website, I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too. Learning management systems (LMS) have been utilized in educational settings for many years. According to the Gilfus Education Group (2012), the top five LMSs for 2011-2012 are the following: Blackboard, Desire2Learn, Moodle, Adrenna Academic, and Sakai Open Academic Environment. All are designed to support the instructor and to allow some degree of collaboration between students. Moodle is open source and completely free whereas the latter two are built on open source platforms. Other standard communication methods include traditional e-mail, and communication platforms such as Google's gmail which includes instant messaging and video conferencing. Still, an argument can be made that for collaborative teaching and learning, SNSs such as Facebook, may be a better match for today's students than more traditional pedagogical/andragogical tools (Salavuo, 2008). First, students are comfortable communicating via an SNS because a large number are already using one in their personal lives. Second, students have come to expect a certain amount of media richness of their technologies, preferring videos, photographs, and graphics to be a part of their learning experience to enhance community building through increased interpersonal knowledge. Often times, a SNS will provide much greater and robust support for multimedia formats than traditional LMS. Third, through the creation of personal profiles students can potential identify others with similar interests and certain areas of expertise, leading to collaborative learning opportunities and sharing of ideas and knowledge. Fourth, with the explosion of mobile devices (e.g., smart phones, pad computing) students have a growing expectation of mobile access. Although some LMSs are now offering mobile applications (e.g., Blackboard, Moodle), functionally speaking, Facebook tends to be much more robust. To some degree they are simply web sites with a front-end that appears like an app, but not providing a true app experience, with full functionality, like the Facebook mobile app. Additionally, the Facebook mobile app is available for free, whereas some LMSs are moving away from providing a free app to charging a fee, unless the app is licensed by the school. …

장애우 및 고령자 측면에서의 모바일 SNS 앱접근성 평가

Mobile SNS like facebook is famous as an app which users cooperate others and share information without regard to time and place. But it is necessary to evaluate the mobile app accessibility in view of the disabled and the aged to check if they get appropriate interface service to use such a popular app. Mobile app accessibility is an indicator of equal opportunity to mobile app for all users regardless of cognitive and physical attribute. Therefore, this paper evaluates accessibility of facebook and kakaotalk mobile SNS, apprehend the status of conform to the manual, and suggest an improving way, based on `mobile application accessibility guideline` announced by government and `mobile application (Android) accessibiliy checking manual(v1.0)` by National Information society agency.

Using a Mobile Photo Booth and Facebook to Promote Positive Health Messages Among Men Who Have Sex With Men in Cambodia

The article reports on a partnership which was created in 2011 between the Cambodia Health Education Media Service and the company FHI 360. The partnership was created in an effort to implement a road show in six provincial cities under the popular MSM brand “MStyle.” designed to promote positive health messages among men who have sex with men in Cambodia and featured mobile photo booths which were set up in which participants could be photographed with their favorite MStyle health message in the Khmer language.

Young women and ‘technologies of the self’: Social networking and sexualities

abstract Previously, cellphone ownership in South Africa was for a privileged few, but today it has become an essential part of the adolescent fashion accessory. Similarly, access to the internet is more widespread with the rise of the mobile internet, and online social networking applications are very popular in South Africa, particularly among young people across all social classes. This study explores young women's use of mobile and online social networking sites, with specific reference to expressions and experiences of sexual identity via their mobile phones and popular application Facebook. Through a qualitative approach, this study argues that Facebook and MXit provide a space for play, especially for those whose freedom of movement is limited by parental concerns about safety. Online social networks create a cult of femininity and reflect women's role in society and also socialise young women into these roles. Gender and sexuality are lived social relations and ongoing performative processes that are continuously being negotiated. The micro-narratives and practices highlighted in this study present a snapshot of the lived practices of young women and indicate similarities with global trends in terms of online youth cultures. Young women's use of online and mobile social networking resonates with a global youth culture, with tensions around relationships, self-presentation and sexuality located firmly at the centre.

Influence of gender and English proficiency on Facebook mobile adoption

This study aims to empirically examine the influence of gender and English proficiency on Facebook Mobile (FbM) adoption from the Malaysian perspective. Questionnaire was administered to 400 undergraduates in a Malaysian private university. The results showed that there is a significant gender difference in Photographs and Status Updates. Positive correlations also exist between English proficiency and Social Connection, Shared Identities, Photographs and Content. Outcomes from the study have given direct or indirect implications to mobile communication manufacturers and service providers, mobile social networking researchers, photographs industry players and the society as a whole.