Mobile Commerce Platform Research Articles

The Consequences of Gamification in Mobile Commerce Platform Applications

Gamification in mobile apps has a research gap, given the potential for gamification to enhance user repurchase intention in a mobile commerce context. This research investigates the concept of gamified m-commerce platform application through the lenses of customer experience and repurchase intention. The study proposes an empirical model to examine the relationship between hedonic value, utilitarian value, customer experience, and repurchase intention in the context of mobile commerce platform application. It is underscoring the importance of exploring the application of gamified m-commerce platforms and their impact on customer experience and repurchase intention. The findings contribute to the existing body of literature on online retail by offering new insights into the implications of gamified m-commerce platform applications. A quantitative research approach was employed, and an online questionnaire was used to gather data. The collected data from a sample of 270 mobile commerce shoppers was analyzed. The results supported all direct hypothesized associations among variables.

Blockchain-based cyber-security proposal in commerce mobile platforms for social and sustainability businesses

<p>This study aims to propose the integration of cyber security measures with sustainable mobile commerce platforms and evaluate their efficacy in promoting social entrepreneurship and sustainability in the field of mobile commerce. A platform was developed for Android and iOS platforms using the Flutter Framework and Dart Programming Language, and it included features designed to help social entrepreneurs and non-profit organizations connect with potential donors, volunteers, and partners. The study includes participants from social entrepreneurs, non-profit organizations, and potential donors who are recruited to use the platform to create and promote their social business projects and to provide feedback on their experience using the platform. The results of the integration are expected to show that the mobile platform for social business is effective in promoting social entrepreneurship and sustainable development and in connecting social entrepreneurs and non-profit organizations with potential donors and partners due to the security measures that have been taken in the application and data protection, ensuring privacy with a comparatively lower risk than other platforms. In conclusion, this paper presents a blockchain-based secure mechanism for mobile platforms for m-commerce and social business, which is a valuable tool for promoting social entrepreneurship and sustainable development. It can be used to create a positive social impact in local and, conceivably, international communities. The proposal explicitly explains the methodology and implementation of the platform and highlights the significance and impact of this research in advancing the fields of mobile commerce, social entrepreneurship, and sustainability.</p>

Co-creation experience in Indonesian mobile commerce: A self-determination theory perspective

Understanding customer co-creation experience in mobile commerce helps business to tailor their offerings, improves customer engagement, and cultivates long-lasting brand relationships, ultimately leading to business success in the competitive digital marketplace. Anchoring in service-dominant logic and self-determination theory framework, this study aims to investigate customers’ internal stimuli as the antecedents of the co-creation experience and its impact on brand relationship behavior. An online survey was employed to gather data from 499 users of Shopee, Tokopedia, Bukalapak, and Lazada mobile commerce marketplaces in Indonesia. PLS-SEM is used to analyze the conceptual model. The results reveal that customers’ internal stimuli of enabling the self and gratifying the self positively influence the co-creation experience (t-value > 1.645, p-value < 0.001). At the same time, no significant effect was found on the relationship between enriching the self and the co-creation experience. This study also confirms the role of co-creation experience in motivating continuance intention and E-WOM (t-value > 1.645, p-value < 0.001). The findings contribute to developing and validating the co-creation experience concept by demonstrating the role of customer internal stimuli in influencing the co-creation experience, thus motivating customer continuance intention and E-WOM behavior. The findings suggest the importance of the focus given by mobile commerce marketplace managers in designing mobile commerce platforms that can also meet the inner needs of users. A positive co-creation experience can enhance customer commitment and thus encourage positive E-WOM. These factors contribute to the long-term success and growth of mobile commerce platforms in an increasingly competitive market.

How do mini games affect female users of mobile commerce? Improving platform satisfaction through game use intention.

Combining games with mobile commerce applications has been a trend in recent years. Mobile commerce is attracting a large number of people, especially females, to play mini games on the platform. The gamification of mobile commerce may affect users’ platform satisfaction. This study aims to explore the intention of female users to play mobile commerce games and its impact on platform satisfaction. We collected data from females in China who played mobile commerce games and then used a structural equation model to test the various hypotheses we made. The results showed that game use intention fully mediated the impact of performance expectation, hedonic motivation, and social influence on platform satisfaction. Effort expectation had no significant impact on game use intention but had a positive impact on platform satisfaction. Game use intention had a positive impact on platform satisfaction. The frequency of playing games and the amount of money spent on the platform were positively correlated with game use intention. Females over 25 years old preferred to play mobile commerce games. This study provides a theoretical reference and practical enlightenment and makes a specific contribution to the development of mobile commerce platform and the application of gamification. However, this study has limitations in terms of test samples, research methods and research content, and further research on mobile commerce is required in the future.

Customer retention through service quality and satisfaction: using hybrid SEM-neural network analysis approach

Mobile commerce is a developing phenomenon, youth worldwide utilising the platform that provides flexibility, ease, and convenience of online shopping through mobile devices. The study investigates the influence of mobile commerce service quality dimensions on the perception of service quality and customer satisfaction. Satisfaction in Mobile commerce promotes the revisit intention among the customer. The study model was designed on the service quality model SERVQUAL, and the factors were adopted from the information and system quality dimensions. The hypotheses were tested with Jordanian adults, and data was collected through a survey from January 2020 to April 2020. The data was analysed using the variance-based statistical analysis tool with Smart Partial Least Squares 3.2. The non-compensatory analytical technique of artificial neural network analysis was employed to assess the study models. Resultantly, responsiveness and cognitive control factors were significantly related to the Mobile commerce overall service quality. The information quality dimension of content usefulness and adequacy was significantly related to the mobile commerce overall service quality. Mobile commerce system quality dimensions were significantly related to the overall service quality. Furthermore, overall service quality perception significantly influenced customer satisfaction, promoting the revisit intention towards mobile commerce. Multilayer artificial neural network analysis was applied. The result conclusively showed that website innovativeness, content usefulness, and ease of use were the three substantial mobile commerce platforms that impacted overall service quality. The e-business management should use state-of-the-art technology features to enhance the quality perception and develop payment security features to nurture trust among users. Future research opportunities and limitations were reported at the end.

Investigation of Attributes Influencing the Attractiveness of Mobile Commerce Advertisements on the Facebook Platform

Examining and analyzing the determinants facilitating consumers’ intention to buy via mobile commerce platforms have untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines various aspects of the advertisements on mobile commerce platforms and analyzes the importance of intention to buy. The goal of the article is to analyze and determine which aspects of the advertisements have an influence on expediting purchase through mobile commerce. The underlying hypothesis for this investigation is the applicability of the perceived advertising value of mobile commerce, positively associated with attitude towards advertising channels. The Facebook social network has been chosen as an advertisement channel as it is the most popular and biggest investment-generated channel. It is also proven that subjective norms are positively associated with the intention to buy via mobile commerce. This, combined with perceived advertising values and attitudes towards Facebook ads on mobile commerce, influenced the intention to buy.

Adoption of Mobile Commerce and Mobile Payments in Ghana: An Examination of Factors Influencing Public Servants

Aim/Purpose: Mobile commerce adoption is low in developing countries; hence, public servants may not consider mobile commerce and mobile payments. Understanding the factors that influence mobile commerce and mobile payments in their context will aid in promoting those services. Background: The study investigates the factors that influence public servants’ mobile commerce and mobile payments in Ghana. Hence, it provides some understanding of the various aspects of mobile commerce and mobile payments adoption, such as acceptance, use, and eventual adoption into the user’s daily life, and how that affects their behaviour. Methodology: The research was conducted by surveying the factors influencing public servants’ adoption of mobile commerce and payments in Ghana. A cross-sectional survey was undertaken to put the research model to the test to measure the constructs and their relationships. Contribution: The study confirmed previous findings and created a new conceptual model for mobile commerce and mobile payment adoption and usage in the Ghanaian context. Findings: The variables of performance expectancy, trust, and facilitating conditions have a significant positive influence on behavioural intention. The factors of effort expectation and social influence have a significant negative impact. Price value and perceived reliability are latent variables that do not affect behavioural intention. Behavioural intention and facilitating conditions significantly influence the actual use behaviour of mobile commerce and mobile payment users. Recommendations for Practitioners: Mobile commerce is emerging as a new mode of transactions, with firms providing enabling platforms for users. Mobile commerce could become the most acceptable application for the next generation of mobile platform applications. This study offers insights into the fluidity of the mobile environment, with implications that spell out what will be effective mobile commerce services that will continue to be relevant. Mobile applications are attractive to people because they provide a better user experience. These mobile applications have been optimised to provide a fast, easy and delightful experience. Mobile commerce and mobile payment service providers can attract and retain more users if attention is paid to performance expectancy, trust, and facilitating conditions since they influence individuals’ decisions to adopt. Mobile technology is almost ubiquitous, influencing both online sales and in-store sales. With the right mobile commerce platform and features, businesses can expect to increase in-store and online sales, catering to a more extensive clientele. Mobile devices are the primary means that most customers use to look up information about products they see in stores, such as product reviews and pricing options. This study indicates that mobile commerce service providers can achieve a more extensive customer base by promoting performance expectancy, trust, and behavioural intentions. Recommendation for Researchers: Despite the numerous studies in the mobile commerce literature, few have used integrated models of perceived reliability, trust, and price value or methods to evaluate these factors in the emerging mobile commerce industry. Also, it combines mobile commerce and mobile payments, which very few that we know of have done. Impact on Society: Ghana is already in a cash-lite economy. Thus, the study is appropriate with the result of trust being a significant factor. It implies that people will begin using mobile commerce and mobile payments with a bit of drive to bring about this drive quickly. Future Research: Future research could further test the adapted model with moderating factors of age, gender, and education to delve deeper into the complexities of mobile commerce and mobile payments.

Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce apps

Research background: With growing evidence of consumer adoption of mobile shopping apps, there is a pivotal need for comprehending Internet-enabled consumer devices in mobile shopping behavior. Mobile shopping platform features and user technological readiness configure consumers? expectations and demands as regards mobile retailing adoption, leading to acceptance of mobile shopping apps and payment services.
 Purpose of the article: In this research, prior findings have been cumulated indicating that mobile social apps extend throughout consumer attitudes and behaviors by the widespread adoption of smartphones. We contribute to the literature by showing that cutting-edge technological developments associated with customer behavior in relation to mobile commerce apps have resulted in the rise of data-driven systems. Consumer behavioral intention and adoption intention in relation to mobile shopping apps/websites are developed on perceived risk and trust consequences.
 Methods: Throughout February and March 2021, a quantitative literature review of the Web of Science, Scopus, and ProQuest databases was carried out, with search terms comprising ?mobile shopping app?, ?mobile commerce platform?, ?mobile payment service?, ?Internet-enabled consumer device?, ?consumer technological adoption?, and ?mobile shopping behavior?. As research published between 2018 and 2021 was analyzed, only 330 sources met the suitability criteria. By removing questionable or indeterminate findings (insubstantial/inconsequent data), results unconfirmed by replication, too imprecise content, or having quite similar titles, 66, chiefly empirical, sources were selected. A systematic review of recently published literature was carried out on technological adoption of mobile commerce apps by employing Preferred Reporting Items for Systematic Reviews and Meta-analysis (PRISMA) guidelines. The Systematic Review Data Repository was used, a software program for the gathering, handling, and analysis of data for the systematic review. The quality of the academic articles was determined by harnessing the Mixed Method Appraisal Tool.
 Findings & value added: The consumer purchase decision?making process in mobile app-based marketing involves consumer engagement and willingness to adopt mobile commerce apps. Further advancements should clarify how technological-based consumer adoption of mobile shopping throughout social commerce can improve the payment for products and services.

Fashion shopping on the go: A Dual-stage predictive-analytics SEM-ANN analysis on usage behaviour, experience response and cross-category usage

With the proliferation of mobile commerce, mobile shopping has become the buzzword in the electronic commerce industry. To examine the predictive factors that affect the usage behaviour, experience response, and cross-category usage in mobile fashion shopping, an integrated research framework, comprising of the Mobile Technology Acceptance Model and individual attributes in terms of lifestyle orientations was proposed. The quantitative data, derived from 500 qualified responses, collected through a survey questionnaire, was validated via a two-stage predictive-analytics SEM-ANN approach to identify the non-compensatory and non-linear relationship. All six of the ANN models showed consistent relationships and rankings with the SEM results. The findings imply that mobile commerce developers and designers should ensure that the functions provided can satisfy the evaluation criteria of users with different lifestyle orientations, whereby the advantages of the mobile commerce platforms should be highlighted in the marketing messages to drive first-time usage, as well as extended usage across different mobile commerce platforms (i.e., mobile sites and mobile applications) and product categories. From the theoretical perspective, the findings revealed the indirect influence of the individual attributes on the usage intention of innovative mobile technology. The research is also the first to adopt non-compensatory neural network analysis to compensate the linear SEM analysis in the study on mobile shopping of fashion products.

Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention

In recent years, there has been an upsurge in the number of mini-games on mobile commerce platforms. The emerging gamification phenomenon of e-commerce still requires theory and investigation in order to supplement its explanation. This study aims to explore the intention of users to play games on mobile commerce platforms, as well as the influence of gamification mechanisms on users' purchase intentions on these platforms. From the perspective of perceived value theory, data from 1586 mobile commerce shoppers in China were collected and analyzed using a structural equation model. The results of the study found that utilitarian value, hedonic value, and social value are positively correlated with game use intention, while spending less time/energy also positively affects game use intention. These games are more attractive to women. The usage rate of games and the average monthly spending amount on a mobile commerce platform are both positively correlated with users’ purchase intentions on the platform.

Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach

The objective of this research is to determine the factors that can effectively predict adoption of mobile commerce in Nigeria. In doing this, 192 questionnaires were analyzed using Smart PLS-SEM. While majority of previous studies revealed negative relationship between perceived risk and system usage, the result of this study however indicated a positive relationship with mobile commerce adoption especially with the incorporation of perceived fun that tends to make mobile commerce platforms to be enjoyable. The study provides further insights into how perceived risk and fun can be used to increase the rate of adoption of mobile commerce by coming up with policies that can be used to improve the platform while marketability of mobile commerce can be enhanced.

An Experience-Based Framework for Evaluating Tourism Mobile Commerce Platforms

This research presents and studies an evaluation framework for tourism mobile commerce platforms based on tourists’ experience. Synthesizing from prior literature, relevant theories, and the results of online questionnaires, we select 24 evaluation indices for preliminary evaluation. Using exploratory factor analysis method, we then extract from these indices the following five principal factors: interactive experience, infrastructure experience, personalization experience, product or service quality experience, and product operation experience. We further employ the confirmatory factor analysis to test the construction of the evaluation framework and demonstrate that the evaluation framework is both robust and effective. Finally, based on our proposed evaluation framework, we empirically evaluate the most popular mobile commerce platforms (Ctrip and Qunaer) in China by using fuzzy comprehensive evaluation method.

Examining factors affecting mobile commerce adoption of Chinese consumers

The purpose of this study is to identify factors associated with adoption of mobile commerce among Chinese young adults. Several factors that may influence young consumers' behaviour are highlighted, which included personality traits, online trust and technology acceptance readiness (TAR). Three hundred and thirty self-administered questionnaires were collected from two universities in Hong Kong. The construct validity, measurement model and the hypothetical relationship between variables were tested by the partial least squares structural equation modelling (PLS-SEM). The results demonstrate that more impulsive consumers and innovative consumers tended to perceive mobile commerce sites and apps as useful and had higher TAR. Consumers' TAR and their trust of mobile commerce platforms were key determinants for the use of mobile commerce. The findings of this study have implications for marketers to design and implement mobile commerce websites and apps for young adults in Hong Kong and China.

Understanding the Development and Diffusion of Mobile Commerce Technologies in China: A Biographical Study with an Actor-Network Theory Perspective

ABSTRACTMobile commerce technologies cater to multiple types of users who use them for various purposes in a dynamic fashion over time. Their development and diffusion therefore involves many actors who participate in changing market configurations. In this study we address this complex sociotechnical setting by investigating the “biography” of mobile text messaging, an instance of mobile commerce technologies, in China. Specifically, we apply an actor-network perspective to understand the development and diffusion of text messaging over time and the changing actor configurations. This analysis was based on 1,403 news items pertaining to the Chinese telecommunications market, which were screened from over 40,000 news items produced over sixteen years. The deduced pattern indicates that the diffusion of text messaging, and possibly other mobile commerce technologies, includes four actor network configurations. Mobile commerce platforms begin to operate within a small network of actors, and via a dynamic process of events and interactions, they end up with a complex network of actors, which can include content and service providers, customers, regulators, and businesses that drive mobile commerce technology diffusion and breadth of uses across markets. The suggested pattern provides a “biography of artifacts” regarding mobile technologies at the national level.

Re-Defining the Future of Commerce : Mobile Commerce and the Emergence of Sixth Sense Technology

Over the past decade businesses and as a matter of fact commerce has gone through some revolution from the traditional commerce to a digitized platform, thus from “face – to-face” to a virtual economy which is being pioneered by technology. Now mobile users are able to use their phones to transact businesses every day. On the mobile commerce platform users can procure flight ticket and utilize the electronic statement on usersr cellphone to verify users flight. Now smartphones has the ability to establish nearby stores or vending stands with Global Positioning System (GPS) and then make a buy from the cellphone. One spot worth exploiting by businesses; large, small or medium is mobile commerce. Phones which was previous capable for only making calls and sending messages has grown or evolve to the level of which it can be used to buy lottery tickets, shopping, gaming, direction location device etc. Another technology which is currently emerging is the sixth sense technology. It is receiving a massive praise for it unthinkable innovation and easy to use tools is Sixth Sense Technology. Sixth sense is a wearable motion based gadget that connects our real world with digital information on the computer and let us use ordinary hand signals and gestures to intermingle with that information, thus making it an interface between our brain and the computer [2]. The sixth sense technology conception is a technological move and idea to tie the digital world with the real world. Its basic use is to cause computers to adapt to human needs. This mean users do need neither a mobile phone nor a laptop to carry out transactions on a digitized economy. Now the question is with this kind of technology where lies the future and faith of mobile commerce (m-commerce)? In this paper, we will be discussing the practical facet of m-commerce and the sixth sense technology. We will also cover the emergence and necessity of sixth sense technology, why it will shadow mobile commerce when it materialised and the writers’ proposal.

Digital Entrepreneurship in a Traditional Production Firm

Through a longitudinal case study this paper explores the repercussions from introducing a mobile commerce platform as just another instrument in the marketing toolbox in a traditional sales-oriented firm. Findings suggest that the implementation of the M-platform in addition to its intended purpose spawns a digital business model that allows the company to change its relations to distributors, retailers and customers enabling access to direct communication with end-users. However, the emerging new business model has the potential to change the organization entirely. This paper argues that although the emerging business model was indeed a success seen from a sales-, marketing-, innovative-, and relational perspective, it was perceived as a disaster from an organizational perspective. Consequently, top management abandoned the new platform. The paper highlights the importance of not underestimating resistance in an organization when implementing a new marketing instrument such as M-commerce platforms.