A π-conjugated polymer with 2,5-bis(benzoxazol-2′-yl)benzene-1,4-diol fluorene units is synthesized by using a Suzuki−Miyaura coupling reaction (Mw = 1.3 × 104; PDI = 1.8). The polymer exhibits UV–vis absorption, λmax ≈ 421 nm, and fluorescence, λmax ≈ 616 nm. The observed large Stokes shift (∼200 nm) is attributed to an excited-state intramolecular proton-transfer process. The addition of anionic species (hydroxide, fluoride, and acetate) causes the absorption λmax to be red-shifted to 510–540 nm and the fluorescence quantum efficiency to be increased by a factor of ∼20. Through the study of a model compound, the structure of the anion complex is determined to be deprotonated monoanion, as evidenced from the Benesi−Hildebrand plot and electron-spray mass spectrometry. On the basis of a large spectral response in absorption and significant fluorescence enhancement, the material could be useful for dual-channel detection of anions.