Mixed Methods Research Methodology Research Articles

Developing an ontology-based tool for relating risks to the energy performance gap in buildings

PurposeDespite extensive research on the underlying reasons for the energy performance gap in buildings, there is a critical need for stakeholders to standardize and facilitate the use of this knowledge and support its broader application by machines. Our research addresses this gap by developing both an ontology and a tool to utilize risk information regarding the performance gap in buildings.Design/methodology/approachResearch into this topic began with the creation of an energy performance gap-risk ontology for new and existing buildings using the METHONTOLOGY method. This comprised a comprehensive literature review and semi-structured interviews with ten experts concerning six buildings, in order to develop taxonomies and define risk factor interactions. It was followed by a three-stage validation using a mixed-method research methodology. Steps included comparing the ontology with a similar empirical study, gathering expert opinions via interviews and ratings assessments, and finally, interviewing an experienced professional to ascertain whether there were any concepts not covered by the ontology. The taxonomies were modeled in Protégé 5.5, and using the ontology, a spreadsheet tool was developed using Microsoft Visual Basic for Applications in Excel.FindingsThe ontology identified 36 primary risk factors and a total of 95 when including additional risks linked to certain factors. Factors such as professional liability insurance, stakeholder motivation, effective communication, experience, training, integrated design, simplicity of detailing, building systems or design and project commissioning can help manage the performance gap in buildings. The tool developed serves as a decision-support system, offering features like project risk checklists to assist stakeholders in addressing the performance gap.Originality/valueThis study is the first to develop an energy performance gap-risk ontology and a tool to help project stakeholders collect, store and share building risk information.

584. Implementation and Evaluation of an Interactive Infectious Diseases Online Curriculum for Trainees on ID electives

Abstract Background Infectious Diseases Online Curriculum (IDOC) is an online asynchronous interactive educational resource for trainees on ID electives to augment their ID knowledge and complement their clinical training. The curriculum mapping with details of modules and methods of assessment are elaborated in TABLE 1. A program evaluation of the IDOC with the aim to analyze program outcomes was done in 2023.Table 1:Curriculum mapping including goals, objectives, conceptual framework, educational strategies and assessments for Infectious Diseases Online Curriculum Methods IDOC was piloted with medical students and residents from August 2022 to December 2022 and assesses Kirkpatrick level 2 learning. The primary assessment was of Program Outcome, set up using a Pragmatism paradigm with Mixed Methods research methodology to assess quantitative and qualitative data. Following IRB approval, data collection was conducted through web-based surveys (Qualtrics). Each surveyor was asked to assign a unique alphanumeric number to their pre and post survey so these could be used for comparison. The primary outcome assessed was change in knowledge. Each question in the pre- and post-assessment was awarded 1 for correct answer and 0 for incorrect answer. A paired sample t test was used to compare pre and post cumulative scores and analyzed using SPSS v26.Table 2:Paired sample T test analysis of quantitative outcomes Results During the pilot phase 16 pre- and 20 post assessment surveys were received (8 phase-3 students, 4 phase-2, 3 phase-1, 3 interns, 2 with no level of training). 11 respondents had allotted the same alphanumeric number to both pre- and post-surveys and these were used for comparative analyses of knowledge change. Interest in pursuing ID as a career prior to and after revision of modules was sought on a 5-point Likert scale and received 12 responses. Paired t test showed significant improvement in knowledge and increase in interest of trainees to pursue ID as a career (TABLE 2). Majority of trainees also rated the modules to be extremely clear and relevant to clinical practice (TABLE 3). Qualitative feedback was overwhelmingly positive (TABLE 4).Table 3:Results of self-perceived clarity and self perceived relevance of the modules by the trainees Conclusion IDOC functions as a novel, accessible, quick, engaging, and effective way to improve ID related knowledge in trainees and is an adjunct to their clinical elective experience. Although this was a small study, the results are significant and transferable, and IDOC can be disseminated to smaller training programs where educators and ID learning resources are not available.Table 4:Qualitative feedback for Infectious Diseases Online Curriculum as well as individual interview response from trainee Disclosures All Authors: No reported disclosures

DEFRAGMENTATION OF CONSTRUCTION HOLE THINKING PROCESS OF JUNIOR HIGH SCHOOL STUDENTS IN SOLVING NUMERATION LITERACY QUESTIONS

Teachers must be aware of and take action regarding students' errors in creating incomplete mathematical concepts, also referred to as construction holes, particularly when it comes to answering numeracy literacy questions. This will help students rebuild their understanding of numeracy literacy questions overall. By using diagrams to depict the answers to numeracy literacy questions both before and after the defragmentation process, this study seeks to identify the places where pupils fall short conceptually. A mixed-methods research methodology was employed for this study, which was conducted in two phases: quantitative analysis was used in the first phase, and qualitative analysis in the second. Based on the research findings, the numeracy component of the statistics curriculum is where the gaps in students' thinking processes are located. Students' thought structures can be strengthened by the use of defragmentation. When answering questions on numeracy and literacy, the defragmentation method utilized is scaffolding at level two, which consists of explaining, reviewing, and restructuring. The mean, mode, and median material in the student results contained construction holes that were later resolved through a scaffolding type that involved three steps: explaining, reviewing, and restructuring. This process helped students avoid making mistakes when answering the questions about the mean, mode, and median.

Continuous Organizational Learning and Industrial Harmony in Kenya’s Devolved Public Health Sector

A workplace that is harmonious and that guarantees satisfaction of workers and employers’ aspirations is essential for enhanced services provision in Kenya’s devolved public health sector. The devolved public health sector has experienced frequent and often localized health workers’ industrial actions since the devolution of health care services in 2013. These industrial actions not only affect the economic growth of the country but also have an effect on the citizens' well-being. The objective of the study was to determine the influence of continuous organizational learning on industrial harmony in Kenya’s devolved public health sector. The study was guided by Experiential Learning Theory. The study used a pragmatic research paradigm with concurrent mixed methods research methodology being the research design. The target population was 351 health workers in Level Five County Referral Hospitals selected using stratified random sampling in the CEREB. Data analysis involved both qualitative and quantitative analysis. Descriptive statistics comprised means and standard deviation, with inferential statistics comprising regression analysis. The study established that continuous organizational learning has a positive and significant influence on industrial harmony [β=1.093, p-value=.000]. Continuous organizational learning was found to enhance industrial harmony in Kenya’s devolved public health sector. The study recommended that increased efforts be put in place to enable creating, retaining and transferring knowledge within the sector. In addition, the study recommended the enhancement of continuous organizational learning to enable the sector to respond quickly and adapt to the turbulent and changing business environment. The study also recommended the need for re-training of managers within the sector in strategic human resource management and employee welfare so that the employees can become psychologically attached to the sector. The sector should also focus on promoting open and transparent communication as well as training on leadership and emotional intelligence. The training should also focus on the legal framework of engagement, diversity and inclusion. This will enable the creation of an inclusive workplace where the employees feel respected and valued, thereby reducing potential causes of conflict.

Identifying the facilitators and barriers to implementation of renal tumour biopsy in the diagnostic pathway for small renal masses.

To understand the facilitators and barriers to the implementation of renal tumour biopsy (RTB) in the diagnostic pathway for renal tumours in England. Participants consisted of patients who had a renal tumour diagnosed and/or treated at one of five tertiary centres in England, healthcare professionals involved in the direct care of patients diagnosed with renal tumours, and clinical service managers and commissioners. The study employed a mixed-methods research methodology consisting of individual interviews and an on-line survey that explored the types of facilitators and barriers individuals perceived and experienced and the frequency in which these were reported. A public dissemination event took place following the completion of data collection; to facilitate discussion of potential solutions to implementing RTB. There were 50 participant interviews (23 patients, 22 clinicians, and five health service commissioners/operations managers). The patient on-line survey received 52 responses, and the clinician survey received 22 responses. Patients most frequently reported influences in choosing whether to undergo RTB pertained to wanting to know the diagnosis of their kidney mass (40%), the advice or information provided by healthcare professionals (40%), and not wishing to delay treatment (23%). Clinicians most frequently reported barriers to recommending RTB related to their uncertainty of diagnostic accuracy (56%), availability of appointments or hospital beds (52%), concerns of risk of bleeding (44%), risk of seeding (41%), and delays in meeting national cancer pathway targets (41%). The dissemination event was attended by 18 participants (seven patients and 11 clinicians). Suggestions to improve implementation included reducing variation and promotion of standardisation of practice by a consensus statement, increasing the evidence base (clinicians) and improved communication by developing better patient aids such as videos and diagrams (patients and clinicians). Implementation of RTB may be dependent on the quality of information provided, its format and perceived reliability of the information. Increased utilisation of RTB may be improved by development of a consensus statement on the role of biopsy, with patients expressing a preference for alternative information aids such as patient videos.

Knowledge-Based Flipped Classroom Model to Improve Physics Learning Outcomes

Abstract The goal of studying physics is to produce individuals who can use their knowledge and comprehension to tackle complicated challenges in daily life. This is partly influenced by the absence of practical work in the laboratory. Therefore, a learning model is needed that can overcome this problem. This journal presents a model for implementing a Knowledge-Based Flipped Classroom approach in the context of physics education. Traditional classroom settings often rely on passive consumption of information, limiting student engagement and depth of understanding. In contrast, the flipped classroom model emphasizes active learning, where students engage with the course material before class begins, allowing in-class time for deeper exploration, discussion, and application of concepts. This research uses a mixed-methods research methodology, to evaluate the effectiveness of the Knowledge-Based Flipped Classroom model in physics teaching. This paper proposes a structured framework for designing flipped physics classrooms, integrating multimedia resources, interactive activities, and collaborative learning experiences. Using this strategy, instructors can improve student learning outcomes by developing critical thinking, problem-solving abilities, and conceptual knowledge. The adoption of the Knowledge Based Flipped Classroom paradigm has been proven to improve learning outcomes in Sensor Technology courses, according to the study’s findings. It is advised that this learning approach be applied in Sensor Technology courses as an alternative to traditional instruction.

Transition Words and Phrases: Logical Fallacy in Saudi Premedical English as a Foreign Language Learners’ Written English

This study investigates the use of transition words and phrases in the writing samples of premedical EFL learners enrolled in a preparatory English course at a university in Saudi Arabia. The study employed an empirical research design and mixed-methods research methodology to investigate the factors behind learners’ perplexity about the semantic contexts for using transition words in written English. Thirty male premedical EFL learners with B1 proficiency levels participated as subjects in the study. Learners’ comprehension of the context of the use of transition words was checked using tests. The test responses were cross-checked through a survey questionnaire. The results show that, in general, these learners are perplexed about the exact semantic connotations of transition words and the complexity in the transition of ideas from one sentence or paragraph to another. This may at times result in a loss of meaning, or a mismatch in the transition word and the context sentence the word is used in. The study’s findings suggest that Saudi pre-university EFL learners use transition words and phrases incorrectly or unnecessarily, and therefore, need intensive training in the use of transition words focused on semantic contexts to enhance their writing skills.

The Impact of Facility Management Practice on Business Performance in Selected RETAIL Markets in Port Harcourt, Rivers State

The need to contribute to a deeper understanding of the multifaceted impact of facility management practices on retail business performance in Port Harcourt, Rivers State Nigeria necessitated this study. The aim is to ascertain the impact of facility management on the overall performance of the retail markets. The research endeavours to evaluate the prevailing facility management practices within selected retail markets using a mixed methods research methodology to ensure a thorough exploration of the subject matter. The study population comprised various stakeholders within the retail market sector, including retail market owners, housekeepers, porters, vendors, and facility managers. A sample size of 161 respondents was selected to represent the diverse perspectives and experiences within the retail sector. Data collection involved a combination of qualitative and quantitative techniques. Qualitative data were gathered through interviews, allowing for in-depth exploration of participants' perceptions and experiences. Meanwhile, quantitative data were collected via structured surveys. The study finds that facility management practices has not improved customer satisfaction or employee productivity in selected retail market as respondents were very dissatisfied or dissatisfied with the current level of facility support provided for various operational aspects of the supermarket. Findings indicate that facility management practices such as provision of safe environment, standard of cleaning in facility management, relevance of provided equipment, high performance/ productivity risk mitigation, responsiveness of the facility management team in addressing customer issues, effective utilization of space can impact the overall performance of the retail market. The study concludes that effective facility management practices is a determinant of success in the competitive landscape of the retail market and recommends the setting up of clear standards for facilities management practice in the supermarkets, effective communication with the users/owners, implementation of preventive maintenance, adoption of smart technologies in retail market facility management plan, and the establishment of a facility management department to coordinate uses and services of facilities in the retail market buildings.

Climate change adaptation in Malta: assessment of skills in the built environment

PurposeThe construction industry is one of the major contributors of greenhouse gas emissions (UNEP, 2022), but it provides numerous valuable opportunities to contribute to the reduction of greenhouse gas emissions (IPPC, 2023). Innovation within the industry and the adoption of sustainable practices are key to achieve this. This is possible with the contribution of highly knowledgeable professionals and skilled workers. However, different countries, including Malta are facing skill gaps and resource shortages. The purpose of this paper is to define the existing skill gaps and mismatches in climate change adaptation in the built environment in Malta. The research focuses on the positionality of the professionals working in the sector as they operate within a legal framework guided through various policies, and through their role and responsibility, they are in contact with the other stakeholders in the sector.Design/methodology/approachThe data generation strategy used in this study involved a pragmatic approach through a mixed method research methodology, namely, interviews, a questionnaire and a focus group discussion. The three tier scaffolding approach in the data generation strategy allowed for a progressive validation of the data generated.FindingsThe research indicates that the professionals in the sector are aware of their roles and responsibilities to address climate change in their practices, and they have the disposition to acknowledge the need of continuous professional training. Moreover, this study points out that the professionals in the built environment sector are concerned about other gaps within the industry and not solely by skill gaps. Their responsibility to address climate change through greener solutions is often hindered by fragmentation in the system including bureaucratic procedures, clients’ demands, lack of enforcement and general education of the need to address and adapt climate change among the general public. The professionals appeal for an overhaul in the “culture” of the construction industry through a comprehensive rather than a piecemeal approach. This research puts in the limelight the need of a comprehensive strategy to address skill gaps and mismatches in accordance with the need for climate change adaptation as the ultimate challenge rather than addressing different issues separately within the sector.Originality/valueThe paper is to define the existing skill gaps and mismatches in climate change adaptation in the built environment in Malta. By identifying these skill gaps and mismatches, it would be possible to devise an action plan to iron-out such hindrances as part of a broader climate action adaptation strategy.

ESL teaching methods and approaches: Essential strategies for encouraging effective language acquisition.

The present study contributes to the field of English as a Second Language education by examining the effectiveness of different teaching methods, including interactive techniques, technology integration, and culturally responsive teaching strategies. By relying on a mixed-methods research methodology that relied on a triangulation of classroom observations, literature review, and ESL teacher surveys, this study identified several strategies that may have a positive impact on language learning. In particular, the results suggested that interactive activities improve student engagement and promote hands-on practical language application, technology use in classrooms ensures inclusivity and supports the diverse needs of learners via multimedia supports, and culturally responsive teaching that integrates students’ social and cultural backgrounds into the learning process increases relevance and motivation. The current paper also addresses the implications of these findings for ESL practitioners and lists potential avenues for further studies that could help advance ESL pedagogy in the future. The results of the study serve as a call to ESL teachers to employ these methods in their classrooms and modify them to fit their specific teaching and learning context to promote the effectiveness of this type of language instruction and inclusivity within classrooms.

Barriers to Women’s Gaining a Role in Grassroots Government: The Case of a Questionnaire Survey of Grassroots Civil Servants in China

This dissertation investigated the barriers faced by female civil servants in grassroots government in China when it comes to work and promotion. On the basis of the existing literature, three research questions are posed in this dissertation:1) Do women face barriers when seeking access to local government? If so, what are these barriers? 2) Does gender socialisation and gender norms have an impact on women’s representation in government? 3) What are the career goals of women entering government at the primary level? To address these research questions, this dissertation used mixed methods research methodology, which employed a non-quantitative questionnaire to collect data. To ensure the accuracy of the final questionnaire, this dissertation conducted a Pilot Study to get feedback from the target people. According to findings and discussion, this dissertation found that traditional Chinese gender norms and gender-based discrimination, including internalised sexism constrain the job development of female civil servants at the primary level. It also found that the weakness of China’s elderly care facilities makes daughters-in-law the primary bearers of elderly care responsibilities, which can place additional family burdens on grassroots women and discourage their job advancement. The study further found that the patriarchal dominant ‘guanxi’ culture is unfair to the development of female civil servants at the grassroots level. This dissertation mainly reveals the restrictions and barriers imposed on women under the patriarchal culture.

Bloom’s Taxonomy Student Persona Responses to Blended Learning Methods Employing the Metaverse and Flipped Classroom Tools

The paper aims to identify and analyze the correlation between student personality types and the use of metaverse and flipped classroom blended learning methods (BLMs) and tools by formulating a series of research hypotheses. Using Bloom’s Taxonomy, the most influential and standard theory of learning in the education cognitive field and toward this objective, the authors extracted the personality types of students and employed a mixed-methods research methodology JASP software (v.0.17.1) involving both qualitative and quantitative tools. The qualitative component involved direct observation of synchronous classroom teaching to students, while the quantitative aspect utilized structured questionnaires administered to 634 students of the International Hellenic University enrolled to attend the “Human Resource Management” course. The acquired qualitative data were processed using (a) network analysis JASP software (v.0.17.1) software in order to address the student personas through nodes, connections, and centralities and (b) structural equation software in order to identify the correlations between types of students and the variables of the metaverse and flipped classroom methods. The findings reveal that the four types of students identified have a direct and strong correlation with the use of flipped classroom and metaverse teaching methods.

Impact of E-Learning on High School Students’ English Language Learning

The COVID-19 pandemic significantly affected all sectors, including education—schools were affected by widespread lockdowns, which necessitated the adoption of online learning platforms. Using a mixed-methods research methodology incorporating questionnaires and interviews, researchers in the current study examined the impact of e-learning on high school students’ English language learning, particularly their spoken skills, in Kuwait. The researchers studied a sample of 60 participants for the quantitative analysis and 18 students for the qualitative analysis. All were high school students in Kuwait enrolled in English classes. The study’s results revealed significant challenges associated with e-learning, including low acceptance rates among students. Most students disagreed that online learning is a perfect learning tool, suggesting that e-learning fails to promote critical thinking skills and facilitate learning. E-learning also affects learners’ capabilities to express their feelings and ideas. The interviews showed that e-learning failed to improve the students’ English language mastery. Some of the challenges we noted include technical hitches and the inability to deploy teaching strategies used successfully in physical classes. Overall, the results indicate that students disliked online learning in Kuwait. In conclusion, e-learning is a significant opportunity for students to improve their learning, but it must be effectively used to encourage students’ uptake. It is necessary to assess schools’ preparedness to implement it as well as to design complementary programs and strategies to ensure students gain mastery of the English language.

More than 10 years of industry 4.0 in the Netherlands: an opinion on promises, achievements, and emerging challenges

ABSTRACT The concept of Industry 4.0, as a means to move forward in the industrial ecosystem, has reached an important turning point. Where do we stand now in terms of industrial innovation and transition? This opinion paper provides an overview of the situation in the Netherlands, a reflection on what has been achieved by the Industry 4.0 paradigm, and the necessary way forward to solidify its implementation. Tentative results reveal that the pervasiveness of Industry 4.0 applications is sector-specific. This work provides industrial stakeholders and academics with useful suggestions and a possible path to move towards better integration of Industry 4.0 in company reality. In this opinion paper, we employ a mixed methods research methodology to argue that, based on our findings on industrial adaptation in The Netherlands, Industry 4.0 is the outcome of an evolutionary process and not of a revolution, as it is often claimed.

How to facilitate NHS professionals to recognise and use skills gained from global health engagement when back in the UK workforce? A participatory action research project to design, pilot and evaluate a series of online leadership workshops

ObjectivesLeadership knowledge and skills are known to be developed by health professionals during global health experiences overseas. However, volunteers struggle to recognise and use these new skills on return to...

An Assessment of Group Lending Challenges Facing Microfinance Institutions in Mwanza, Tanzania

The purpose of this study is to thoroughly evaluate the difficulties Tanzanian microfinance institutions (MFIs) encountered when putting group lending concepts into practice. It specifically aims to pinpoint the main obstacles associated with trust concerns, group dynamics, operational complexity, and legal limitations. The study uses a mixed-methods research methodology to collect data from borrowers and MFI staff through qualitative interviews and quantitative surveys. While semi-structured interviews were held with MFIs, surveys were given to clients taking part in group lending programs. For context and historical patterns, secondary data were also gathered from previously published studies, scholarly works, and regulatory papers. According to the study, trust and group dynamics are crucial to the success of group lending initiatives. There are issues with resolving conflicts, free rider issues, uneven participation, and eroding confidence. MFIs emphasized operational problems, such as the difficulty of complying with regulations, technological constraints, and the complexity of handling repayments. Capacity building, technological advancements, regulatory authority collaboration, risk management, and a client-centered approach are among the recommendations. The study admits its shortcomings, including the fact that it only focused on two MFIs in Mwanza and that survey results may have been biased. The results, however, lay the groundwork for future studies on the changing opportunities and difficulties in group lending and give useful insights for practitioners and policymakers in Tanzania’s microfinance industry. This study fills a clear vacuum in the literature by offering a comprehensive analysis of the difficulties MFIs in Tanzania encountered when implementing group lending models. The study’s uniqueness and practical worth are enhanced by the inclusion of theoretical frameworks, a mixed-methods approach, and practical recommendations. As such, it is a great resource for those involved in the microfinance and financial inclusion scene.

UKRAINIAN MEDIALANDSCAPE IN THE TIME OF WAR (2022–2024): TRANSFORMATION, RESPONSE TO THE WAR, DYNAMICS OF MEDIA CONSUMPTION

This article examines the impact of the Russian-Ukrainian hybrid war on the Ukrainian media landscape and media consumption. A mixed-method research methodology was used to reveal quantitative and qualitative changes. Despite losses in TV channels, radio stations and printed media, most media companies hadn't stopped broadcasting near war zone and launched united initiatives at the start of the war. Humanitarian media activities focused on crowdsourcing, fundraising, and information support for displaced people, army divisions, and the general Ukrainian public. The authors note that the peak of the humanitarian media campaigns for the war in Ukraine was during the first several months of the war. Most of the initiatives had long-term duration. The focus of crowdsourcing and fundraising campaigns, organized by the media, moved in dynamics primarily from people from the war zone who lost their work, home, and relatives in 2022-2023 towards army support and strengthening the defence of the country in 2023-2024. Increased news consumption through social networks was noted, with high trust in official sources like the President and Armed Forces. The media played a crucial role in national unity, with a strong emphasis on corporate social responsibility. Media consumption surveys identified disinformation narratives, strategies, and peculiarities of news consumption habits during the war. The authors believe that the media has a powerful influence on the formation of people's views and beliefs. People look to the media for information and support to understand the situation and find ways to overcome a crisis. Monitoring media consumption during wartime is important for the analysis of the public's opinion about how they use the media, how they perceive restrictions on media use, who is responsible for fakes and disinformation, as well as which sources inspire confidence.

THE USE OF ARTIFICIAL INTELLIGENCE BY TEACHERS IN PREPARING ENGLISH LESSONS IN PRIMARY SCHOOL

The article dwells on the problem of using artificial intelligence (AI) by primary school teachers in planning English language (EL) lessons. The relevance of the work lies in the need to update the system of teacher training for lessons based on the use of AI, as well as the need to take into account the social demand for the use of AI in the educational process and to ensure an individualised approach to each primary school student in EL lessons. The study's conceptual framework is the theory of pedagogical design by R. Gagné, individual approach to learning and the principles of AI integration in planning EL lessons. The purpose of the study is to examine teachers' views on using AI in preparing for EL lessons in primary schools and to outline practical ways to use AI in preparing for lessons by EL teachers in primary schools. The study is based on a mixed-method research methodology with the use of data triangulation. The results of the experimental study involving 26 practicing teachers are presented. It was found that, in general, respondents sometimes use AI, which is due to the contradiction between their high level of awareness of tools and programs and the existing difficulties in using these resources effectively. Based on the results of the analysis of quantitative and qualitative data, recommendations are outlined and a list of resources on the use of AI at each stage of lesson preparation according to R. Gagné's classification is compiled. Prospects for further research are to analyse ways to develop the effective implementation of the artificial intelligence module in the educational process in higher education institutions.

CONSUMER TRUST AND ETHICAL ISSUES IN FOOD VLOGGING: THE DOWNSIDE OF INFLUENCER MARKETING

Influencer marketing has emerged as a dominant force in the digital landscape, particularly in the food and beverage industry. While its effectiveness in promoting products is undeniable, it also carries significant negative implications. This study examines the adverse effects of influencer marketing with a focus on food vlogs, including the dissemination of misleading information, promotion of unhealthy eating habits, and ethical concerns regarding undisclosed sponsorships. Employing a mixedmethods research methodology, the study integrates quantitative surveys with 100 responses to gauge consumer perceptions and qualitative interviews to understand the experiences of industry stakeholders. The findings reveal that excessive reliance on influencers can erode consumer trust, distort dietary preferences, and create unrealistic lifestyle aspirations. This paper highlights the need for stricter regulations and ethical standards to mitigate these impacts. By addressing the darker side of influencer marketing, the study aims to foster a more transparent and responsible digital advertising ecosystem.

STRATEGIC MARKETING MANAGEMENT ANALYSIS AND NOTIFICATION SYSTEM

The creation, application, and effectiveness of a Strategic Marketing Management Analysis and Notification System (SMMANS) are examined in this research study. In the modern corporate world, where digital transformation is happening at a breakneck pace and data creation is growing at an exponential rate, companies struggle to effectively manage and analyze massive volumes of marketing data in order to make well-informed decisions. SMMANS is a complete solution to this problem by providing an integrated platform that includes real-time alerting features, strategic planning tools, and extensive data analysis capabilities. This study applies a mixed-methods research methodology, including qualitative case studies and quantitative data analysis, to investigate the effect of SMMANS on marketing success in a variety of businesses. The results show that companies using SMMANS saw significant gains in a number of KPIs, including as campaign effectiveness, customer engagement measures, and total marketing return on investment (ROI). In addition to adding to the expanding body of knowledge on data-driven marketing tactics, this study offers practical advice for marketing experts and company executives looking to maximize their marketing efforts in an increasingly data-centric corporate environment.