Mixed Methods Research Design Research Articles

Emotions reflected in colours: experiences of nursing students during the COVID-19 period

BackgroundThe aim of this study was to identify nursing students’ fears and emotions and to concretise the metaphors they used to describe their feelings towards the COVID-19 pandemic.MethodsThis study was conducted with nursing students at a foundation university between December 2021 and February 2022 using a sequential mixed methods research design. In the quantitative part of the study, 323 nursing students answered the ‘Positive and Negative Emotion Scale’ and the ‘COVID-19 Fear Scale’. In the qualitative part, students were asked to metaphorise COVID-19 with a colour and 21 in-depth interviews were conducted on the reasons for choosing this colour.ResultsThe average age of the students participating in the study was 21.41 ± 1.97 years and 78% of them were female. It was observed that 15.8 of the students had previously tested positive for COVID-19. Most of the participants (98.5%) were vaccinated against COVID-19 and 31.9% had a relative who died due to COVID-19. When the participants were asked which colour they compared COVID-19 to, it was observed that more than half of them chose red (51.4%) among bright colours and 13% chose black among dark colours. In this study, it was determined that students who chose dark colours to describe COVID-19 had higher COVID-19 Fear and Negative Emotion Scale scores. In in-depth interviews, it was observed that students who chose dark colours were more deeply affected by the COVID-19 process, while students who chose light colours associated this period with negative emotions.ConclusionIn this study, it was observed that nursing students’ feelings and thoughts about the COVID-19 period in line with their experiences affect the choice of colour in metaphorisation.

Enhancing aviation English competency: A simulation-based approach for aspiring pilots

Aviation English (AE) represents a noteworthy area of investigation within the realm of English for Specific Purposes (ESP), aimed at fostering English language competency among aspiring pilots. In this study, a simulation-based aviation English course was designed and implemented for improved learning gains. The present study took place at a tertiary educational institution, focusing on the analysis of AE vocabulary development, the readback performance of student pilots, and the examination of participants' perceptions of simulation-based training. Employing a mixed-methods sequential explanatory research design, data were gathered from 21 ab-initio pilots enrolled in the Pilotage Training program. The quantitative results showed that participants significantly improved their readback performance and AE vocabulary knowledge over the course of a semester. With regard to the qualitative results, student pilots overall perceived the simulation-based training as an innovative and effective method. The present study, therefore, constitutes a notable advancement in the AE research domain by documenting, for the first time, the application of simulation-based training in the aviation context. Moreover, the study offers insights into the implications for ESP practitioners and stakeholders in the aviation sector, along with recommendations for future research, which are delineated in the study's conclusion.

Content Analysis of Bioenergetics’ Conceptual Presentation in Senior High School Biology Textbooks

Factors that bring about a low mastery level of bioenergetics, a core concept in biology, include relatively poor teaching-learning experience and low-quality textbooks, among others. To determine which textbook and teaching components have affected the low learning mastery of the topics in bioenergetics, the researchers analyzed the textbooks’ quality of content, language, layout, and figures, and the teachers’ experience, contentment, and challenges while teaching the topic, and effects to the learners. Using a sequential explanatory mixed method research design, ten (10) textbooks, and seven (7) teacher participants were purposively selected following a set of criteria. Descriptive and principal component analyses revealed that the textbooks' quality depends on two components: (1) competent and coherent visuals and content, and (2) consistency of style in the varied forms of assessment. Narrative analysis and Quasi-Statistics analysis revealed that teachers are not contented with the textbooks as they are inadequate to teach the subject matter. The lack of good learning materials, coupled with low competence to introduce the topics, resulted in the low mastery level of the learners. The researchers propose that periodic textbook assessment, retooling of teachers’ skills, and deepening teachers’ understanding are necessary to improve learners’ performance in bioenergetics. Finally, this paper is instrumental in providing educators, resources and curriculum developers, and researchers a feasible and practical path to improve textbook quality and address pedagogical gaps.

Reflective teaching as a form of continuous training: tata city as a case study, Morocco

ABSTRACT This study investigates EFL teachers’ perceptions, challenges, and practices of reflective teaching in the provincial directorate of the Moroccan Ministry of Education in Tata. A mixed methods research design was adopted, with 42 EFL teachers participating in the study. The data were collected through a five-point Likert scale questionnaire, semi-structured interviews, and the analysis of three official Moroccan documents. Descriptive statistics and thematic analysis were used to analyze the quantitative and qualitative data, respectively. The findings revealed that the EFL teachers perceive reflective teaching as a tool for professional growth and informed teaching practices, but face personal challenges related to schools, and the Moroccan Ministry of Education. The study highlights the value of reflective teaching and identifies the challenges that need to be overcome especially lack of interpersonal skills, heavy workload, and absence of institutional programs. It also reveals that keeping journals and holding discussions with EFL teachers are among the preferred practices of reflective teaching in the provincial directorate of the Moroccan Ministry of Education in Tata. The study has direct implications for policy makers and research.

Sexual and Reproductive Healthcare Information Strategies for Adolescent Girls in African Cultural Communities in South Africa

The study used a mixed-methods research design to investigate appropriate information strategies for adolescent girls’ sexual and reproductive healthcare (SRH) in South Africa, with special reference to Barolong Boo Ratshidi people around Mahikeng, North-West Province. The socio-cultural factors examined included socio-cultural perceptions on adolescence, the adolescent girls’ appropriate knowledge and information spaces for SRH, and parental socio-cultural influence on adolescent utilisation of mainstream healthcare services. Using both qualitative and quantitative research methods the study revealed rampant premarital sexual intercourse among adolescents, with exposure to several SRH risks; the link between socio-cultural factors and SRH was evidenced in society’s values, norms, and belief systems. Friends were the main confidantes for information on SRH. The findings imply that development and support for sexual and reproductive healthcare information strategies for adolescent girls in African cultural communities should take into account the influence of socio-cultural factors for effective access to appropriate SRH services. The recommendations included: developing appropriate programmes to enlighten parents, adolescents, and other community stakeholders; providing adolescents with accurate information on the dimensions of SRH, especially their interaction with socio-cultural factors; the need to harmonise SRH dimensions with socio-cultural factors in education, so that adolescents are not confused; empowering adolescent homes as primary socialisation agencies for positive SRH development among adolescents; developing comprehensive SRH strategies, involving medical, social, cultural, gendered and age-specific aspects.

Enhancing Students’ Conceptual Understanding on Bioenergetics through BEEP Cards

The study examined the effectiveness of BEEP Cards (BioEnergetics Enhancement Play Cards) on students’ conceptual understanding of bioenergetics. The study involved one group of grade 11 students (n=29) from a public secondary school in the Philippines. The study employed a mixed-method research design, utilizing both quantitative and qualitative data to answer the research questions. Specifically, a one-group pretest-posttest action research design was used in this study. The study used a six-week exposure to the use of BEEP Cards. The quantitative data were obtained from a researcher-made and expert-validated 25-item pre- and post-test questionnaire while the qualitative data were secured from focus-group discussions. Dependent samples t-test was used to determine significant differences in students' conceptual understanding of the topic Bioenergetics. Findings revealed a significant difference in the students’ conceptual understanding before and after six-week exposure to BEEP Cards. Additionally, responses from focus group discussions imply the effectiveness of BEEP Cards in enhancing students’ conceptual understanding. Hence, the utilization of BEEP Cards was found to help enhance students’ conceptual understanding and performance in Bioenergetics among the Grade 11 students in a public senior high school in Valenzuela City.

Utilization of School Infrastructure and Its Influence on Students' Academic Performance in Public Secondary Schools in Makueni County, Kenya

School infrastructure forms a major part of housing learners in learning institutions. Utilization of school infrastructure in sheltering students against harsh weather conditions facilitates better attainment of school goals. Academic performance of learners in public county secondary schools in Makueni County was low a reason to carry out this study. The purpose of this study was to determine utilization of school infrastructure and its influence on academic performance in secondary schools in Makueni County. The objective of this study was to establish the level of utilization of school infrastructure and its influence on student’s academic performance in public county secondary schools in Makueni County. The study adopted a mixed methods research design, specifically a convergent parallel research design and was supported by Education Production Function Theory. Research instruments were questionnaires and interview schedules. Validity was achieved through expert judgment and reliability by test-retest technique. The target population was 60 county secondary schools, 60 principals and 1004 teachers. Simple random and stratified sampling techniques were used to select the schools while systematic and purposive sampling was used to sample teachers and principals. The selected sample was 30 county schools, 30 principals, and 286 teachers. Total number of respondents was 316. Descriptive and inferential statistics (means, percentages, and multiple regression) and thematic analysis worked out the level of utilization of school infrastructure on students’ academic performance. Multiple regression showed that Utilisation of school infrastructure showed moderate means of 3.86, which revealed moderate influence existed between its utilisation and students’ academic performance. Qualitative data revealed different themes meant that effective utilization of school infrastructure positively influenced students’ academic performance in county secondary schools in Makueni County. Major conclusion was that there was needed to ensure effective utilisation of school infrastructure in order to improve academic performance. This study would provide important information useful to education policy makers in formulating additional policies leading to effective utilisation of school infrastructure in secondary schools.

Empowering ESP Students Through a Scientific Approach: Unveiling the Impact on Engagement and Reading Comprehension Achievement

This study is anchored in the constructivist theoretical perspective, which emphasizes the active role of learners in constructing knowledge through interaction and experience. It aims to investigate the efficacy of a scientific method in improving reading comprehension and student engagement among Informatics Study Program students at Universitas Jenderal Achmad Yani Cimahi, Indonesia. The study utilizes a mixed-methods research design to assess the effectiveness of traditional lecture methods and the scientific approach in enhancing reading achievement. The study was conducted at Universitas Jenderal Achmad Yani Cimahi in West Java and involved 68 second-semester students enrolled in the Informatics Study Program, with a specific focus on the English Practicum course. The results of the research found that the scientific approach led to better reading comprehension and higher engagement levels compared to traditional lectures. However, when comparing the two methods, the statistical analysis showed no significant difference between them, suggesting that the impact of the scientific approach may vary. The study also found the value of student-centered, evidence-based teaching methods for improving educational outcomes in English for Specific Purposes (ESP) settings. The study emphasizes the necessity of employing adaptable, empirically supported teaching methods to address a wide range of learning requirements and enhance educational achievements. Although the study has limitations that are specific to its environment and relies on data provided by the participants themselves, the findings strongly support a wider adoption of scientific approaches in teaching reading comprehension.

THE IMPLEMENTATION OF PROBLEM-BASED LEARNING (PBL) IN TEACHING ENGLISH AS FOREIGN LANGUAGE IN JUNIOR HIGH SCHOOL IN SOUTH SULAWESI INDONESIA

The objectives of this research were to discover: (1) the teachers’ perceptions on the implementation of PBL in teaching English as foreign language; (2) the classroom implementation of PBL in teaching English as foreign language; and (3) the students’ perceptions on the impact of PBL in English learning in junior high school in South Sulawesi. The study applied mixed method research design. This research was conducted at MTs Darul Istiqamah Makassar. The subjects of the research consisted of English teacher and students from eighth and ninth grade. Observation, interview, and questionnaire were used to collect data. Teacher interview was used to collect data on the teacher’s perception on the implementation of PBL, while classroom observation was used to discover the PBL practice in the classroom. In addition, questionnaire was also used to assess the students’ perceptions on the impact of PBL in learning English. The results of this research revealed that: (1) the perceptions of two teachers about the implementation of PBL in teaching English as foreign language are varied from their reasons for choosing problem-based learning; their challenges in implementing PBL in classroom; and the benefits of problem-based learning for students; (2) the teacher had implemented the syntaxes of PBL such as orientation to the problem, organizing the learner, guiding the investigation, developing students’ work and evaluating PBL process. However, the classroom activities carried out was not really suitable with the characteristics of PBL; and (3) the students’ perceptions on the impact of PBL in learning process was largely agreed in terms of the benefit of PBL for them. Detailed findings will be presented and their implications discussed.

Consumer data protection laws and their impact on business models in the tech industry

This study investigates the impact of consumer data protection laws on the business models of technology companies through a mixed methods research (MMR) approach. In an era where data privacy concerns are paramount and regulatory landscapes are rapidly evolving, understanding how businesses adapt their models for compliance while fostering innovation is crucial. This paper offers a detailed examination of the legislative requirements imposed by prominent global data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as well as frameworks from Asia and Africa, such as Singapore's Personal Data Protection Act (PDPA) and South Africa's Protection of Personal Information Act (POPIA). This inclusive perspective enhances our understanding of how technology businesses strategically adapt across various regulatory environments and explores the operational, financial, and strategic impacts of these laws on tech companies. Utilizing a dual-phase mixed methods research (MMR) design, the study initially analyzes quantitative data from surveys conducted with a wide range of technology firms, assessing the direct effects of data protection legislation on business operations and financial performance. This is complemented by qualitative insights drawn from in-depth interviews with business leaders and legal experts, shedding light on the strategic adaptations, challenges, and opportunities these laws present. The findings reveal a multifaceted impact, highlighting not only the compliance challenges but also the strategic opportunities for innovation and competitive differentiation that data protection laws offer. Integrated analysis of the quantitative and qualitative data provides a nuanced understanding of how tech companies navigate the complex interplay between legal compliance and business model innovation. This study contributes to the existing literature by offering empirical evidence and practical insights into the adaptation processes of tech companies in response to consumer data protection laws. It also provides valuable recommendations for both policymakers and business leaders, aiming to foster an environment where legal compliance coexists with technological innovation and business growth.

Development Of Digital Learning Platform to Boost Chinese Children’s Mental Health Awareness: Experts’ Evaluation

The increasing prevalence of mental health disorders among children, exacerbated by the COVID-19 pandemic, calls for innovative educational approaches and tools. Traditional mental health curriculum in Chinese elementary schools often rely on didactic methods that fail to engage students effectively. The “Mind Explorers” digital learning platform addresses this issue by enhancing mental health awareness among grade-2 students. Based on the ADDIE instructional design model and Biggs’ Constructive Alignment model, the platform integrates learning outcomes, content, activities, and assessments via Google Site. The sample unit “Know About Yourself” focuses on self-awareness and emotional regulation through storytelling, reflective activities, and interactive quizzes. Expert evaluations indicate positive reception of the platform’s content, usability, and educational alignment, with suggestions for enhancing design aesthetics and accessibility. Through a mixed-methods research design, this study underscores the potential of digital tool to transform mental health education, promoting engaging and effective learning experiences for young learners.

The Hotel Architectural Design Factors Influencing Consumer Destinations: A Case Study of Three-Star Hotels in Hua Hin, Thailand

This study employs a mixed-methods research design to explore the architectural design and service factors influencing consumer choices in three-star hotels in Hua Hin District, Prachuap Khiri Khan Province. Initial data were gathered through in-depth interviews with 60 architects, designers, and marketing experts to identify key factors. These factors were then used to conduct in-depth interviews with 70 Thai consumers and tourists. The qualitative data from both groups were analyzed using thematic content analysis to identify significant themes, while the quantitative data were assessed using chi-square goodness of fit tests to evaluate the significance of the identified factors. Findings indicate that aesthetic appeal, physical comfort, emotional comfort, and security and sensibility are critical in influencing hotel choice. These results provide valuable insights for hotel owners, designers, and marketers, emphasizing the importance of aligning hotel design and service offerings with consumer preferences. These factors will help create positive impressions, enhance satisfaction, and influence consumers’ decisions to choose and utilize hotel services.

Gender differences in school principals’ ethical decision-making processes

PurposeThis study will examine the school principals’ ethical decision-making processes and to explore gender-related differences.Design/methodology/approachThis study employed a mixed-method research design, combining qualitative and quantitative approaches. Data were collected through semi-structured in-depth interviews with a sample of 10 male and 10 female principals, who were presented with ethical dilemma scenarios. The qualitative component utilized a phenomenological analysis, while additional quantitative analyses were performed on the same dataset to explore gender-related differences.FindingsOur analysis of principals' ethical evaluations identified three key areas where gender-related differences were evident: decision-making approaches, leadership styles, and philosophy/value orientations. The analysis revealed that women more frequently employed personal approaches, while men favored institutional approaches in their ethical evaluations. Secondly, men tended to adopt a democratic style, while women leaned towards an autocratic style. Finally, men exhibited a relativist orientation, while women displayed an idealist orientation in their ethical decision-making processes.Originality/valueGender-based analysis of school principals’ ethical decision-making process has remained an under-researched area. This study contributes to the understanding of gender-related differences in principals’ ethical decision-making processes.

Local labour markets, workforce planning and underemployment

Underemployment in the UK and other European economies – that is people looking for a new job with longer hours, or wanting longer hours in their current job – has risen since the 2008–9 financial crisis. This article informs policy debates on how underemployment can be addressed in the UK. It deploys a mixed methods research design, which is necessary to identify how labour market conditions shape workforce planning, including establishment-level labour hoarding over a variety of temporal scales through underemployment. The authors analyse quantitative data identifying greater underemployment risks in less productive local economies and ‘slacker’ local labour markets (but note complex differences across rural and urban areas). They complement this with qualitative data drawing on exploratory interviews with employer representatives and identify the potential importance of both labour market conditions and business models in shaping workforce planning decisions that affect underemployment risks. The authors discuss priorities for labour market and employment policy.

Human rights integration in Ethiopian social work education: a study on curricula and students’ understandings

ABSTRACT Focusing on the integration of human rights into the Ethiopian Bachelor of Social Work programme, this paper presents a study of students’ understanding of human rights by employing a mixed-methods research design. Qualitative content analysis and survey study were utilized to assess the extent of human rights infusion into the undergraduate curriculum and examine students’ understanding of human rights conventions. The qualitative content analysis revealed a non-explicit infusion of human rights content into the social work curriculum. Human rights were indirectly applied and referenced in the human rights themes, e.g. for refugees and migrants, showing a lack of explicit and direct integration of human rights in the curriculum. The survey study also showed that, of the 201 participants, a significant majority (77%) lacked awareness of the human rights documents pertinent to social work. A discernible augmentation in the familiarity with the human rights conventions was observed among students as they progressed through higher levels of study. Hence, the study posits that Ethiopian social work schools should consider revisiting their curricula and give due attention to the human rights infusion into their social work programmes.

Development And Content Validation Of An Indigenous Diagnostic Questionnaire Of Intellectual Disability

Even though in the last decade, there has been a considerable increase in the prevalence of intellectual disability in Pakistan, there is scarcity of indigenous standardized diagnostic questionnaire for intellectual disability. Thus, the present study aimed to evaluate the content validity of the Indigenous Diagnostic Questionnaire of Intellectual Disability (IDQID) [1]designed in accordance with the Pakistani society’s norms. IDQID was designed to diagnose intellectual disability for 6-18 years old. Mixed method research design was used in the development and content validation phase. Purposive sampling strategy was used to recruit participants for expert panel review (n=10). Content validity index was used to assess the relevance and representativeness of the questionnaire. The scale level content validity index by averaging calculation method and by universal agreement method was 0.87 and 0.209 respectively. A total of 168 items with I-CVI greater than or equal to 0.78 were retained. Given the time efficient, cost effective and multidimensional nature of the questionnaire, mental health practitioners should use this questionnaire to evaluate intellectual disability in children.

Fostering EFL Learners' Writing Competence through Problem-Based Learning

Problem-based learning approach’s popularity has grown tremendously in Academic Writing courses throughout the world. The rationale for this rise is that students are driven to pinpoint problematic situations, brainstorm, and find a lasting solution collaboratively, thereby sharpening 21st-century skills, such as writing literacy, problem solving, and critical thinking. Although a growing number of studies are prevalent on this promising approach globally, a gap in the literature has been noticed about its influence on increasing university students’ writing competence in Iraq. To this aim, this mixed method research design study was conducted on 50 freshman students at a private university in the even semester of the 2023–2024 academic year via cluster sampling method spanning 12 weeks. Control group students carried out their writing education as in the curriculum; however, experimental group students’ writing lessons were enriched with the principles of problem-based learning. Having analyzed the data by SPSS 29 and MAXQDA, fetched by writing exams and surveys, findings revealed that experimental group students outperformed control group students regarding enhanced writing performance, boosted motivation, and improved critical thinking with statistically proven data by adopting the distinguishing qualities of problem-based learning at the tertiary level in Iraq context. In other words, the post-test writing exam culminated in a 0.003 statistically significant p-value based on the t-test. Complementary surveys also unearthed a positive correlation between employing problem-based writing instruction and increasing motivation as well as critical thinking skills. The findings of this study may have certain implications for stakeholders who have sought ways to integrate problem-based learning into tasks in Academic Writing courses through a well-established plan and meticulously monitored writing process on a global scale.

Perceptions of Parents on Raz-Kid' s Role in Enhancing Students' Micro and Macro-Skills Holistically: A Study on Ishik Brayaty International Primary School in Erbil

Many educational institutions globally have adopted the motto of technology-enriched education. Among others, e-books have come to the forefront with technological developments. Accordingly, e-book apps have gained increasing popularity due to their numerous advantages. Although many studies have been conducted on e-book platforms’ effectiveness on a global scale, Raz-Kid’s influence on students’ macro and micro-skill development has not been studied in the context of Iraq. Bearing this fact in mind, this study is an endeavor to explore parents’ perceptions about a well-known e-reading app, Raz-Kids, in Erbil, Iraq, on students attending Ishik Brayaty International Primary School in the 2023–2024 academic year. Through convenience sampling, 100 parents uncovered their genuine opinions in a mixed-methods research design study. Data were gathered via questionnaire and interview, and analyzed by either SPSS 29 or NVivo. Findings demonstrated that Raz-Kids has the limitless potential to increase students’ linguistic skills holistically. In addition, parents’ and teachers’ encouragement has been considered as the triggering force to increase students’ reading rates. The study’s findings may have certain implications for the stakeholders who plan to integrate means of technology into the curriculum in a balanced way. Thus, some rational steps can be taken to eliminate the negative impacts of technology and highlight the positive aspects via well-designed e-book reading apps and more.

The Public Service Digitalization in the Philippines Towards a National Program to Capacitate Digital Frontliners

The rapid advancement of technology has driven a global transformation in public service delivery. In the Philippines, efforts to digitalize public services are crucial for inclusive development and efficient governance. This study, titled "The Public Service Digitalization in the Philippines Towards a National Program to Capacitate Digital Frontliners," examines this transformation through the experiences of government employees, known as digital frontliners. These individuals are key to implementing and managing digital technologies across public sectors. Using a mixed-method research design, the study integrates descriptive, correlative-comparative, and phenomenological approaches to gather quantitative and qualitative data. A total of 400 digital frontliners participated in a survey, while 10 key informants were interviewed. This approach provides a comprehensive analysis of the digitalization process, focusing on demographic profiles, challenges, job satisfaction, and service effectiveness. The theoretical framework includes the Theory of Digital Government Transformation, the Unified Theory of Acceptance and Use of Technology (UTAUT), and Capacity Building and Development Theory. These frameworks help understand the dynamics of public service digitalization, technology acceptance, and the importance of capacity building. Key findings reveal a diverse workforce among digital frontliners, significant challenges such as infrastructure limitations and digital literacy disparities, and varying levels of job satisfaction. The research underscores the need for robust digital infrastructure, tailored training programs, and streamlined administrative processes. It also highlights the importance of public-private collaboration. The study proposes a national program to enhance the capabilities of digital frontliners through continuous professional development and innovation support. This program aims to improve digital public services, making them more efficient, transparent, and accessible. The findings provide a foundation for evidence-based policymaking and strategic planning, contributing to the Philippines' digital transformation and inclusive growth.

Livestreamed tourism shopping: consumers’ attitudes and behaviors

Purpose This study aims to investigate how source attractiveness (including platform credibility, product appeal and streamer attractiveness) and information quality impact viewers’ cognition and flow state. Additionally, it examines how these factors influence the development of consumer attitudes and behaviors toward livestreamed tourism shopping, as well as the moderating roles of perceived risk and personal characteristics. Design/methodology/approach A sequential mixed-methods research design was used. In addition to a literature review, 15 interviews were conducted to identify measurement items for the subsequent questionnaire survey. Sample 1 (n = 209) was used to refine these measurement items, whereas Sample 2 (n = 227) was used to evaluate the measurement model and test the proposed hypotheses. Findings Findings reveal that source attractiveness (streamer attractiveness, tourism product attractiveness and platform credibility) and information quality significantly influence customers’ behavior formation, with cognition and flow state acting as mediators. Findings further confirm the moderating effect of perceived risk in a livestreamed shopping environment. Practical implications The findings provide new insights into how consumers select livestreamed shopping platforms. As viewers assess the credibility and trustworthiness of each component to form their perception of the overall platform’s credibility, companies should market their products through credible platforms, studios and stores with extensive reach. It is also critical to collaborate with streamers who are sincere, trustworthy, knowledgeable and professional. Since perceived risk lowers consumer behavioral intentions, live streamers, platforms and merchants should offer convincing and credible arguments to alleviate viewers’ perceived risks. Originality/value This study advances the literature on livestreamed shopping by broadening the conceptualization of source attractiveness to include three dimensions: streamer attractiveness, product attractiveness and platform attractiveness. Furthermore, it differentiates itself from existing studies by integrating and adopting multidimensional measurements of cognition (perceived usefulness and ease of use) and flow state (control, enjoyment, curiosity and concentration).