The pressure distribution characteristics of an apple subjected to compressive loading were investigated using the pressure-sensitive film (PSF) technique combined with apple bruise measurements. Pressure was unevenly distributed in the elliptical contact region. The average pressure had no effect on bruising because it changed slightly in the range of 0.26–0.31 MPa with increasing load. Pressures of 0.20–0.40 MPa accounted for 72% of the total pressure area. Comparatively, the area where pressure over 0.50 MPa was distributed could be ignored and showed little contribution to the bruise area. The contact edge subjected to pressure below 0.10 MPa showed that no bruising occurred. As a result, the relationship between the ≥0.10 MPa pressure area strongly correlated with the bruise area according to a linear equation, with a correlation coefficient of ≥0.99. When this relationship was applied to determine the bruise area with FE, satisfactory predicted results were obtained with minor error rates of 0–7.89% for loads of 54–80 N. But larger prediction errors occurred when the load was above 90 N, suggesting that the linear elastic FE model may not be appropriate for accurately predicting apple bruising.