The importance of using EBR has been renewed recently due to the sharp increase in heavy feedstocks sent to refineries and the hydrocracking process. Most of these feedstocks have a non-Newtonian behavior. The performance of this type of reactor using non-Newtonian liquid is complicated and has not been covered well yet. Hence, the present work is devoted to elucidating the effect of the non-Newtonian behavior of fluid on the hydrodynamic properties of a three-phase (gas-liquid-solid) reactor under operating conditions of different values of gas velocity (2, 4, 6) cm/sec, liquid velocity (0.9, 1.39, 1.8, 2.3) cm/sec, and recycle ratio (1.5, 2, 2.5). The study observed the effect of non-Newtonian behavior using polymethyl Cellulose (PMC) at different concentrations (0.1, 0.2, 0.3, and 0.4) wt%. The pressure gradient method was used to elucidate the minimum liquid fluidization velocity and to estimate hold up, while the imaging method was used to measure the bubble's size. The results showed that the higher the gas velocity, the lower the minimum liquid fluidization velocity. As the intensity of the non-Newtonian behavior increased, gas velocity showed the opposite effect. The results also showed that increasing the velocity of liquid and gas and the intensity of the non-Newtonian increase the gas hold-up. The bubbles characteristics, represented by bubble size results, show that small bubbles appear at low gas velocities, and these bubbles collapse as gas and liquid velocities increase as well as liquid viscosity.