Purpose The purpose of this study is to evaluate four research and innovation projects, namely, from the perspective of innovation for sustainable development, with a particular focus on digital tools for sales and manufacturing, minimising waste in the textile and apparel value chain and identifying possibilities for further sustainable development in the apparel and textile industry. Design/methodology/approach The foundation of this study is of the four research and innovation projects, which all focus on minimising waste in textile value chains, to support local manufacturing of apparel products and propose product offers that cater to more diverse needs. The main method used is action research. These projects are analysed from the perspective of innovation for sustainable development and the sustainable development goals developed by the United Nations. Findings The findings indicate that the projects have the potential to support further innovation for sustainable business models and support sustainable development in textile and apparel value networks, with a particular focus on minimising material waste and thus minimising energy use. Originality/value The value of the paper is that it shows how methods and technologies for digital sales and manufacturing and for circular value networks can contribute to business models that support sustainable development in the textile and apparel industry.