The article highlights the ongoing changes in value orientations in society and the possible consequences of this phenomenon. The author examines the concept of value from the point of view of psychology, talks about the role of these concepts for the individual. The arguments on the recognition of the family as a personal value are given. There is a discussion about the spread of various forms of cohabitation as a norm of behavior in today's society. The importance of studying the place of family and parenthood in the minds of modern students is noted. The article highlights the analysis of the results of research work on determining the attitude to family and parenthood of modern students of a provincial college. To achieve this goal, the study uses an anonymous survey using elements of a methodology for determining the value orientations of a person and an author's questionnaire. The composition and the presence of intergenerational ties in the families of the respondents are analyzed. The views of representatives of two age categories – adolescent and youth - are compared, and attention is also paid to differences in the opinions of respondents related to gender. The author examines the distribution of students' value orientations in order of importance. A graphical interpretation of the respondents' ranking of values is provided. The author suggests comparing the results obtained with the results of studies of a similar orientation presented by other authors. In the course of summarizing the data obtained, it is concluded that there is a need for pedagogical influence on college students to form an attitude towards family as a value, especially among students belonging to the adolescent age category. In conclusion, the author talks about the possibility of applying the results obtained in psychological and pedagogical practice.