An experiment was conducted to determine the effect of bird age, diet (feeds formulated with 69.5% corn, 69.7% milo, or 73.6% wheat), and feed withdrawal times (0 or 8 hours) on color (CIE L*, lightness; a*, redness; and b*, yellowness) of raw broiler breast fillets. Broilers were placed on diets at 28 d of age. Replicate groups of 24 birds (eight each from different diet and four each either full fed or feed withdrawn) were processed (slaughtered and eviscerated under simulated commercial conditions) each day from 42 to 45 and 49 to 52 d of age (n = 192). Carcasses were chilled and deboned 4 h postmortem, and triplicate color measurements taken from the medial (bone) side of the fillet. Bird age did not significantly affect fillet color values. Fillets from the birds fed the wheat diet were significantly lighter than fillets from the corn or milo fed birds (48.9 vs. 46.9 and 46.7, respectively). The milo diet resulted in significantly redder fillets than corn or wheat (3.9 vs. 3.5 and 3.3, respectively). The corn diet produced significantly more yellow fillets than milo or wheat (4.8 vs. 2.4 and 2.6, respectively). Feed withdrawal significantly increased fillet lightness from an average of 46.1 to 48.9, decreased redness from 4.1 to 3.1, and increased yellowness from 2.8 to 3.7. Raw broiler breast fillet color is significantly affected by both diet and feed withdrawal, but not by age.