Muslim Millennials Research Articles

Analysis of Gen Z Muslims' Interpersonal Behavior in Halal Food Purchasing in Indonesia

This study provides a new perspective for halal food suppliers to consider consumers' interpersonal influences to increase purchase intensity. The study, as far as the authors are aware of, will be one of the first to examine halal food purchase intention among Gen Z Muslims using the theory of interpersonal behavior, and it could serve as a reference for the authorities to encourage the provision and campaigning for halal-certified food. Previous research indicates that planned behavior has an influence, particularly on the intention to purchase halal food products among Muslim millennials.

Impact of Digital Shariah Banking Systems on Cash-Waqf amongst Muslim Millennials

This study has two objectives, the first is to explore the variables that affect the intention to pay cash waqf online and the second is to investigate the moderating effect of experience on the variables that affect the intention to pay cash waqf online using mobile learning of Indonesian Islamic banks in Indonesia millennials in Surabaya. This study uses a quantitative approach, using a questionnaire survey on Muslim millennials in six big cities in Indonesia to collect the required data from the target group using purposive sampling method, and then the data is analyzed using the Structural Equation Modeling-analysis technique. Partial Least Square (PLS-SEM) with the help of SmartPLS. This study is one of the first studies to investigate the factors that influence online cash waqf donations among millennial Muslims in Surabaya using UTAUT theory.

Islamism, Muslim Millennials, and Local Political Contestation in Indonesia

There is a trend of increasing Islamism after the 1998 Reformation Era in Indonesia. The previous studies reveal that it is caused, among others, by the weakness of the state, the decline of the authority of moderate Islamic groups, and the use of social media as da’wahchannels by Islamist groups. This studi is qualitative-based research by employing descriptive method and social content analysis of social media. The data were collected through observations (field study) of the election process in the Solo area, from social media, and in-depth interviews with academicians of UIN Surakarta, the initiators, and participants of the LISaN program. This study revealed that the low quality of political education, manipulative information spread on social media, and lack of autonomous political participation by the Muslim millennials have also contributed to the rise of Islamism. Therefore, the Islamic literacy for courteous and tolerant behavior (Literasi Islam Santun dan toleran, LISaN) is necessary to counter the Islamist movement. The LISaN movement which take form a noisy tolerant majority can be a means of values reproduction and encourage individual participation in political and religious affairs, in a polite and tolerant manner.

POLA KONSUMSI HEDONISME GENERASI MILLENIAL MUSLIM TERHADAP TEORI KONSUMSI DALAM PRESPEKTIF EKONOMI ISLAM

Islamic consumption theory has the most basic purpose of an economy, which is to take blessings and benefits to it. In this study, it aims to find out how the application of consumption patterns among Muslim millennials, whether it has been in accordance with islamic economic consumption patterns. Of course, this research will be useful for stakeholders as an improvement material or proposal to implement islamic economics in their daily lives. Authors use this type of descriptive research and use literature studies, which is an effort to get the necessary materials by reading books and relevant scientific works, including writing published in various print and electronic media. The results show that millennials today are more concerned with the trends they see in social media, one of which is the TikTok application, especially the growing fashion trend. It changes the consumption patterns of millennials not only trying to meet their needs (need) but also force themselves to meet what they want (wants). So the Muslim millennial generation should apply Islamic consumption patterns in their lives. The application of islamic consumption theory includes ethics and principles in accordance with the Qur'an and Hadith

An evaluation of social media advertising for Muslim millennial parents

PurposeThis paper aims to investigate the effects of informativeness, entertainment and credibility of social media on the perceived value of advertising for Muslim millennial parents. It evaluates the impact of these variables on brand awareness and purchase intention.Design/methodology/approachThis study uses a mixed-method analysis with two stages. In the first stage, information from social media was collected. The second stage involved an online survey of 210 Muslim millennial parents. Structural equation modeling-partial least squares was used to test the study’s prediction.FindingsThe results showed that informativeness, entertainment and credibility of the message significantly influence Muslim millennial parents’ perceived value of social media advertising. These aspects also have a significant effect on brand awareness and purchase intention. The parents appreciate entertainment most, followed by the informativeness and credibility of the message.Practical implicationsThis study offers new insights on Muslim millennial parents as a new segment in the market. Social media advertising is the most appropriate strategy for approaching this segment, and therefore, should be given much attention by marketers. The message created needs to be informative, entertaining and credible. It should consider culture, Islamic values and tradition.Originality/valueThe study contributes to the evaluation of a new trend for Muslim millennials as young parents. The tendency to spend more time using social media as the primary source of information is evaluated. Additionally, this study gives marketers a better understanding of Muslim millennial parents, especially in a collective society.

An Empirical Investigation of Marketing Promotion on Malaysian Muslim Millennials Intentions to Visit Halal Tourism Destination

Previously, the Indonesian government targeted a 16.4 % annual growth during 2014 - 2019. However, with only 10.4 % growth in 2015, undoubtedly it requires extra work to meet inbound tourist target. By 2016, inbound data shows Malaysia as the main contributor of Muslim visitor to Indonesia and Mastercard-HalalTrip 2017 report reveals Malaysia as one of the top 10 Muslim Millennial Outbound Markets from OIC countries. It makes Malaysia Muslim millennials as biggest opportunity for Indonesia tourism industry and Millennial traveler already displays as one of the fastest growing consumer segments globally. Hence, this study attempts to investigate behavioral intention of Malaysian Muslim millennials to visit Indonesia’s halal tourism destinantion. By adapting marketing promotion (MP) into TPB framework, attitude (ATT) play a role as mediating variable to assessed intention to visit (ITV). Through a quantitative research methodology, this study will collect questionnaires distributed among 294 Muslim millennials in Malaysia. Smart PLS version 3 software is used to analyze relationship prediction and hypotheses testing. The findings revealed that ATT have a mediation effect between MP and ITV. This indicates that Indonesian’s MP has a significant effect on the decision making of the Malaysian millennials to visit Indonesia as a Halal Tourism Destination. In other words, Indonesian’s MP has successfully convey the image and information of Indonesia as an attractive Halal Tourism Destination.

Digitizing Da'wa Movement of Pesantren Baitul Hidayah Through Productive Waqf

The trend of millennial Muslims is currently learning religion through online media. The challenge is not all religious information in online media follows the wasathiyah source of Islamic teachings. Thus, Islamic boarding schools as religious institutions must seek to provide religious information through da'wah's digitization. To meet the need for digitizing da'wah, Islamic boarding schools can take advantage of productive waqfs, such as the Baitul Hidayah Islamic Boarding School. This study uses a qualitative descriptive approach with data sources obtained through interviews, documentation, and observation. The purpose of the study was to obtain an overview of the use of Productive Waqf as the capital of Baitul Hidayah Islamic Boarding School in the digital da'wah movement. The results showed that the development of the digital da'wah movement through the use of productive waqf at the Baitul Hidayah Islamic Boarding School was carried out in several ways, including strengthening Islamic boarding school management resources by forming an exceptional team with multimedia capabilities from content planning, editing, and publication on social media. In addition, through productive waqf, Baitul Hidayah Islamic Boarding School also facilitates the provision of adequate digital infrastructure and a particular multimedia room for producing digital da'wah content. The development of a digital da'wah movement through productive waqf at the Baitul Hidayah Islamic Boarding School is also carried out by selecting a dai capable of religious, scientific capacity to present quality and interesting da'wah content, especially for Muslim millennials.

The Trend of Hijrah: New Construction of Urban Millennial Muslim Identity in Indonesia

The emergence of the hijrah movement in Indonesia, both in public and virtual public spaces, marks the revival of the spirit of Islam in the country. This study examines the following issues: how do urban millennial Muslim communities interpret hijrah?; what is the new construction of urban millennial Muslim identity in Indonesia?; and what is the tendency of the preferences of urban millennial Muslims towards the literacy of Islamic da'wah content? This study uses qualitative methods. The survey population was millennial Indonesian urban Muslims, while the study sample consisted of 110 urban millennial Muslims in the Greater Jakarta area. The results of the study indicate several things. First, the millennial generation of urban Muslims interpret hijrah as "changing attitudes, behavior and lifestyles in a direction that is better in accordance with Islamic values". Second, hijrah has represented an urban Muslim identity constructed as "Devout Muslims", which is characterized by the piety of individuals in public spaces, adherence to the practice of worship, and the use of religious symbols or identities inherent in the activities of urban Muslim community life. Third, in the perspective of economic sociology, hijrah is not only a religious phenomenon but also the behavior and lifestyle of contemporary urban Muslim societies. Fourth, the hijrah community is a liquid community because it is not bound by the same background (ideology or religious social organization). Fifth, the most common source of da'wah literacy followed by hijrah Muslims is YouTube (46%). The most preferred ustadz is Hanan Attaqi (45.45%).

Hijrah and Look for Millenial Muslim Identity in Medan

Hijrah process in Indonesia has evolved along with social media development, especially Instagram and YouTube that targetting certain generation groups. Islamic information on social media is also widely accessed by the public, especially millennial Muslims. Islamic information access is part of the look for the millennial Muslims identity in Medan, North Sumatra. This study analyzed aspects about using Islamic content, especially focusing on the Expectancy Value Model by Palmgreen about motive and media consumption satisfaction by the public. Using a phenomenological approach, the main finding of this study is that social media users access Islamic information actively based on the need for convenience in learning religion. The social media choice to access is dominated by Instagram and YouTube because they are more popular for millennial people. The look for millennial Muslim identities forms a relatively instant religious style because they position themselves more as consumers. Meanwhile, based on the value model expectation, two important things were found. First, the driving force of religious information consumption on the basis of an algorithm in which users are presented not only on the basis of searching for needs but also taken for granted that social media displays what is their consumers taste. Second, user satisfaction arises because the content that is accessed in terms of appearance, topics to diction is indeed targeting millennial Muslims who tend to be practical and ready to serve.

POLA KONSUMSI HEDONISME GENERASI MILLENIAL MUSLIM TERHADAP TEORI KONSUMSI DALAM PRESPEKTIF EKONOMI ISLAM

Islamic consumption theory has the most basic goal of an economy, namely to take blessings and benefits from it. In this study, it aims to find out how the application of consumption patterns among the Muslim millennial generation is in accordance with the consumption pattern of the Islamic economy. Of course, this research will be useful for stakeholders as a material for improvement or suggestions for implementing Islamic economics in their daily lives. The author uses a descriptive type of research and uses a literature study, which is an effort to obtain the necessary materials by reading books and relevant scientific works, including articles published in various print and electronic media. The results show that the current millennial generation is more concerned with the trends they see in social media, one of which is the TikTok application, especially the growing fashion trend. This changes the consumption pattern of the millennial generation not only trying to meet their needs (needs) but also forcing themselves to fulfill what they want (wants). So the Muslim millennial generation should apply Islamic consumption patterns in their lives. The application of this Islamic consumption theory includes ethics and principles that are in accordance with the Qur'an and Hadith.
 Keywords: Islamic Consumption Theory, Muslim Millennial Generation, Descriptive Analysis

Determinants of the Intentions of Indonesian Muslim Millennials in Cash Waqf Using E-Payment

This study aims to explain the factors that influence the intention of Indonesian Muslim millennials in paying cash waqf using e-payment. This study uses the UTAUT theory where Religious Belief, Level of Knowledge, and Image are added to the main components. As well as testing the Effort Expectancy variable as a moderator between Performance Expectancy and Behavioral Intention. This research was conducted through an online survey involving 310 respondents who have never had cash waqf. Quantitative analysis based on PLS-SEM shows that Performance Expectancy, Effort Expectancy, Social Influence, Level of Knowledge, and Image variables significantly affect the millennial generation's intention in paying cash waqf using e-payment. However, the variables Facilitating Condition and Religious Belief were found to be insignificant, as well as Effort Expectancy as a variable moderator between Performance Expectancy and Behavioral Intention was found to be insignificant on the millennial generation's intention in paying cash waqf using e-payment.

Analisis Faktor-Faktor Yang Mempengaruhi Minat Masyarakat Mengunjungi Wisata Halal Sumatra Barat (Studi Kasus Wisatawan Muslim Milenial Indonesia)

This study aims to determine and to analyse the factors that influence the intention of millennial muslim tourists travelling halal tourism in West Sumatra. Halal Tourism has developed rapidly and might become a world trend if the Covid-19 pandemic doesn’t occur. Halal tourism provides tour services and facilities not only for Muslim tourists but also for nonmuslim tourists. In 2016, Indonesia won 12 out of 16 categories on World Halal Tourism Award that makes Indonesia dominating the presentation, thus making Halal Tourism a potential sector to be developed. Four hundred millennial muslim tourist respondents were sampled; namely, those aged 20-40 years and had visited halal tourism in West Sumatra. The research was conducted using a descriptive quantitative approach and using a questionnaire that applied a Likert scale. The data obtained were analyzed employing the binary logistic regression method. The results indicated that the factors of knowledge, travel motivation, accommodation, the ease of obtaining halal food and drinks have a significant effect on the intention of millennial muslim tourists travelling halal tourism in West Sumatra. In contrast, the factors of electronic word of mouth, destination image, and facilities have no significant effect related to this concern.

TRAINING OF UNDERSTANDING SCIENCE PERSPECTIVE ON THE QURAN FOR THE INTELLIGENCE OF THE YOUNG GENERATION OF THE INDONESIAN NATION

Training is an educational activity to improve the ability and knowledge of a person or group of people. In this training activity, it was introduced to the millennial Muslim generation and recitation participants, regarding the development of Mathematics and Architecture in the Al-Quran. The development of Science and Architecture from time to time can be found in the Qur'an, so we can say that the Qur'an is multidimensional. Explanations and facts can be found in every dimension of human life, since the earth was created. This PPM material was obtained from the results of the study of the Qur'anic Science Perspective for the Intelligence of the Indonesian Young Generation. The method of implementing this dissemination is in two ways, namely, distributing questionnaires before and after the seminar and presenting research results. In the dissemination of the results of this study, it was carried out by showing the writings, readings, meanings of the verses of the Koran which explained the development of the space of human life from time to time. Its development can be traced from the stone age to the millennial era. So that the fostered partners understand the existence of Science and Technology in the Quran. After the training, the results of the evaluation showed that the participants were at the knowing stage and wanted to gain more knowledge. So that this training reaches the stage of getting a very good positive reaction.

An expansion of the technology acceptance model applied to the halal tourism sector

PurposeThe increasing number of tourists in the Muslim world every year has encouraged digital business developers and the Sharia banking industry to integrate halal product and service apps with the Sharia mobile banking system. The fourth wave of the industrial revolution has changed the consumer paradigm, creating a young generation that uses digital service transaction systems in their daily lives. This paper aims to investigate the factors that determine intention to use halal tourism apps amongst Muslim tourists to provide insights promoting the development of halal tourism in Indonesia.Design/methodology/approachThe research was conducted using an online survey approach. The sample comprised 205 Muslim Millennial and Generation Z travellers. The data collected were analysed using partial least square structural equation modelling. There were three analysis stages: evaluation of the measurement model, assessment of the structural model and hypothesis testing.FindingsThe findings indicated that trust mediated the relationship between perceived ease of use and perceived usefulness on individual intentions and that halal knowledge positively and significantly impacted individual intentions. In contrast, religiosity was not a significant influence on individual intentions.Originality/valueThe paper expanded the technology acceptance model by incorporating the key constructs of halal knowledge, religiosity and trust into an integrated research framework; this represented a novel step, especially in the context of halal tourism. The finding that trust mediated the relationship between perceived ease of use and perceived usefulness fills a gap in previous research, which has rarely included the trust construct in technology acceptance models.

Determinants of Online Zakat Intention amongst Muslim Millennials: An Integration of Technology Acceptance Model and Theory of Planned Behavior

Today’s modern civilization has resulted in the crucial role of technology in human life, including financial matter. Integrating Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB), this study sheds some light on the determinants of Muslim millennials’ intention in performing zakat payment using Financial Technology (Fintech). An online questionnaire survey was conducted to gather the required data from a group of Indonesian Muslim millennials. Employing purposive sampling technique, the sample consisted of 200 respondents. The data were analyzed with the assistance of Structural Equation Model - Partial Least Square (SEM-PLS). The results demonstrated that perceived ease of use and perceived usefulness positively and significantly affected the respondents’ attitudes. Moreover, attitudes, subjective norms, and perceived behavioral control significantly affected the intention of using Fintech to perform zakat payment. The results further revealed that there was no direct influence between perceived ease of use and perceived usefulness on the respondents’ intention to use Fintech. However, it had an indirect effect by the mediation of attitude variable. As a theoretical implication, this study contributes to the literature enhancement in the discourse of TAM and TPB models in zakat context. Practically, it assists zakat management institutions recognize the Muslim millennial community and develop digital zakat payment platforms.

Religiosity and Egyptian Muslim millennials’ views on offensive advertising

Purpose This paper explores reasons behind Muslim fervour, in response to advertisements that cause them offence – where marketing promotions and brands are seen to contradict or challenge the tenets of their religion (Islam) and culture. Design/methodology/approach The authors investigate Egyptian Muslim Millennials’ perceptions post 2011 Egyptian Arab Spring revolution qualitatively – through a series of iterative focus groups, diaries, and laddered coding procedures. Findings In contrast to the way in which media stories regularly highlight this phenomenon locally, internationally, and inside and outside of the Muslim world, we find that the landscape is more cultural, contextual, dynamic, politicised, and subtle. In addition, religiosity may not in fact be the determining factor and its presence is much more nuanced. The socially mobile, educated, and digitally connected Egyptian Muslim millennial demographic, that grabbed headlines during the Arab Spring for their influence, were found in this study to describe offence as being annoying or provocative advertisements where the message, theme or execution disregards their intelligence. Furthermore, parents, access to basic utilities, and having a stable living environment command a greater influence than religiosity for them. Finally, an environmental paradox exists, where restricted living conditions juxtaposed in parallel with escapism offered by social-media consumption, leads millennials towards being more accepting of advertising that could be classified as offensive. Practical implications This study is of value for researchers, educators, and professionals in the fields of advertising, marketing communications, consumer behaviour, and sociology. Social implications The observations raise questions concerning how the media reports stories, or advertisers conduct their campaigns – as to whether they are representative, motivated by sociopolitics or propaganda, an intended tactic, highlight unintended poor execution, ambivalence, or part of a wider phenomenon. Originality/value The authors present a new dual-process personality/religiosity conceptual model – designed to explain the stepwise process of Muslim opinion-forming, behaviour, and consumption of advertisements. Furthermore, we illustrate this with a supporting allegory the authors call a “Narnia paradigm”, drawing from C.S. Lewis’s fictional story “The Lion, the Witch and the Wardrobe”.

Analyzing Attitude of Halal Food Purchasing Among Muslim Millennial: A Malaysian Experience

Analyzing Attitude of Halal Food Purchasing Among Muslim Millennial: A Malaysian Experience

Response of Millennial Muslims to Religious Minority Groups in Indonesia

Religious minority groups have historically been positioned as the trigger for religious and social disharmony. This paper aims to explore the millennial Muslims’ basis for their positioning towards minority groups in Indonesia. The data collected through questionnaires, interviews, and document studies were analyzed and then converted into narrative form, tables, diagrams, and charts. The findings show that there are two millennial Muslim responses towards religious minority groups. First, some are responding with acceptance of non-Islamic affiliated minority groups. Of the 412 surveyed respondents, 280 or 67, 96% stated their acceptance based on the juridical-constitutional reason that every citizen has the same rights and obligations, including the rights to live and obey the law. Representing the second millennial response, most respondents also rejected Islamic-affiliated minority groups. 383 respondents (93%) stated this rejection noting that they believe in the existence of these groups damaging Islam’s image. The different forms of response are based on theological, juridical, and cultural reasons that can be found in religious arguments, legislation, and values of the local wisdom of the Indonesians. This study proposes the need of building better understanding among millennial Muslims regarding social diversity in Indonesia, and finding common ground for these differences that can be applied to avoid religious conflicts in the future.

Adopsi Penggunaan Platform Crowdfunding untuk Donasi Amal pada Kalangan Muslim Milenial

Nowdays fintech in the form of a crowdfunding is directed to help the problems of the economic needs of the community from ownership economy to sharing economy, so that individual financial problems can be resolved together. The study aims to analyze the factors that influence the millennial muslim to distribute charitable donations using crowdfunding. This study is a qualitative research with a case study method and the data analysis tool uses coding. The research data were generated from direct semi-structured interviews with the selection of respondents using purposive-sampling technique and Semarang city as the location. The results showed that there were five factors that influenced donors using crowdfunding, namely the donation process, donation affordability, donation flexibility, platform credibility and alternative payment schemes. The findings are an analysis of the results of the respondents' statements and experiences in donating using crowdfunding.

How education level polarizes halal food purchase decision of Indonesian millennials

Purpose The purpose of this paper is to evaluate Indonesian Muslim millennials’ decision-making process in purchasing halal food by introducing knowledge variable into the theory of planned behavior framework and education level (EL; i.e. low vs high) as the moderating variable. Design/methodology/approach There were 400 questionnaires that were distributed to obtain responses from Indonesian Muslim millennials consumers. SmartPLS was used as the structural equation modeling approach to perform the multi-group analysis. Findings EL plays an important role that determines Indonesian Muslim millennials’ decision-making process to purchase halal food. Research limitations/implications The EL was distinguished based on the Indonesian formal education system, which excluded the religious education system from the analysis. Practical implications The information conveyance of halal food product attributes should be conducted gradually according to the millennial consumers’ EL. Millennial consumers with higher EL are more likely to internalize the credence attributes of halal food compared to the lower EL counterpart. Originality/value This study found the significant differences in terms of halal food purchase decision-making between the two groups of lower EL and higher EL.