In early modern Japan, for Buddhist temples endowed with famed Buddhas, the kaicho was a lucrative means of public fundraising. In particular, at a time when a large-scale project such as building or repairing a Main Hall required sizable funding, many temples often turned to holding kaicho events, during which lay Buddhists evinced a spectacular enthusiasm for the secret Buddhas that were on display. Through the example of Zenkoji, this article reveals that the popularity of kaicho, which was unique to Japanese Buddhist culture, was fostered as well as manipulated within traditional Japanese ideas regarding yorishiro (lodging place), saijitsu (ritual date), and marebito (visitordeity). The aura of secrecy and mystery surrounding, and inseparable from, kaicho deities was used not only for the benefit of kaicho temples but also for the benefit of kaicho visitors. KEYWORDS: fundraising-Zenkoji Triad-yorishiro (lodging place)-saijitsu (ritual date)-marebito (visitor-deity) (ProQuest: ... denotes formulae omitted.) THE MAIN HALL (Nyorai Hall) of the Zenkoji ... Temple in Nagano, completed in 1707 and now designated a national treasure, represents the Buddhist architectural style of the mid-Edo period, with its thatched roofing composed of layers of cypress bark (hiwadabuki ...). The magnitude of the building is imposing: its T-shaped wooden bell hammer (shumoku ...) measures 24 meters long, 54 meters deep, and 30 meters high. In constructing this building, Zenkoji spent 24,577 koban gold ry. (Kobayashi 1979, 41-42).1 Given that it only held a land grant of 1,000 koku in 1707, which would yield no more than 500 koban gold ry. a year as a regular source of income, how was Zenkoji able to raise the huge amount required for building expenses? The answer lies in the kaich. ... (lit....opening of a curtain), which was conducted for five and a half years between 1701 and 1706. These kaich. exhibitions, which were known as all-around-the-country (kaikoku ...) kaich., enabled the Zenk.ji administration to generate an income of more than 23,000 koban gold ry. during this time (Kobayashi 1979, 39.40). With this money, Zenk.ji was able to rebuild its Main Hall, which had been lost to a fire in 1642 and replaced with a temporary structure in 1650 and again in 1666. Throughout the late seventeenth century, Zenk.ji made vigorous efforts to erect a new Main Hall. Prior to the major endeavor launched in 1701, in 1692. 1694 Zenk.ji officials had thrown themselves into a Santo kaich. ... (a tri-city kaich. held at Ek.in [per thousand]nu[per thousand]@ in Edo for 55 days, at Shinnyod. ... in Kyoto for 66 days, and at Tenn.ji ... in Osaka for 54 days). The Santo kaich. of 1692.1694 turned out to be quite successful, netting more than 25,000 koban gold ry.. However, despite this, the attempt to build a new Main Hall failed miserably. In 1694, Zenk.ji officials secured a site for the new hall north of the existing temporary hall, and three years later they began building it. In 1700, during construction, a massive fire broke out in the front district of the temple. It consumed almost all of the temple buildings as well as the piles of lumber that were to be used for the construction of a new Main Hall (McCallum 1994, 171). Luckily, in 1700, the newly installed leaders (Keiun ... of Daikanjin ... and Chizen ... of Daihongan ...) of ZenkOji were related to Yanagisawa Yoshiyasu ... (1658.1714), Sh.gun Tsunayoshi's right-hand man in the bakufu (Keiun was his nephew and Chizen was his daughter). Thus, they were able to secure a permit from the bakufu and to launch an all-around-the- country kaich. in 1701.2 During this nationwide fundraising campaign, Keiun exercised strong leadership, and this eventually led to the successful construction of Zenk.ji's towering Main Hall. Kaich. events, which, in theory, were designed to provide people with special opportunities for worship in the context of Buddhist merit-making, were used mainly for fundraising purposes. …
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