Microphase separation was induced from homogeneous polystyrene-block-polyisoprene (SI diblock) copolymer by grafting of a liquid-crystalline (LC) monomer onto the polyisoprene (PI) block. The origin of the formation of microdomain structure in the side-chain LC block copolymer from a homogeneous SI diblock copolymer is explained in terms of a dramatic increase in repulsive segmental interactions between the constituent blocks. For the investigation, three homogeneous SI diblock copolymers with varying block length ratios (SI-5/6, SI-10/6, and SI-14/3) were synthesized via anionic polymerization in tetrahydrofuran as solvent. This resulted in PI blocks having the following microstructures: 34% 1,2-addition, 59% 3,4-addition, and 7% 1,4-addition. Subsequently, the PI blocks in each of the SI diblock copolymers were first hydroxylated via hydroboration/oxidation reactions to yield hydroxylated SI diblock copolymers (SI-5/6-OH, SI-10/6-OH, and SI-14/3-OH), and then a liquid-crystalline (LC) monomer, 6-[(4-cyano-4'-biphenyl)oxy]hexanoic acid (5CN-COOH), synthesized in our laboratory, was grafted onto the hydroxylated PI blocks (PI-OH), yielding side-chain LC diblock copolymers (SI-5/6-5CN, SI-10/6-5CN, and SI-14/3-5CN). The disappearance of the -COOH and -OH groups after coupling reaction was confirmed using 1 H nuclear magnetic resonance spectroscopy and infrared spectroscopy. Transmission electron microscopy revealed that at room temperature SI-5/6-5CN has spherical microdomains, SI-10/ 6-5CN has hexagonally packed cylindrical microdomains, and SI-14/3-5CN has lamellar microdomains. The LC phase of the side-chain block copolymers was identified using polarizing optical microscopy. The clearing temperature (T cl ), determined by differential scanning calorimetry, of the side-chain LC block copolymers is found to be ca. 84 °C, whereas the T cl of LC monomer 5CN-COOH is 170 °C. Oscillatory shear rheometry indicates that the sphere-forming block copolymer SI-5/6-5CN undergoes a lattice disordering/ordering transition at 140 °C and a demicellization/micellization transition at 155 °C, while both the cylinder-forming block copolymer SI-10/6-5CN and lamella-forming block copolymer SI-14/3-5CN undergo microphase separation transition at temperatures much higher than 240 °C, the highest experimental temperature employed. Binodal curves exhibiting upper critical solution temperature were constructed, via cloud point measurement, for four pairs of polystyrene (PS) and PI grafted with 5CN-COOH (PI-5CN). An expression for the temperature dependence of the Flory-Huggins interaction parameter X for the PS/(PI-5CN) pair was determined and compared with the X expression for the PS/PI pair. The origin of the formation of microdomain structure in the side-chain LC block copolymers SI-5CN from a homogeneous SI diblock copolymer is explained in terms of molecular weight, block composition, and X for the PS/(PI-5CN) pair.