Small Medium Enterprises Research Articles

Pengaruh Pemahaman dan Kesiapan terhadap Penerapan Standar Akuntansi Keuangan Entitas Mikro Kecil dan Menengah (SAK EMKM) pada UMKM Jenis Perdagangan dan Reparasi di Kabupaten Ponorogo

Micro, Small and Medium Enterprises (MSMEs) in Indonesia are one of the priorities in national economic development. Therefore, reporting in this type of MSME business activity must be able to make systematic reports with the recording process following the applicable Financial Accounting Standards. So, there needs to be an understanding and readiness factor in preparing the report, so that SAK EMKM can be implemented in the management of MSMEs. This research aims to determine the effect of understanding and readiness for SAK EMKM on Trade and Repair MSMEs in Ponorogo Regency. This type of research uses primary data in the form of data on the number of trade and repair type MSMEs in 2021. This research method is a quantitative descriptive approach. Meanwhile, the data analysis method uses data quality testing, regression analysis, and hypothesis testing, while data collection is by distributing questionnaires and interviews. The results of this research show that there is a significant influence of understanding and readiness factors on the implementation of SAK EMKM in Ponorogo Regency. This means that the government needs to pay more attention or provide outreach/direction regarding the preparation of financial reports to MSME actors in Ponorogo Regency in accordance with applicable financial standards.

The Impact of Financial Literacy, Inclusion, and Access on Msme Growth and Welfare in North Sumatra: A Mediating Role of Business Growth

This study examines the impact of financial literacy, financial inclusion, and financial access on the growth and welfare of Micro, Small, and Medium Enterprises (MSMEs) in North Sumatra, Indonesia, with business growth acting as a mediating factor. Using a quantitative research design and Structural Equation Modeling (SEM) analysis, data were collected from 306 MSME operators selected via purposive sampling. The findings reveal that while financial literacy does not have a significant direct effect on MSME growth and welfare, both financial inclusion and financial access significantly enhance business growth and welfare. Furthermore, business growth serves as a mediating variable, amplifying the positive effects of financial inclusion and access on MSME welfare. The results indicate that MSMEs benefit from better access to formal financial services, such as credit and insurance, which facilitates business expansion and improves the overall welfare of business owners. However, the lack of significant impact from financial literacy suggests that practical financial education initiatives should be paired with improved access to capital and market opportunities. This study highlights the need for integrated policy efforts to enhance financial literacy, expand financial inclusion, and provide easier access to credit to foster MSME growth and welfare in North Sumatra.

Factors Affecting the Management of Small and Medium-Sized Enterprises and Corresponding Recommendations

Abstract: Small and medium-sized enterprises (SMEs)play a crucial role in economic development. Their management methods and internal strategic decisions not only affect their own development but also influence the establishment of internal management systems within related industries. Therefore, identifying the factors that influence changes in business management methods is of paramount importance for SMEs. Additionally, due to the smaller size and scale of SMEs, they are easily affected by changes in various management factors. To mitigate risks and enhance development, SMEs must assess both individual and combined impacts of various factors. This article employs a literature review to examine SMEs comprehensively. It summarizes and analyzes existing research, identifies key management factors, and offers targeted recommendations. The research results show that human resource management, financial management, and technology management have important effects on the management methods of SMEs. All three aspects originate from the enterprise itself and continuously affect enterprise development from different angles. Therefore, this article also proposes corresponding recommendations for SMEs concerning these three aspects, in order to continuously improve enterprise management methods.

Research on International Trade Development Path of Small and Medium-sized Enterprises in the Context of E-commerce Trade

With the rapid development of Internet technology and the advancement of globalization, e-commerce has become an important part of international trade activities. In this context, how to expand the international market and enhance the competitiveness of small and medium-sized enterprises with the help of e-commerce trading platform has become a hot issue in current research. This paper first summarizes the development of e-commerce trade and its impact on the international trade of small and medium-sized enterprises (SMEs), and then analyzes the current situation and main problems of the international trade of small and medium-sized enterprises. On this basis, it puts forward the development path and strategy of SMEs' international trade under the background of e-commerce trade, including establishing e-commerce trade platform, strengthening supply chain management, utilizing cross-border e-commerce, strengthening brand building, and innovating service mode. This paper aims to provide theoretical support and practical guidance for SMEs to carry out international trade under the background of e-commerce trade.

Digital tax policies and compliance challenges for MSMEs in Indonesia

As digital Micro, Small, and Medium Enterprises (MSMEs) rapidly grow in Indonesia, ensuring their compliance with tax regulations has become an urgent priority. This study delves into the challenges and innovative solutions to enhance tax compliance, focusing mainly on digital content creators. This study examines the challenges and solutions for improving tax compliance among digital Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, mainly digital content creators. The research aims to analyze the impact of tax sanctions, modernization of tax administration, and tax policy reforms on the compliance behavior of these entities. A qualitative approach was employed, utilizing interviews and focus group discussions (FGDs) with informants selected through purposive sampling. The findings indicate that tax sanctions significantly influence compliance, but modernization of tax systems improves transparency and efficiency, thus enhancing compliance. Policy reforms, particularly those tailored to the unique needs of digital businesses, offer the flexibility needed for fulfilling tax obligations. The novelty of this research lies in the proposed model that integrates tax sanctions, administrative modernization, and policy reforms, addressing the unique characteristics of digital MSMEs. The practical implications suggest that implementing a user-friendly digital tax system, supported by clear guidelines and targeted reforms, can simplify compliance for digital MSMEs, leading to better tax reporting. These findings provide actionable insights for policymakers in designing effective, adaptive tax policies for Indonesia's rapidly growing digital economy.

A Bibliometric Analysis of Sustainability in MSME

This research paper examines the role of Micro, Small, and Medium Enterprises (MSMEs) in the Indian economy and their sustainability. It analyses 85 Scopus documents from 66 sources between 2014 and 2024, revealing a peak in scientific production in 2023. The study emphasizes the importance of sustainable practices for long-term success. This comprehensive research paper rigorously examines the pivotal role of Micro, Small, and Medium Enterprises (MSMEs) in the Indian economy and emphasizes the critical importance of sustainable practices for long-term success. Through meticulous analysis of 85 Scopus documents from 66 sources between 2014 and 2024, the study conclusively reveals a peak in scientific production in 2023 and robust ties between India and various other countries in this domain.

Green nexus womenpreneurs: harnessing internal-external capabilities for sustainable MSMEs fashion

Purpose This study aims to analyze the capabilities and external conditions of womenpreneur owners of micro, small and medium enterprises (MSMEs) Fashion EcoPrint Indonesia in green business practices and their implications for sustainable business performance. Design/methodology/approach This study chooses a quantitative approach with a sustainable business internal-external capability model. Using the structural equation modeling-partial least square analysis tool, the analysis was conducted on a sample of womenpreneurs who owned MSMEs EcoPrint Indonesia (n = 493). Findings In the internal capability dimension, total quality environment and green core competence affect green supply chain management, affecting green product innovation performance. Meanwhile, women entrepreneurs’ external capability dimensions (regulation, customer awareness of the environment and technological innovation infrastructure) are connected to sustainable development business capabilities, which affect the performance of green process innovation. The study confirms that green products and processes have the potential to influence sustainable business performance. A key finding is the strong influence of environment-based total quality management governance on both sides. At the same time, womenpreneurs have a significant impact on their respective dimensions. Research limitations/implications This study has implications for increasing competency, Sustainable MSME industrial infrastructure, and protecting women in developing countries. The theoretical implications of creating a model that examines the impact of womenpreneurs’ internal and external abilities on eco-friendly businesses’ success are significant for developing nations’ promising growth. Originality/value This study explores women’s contributions to family well-being and environment-based economies, focusing on eco-friendly supply chain management and sustainable external capabilities of women entrepreneurs in Indonesia, using a gender equality approach in developing economies.

Pemberdayaan UMKM Batik dalam Rangka Meningkatkan Daya Saing Produk Unggulan Daerah di Desa Ngentrong Kecamatan Karangan Kabupaten Trenggalek

Trenggalek Regency has typical batik with the main motif of clove flowers. Currently the batik center in Ngentrong Village is the most famous center in Trenggalek Regency which is currently experiencing many problems regarding the development of existing Human Resources. This research aims to determine the empowerment of Batik Micro, Small and Medium Enterprises (MSMEs) in order to increase the competitiveness of regional superior products in Ngentrong Village, Karangan District, Trenggalek Regency. This research uses a qualitative approach with descriptive methods. The focus of this research uses the empowerment aspect theory, namely enabling, empowering, and protecting. The data collection techniques used in this research are interviews, observation, and documentation. The data analysis techniques used are data collection, data condensation, data presentation, and drawing conclusions and verification. In this research, the validity tests used are the credibility test, dependability test and confirmability test. The results of this research found that when viewed from the enabling, empowering and protecting aspects as a whole, it can be stated that the empowerment of Batik Micro, Small and Medium Enterprises (MSMEs) in order to increase the competitiveness of regional superior products in Ngentrong Village, Karangan District, Trenggalek Regency has not yet been achieved. done optimally.

The Influence of Personal Protective Equipment (PPE) Usage, Age, Work Tenure on Workplace Accidents

Workplace accidents can reduce productivity, which occurs as a result of unsafe actions and unsafe conditions in the Small and Medium Enterprises (SMEs) of leather tanning in Magetan. Workplace accidents could be caused by workes low awareness of wearing Personal Protective Equipment (PPE), as well as factors like age and work tenure on workplace accidents in the leather tanning SMEs in Magetan 2024. The research design employed an observational analytic method with a Cross-Sectional approach. The sample size consisted 66 people out of a population of 190, selected through proportional random sampling. The variables of PPE use, age, and work tenure, which were collected through observation and interviews, were then processed and analyzed using the Spearman Correlation statistical test (r2). The results indicated that the use of PPE, including masks,gloves, and boots, was at 36,4%, the proportion of workers aged over 30 years was 54,5%, and those with a work tenure over 5 years was 59,1%. The analysis showed that PPE use (p=0.000) and age (p=0.035) had an impact on workplace accidents, with a correlation value of p=0.232 more than 0.05. The study concluded that the use of PPE and the age of workers in the leather tanning SMEs in Magetan influenced workplace accidents. It is recommended that management provide complete PPE such as masks, boots, gloves and conduct regular monitoring of PPE use conditions. Additionally, workers should use PPE according to standars while performing their duties.

Leveraging Knowledge Management for Business Success: The Influence of Dynamic Capabilities and Entrepreneurial Competence, Moderated by Government Policy

This study examines the impact of knowledge management on business performance, mediated by dynamic capabilities and entrepreneurial competence, and moderated by government policy. A survey of 156 small and medium-sized enterprises (SMEs) in the Riau Coastal Food sector was conducted, and data were analyzed using Structural Equation Modeling (SEM). The findings reveal that knowledge management positively influences business performance, with dynamic capabilities and entrepreneurial competence acting as key mediators. However, government policy does not significantly moderate this relationship. The study highlights the importance of internal organizational capabilities in enhancing SME performance, suggesting that firms must focus on dynamic capabilities and entrepreneurial competence to maximize the benefits of knowledge management.

Transforming European Food Systems with multi-actor networks and Living Labs through the FoodSHIFT Approach.

Our current global Food System is facing extraordinary challenges in both size and severity, including a rise in unsustainable consumption behaviours, continued environmental degradation, growing food insecurity, and widening social inequalities. A Food System transformation is now both critically important and overwhelmingly complex, requiring nothing less than a complete overhaul of the entire value chain. Everyone is needed: Small Medium Enterprises (SMEs) with technological solutions, Non-Governmental Organisations (NGOs) with social innovations, researchers with novel methodologies, governments with food policy advancements, professionals with varying expertise, and last but not least, empowered and informed citizens with the ability and resources for better decision-making. Living Labs offer a holistic, place-based approach needed to facilitate multi-actor inputs on various levels, specifically Food System Living Labs (FSLLs) like the ones established as part of the FoodSHIFT 2030 Project. Nine front-runner Food System Living Labs were operationalised alongside a novel framework merging high-level interdisciplinary initiatives with a diverse set of innovative approaches towards more Sustainable Food Systems (SFS). The FoodSHIFT Approach concept was praised by external evaluators for its ground-breaking framework, and the nearly completed project has been listed as a best practice. However, positive applications alone will not ensure a cross-sector European-wide Food System transformation, and the following text offers a critical reflection coupled with experience-based solutions to further improve the FoodSHIFT Approach.

Intelligent E-commerce under the Trend of Integration of Artificial Intelligence and E-commerce: A Case Study of Alibaba International Station

Abstract: China has fully entered the era of digital economy, and undoubtedly, the e-commerce industry needs to keep pace with the times and evolve into a new stage of development: integrating artificial intelligence with e-commerce. Nowadays, an abundance of new productivity tools have unveiled new opportunities for the e-commerce industry. This study focuses on Alibaba International, a premier global digital trading platform, to illustrate the applications of artificial intelligence tools in e-commerce, examine both the positive and negative impacts of these tools on e-commerce, and suggest strategies for enhancing e-commerce Operation Management. The aim is to offer enlightenments for small and medium-sized cross-border e-commerce businesses. Through this case analysis, it can be understood that intelligent e-commerce has provided many conveniences for the e-commerce industry, but also faces a series of challenges, such as AI generated false or infringing content, and increased operational management difficulties. In this situation, e-commerce companies should take strengthening the cultivation of intelligent talents as a guarantee, focusing on customer experience and valuing personalized product needs as advantages, and improving operational management efficiency through the reasonable use of favorable policies to bring profits to the enterprise.

The impact of sustainable entrepreneurship education and self-efficacy on students' entrepreneurial mindset and attitude

This study aims to foster a shift in students' entrepreneurial mindset through sustainable entrepreneurship education. This initiative is expected to contribute to the recovery of the MSME (Micro, Small, and Medium Enterprises) sector while enhancing the quality of education by expanding the content of entrepreneurship courses, inviting experts to share their experiences, organizing events to promote student products, and facilitating internships in the entrepreneurial industry. Data were collected through questionnaires, with responses measured using a Likert scale. A literature review was also conducted to support the research. The population of this study consists of students from universities in West Jakarta, with a sample of 153 respondents. The data were analyzed using a structural equation modeling approach based on components or variances. The results of hypothesis testing reveal that: (1) Entrepreneurship education has a positive and significant effect on the entrepreneurial mindset; (2) Self-efficacy has a positive and significant effect on the entrepreneurial mindset; (3) Entrepreneurship education has a positive and significant effect on entrepreneurial attitude; (4) Self-efficacy has a positive and significant effect on entrepreneurial attitude; (5) Entrepreneurial attitude has a positive and significant effect on the entrepreneurial mindset; (6) Entrepreneurial attitude does not mediate the relationship between entrepreneurship education and entrepreneurial mindset; and (7) Entrepreneurial attitude does not mediate the relationship between self-efficacy and entrepreneurial mindset.

Access to finance and its impact on operational efficiency of MSMEs: mediating role of entrepreneurial personality and self-efficacy

PurposeThe present study aims to investigate the factors of loan access that affect entrepreneurial self-efficacy (ESE) and operating efficiency of Indian Micro, Small and Medium Enterprises (MSMEs). Furthermore, the study intended to investigate the influence of ESE on the operating efficiency of Indian MSMEs and its mediating role.Design/methodology/approachIn this study, exploratory research design is used. The study heavily relies on the primary data which has been collected by using the survey research method from a cross-section of 617 women-owned MSMEs, located in urban, rural, suburban and exurban areas of Haryana, Uttarakhand, Himachal Pradesh and NCR-Delhi. The partial least square structural equation modeling method version 3.3.3 has been used to evaluate.FindingsIn terms of the selected factors affecting access to finance, it has been established that the Loan Formalities, Banking Process, Loan Process, Staff Responsiveness and Incentive Scheme have a positive and significant influence in enhancing accessibility to finance and improving the self-efficacy and operating performance of firms. The findings also show that ESE mediates the relationship between various factors of loan access and the operating efficiency of MSMEs.Research limitations/implicationsThe study’s findings show that entrepreneurial capacity is significantly and favorably impacted by attitudes toward entrepreneurship, ESE, perceived access to findings and business operations. It has also been demonstrated that entrepreneurial intentions are strongly and favorably influenced by entrepreneurial ability to access commercial bank financing for small businesses and the impact of the same on the women-owned MSMEs in India. It also revealed unfavorable loan terms, limited collateral, fear of repaying of loan and intricate loan application were among the many reasons for loan denial.Originality/valueThe study offers a comprehensive approach that simultaneously considers financial accessibility and ESE. This all-encompassing method offers a thorough grasp of the variables affecting MSMEs' operational efficiency (OE). In contrast to earlier research that might have concentrated only on direct relationships, this study explores the mediating mechanisms involved. This study examines how ESE modulates the influence of financing availability on OE, providing a comprehensive understanding of the underlying mechanisms. By taking into account particular MSME sector characteristics like size, industry or regional variations, the study may provide a unique contextual lens. Understanding how these contextual factors interact with entrepreneurial attributes and access to finance adds depth to the analysis.

Model Sustainability Competitive Advantage for Manufacturing SMEs: A Structural Equation Modelling Approach

This study aims to analyze the influence of strategic drivers on cleaner production and increasing the sustainable competitiveness of manufacturing Small and medium-sized enterprises (SMEs) in Indonesia. The manufacturing SMEs studied were the Batik cloth and clothing industry. The number of samples in this research was 365 Batik SME entrepreneurs in Indonesia, taken using a purposive sampling method. The analysis data used is Partial Least Square-Structural Equation Modelling (PLS-SEM). This study found that strategic drivers, namely entrepreneurial orientation and management knowledge orientation, directly affect cleaner production and indirectly affect the sustainable competitive advantage of Batik SMEs in Indonesia. Cleaner production, innovation capabilities, and business networks directly influence the sustainable competitive advantage of Batik SMEs in Indonesia. This research contributes to developing a model of sustainable competitive advantage in SMEs using a strategic driver and environmental sustainability approach. This article aims to study the factors influencing sustainable competitive advantage in manufacturing industries in developing countries.

Customer-Centric digital transformation framework: Enhancing service delivery in SMES for underserved populations

This paper introduces a customer-centric digital transformation framework designed to enhance service delivery in Small and Medium Enterprises (SMEs) catering to underserved populations. As digital technology becomes increasingly essential in today’s economy, SMEs face the challenge of integrating these tools effectively to serve marginalized communities. This review explores how a customer-centric approach can enable SMEs to create inclusive digital solutions that meet the specific needs of underserved populations, ultimately driving economic empowerment and social equity. The proposed framework encompasses three core components: accessibility, personalization, and engagement. Accessibility ensures that digital platforms are designed with user-friendly interfaces that accommodate individuals with varying levels of digital literacy. By prioritizing mobile optimization and providing resources in local languages, SMEs can eliminate barriers to entry and facilitate greater participation among underserved customers. Personalization is a key element that allows SMEs to tailor their offerings based on customer insights and preferences. Utilizing data analytics and feedback loops, businesses can gain a deeper understanding of their customers' needs, enabling them to deliver customized products and services that resonate with underserved populations. This tailored approach not only enhances customer satisfaction but also fosters loyalty and trust within these communities. Engagement emphasizes the importance of fostering meaningful relationships between SMEs and underserved populations. By leveraging digital channels such as social media, mobile applications, and community forums, SMEs can create platforms for two-way communication and collaboration. This engagement empowers communities, allowing them to voice their needs and influence the development of products and services. In conclusion, the customer-centric digital transformation framework presented in this paper serves as a strategic guide for SMEs seeking to enhance service delivery for underserved populations. By focusing on accessibility, personalization, and engagement, SMEs can drive economic inclusion, promote social equity, and contribute to sustainable community development. This approach not only benefits the businesses involved but also creates lasting positive impacts within underserved communities.. Keywords: Customer-Centric, Digital Transformation, Smes, Underserved Populations, Accessibility, Personalization, Engagement, Economic Empowerment, Social Equity.

Customer-Centric quality management: A framework for organizational excellence in SMEs

In an era where customer expectations are continually evolving, Small and Medium Enterprises (SMEs) must adopt innovative quality management practices to achieve organizational excellence. This review presents a customer-centric quality management framework designed specifically for SMEs, emphasizing the pivotal role of customer satisfaction in enhancing operational efficiency, product quality, and overall business performance. The framework is built on the premise that customer feedback and engagement are integral to quality management processes. By prioritizing customer needs and expectations, SMEs can develop quality assurance strategies that not only meet but exceed customer requirements. This approach involves systematic collection and analysis of customer feedback, enabling organizations to identify areas for improvement and innovate their offerings accordingly. Central to the framework are key components such as continuous improvement, employee involvement, and process optimization. Continuous improvement methodologies, like Lean and Six Sigma, are tailored to suit the unique challenges faced by SMEs, fostering a culture of quality that empowers employees at all levels. Engaging employees in quality initiatives cultivates a sense of ownership and accountability, essential for driving organizational change and enhancing service delivery. Furthermore, the framework emphasizes the importance of aligning quality management practices with customer-centric strategies. This alignment ensures that quality initiatives are not only reactive but also proactive, anticipating customer needs and adapting processes to deliver superior value. Incorporating customer relationship management (CRM) tools enhances communication, allowing SMEs to gather insights that inform quality improvements and strengthen customer loyalty. Implementing a customer-centric quality management framework can significantly impact an SME's competitiveness by enhancing product reliability, reducing defects, and improving customer satisfaction. Ultimately, this approach fosters organizational excellence, leading to increased market share and long-term sustainability. In conclusion, this framework equips SMEs with the necessary tools to integrate customer-centricity into their quality management processes, driving continuous improvement and excellence. Keywords: Customer-Centric Quality Management, Smes, Organizational Excellence, Customer Satisfaction, Continuous Improvement, Lean, Six Sigma, Employee Involvement, Process Optimization, CRM Tools, Competitiveness.

Pendekatan One Villace One Product (OVOP) Untuk Meningkatkan Daya Saing Unggulan Industri Kecil Menengah di Desa Lampisang Kabupaten Aceh Besar

As technology advances, it encourages small and medium-sized enterprises (SMEs) to utilize technology in marketing their products to boost the regional or national economy. The Lampisang area has SMEs that run similar businesses but compete despite being neighbors, without promoting the name of the region. The One Village One Product (OVOP) program is expected to enhance local potential in a specific area/region, thereby addressing poverty and unemployment. The main objective of this community service is to provide an understanding of the products produced by SMEs in Lampisang village, Aceh Besar, to promote their village as One Village One Product. This aims to improve the competitive advantage of small and medium industries in Lampisang village, Aceh Besar, through this counseling. It is expected that this community service will give SMEs new ideas and insights on how to increase the competitive advantage of small and medium industries in the village. This service is conducted through counseling with the One Village One Product (OVOP) approach to enhance the competitive advantage of small and medium industries in Lampisang village, Aceh Besar. Data collection techniques involve field surveys and information from village officials, followed by interviews with SMEs based on the gathered data. The counseling is conducted face-to-face, with a question-and-answer session providing solutions to any problems encountered so far. The findings during the counseling show that many SMEs have never heard of OVOP. Thus, in the future, SMEs have suggested that community service continues with different themes to help them become more confident and motivated in running their businesses.

Marketing-Driven Supply Chain Innovation: A Framework for FMCG SME Sustainability

In an increasingly competitive and sustainability-conscious market, small and medium-sized enterprises (SMEs) in the Fast-Moving Consumer Goods (FMCG) sector face unique challenges in achieving long-term sustainability. This review explores the concept of marketing-driven supply chain innovation as a strategic framework for enhancing SME sustainability. By integrating consumer-centric marketing strategies with supply chain operations, SMEs can align their product offerings, sourcing practices, and logistics with growing consumer demand for environmentally and socially responsible products. The framework outlined in this study includes key components such as sustainable product design, green logistics, ethical sourcing, and the incorporation of circular economy principles. Additionally, technology-driven innovation, such as data analytics and digital platforms, is emphasized as a tool to improve supply chain transparency, reduce waste, and optimize resource utilization. Through these collaborative efforts, SMEs can foster stronger consumer trust, enhance brand loyalty, and build a competitive edge in the market. Despite the potential benefits, the review also discusses the challenges SMEs may face, including limited financial resources, resistance to organizational change, and balancing profitability with sustainability goals. However, by leveraging green financing options, cross-sector partnerships, and phased implementation strategies, SMEs can overcome these barriers. Ultimately, the integration of marketing-driven supply chain innovation is positioned as a critical path for FMCG SMEs to achieve long-term sustainability, profitability, and market competitiveness in an evolving global economy. Keywords: Marketing-Driven, Supply Chain, FMCG SME, Review.

SMEs’ strategic orientation through Miles and Snow typology: a synthesis of literature and future directions

Purpose The purpose of this research is to present a systematic analysis of consequents and antecedents of strategy and performance. To acheive this, this systematic review article analyzes and synthesizes mainstream research on small and medium-sized enterprises (SMEs) where Miles and Snow typology was used for strategic orientation of the SMEs. The specific focus of the research is to develop a conceptual framework showing consequents and antecedents of the strategic orientation. Design/methodology/approach This study uses systematic literature review (SLR) method to identify, summarize and synthesize literature on Miles and Snow typology. Preferred reporting method for systematic reviews and meta-analyses to ensure adherence to systematic approach. The key words search consists of the words: “Miles and Snow”, “Miles and Snow” and “miles-snow” from Web of Science and Scopus databases for sample articles. Findings The trend of research on SMEs using Miles and Snow typology is on the rise with a shift from developed countries to the developing ones. Support for strategy-performance relationship hypotheses is overwhelming but the traditional view is in decline while new antecedent and consequent variables are being added. Mediator and moderating variables are also identified. Originality/value The SLR where a synthesis approach was applied for finding antecedents and consequent variables of strategy-performance relationship along with a presentation of conceptual framework makes this research unique. Additionally, the article presents the trends of research over the time based on timeframe, regions, methodological approaches and hypotheses support.