Micro, Small And Medium Enterprises Actors Research Articles

PENGELOLAAN SDM UMKM DI ERA DIGITAL PADA PULAU HARAPAN, KEPULAUAN SERIBU

Effective and adaptive management of Human Resources (HR) to the development of digital technology is the key to the success of Micro, Small, and Medium Enterprises (MSMEs) in the modern era. Harapan Island, one of the islands in the Thousand Islands, DKI Jakarta, has great economic potential, especially from the MSME sector. However, limitations in human resource management and the use of digital technology are the main challenges for the growth and sustainability of MSMEs in this region. This community service activity aims to increase the capacity of MSME human resource management on Harapan Island through the application of digital technology. This program includes training and assistance in the use of digital tools for human resource management, the development of basic digital skills for MSME actors, and increasing digital literacy among MSME workers. The methodology used includes workshops, intensive training sessions, and direct mentoring in the field. It is hoped that through this program, MSMEs on Harapan Island can optimize their human resource management, improve operational efficiency, and expand market reach through digital technology. In addition, this program also aims to build awareness and better understanding of the importance of digitalization in business management. Thus, MSMEs on Harapan Island can develop better and contribute more significantly to the local economy and the welfare of the local community.

Membangun Pemberdayaan Masyarakat yang Berkembang dan Maju Melalui Pelatihan Pembukuan Keuangan UMKM di Desa Srimukti

Srimukti Village has great potential in the development of Micro, Small, and Medium Enterprises (MSMEs). This can be seen from the fact that most of the areas of Srimukti Village are rice fields that are used as a source of income. However, based on the results of observations and data obtained, there are still many MSME actors in Srimukti Village who do not have adequate knowledge and skills in managing their business finances. This study describes the implementation of the Community Service Program (KKN) with the theme "Building Developing and Advanced Community Empowerment Through MSME Financial Bookkeeping Training in Srimukti Village". This program aims to improve the knowledge and skills of MSME actors in managing their business finances, so that they can improve the development and progress of MSMEs in the village, as well as increase community income and contribute to improving the village economy. The research techniques used were observation, interviews, and documentation. The results of the study showed that the MSME financial bookkeeping training program to build developing and advanced community empowerment in Srimukti Village has been successfully implemented and has shown positive results. This program has increased the knowledge and skills of MSME actors in managing their business finances, so that it can improve the development and progress of MSMEs in the village, as well as increase community income and contribute to improving the village economy.

The Training on the Use of E-Cashier Application for MSMEs of Eltha Kartasura Market Snacks

This Community Service activity aims to develop the knowledge and skills of Micro, Small and Medium Enterprises (MSMEs) Jajan Pasar Eltha Kartasura through e-cashier training. This service partner is one of the MSME players in Kartasura who is engaged in the culinary field. The method used in the implementation of this community service is Participatory Action Research (PAR). The implementation of these activities starts from the diagnosis stage, namely the identification of the main problems that the research subjects have and want to solve or change. The next stage is action planning identified that researchers and practitioners or other stakeholders of the research topic work together to systematically develop steps to overcome the problems that arise. The next stage is taking action with e-cashier training to increase knowledge in expediting the process of buying and selling goods aims to make it easier to record sales transactions. Furthermore, direct evaluation is carried out to find out that the solution provided can solve the problems that occur. The final stage is to identify learning by handing over 1 set of e-cashier application equipment that can assist in making sales transaction notes through the smart cashier application. After the training and mentoring, there was an increase in the knowledge and skills of MSME players in the Eltha Kartasura Market about the importance of making notes using the e-cashier application so that there is no tearing of notes. This can be seen from the comparison before and after using the e-cashier application directly. After using the E-cashier application, it can make it easier for MSME actors to make financial records. In terms of knowledge, MSME actors increase knowledge in financial management. In terms of skills, all buying and selling transactions are recorded properly, making it easier to count incoming and outgoing goods. The results obtained after the community service implementation increased turnover by 5%, which amounted to Rp3,150,000 and production capacity increased by 5% to 420 pcs.

IMPLEMENTATION OF THE PENTAHELIX MODEL AS A BASIS FOR THE DEVELOPMENT OF FRIED ONION MSMES (MICRO, SMALL AND MEDIUM ENTERPRISES) IN PALU

After experiencing natural disasters and the COVID-19 pandemic, several MSMEs (Micro, Small, and Medium Enterprises) in Palu, particularly fried shallot MSMEs, have experienced a decline in production. Various measures have been taken to redevelop the fried shallot business, including the implementation of the Penta Helix collaboration. This study aims to observe the involvement and interrelation of stakeholders within the Penta Helix model in the development of MSMEs in Palu. All involved parties include the government, academics, media, the community, and the business actors themselves.The results of the study indicate that all parties have specific activities in fulfilling their respective roles. The government undertakes activities such as mentoring, issuing Business Identification Numbers (NIB), organizing exhibitions/expos/farmers' markets, conducting training, and providing e-catalog applications. Academics assist in the application of appropriate technology and enhance MSME actors' knowledge related to digital marketing. The media helps market MSME products through social media platforms like Instagram. The farming community plays a role in preparing the raw materials for fried shallots, from planting to harvesting. The fried shallot business actors, as the core participants of the Penta Helix, collaborate, synergize, and support each other in the development of fried shallot MSMEs in Palu.

Analysis of the Influence of Business Legality, Halal Labeling and Promotion on MSME Products in Kwala Serapuh Langkat Village

Micro, Small, and Medium Enterprises (MSMEs) have an important role in the local economy, including Kwala Serapuh Village in Langkat. Business legality, halal labeling, and promotion are key factors that can affect the success of MSME products. However, there have not been many studies that have examined the influence of this combination of factors on MSME products in Kwala Serapuh Village. This study aims to analyze the influence of business legality, halal labeling, and promotion on MSME products in Kwala Serapuh Village, Langkat. The sample in this study was 85 respondents. The analysis method used is multiple linear regression analysis. The results of the study show that partially Business Legality (X1) has a significant positive effect on the variable of MSME Products (Y). Halal labeling (X2) has a significant positive effect on the variable of MSME Products (Y). Promotion (X3) had no positive effect and was not significantly significant to the variable of MSME Products (Y). Simultaneously, Business Legality (X1), Halal Labeling (X2) and Promotion (X3) have a significant positive effect on the MSME Product variable (Y) in MSME actors in Kwala Serapuh Village, Lalat Regency.

Exploring the Dynamic Capabilities Pattern in Small and Medium-sized Enterprises (MSMEs): A Phenomenological Study of MSME stagnancy in Indonesia

The objective of this research is to explore the Dynamic Capability Pattern, furthermore to observe how motivational and sociological factors impact the occurrence of stagnancy of MSMEs in Indonesia. Design/Methodology/Approach – A qualitative approach is applied with Open Questions Interviews towards 10 (ten) MSME actors in Indonesia who represent a range of industries including food and beverage, fashion retail, and the chemical raw materials sector The findings of this study underscore several key points: SMEs consistently exhibit dynamic capabilities, particularly in the stages of sensing and seizing opportunities, however they frequently encounter challenges when striving to advance to a transformational stage. Continuous engagement in sensing and seizing cycles is crucial for MSMEs to prosper and progress to the next level of development. However, underdeveloped SMEs encounter challenges in re-engaging these cycles effectively. Mentorship from experienced communities or business groups can enhance SMEs' willingness and ability to pursue further development. Motivational and sociological factors play a significant role in influencing dynamic capabilities within Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Research Limitations - As a qualitative study, this research used a limited sample of participants from the Food & Beverage, and Fashion retail sectors to acquire insights. Therefore, it is highly recommended that future research be conducted on a larger scale, involving a more diverse range of participants from various business sectors, to validate the cyclical patterns and factors influencing the Dynamic Capabilities of MSMEs in Indonesia. To the best of the author's understanding and knowledge, employing a qualitative approach in this research marks an early effort to thoroughly comprehend the consistency of Dynamic Capability Pattern, motivational and sociological forces that shape the decisions of MSMEs regarding their potential transformation.

Pengembangan dan Pemasaran UMKM Untuk Membangun Perekonomian Di Desa Mlorah Kabupaten Nganjuk

The development of Micro, Small and Medium Enterprises (MSMEs) is an effort carried out by KKN-T MBKM UPNVJT students from group 5 of Mlorah Village. Those who are trying to hold an MSME Bazaar are "KURMAH" which stands for Culinary Ramadhan Mlorah. This activity aims to empower the capabilities and competitiveness of MSMEs. The MSME Bazaar is also an instrument in realizing SDGs indicators. This activity was carried out to provide opportunities for MSME players to make their products better known to the wider community, thereby increasing the number of sales and helping improve the economy of MSME players in Mlorah Village. This activity uses the Participatory Action Research (PAR) method, an approach method that actively involves the community directly to find out where the problem is. From this activity we can observe directly and obtain results for the community such as; (1) insight and understanding regarding MSMEs, (2) improving the community's economy, (3) Creating an entrepreneurial spirit and high competitiveness, (4) Facilitating smooth communication between citizens and between MSME actors.

The Implementation Of Discretionary Fixed Costs For Textile Waste Craftsman

Competition in the business world is an interesting thing to always observe. The rapid spread of micro, small, and medium enterprises (MSMEs) has led to high levels of competition. This service activity aims to provide an understanding regarding the calculation of discretionary fixed costs so that producers can calculate the desired profit level. The ability of MSME actors in this matter will be very beneficial for the development of their business. The target of this service activity is textile waste craftsmen who are in Menguneng Village, Pekalongan. Activities were carried out with the lecture method and practice calculations. Activities begin with initial coordination with partners to determine implementation time and equipment. Next, training was carried out in lectures and question and answer methods as well as calculation practice. Finally, monitoring and evaluation is carried out periodically. The results of the program show that the craftsmen understand the importance of calculating discretionary fixed costs for MSMEs. Furthermore, the craftsmen have been able to calculate the selling price of the product according to the profit target. Furthermore, it is hoped that there will be a positive synergy between the government and MSME craftsmen to increase product marketing.

Implementasi Pelatihan Digital Marketing Bagi Pelaku UMKM di Kecamatan Sanggatta Utara,Kalimantan Timur

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy but often face challenges in marketing their products, especially in the digital era. This study aims to design and evaluate the effectiveness of digital marketing training for MSME activists in Sangatta District, East Kalimantan. The research methodology uses a mixed-methods approach with 50 MSME actors as subjects. The training conducted includes the basics of digital marketing, the use of social media, content creation, search engine optimization (SEO), and data analysis.The results show a significant increase in participants' knowledge and skills in digital marketing. Additionally, the training successfully increased sales and product visibility of MSMEs. Training participants began adopting digital marketing strategies and using data analytics for more effective decision-making. These positive impacts indicate that digital marketing training can be an effective solution to enhance the competitiveness and sustainability of MSME businesses. This study recommends the implementation of advanced training and continuous support for MSME actors, as well as collaboration between the government, universities, and the private sector to provide necessary resources. Thus, MSMEs in other regions are expected to benefit from similar programs to face challenges in the digital era.

Bank Kalbar's Educational Programs for MSME Revitalization and Community Economic Development

Micro, Small, and Medium Enterprises (MSMEs) are crucial to Indonesia's economy, contributing approximately 60.5% to the Gross Domestic Product (GDP) and employing about 96.9% of the national workforce. Despite the large number of MSMEs and their potential GDP contribution, there is still room for improvement in exports. The government has taken various measures to support MSME development, including policies that encourage digital business growth and education-based training for MSMEs. In West Kalimantan Province (Kalbar), MSMEs play a vital role in regional economic development. Despite their potential, they face several challenges such as access to capital, financial management, and market access. The regional government and the Bank of West Kalimantan have collaborated to revitalize MSMEs post-COVID-19 through various programs, credit schemes, and educational initiatives or training sessions. This study employs both qualitative and quantitative methods with a case study approach. The research results indicate that MSMEs significantly contribute to West Kalimantan's economic development, despite being impacted by the pandemic. The internal and external revitalization strategies implemented by Bank Kalbar have assisted MSMEs in recovery and adapting to digital-based business models. The study concludes that MSMEs in West Kalimantan have the potential to continue growing and thriving as independent economic entities in a digital-based business environment. The revitalization of MSMEs is a result of collaboration between MSME actors, the government, and banking institutions to achieve regional economic stability and recovery.

Effective Packaging Design as an Empowerment Strategy for Household MSMEs: A Participatory Learning and Action Approach

Empowering Household Micro, Small, and Medium Enterprises (MSMEs) is a primary focus in local economic development and community economics. One crucial aspect in enhancing the competitiveness and capabilities of Household MSMEs is effective packaging design. Packaging design is not merely about visual aesthetics but also about functionality and interaction with consumers. The Participatory Learning and Action (PLA) method is utilized to develop effective packaging designs, involving MSME actors, consumers, and other relevant parties. This PLA approach is expected to assist Household MSMEs in facing tight market competition. This research proposes community empowerment activities through the production of Rempeyek products in one of the MSMEs in Majalengka, using the PLA method. The success evaluation of the activities is conducted through the four-level evaluation model (Kirkpatrick), covering reaction, learning, behavior, and results. The evaluation results show an improvement in participants' knowledge, understanding, and skills in packaging design. The overall scores indicate that these activities successfully achieve the Kirkpatrick evaluation goals. Recommendations to enhance the implementation of this service development include increasing the capacity of project participants, addressing deeper issues, local government support, and support for domestic industries. This research demonstrates that training and mentoring in packaging design can provide significant benefits to Household MSMEs, enhancing product quality, market value, and competitiveness in a competitive market.

Use of E-Marketing Tools as Marketing Efforts For MSME Products In Hariara Pohan Tourist Village, Samosir Regency, North Sumatra Province

Holbung Hill is one of the more fascinating tourist destinations in Samosir Regency, North Sumatra and located in Hariara Pohan Tourist Village. This Village has several village mainstay products, or Micro, Small, and Medium Enterprises (MSME) products, which are made directly by the local community and then used as souvenirs typical of Hariara Pohan Village. These products are Sasagun Snack (rice flour mixed with coconut and then roasted with brown sugar or just simple white sugar), Tipa-tipa Snack (Comes from young rice seeds, known as a typical Batak cereal), dodol sticky rice, and Bandrek Mallatam. These MSME products are still infrequently promoted through digital media (e-marketing). Researchers are interested in conducting a study and finding the obstacles or causes of Hariara Pohan Tourism Village MSME product underpromotion on social media accounts in Hariara Pohan Village, Samosir Regency. This research method uses a qualitative research and data was collected through direct interviews and observation with MSME actors, local communities, and Hariara Pohan Village administrators and officials. The result of this research is the obstacles faced by the local communities as MSME actors in Hariara Pohan Village in using e-marketing as a marketing medium are due to several things, such as: lacking of digital skills and human resources, minimal understanding of technology, limited budget for marketing, limitations access to the internet, local communites are still lacking in understanding the target market

Sosialisasi Pentingnya Pengetahuan Dasar Akuntansi Pada Pelaku UMKM di Desa Sade Lombok Tengah

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in improving the Indonesian economy. However, MSMEs often face problems due to unorganized financial management. This is due to the lack of knowledge of MSME actors regarding Accounting Science. As a result, MSME actors have difficulty applying accounting practices in managing their business. Seeing this problem, it is necessary to conduct socialization for MSME actors in Sade Village. This socialization aims to increase the knowledge of MSME actors about the importance of basic accounting knowledge in the development of MSMEs. The stages of this service activity include the preparation stage, implementation stage, and evaluation. After the socialization, the knowledge and insight of MSME actors on the importance of basic accounting knowledge in the development of MSMEs increased. Likewise, the awareness of MSME actors to apply accounting practices in business financial management has also increased. This service activity has a positive impact on increasing the knowledge and insight of MSME actors because the use of accounting for MSMEs is very important to help business owners or business actors run their businesses.

Human resource development: enhancing entrepreneurial potential in MSMEs

This study aims to explore the role of micro, small, and medium enterprises (MSMEs) in human resource development by enhancing entrepreneurial potential. Qualitative data were obtained using a descriptive exploratory approach from in-depth interviews with 41 MSME actors assisted by the Jambi City Manpower, Cooperatives, and Small and Medium Enterprises Office during managerial and technical guidance in 2023. The data were analyzed thematically and narratively to capture respondents' views and reasons. The study identifies various aspects of MSMEs, including business types, ideals, vision, mission, goals, sources of ideas, creativity and innovation, threats, strengths, weaknesses, and opportunities. It also examines the impact of education and training on human resource development and entrepreneurial potential. The findings indicate that MSMEs leverage diverse sources of ideas and exhibit significant creativity and innovation to adapt to business trends. However, further studies are needed to measure the long-term impact of human resource development. Additionally, the study calls for examining external factors such as government policies, market conditions, and technological advancements that influence human resource development and entrepreneurial potential in MSMEs.

Advancing Keranggan Ecotourism Village with Human Resource Development and Business Development

The village is envisioned as a community-driven tourist destination, rooted in the cultural heritage and wisdom of its inhabitants, with the potential to serve as an engine for sustainable economic growth. Presently, the government is formulating a priority program aimed at instilling the principles of sustainable development within the tourism sector, with a specific emphasis on rural areas. These tourist villages are designed to serve as direct platforms for fostering community awareness about the tourism potential inherent in their surroundings, while also embodying the principles of Sapta Pesona within the local environment at tourist destinations. Moreover, they represent crucial partners for local governments, collaborating to realize and enhance tourism opportunities within their respective regions. Geographically, the Keranggan Ecotourism Village benefits from its proximity to the Cisadane river, located not far from the bustling city center of BSD. Blessed with natural beauty and conditions, alongside the livelihoods of numerous residents engaged in micro, small, and medium enterprises (MSMEs), particularly in producing a variety of chips, the village has become a hub of economic activity. This has led to the emergence of a multitude of MSME actors within sectors such as recreation, food, and homestay accommodations. Collaborative management initiatives, in tandem with several universities, have the potential to drive regional economic growth, while simultaneously preserving the environment and fostering prosperity among the local populace. Spanning across 20 hectares of land, the village is thoughtfully divided into various zones, each catering to different aspects of tourism, including culinary experiences, recreational activities, educational tours, and sports recreation facilities.

Pemberdayaan Perekonomian Masyarakat Desa Jubung Melalui Pemberdayaan Usaha Mikro Kecil dan Menengah (UMKM)

This research aims to analyze efforts to empower the economy of village communities through improving and developing Micro, Small and Medium Enterprises (MSMEs) using Anthony Giddens' Structuration theory. The research method used is a qualitative approach. The method for determining the research location uses the purposive area method, namely in Jubung Village, Sukorambi District, Jember Regency. Determining research informants used the purposive sampling method. The informants in this research were MSME actors and the village government in Jubung Village. Data collection includes observation, interviews, and documentation, then the data analysis process includes data collection, data reduction, data display, and conclusion drawing. The research results show that the village government in empowering MSMEs in Jubung Village has carried out its role well by providing a special platform or place for MSME actors to enable them to produce and market their goods. Apart from that, the Jubung Village government is trying to propose and seek budget support and technical assistance from related agencies, such as the Cooperatives Service.

Pendampingan Pengelolaan UMKM Bakpia Tunas Ngrombo Berbasis Mentoring Kelompok

The management assistance Micro, Small, and Medium Enterprises (MSMEs) based on group mentoring has proven effective in enhancing the performance and sustainability of MSMEs. This study aims to analyze the impact of the group mentoring program on Bakpia Tunas Ngrombo MSMEs. The method used is a qualitative approach with data collection techniques through in-depth interviews, participatory observation, and documentation. The results show that group mentoring can improve managerial capacity, market access, and digital literacy of MSME actors. Additionally, this mentoring program can also enhance product competitiveness and expand the business network of Bakpia Tunas Ngrombo MSMEs.

Analisis Strategi Pengembangan UMKM Berbasis Ekonomi Kreatif dalam Meningkatkan Ekonomi Masyarakat

This research examines the role of the creative economy in the development of Micro, Small and Medium Enterprises (MSMEs) in the City of Medan, Indonesia, with a focus on the Pertamilk business as a successful example of implementing creative economy-based strategies. Through a qualitative descriptive approach, primary data was obtained through interviews and observations of MSME actors who use the creative economy in their businesses. The research results show that the development of creative economy-based MSMEs has an important role in improving the community's economy. Pertamilk's business, with its product innovation and creative marketing, has succeeded in attracting customer interest and expanding market share. Pertamilk's success provides inspiration for other MSME players to continue to innovate and follow market trends. In this context, support and promotion from the government and society are very important to strengthen the creative economy-based MSME ecosystem. Through creativity, innovation and focus on quality, MSMEs can face competitive challenges and create a competitive advantage in an increasingly tight market.

Pendampingan dan Pelatihan Sebagai Upaya Peningkatan Pemasaran Pada Usaha Mikro, Kecil, dan Menengah Roti dan Donat Bakar Yogyakarta

Micro, Small and Medium Enterprises (MSMEs) are an important sector that supports the community's economy. The COVID-19 pandemic has had a negative impact in the form of a significant decrease in income due to restrictions on product marketing. The new normal situation will make people's lifestyles very dependent on the use of information technology. The aim of this community service is to provide assistance and training in improving marketing. The method in this community service is quantitative descriptive by means of mentoring and training. Marketing digitalization support activities will be carried out in three stages: education, mentoring and sustainability assessment. Training will be provided to increase partners' knowledge and understanding of various digital marketing platforms. The results of this activity are expected to expand partners' knowledge and understanding in the field of marketing digitalization. Mentoring activities are carried out to ensure partners are able to apply the technology and training provided. In the end, the outcome that partners as MSME actors want to achieve is an increase in the economic scale of MSMEs

PEMBERDAYAAN UMKM TAS DI DESA KLUDAN DENGAN PENGENALAN TEKNOLOGI E-MARKET

This journal aims to empower Micro, Small and Medium Enterprises (MSMEs) in Kludan Village by introducing e-market technology. Counseling and training are carried out to introduce e-markets as a tool for marketing products and increasing market access. In this training, marketing strategies through e-market platforms, product photography techniques, and the use of applications and websites to promote products are explained. In addition, coaching and training is carried out in terms of business management and administration. The results of this community service activity are increasing the knowledge, skills and confidence of MSME actors in marketing their products through e-market technology. In addition, the use of e-market technology also increases market access for MSME bags in Kludan Village so that they can increase income and advance the local economy.MSME, e-market, training, marketing.