Micro, Small And Medium Enterprises Actors Research Articles

Pendampingan Legalitas Usaha NIB (Nomor Izin Berusaha) dan Sertifikat Halal Bagi Pelaku UMKM di Kelurahan Gentong

This article discusses the importance of business legality, especially in obtaining Business Identification Numbers (NIB) and Halal Certificates for Micro, Small and Medium Enterprises (MSMEs) in Gentong Village, Pasuruan. Gentong District has many MSMEs that play an important role in the local economy, but face challenges in understanding and managing business legality, which results in limited access to wider markets. This article highlights the mentoring program carried out using the Service Learning method, which involves direct interaction between academics, students and MSME actors. This program aims to increase the understanding and skills of MSME players in managing NIB and Halal Certificates, as well as overcoming bureaucratic obstacles which often become obstacles in managing business legality. Through this approach, MSME players are expected to be able to increase the competitiveness and sustainability of their businesses. This article also examines relevant theories, such as Legitimacy Theory, Social Capital Theory, and Market Access Theory, which support the importance of business legality in building reputation, expanding markets, and reducing legal risks. The results of this mentoring program show that with adequate business legality, MSMEs in Gentong Village are able to expand business networks, increase credibility, and access larger market opportunities, both at the local and international levels. Thus, business legality is not only an administrative fulfillment, but also an important business strategy for the growth and sustainability of MSME businesses amidst increasingly tight market competition.

Pengembangan Pangsa Pasar Terhadap Pelaku UMKM dalam Industri Kreatif

Micro, Small, and Medium Enterprises (MSMEs) are a crucial sector in Indonesia's economy. The lack of thorough preparation by MSME actors results in suboptimal performance. This journal aims to investigate and outline effective market share development strategies for MSME actors in the creative industry. The method used is literature review. The research results show that market analysis, branding strategies, and understanding customs procedures are key in the market share development of MSMEs.

Analisis Sertifikasi Halal Tape Singkong untuk Meningkatkan Pemasaran UMKM Kuliner di Kampung Tape Desa Candi Binangun Kecamatan Sukorejo Kabupaten Pasuruan

This Halal certification is the process of obtaining halal certification through several levels of inspection to prove that the raw materials, manufacturing processes, and halal product assurance system of a company meet the established standards. Halal certification guarantees the benefit and well-being of the community. This research aims to examine the importance of halal certification in improving the marketing of culinary Micro, Small, and Medium Enterprises (MSMEs) and the impact of marketing MSME products after being certified halal, specifically cassava tape, in Kampung Tape, Candi Binangun Village, Sukorejo, Pasuruan Regency.The research method used is descriptive qualitative with data collection techniques through surveys, interviews, and observations. The results showed that halal certification plays an important role in increasing consumer confidence and opening up new market opportunities for MSMEs. The halal certification process is relatively easy to do online and free of charge, with support from the village government. After halal certification, cassava tape marketing experienced an increase in turnover and product attractiveness. MSME actors consistently use halal-certified raw materials to support business growth. Thus, halal certification has a positive impact on improving the marketing of culinary MSMEs in Kampung Tape, expanding market share, and increasing product competitiveness in the halal food and beverage industry.

DIGITALISASI UMKM : UPAYA PENINGKATAN USAHA MIKRO KECIL MENENGAH DESA WINDUSARI

In the industrial era 5.0, technology is developing rapidly throughout all levels of society. The benefits of technology can already be felt in everyday life. Such as the activities of Micro, Small and Medium Enterprises (MSMEs), in running their businesses they have digitized by marketing online. The aim of this research is to examine further the impact of digital marketing on increasing the sales volume of MSMEs in Windusari Village. The analysis used is descriptive qualitative using a triangulation model, namely a mixed method of interviewing and observing MSMEs actors. The results of this research indicate that digital marketing has not been fully utilized optimally by MSMEs in Windusari Village. This is because most of the business actors in Windusari Village are elderly mothers for whom technology has not been well absorbed. Even though its use is not yet optimal, digital marketing can make it easier for MSMEs to provide information and interact directly with consumers, expand market share and increase sales volume for MSMEs in Windusari Village.

Pengaruh Strategi Pemasaran, Kemampuan dan Pengetahuan Wirausaha terhadap Keberhasilan Usaha Mikro Kecil Menengah (UMKM) di Kota Mojokerto

Development in general depends on an economy based on broad community participation, which can be seen from the Micro, Small and Medium Enterprises (MSME) sector which is one of the most common types of business. The small and medium enterprise (MSME) sector is an important part of the country's economy. Micro, Small and Medium Enterprises (MSMEs) play a strategic role in national economic development because they really help economic growth and obtain workers, as well as distributing development results. However, success in developing a business so that it can help economic development is determined by various factors such as effective marketing strategies, mental and physical readiness of entrepreneurs, as well as in-depth knowledge of markets and products. This research aims to determine the influence of marketing strategy, entrepreneurial ability and entrepreneurial knowledge on business success among MSMEs in the city of Mojokerto. This type of research is quantitative research. The population in this study was all MSME actors in the culinary sector in Mojokerto City, totaling 2,527 MSMEs and the sample of respondents was 96 MSMEs using purposive sampling techniques. Respondent data was collected using a questionnaire. The data analysis method for this research uses descriptive statistical analysis using classical assumption testing and multiple linear regression, the overall analysis of which is calculated using the Statistical Program For Social Science (SPSS) version 25. The results of this research show that marketing strategy has a positive and significant effect on business success, entrepreneurial ability has no at all significant effect on business success, and entrepreneurial knowledge has a positive and significant effect on business success. Meanwhile, the most influential variables are marketing strategy variables and entrepreneurial knowledge. Based on simultaneous or joint testing, it was found that marketing strategy, entrepreneurial ability and entrepreneurial knowledge had a positive and significant effect.

Pelatihan Manajemen dalam Peningkatan Produktivitas Pelaku UMKM di Desa Sanrobone, Kec Sanrobone, Kabupaten Takalar

This training activity is a community service activity that aims to improve the ability of MSME actors in terms of business management to increase their business productivity. This training activity is a collaboration between STIEM Bongaya and Micro, Small and Medium Enterprises (MSMEs) partners in Sanrobone Village, Takalar. This activity was carried out on November 7, 2023 and was attended by 15 MSME business actors in Sanrobone Village. The implementation of these activities was carried out in stages, starting with the Socialization of Management Preparation Training to sharing sessions or discussions. Based on the results of the activities that have been described, the conclusions of the community service activities regarding management training in increasing the Productivity of MSME actors in Sanrobone Village, Sanrobone District, Takalat Regency are as follows: This activity aims to improve understanding of management management and increase the productivity of MSME actors. This training activity provides benefits in increasing productivity for MSME actors. Follow-up activities are expected to be more on continuous training techniques and mentoring for MSME actors.

Evaluation of the effectiveness of the ‘3-in-1’ financial reporting model in supporting the sustainability of MSMEs

Micro, Small and Medium Enterprises (MSMEs) play a crucial role in the global economy, but often face challenges in compiling and understanding financial statements. This study aims to identify effective financial reporting models for MSMEs in supporting the sustainability of their businesses in Indonesia. This qualitative field research focuses on MSME actors in the handicraft sector, household accessories retail, and laundry services. Through interviews, observations, and analysis of financial statement documents, it was found that the “3-in-1” financial statement model that integrates balance sheet, profit and loss, and cash flow in one worksheet provides significant benefits for MSMEs. This model offers a concise, easy-to-understand, and integrated presentation of financial information, allowing MSME actors to comprehensively understand the financial performance of their business. The results show that after 14 months of implementing the “3-in-1” model, the assets of one of the MSMEs increased by more than 1 billion rupiah. In addition, an informant in the retail sector reported a change from a loss of 16 million Rupiah to a profit of 44 million rupiah after improving the pricing procedure based on the “3-in-1” report. In the laundry service sector, the implementation of the “3-in-1” model allows business owners to pay themselves 50 thousand rupiah every day. This model has proven to be effective in supporting the sustainability of MSMEs by providing easy-to-understand financial reports, saving time and resources, and encouraging business growth. This study contributes to improving MSME financial literacy, better business decision-making, and encouraging innovation in financial reporting for the MSME sector.

An Understanding of the Entrepreneurial Growth Intention for Creative Industries in Indonesia

Micro-small and medium enterprises (MSMEs) have a strategic role in the Indonesian economy, where MSME actors dominate the national economic actors more than 99%. Despite the large number of MSMEs in Indonesia, these MSMEs have not shown good performance. Not all MSMEs want to grow and develop. Therefore, this study aims to understand the entrepreneurial growth intention of MSMEs actors in Indonesia’s creative industries. The variables used to understand the determinants of growth intentions are personal character, knowledge, skills, motivation, gender, and education. This study used a questionnaire that was distributed to 680 respondents of MSME in the creative industry. Respondents were selected by purposive random sampling with some criteria in three provinces in Indonesia (South Sumatra, West Java, and DI Yogyakarta). The data were analyzed using a structural equation model (SEM). The results show that personal character, skills, and motivation have a significant and positive relationship with growth intentions. Motivation has the greatest influence on business growth intentions. Therefore, training related to increasing motivation, personal character, and skills is specifically needed to increase business growth intentions for MSMEs in Indonesia, especially in the creative industry sector. Keywords: growth intention, motivation, personal character, SEM, skill

PENGELOLAAN SDM UMKM DI ERA DIGITAL PADA PULAU HARAPAN, KEPULAUAN SERIBU

Effective and adaptive management of Human Resources (HR) to the development of digital technology is the key to the success of Micro, Small, and Medium Enterprises (MSMEs) in the modern era. Harapan Island, one of the islands in the Thousand Islands, DKI Jakarta, has great economic potential, especially from the MSME sector. However, limitations in human resource management and the use of digital technology are the main challenges for the growth and sustainability of MSMEs in this region. This community service activity aims to increase the capacity of MSME human resource management on Harapan Island through the application of digital technology. This program includes training and assistance in the use of digital tools for human resource management, the development of basic digital skills for MSME actors, and increasing digital literacy among MSME workers. The methodology used includes workshops, intensive training sessions, and direct mentoring in the field. It is hoped that through this program, MSMEs on Harapan Island can optimize their human resource management, improve operational efficiency, and expand market reach through digital technology. In addition, this program also aims to build awareness and better understanding of the importance of digitalization in business management. Thus, MSMEs on Harapan Island can develop better and contribute more significantly to the local economy and the welfare of the local community.

Membangun Pemberdayaan Masyarakat yang Berkembang dan Maju Melalui Pelatihan Pembukuan Keuangan UMKM di Desa Srimukti

Srimukti Village has great potential in the development of Micro, Small, and Medium Enterprises (MSMEs). This can be seen from the fact that most of the areas of Srimukti Village are rice fields that are used as a source of income. However, based on the results of observations and data obtained, there are still many MSME actors in Srimukti Village who do not have adequate knowledge and skills in managing their business finances. This study describes the implementation of the Community Service Program (KKN) with the theme "Building Developing and Advanced Community Empowerment Through MSME Financial Bookkeeping Training in Srimukti Village". This program aims to improve the knowledge and skills of MSME actors in managing their business finances, so that they can improve the development and progress of MSMEs in the village, as well as increase community income and contribute to improving the village economy. The research techniques used were observation, interviews, and documentation. The results of the study showed that the MSME financial bookkeeping training program to build developing and advanced community empowerment in Srimukti Village has been successfully implemented and has shown positive results. This program has increased the knowledge and skills of MSME actors in managing their business finances, so that it can improve the development and progress of MSMEs in the village, as well as increase community income and contribute to improving the village economy.

IMPLEMENTATION OF THE PENTAHELIX MODEL AS A BASIS FOR THE DEVELOPMENT OF FRIED ONION MSMES (MICRO, SMALL AND MEDIUM ENTERPRISES) IN PALU

After experiencing natural disasters and the COVID-19 pandemic, several MSMEs (Micro, Small, and Medium Enterprises) in Palu, particularly fried shallot MSMEs, have experienced a decline in production. Various measures have been taken to redevelop the fried shallot business, including the implementation of the Penta Helix collaboration. This study aims to observe the involvement and interrelation of stakeholders within the Penta Helix model in the development of MSMEs in Palu. All involved parties include the government, academics, media, the community, and the business actors themselves.The results of the study indicate that all parties have specific activities in fulfilling their respective roles. The government undertakes activities such as mentoring, issuing Business Identification Numbers (NIB), organizing exhibitions/expos/farmers' markets, conducting training, and providing e-catalog applications. Academics assist in the application of appropriate technology and enhance MSME actors' knowledge related to digital marketing. The media helps market MSME products through social media platforms like Instagram. The farming community plays a role in preparing the raw materials for fried shallots, from planting to harvesting. The fried shallot business actors, as the core participants of the Penta Helix, collaborate, synergize, and support each other in the development of fried shallot MSMEs in Palu.

Analysis of the Influence of Business Legality, Halal Labeling and Promotion on MSME Products in Kwala Serapuh Langkat Village

Micro, Small, and Medium Enterprises (MSMEs) have an important role in the local economy, including Kwala Serapuh Village in Langkat. Business legality, halal labeling, and promotion are key factors that can affect the success of MSME products. However, there have not been many studies that have examined the influence of this combination of factors on MSME products in Kwala Serapuh Village. This study aims to analyze the influence of business legality, halal labeling, and promotion on MSME products in Kwala Serapuh Village, Langkat. The sample in this study was 85 respondents. The analysis method used is multiple linear regression analysis. The results of the study show that partially Business Legality (X1) has a significant positive effect on the variable of MSME Products (Y). Halal labeling (X2) has a significant positive effect on the variable of MSME Products (Y). Promotion (X3) had no positive effect and was not significantly significant to the variable of MSME Products (Y). Simultaneously, Business Legality (X1), Halal Labeling (X2) and Promotion (X3) have a significant positive effect on the MSME Product variable (Y) in MSME actors in Kwala Serapuh Village, Lalat Regency.

Exploring the Dynamic Capabilities Pattern in Small and Medium-sized Enterprises (MSMEs): A Phenomenological Study of MSME stagnancy in Indonesia

The objective of this research is to explore the Dynamic Capability Pattern, furthermore to observe how motivational and sociological factors impact the occurrence of stagnancy of MSMEs in Indonesia. Design/Methodology/Approach – A qualitative approach is applied with Open Questions Interviews towards 10 (ten) MSME actors in Indonesia who represent a range of industries including food and beverage, fashion retail, and the chemical raw materials sector The findings of this study underscore several key points: SMEs consistently exhibit dynamic capabilities, particularly in the stages of sensing and seizing opportunities, however they frequently encounter challenges when striving to advance to a transformational stage. Continuous engagement in sensing and seizing cycles is crucial for MSMEs to prosper and progress to the next level of development. However, underdeveloped SMEs encounter challenges in re-engaging these cycles effectively. Mentorship from experienced communities or business groups can enhance SMEs' willingness and ability to pursue further development. Motivational and sociological factors play a significant role in influencing dynamic capabilities within Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Research Limitations - As a qualitative study, this research used a limited sample of participants from the Food & Beverage, and Fashion retail sectors to acquire insights. Therefore, it is highly recommended that future research be conducted on a larger scale, involving a more diverse range of participants from various business sectors, to validate the cyclical patterns and factors influencing the Dynamic Capabilities of MSMEs in Indonesia. To the best of the author's understanding and knowledge, employing a qualitative approach in this research marks an early effort to thoroughly comprehend the consistency of Dynamic Capability Pattern, motivational and sociological forces that shape the decisions of MSMEs regarding their potential transformation.

Pengembangan dan Pemasaran UMKM Untuk Membangun Perekonomian Di Desa Mlorah Kabupaten Nganjuk

The development of Micro, Small and Medium Enterprises (MSMEs) is an effort carried out by KKN-T MBKM UPNVJT students from group 5 of Mlorah Village. Those who are trying to hold an MSME Bazaar are "KURMAH" which stands for Culinary Ramadhan Mlorah. This activity aims to empower the capabilities and competitiveness of MSMEs. The MSME Bazaar is also an instrument in realizing SDGs indicators. This activity was carried out to provide opportunities for MSME players to make their products better known to the wider community, thereby increasing the number of sales and helping improve the economy of MSME players in Mlorah Village. This activity uses the Participatory Action Research (PAR) method, an approach method that actively involves the community directly to find out where the problem is. From this activity we can observe directly and obtain results for the community such as; (1) insight and understanding regarding MSMEs, (2) improving the community's economy, (3) Creating an entrepreneurial spirit and high competitiveness, (4) Facilitating smooth communication between citizens and between MSME actors.

Bank Kalbar's Educational Programs for MSME Revitalization and Community Economic Development

Micro, Small, and Medium Enterprises (MSMEs) are crucial to Indonesia's economy, contributing approximately 60.5% to the Gross Domestic Product (GDP) and employing about 96.9% of the national workforce. Despite the large number of MSMEs and their potential GDP contribution, there is still room for improvement in exports. The government has taken various measures to support MSME development, including policies that encourage digital business growth and education-based training for MSMEs. In West Kalimantan Province (Kalbar), MSMEs play a vital role in regional economic development. Despite their potential, they face several challenges such as access to capital, financial management, and market access. The regional government and the Bank of West Kalimantan have collaborated to revitalize MSMEs post-COVID-19 through various programs, credit schemes, and educational initiatives or training sessions. This study employs both qualitative and quantitative methods with a case study approach. The research results indicate that MSMEs significantly contribute to West Kalimantan's economic development, despite being impacted by the pandemic. The internal and external revitalization strategies implemented by Bank Kalbar have assisted MSMEs in recovery and adapting to digital-based business models. The study concludes that MSMEs in West Kalimantan have the potential to continue growing and thriving as independent economic entities in a digital-based business environment. The revitalization of MSMEs is a result of collaboration between MSME actors, the government, and banking institutions to achieve regional economic stability and recovery.

Effective Packaging Design as an Empowerment Strategy for Household MSMEs: A Participatory Learning and Action Approach

Empowering Household Micro, Small, and Medium Enterprises (MSMEs) is a primary focus in local economic development and community economics. One crucial aspect in enhancing the competitiveness and capabilities of Household MSMEs is effective packaging design. Packaging design is not merely about visual aesthetics but also about functionality and interaction with consumers. The Participatory Learning and Action (PLA) method is utilized to develop effective packaging designs, involving MSME actors, consumers, and other relevant parties. This PLA approach is expected to assist Household MSMEs in facing tight market competition. This research proposes community empowerment activities through the production of Rempeyek products in one of the MSMEs in Majalengka, using the PLA method. The success evaluation of the activities is conducted through the four-level evaluation model (Kirkpatrick), covering reaction, learning, behavior, and results. The evaluation results show an improvement in participants' knowledge, understanding, and skills in packaging design. The overall scores indicate that these activities successfully achieve the Kirkpatrick evaluation goals. Recommendations to enhance the implementation of this service development include increasing the capacity of project participants, addressing deeper issues, local government support, and support for domestic industries. This research demonstrates that training and mentoring in packaging design can provide significant benefits to Household MSMEs, enhancing product quality, market value, and competitiveness in a competitive market.

Use of E-Marketing Tools as Marketing Efforts For MSME Products In Hariara Pohan Tourist Village, Samosir Regency, North Sumatra Province

Holbung Hill is one of the more fascinating tourist destinations in Samosir Regency, North Sumatra and located in Hariara Pohan Tourist Village. This Village has several village mainstay products, or Micro, Small, and Medium Enterprises (MSME) products, which are made directly by the local community and then used as souvenirs typical of Hariara Pohan Village. These products are Sasagun Snack (rice flour mixed with coconut and then roasted with brown sugar or just simple white sugar), Tipa-tipa Snack (Comes from young rice seeds, known as a typical Batak cereal), dodol sticky rice, and Bandrek Mallatam. These MSME products are still infrequently promoted through digital media (e-marketing). Researchers are interested in conducting a study and finding the obstacles or causes of Hariara Pohan Tourism Village MSME product underpromotion on social media accounts in Hariara Pohan Village, Samosir Regency. This research method uses a qualitative research and data was collected through direct interviews and observation with MSME actors, local communities, and Hariara Pohan Village administrators and officials. The result of this research is the obstacles faced by the local communities as MSME actors in Hariara Pohan Village in using e-marketing as a marketing medium are due to several things, such as: lacking of digital skills and human resources, minimal understanding of technology, limited budget for marketing, limitations access to the internet, local communites are still lacking in understanding the target market

Sosialisasi Pentingnya Pengetahuan Dasar Akuntansi Pada Pelaku UMKM di Desa Sade Lombok Tengah

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in improving the Indonesian economy. However, MSMEs often face problems due to unorganized financial management. This is due to the lack of knowledge of MSME actors regarding Accounting Science. As a result, MSME actors have difficulty applying accounting practices in managing their business. Seeing this problem, it is necessary to conduct socialization for MSME actors in Sade Village. This socialization aims to increase the knowledge of MSME actors about the importance of basic accounting knowledge in the development of MSMEs. The stages of this service activity include the preparation stage, implementation stage, and evaluation. After the socialization, the knowledge and insight of MSME actors on the importance of basic accounting knowledge in the development of MSMEs increased. Likewise, the awareness of MSME actors to apply accounting practices in business financial management has also increased. This service activity has a positive impact on increasing the knowledge and insight of MSME actors because the use of accounting for MSMEs is very important to help business owners or business actors run their businesses.

Human resource development: enhancing entrepreneurial potential in MSMEs

This study aims to explore the role of micro, small, and medium enterprises (MSMEs) in human resource development by enhancing entrepreneurial potential. Qualitative data were obtained using a descriptive exploratory approach from in-depth interviews with 41 MSME actors assisted by the Jambi City Manpower, Cooperatives, and Small and Medium Enterprises Office during managerial and technical guidance in 2023. The data were analyzed thematically and narratively to capture respondents' views and reasons. The study identifies various aspects of MSMEs, including business types, ideals, vision, mission, goals, sources of ideas, creativity and innovation, threats, strengths, weaknesses, and opportunities. It also examines the impact of education and training on human resource development and entrepreneurial potential. The findings indicate that MSMEs leverage diverse sources of ideas and exhibit significant creativity and innovation to adapt to business trends. However, further studies are needed to measure the long-term impact of human resource development. Additionally, the study calls for examining external factors such as government policies, market conditions, and technological advancements that influence human resource development and entrepreneurial potential in MSMEs.

Advancing Keranggan Ecotourism Village with Human Resource Development and Business Development

The village is envisioned as a community-driven tourist destination, rooted in the cultural heritage and wisdom of its inhabitants, with the potential to serve as an engine for sustainable economic growth. Presently, the government is formulating a priority program aimed at instilling the principles of sustainable development within the tourism sector, with a specific emphasis on rural areas. These tourist villages are designed to serve as direct platforms for fostering community awareness about the tourism potential inherent in their surroundings, while also embodying the principles of Sapta Pesona within the local environment at tourist destinations. Moreover, they represent crucial partners for local governments, collaborating to realize and enhance tourism opportunities within their respective regions. Geographically, the Keranggan Ecotourism Village benefits from its proximity to the Cisadane river, located not far from the bustling city center of BSD. Blessed with natural beauty and conditions, alongside the livelihoods of numerous residents engaged in micro, small, and medium enterprises (MSMEs), particularly in producing a variety of chips, the village has become a hub of economic activity. This has led to the emergence of a multitude of MSME actors within sectors such as recreation, food, and homestay accommodations. Collaborative management initiatives, in tandem with several universities, have the potential to drive regional economic growth, while simultaneously preserving the environment and fostering prosperity among the local populace. Spanning across 20 hectares of land, the village is thoughtfully divided into various zones, each catering to different aspects of tourism, including culinary experiences, recreational activities, educational tours, and sports recreation facilities.