Wet-kneading is a technique commonly used for the synthesis of SiO2–MgO catalysts for the Lebedev ethanol-to-butadiene process, with catalyst performance known to depend heavily on the preparation parameters used in this method. Here, the large influence of Mg precursor and MgO content on morphology, chemical structure (as determined by TEM(-EDX), FT-IR, XRD and solid-state 1H–29Si cross-polarized MAS NMR), and on catalyst performance is demonstrated. The Mg precursor used is found to influence the extent of magnesium silicate formation during wet-kneading, as estimated from TEM and FT-IR, which, in turn, was found to correlate with catalyst performance. Accordingly, the catalyst synthesized from a nanosized Mg(OH)2 precursor (SiO2–MgO (III)nano), showing the highest degree of chemical contact between the SiO2 and MgO components, gave the highest butadiene yield. Variation of the Mg/Si ratio in a series of SiO2–MgO (III)nano materials showed a volcano-type dependence of the butadiene yield on MgO content....