In order to give businesses useful information, the main goal of this study is to forecast future consumer purchases in the sustainable jewelry sector. Companies launching new goods, services, or modifications to their current offers must anticipate client behaviours. Businesses can learn a lot about how current customers behave by studying their behaviour in order to develop marketing and sales techniques that work. The study uses a variety of statistical and machine learning methods to forecast the most important elements influencing the purchasing of sustainable jewelry in order to achieve this. These variables span a wide range of characteristics, including gender, age, educational attainment, occupation, gross monthly income, marital status, previous jewelry purchase history, purchase intention, preferred shopping locations, online purchase influencers, consumer buying patterns, preferences for branded and non-branded jewelry, and participation in sustainable jewelry practices. In this study, supervised classification algorithms such Naive Bayes, Support Vector Machine, Linear Discriminant Analysis, K-Nearest Neighbor, and Decision Tree are compared over a wide range of machine learning approaches. To increase the predictive model's effectiveness and resilience, ensemble learning techniques including Random Forest, AdaBoost, and Bagging Classifiers are also introduced. A confusion matrix and classification report are the performance indicators used to assess these models. When used on a test dataset, these measures evaluate the model's precision, recall, accuracy, and F1 scores. These measurable metrics are essential for evaluating the models' reliability and efficacy. Notably, the study shows that the approaches of Random Forest, Decision Tree, Bagging Classifier, and Linear Discriminant Analysis continuously produce the highest accuracy rates, all of which stand at a remarkable 100% accuracy. Other used machine learning classifiers, such as Naive Bayes, K-Nearest Neighbor, Support Vector Machine, and AdaBoost algorithms, which provide significantly lower accuracy scores, fall short of this degree of accuracy. The Random Forest Classifier, which boasts a remarkable accuracy score of 100% for the training dataset and a reasonable 53% for the testing dataset, is particularly noteworthy. This classifier surpasses its competitors, demonstrating its potency in forecasting purchases of sustainable jewelry. In order to forecast sustainable jewelry purchases, this study uses a rigorous methodology that draws on a variety of statistical and machine learning models. The Random Forest Classifier is the most accurate and significant model for this predictive task, with Precision, Recall, and F1 scores of 100, according to the results, which were assessed using multiple performance measures like Precision, Recall, and F1 score.
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