Expert Evaluation Method Research Articles

Methodological approaches to the diagnostic socio-economic development of regions

The article presents the model and methodology of diagnosis of socio-economic development of regions. The subject of the study is a set of theoretical and methodological principles and applied aspects of assessment (diagnosis) of the socio-economic development of a region. The purpose of the work is to justify the algorithm of diagnosis of socio-economic development of a region in order to create an optimal strategic plan of regional development. Methodological basis of the article. To achieve the goal and solve the tasks set in the research, a complex of general scientific and applied research methods was used: the method of system analysis, mathematical modeling, qualitative methods, methods of expert evaluation and analytical planning, the rating method, the method of complex weighted estimates, economic-mathematical and statistical methods. Study results. A structural model of diagnosis of socio-economic development of the region has been developed. The algorithm for monitoring the state of development of the region based on the integral indicator of socio-economic development is presented and substantiated. The theoretical provisions presented in the article made it possible to formulate proposals of a scientific and practical nature regarding the planning of strategies for the development of the region based on the diagnosis of the state of its socio-economic development. Conclusions. Formulated and substantiated theoretical provisions allow improving the process of diagnosis of socio-economic development of the region.

Обоснование системы технического обслуживания и ремонтов перспективных конструкций пути высокоскоростных магистралей

Objective: To create proposals on the system of maintenance for track facilities on the sections with ballastless constructions because the experience in maintaining of such structures is absent. Methods: During the study, the analysis of being predicted life cycle cost of track structure was made. This analysis is based on the study of indicators such as defectiveness of track superstructure elements (rails, fasteners, sleepers), the analysis of being estimated costs on repairing the track using expert evaluation methods. The expert assessment provides for the application of special correction factor. This factor for each maintenance job shows the ratio of job volumes on ballastless track to job volumes on ballast railway track. Results: On the basis of cost calculations and technologies for maintenance, an analysis was pursued of overhaul schemes for sections with ballast railway and for ones with ballastless construction and conclusions were made on required overhaul scheme for a ballastless track structure. Practical importance: The study results are intended to develop a system for planning technical maintenance and repairs of a ballastless superstructure track.

Потенціал фінансування відбудови економіки України з врахуванням критеріїв ESG

Introduction. In 2022, in the conditions of the Russian military invasion of Ukraine, a security component acquires special importance also at the global level. In Ukraine, there is a need to restore and rebuild the economy, based on new technologies, alternative raw materials and with the formation of new chains of interaction. After all, it is the qualitative renewal that will contribute to maintaining the position of the national economy on international markets, where ESG criteria are taken into account when making investment decisions. Problem Statement. Assessment of the prospects of attracting financial resources for the purposes of comprehensive recovery of the economy of Ukraine, taking into account the priorities determined at the national level. Purpose. To substantiate proposals for the selection of possible sources of financing for the reconstruction of the economy of Ukraine, namely, qualitative recovery, based on the preservation of the appropriate level of environmental, social and managerial components, to determine possible ways of integrating ESG criteria into the development of the domestic economy. Methods. General scientific and special methods were used, in particular: scientific abstraction and epistemological (content) analysis, synthesis, induction and deduction, analogies and systematization, system-structural analysis, expert evaluation method, index and grouping methods. Results. The article examines the directions of post-war economic reconstruction in the world, in particular, the Marshall Plan for Western Europe after the Second World War and the case of the reconstruction of South Korea after the Korean War. In addition, the study emphasizes the directions and priorities of the recovery of the economy of Ukraine. Given the possibilities of combining recovery and ESG criteria, it is proposed to consider specific funds within the framework of the pyramid of economic recovery of Ukraine. In particular, the possibilities of financing through the efforts of state funds, examples of the creation of business funds and successful foreign experience of grant financing and crowdfunding are determined. Conclusions. Reconstruction of the national economy is possible due to the transition of basic economic and social processes to a qualitatively new level. For this, it is important to combine financing opportunities for ESG projects in Ukraine at different levels, taking into account international experience. The study of the financing potential of the reconstruction of the economy of Ukraine, taking into account the ESG criteria, makes it possible to draw a conclusion about the activation of socio-economic development and future growth, in particular, possible directions and sources of stimulation in the context of the implementation of ESG projects by the efforts of domestic stakeholders. Thus, the integration of ESG principles into the processes of post-war economic recovery of Ukraine is inevitable.

Multimodal Media Tools of Popular Geopolitics: Russian Politics in Foreign Media Cartoons

The article focuses on the political cartoons about Russia and analyzes the potential of multimodal media texts as the tools of popular geopolitics. The author also employs S. Hall’s concept of propaganda, considering the text of a caricature from semiotic perspective. The integration of the theoretical fields of popular geopolitics and propaganda is substantiated, since political cartoons not only form stereotypes about politics and international relations among media readers, but also perform propaganda functions, broadcasting the point of view of the information platform on Russian politics and Russia. The empirical base of the study embraces 242 political cartoons from Russian-language and English-language foreign media, posted in the public domain on the Internet in 2020-2021, the period of the COVID-19 pandemic. Political cartoons are analyzed with the method of expert evaluation and interdisciplinary classifier for the analysis of political cartoons. The obtained empirical results were subjected to statistical processing, including the identification of correlations. The results demonstrate that in foreign media political cartoons about Russia and Russian politics create two different images of Russia. The first description is typical for English cartoons where Russia appears in the context of international relations, mostly its ties with the United States; and the target character in English cartoon is the Russian president. Englishlanguage cartoons are more often focused on harsh criticism and the use of schematized images. Moderate criticism dominates in Russian-language cartoons of foreign media; the target characters are not only the president, but also other representatives of Russian society. Thematically, Russian-language cartoons are constructed in the context of Russia's internal political problems; the field of education is usually the most intentionally “negative”. According to the study, it is the Russian-language cartoons of foreign media that have the most complex and rich visual code and use Aesopian language. In conclusion, the author highlights the importance of further studies of the tools of popular geopolitics, as well as the need to improve the practice of creating multimodal media texts in the logic of the Russian understanding of geopolitics.

Modern educational digital competence of future doctors of Poland as a European state

The article examines and analyzes the acquisition of digital competence by students studying in medical education institutions in Poland. In order to fulfill the set goal, the analysis and synthesis of search results in information and reference systems was carried out in order to determine the concepts of research, methods of expert evaluation, testing, questionnaires, observation, modeling, forecasting. The process of implementing information processes in the field of health care in Poland is considered against the background of the use of digital technologies in the countries of the European Union in order to ensure the quality of education and accelerate progress towards the Sustainable Development Goals, which were presented by the United Nations and aimed at achieving a digital future for all. In cooperation with the European Commission in promoting digitalization in education, the Polish government is focused on promoting the development of a highly effective digital education ecosystem and improving digital skills and opportunities for digital transformation to ensure bridging the digital divide in education and strengthening competences. A noticeable change in the development of digital competences of students of medical education institutions in Poland is a greater emphasis on the practical use of both these competences and resources available on the Internet. The development of recommendations of Polish institutions of medical education, specifying the various branches of digital health, terminology, learning objectives, optimal approach to training, duration, evaluation method and structure, was considered. The COVID-19 pandemic has increased the importance of digital health in society. Doctors must be properly prepared to work in a new environment, where a greater share of medical care is provided by digital methods, which involves the use of digital technologies, and determines the priority need for future medical workers to acquire the relevant competencies necessary to work with remote consultation models, eHealth systems, processing of medical data.

Optimization of the use of online learning resources for the development of students’ communicative competence

Introduction. The forced switching of universities to distance learning required a change in approaches, technologies and teaching methods. Learning a foreign language is impossible without the practice of oral communication: for the most part, it is in the process of it that the development of communicative competence takes place. We tried not only to bring the new-format learning closer to learning in the traditional format, but also, to a certain extent, to expand the educational potential for the formation of communicative competence through the maximum possible involvement of online learning resources and a well-designed methodological organization. The purpose of the article: to describe the pedagogical technology of the optimal use of online learning resources for the development of students' communicative competence, to evaluate its effectiveness. Materials and methods. The methodological basis of the study was a competence-based approach to teaching a foreign language. The work in the experimental group of students of Tula State University, studying in the section of Linguistics, was aimed at the optimal use of online learning resources for the development of students' communicative competence in its four components: language, speech, socio-cultural, motivational-reflexive. In the process of the study, methods of theoretical knowledge were used: analysis, synthesis, generalization, as well as methods of empirical knowledge: questioning, interviewing, the method of pedagogical observation, the method of expert evaluation, the method of mathematical data processing. Results of the study. At the end of the work carried out in the experimental group, an increase in the indicators of the formation of the components of communicative competence was recorded: in regard to the language component t-statistic = 8.3 (p < 0,001), the speech component t-statistic = 6.7 (p < 0,001), the socio-cultural component t-statistic = 5.4 (p < 0,001). Discussion and conclusion. The efficiency of the technology was proven through comparative diagnostics of the formation of the components of communicative competence among students before the start of the experimental work and at the end of it. In the distance format, there are opportunities for the effective implementation of the didactic principles of individualization, differentiation of learning. There are sources for increasing of students’ motivation to learn a foreign language, for activating their cognitive interest and developing skills of self-control, self-correction.

DIGITAL TRANSFORMATION OF CONSTRUCTION AND TERRITORY DEVELOPMENT AS AN IMPERATIVE FOR THE FORMATION OF STRATEGIES OF PARTICIPANTS IN THE CONSTRUCTION PROCESS

The stages of formation of digitalization strategies of participants in the investment and construction process and construction stakeholders are proposed, as well as a methodical approach to assessing the degree of digitalization at the macro, meso, and micro levels within the framework of investment and construction projects. 
 It was found that digitalization led to the need to adapt the participants of the investment and construction process to new requirements, assess their own level of digital development, develop digitalization strategies that should be adapted to the requirements of participation in various investment and construction projects. Improving the mechanism of digital transformation of construction participants within the framework of investment and construction projects includes the creation of a system of indicators designed to evaluate and monitor the progress of digitalization and adaptation to project requirements, the development of measures for the development of digitalization, the definition of indicators and methods for evaluating the development of construction based on digital technologies. The basis of digitalization strategy formation is the use of indicators of digital development, which have different dimensions. Some are rated simply on a linguistic scale of "yes" or "no" or "adequate", "poor", "super high", "high", "low" or "average" development, others have corresponding numerical values. The company's self-assessment of its current level of digitalization is an integral stage of the formation of a competitive strategy, which is carried out in the form of target management and implemented in the form of interconnected stages. It is proposed to evaluate the list of measures to identify the existing state of digitization of construction participants, monitor their changes, and establish target indicators using expert evaluation methods. Prospects for further research are the creation of a complex economic and management toolkit to determine the level of digital development of participants in the process of digital transformation of construction and development of territories.

SELECTION OF FACTORS AFFECTING THE LABOR-INTENSIVENESS OF THE PROCESS OF INSTALLATION OF STRUCTURAL PLATES COVERING SINGLE-STORY BUILDINGS

Theoretical provisions on the formation of rational structural and technological solutions for the installation and dismantling of structural slabs with simultaneous assembly and disassembly of columns allow to improve the quality of the educational process by introducing it into the educational process.
 In accordance with the developed research methodology, the assumption that there should be structural and technological solutions for the installation of structural plates, which will meet the following criteria: accelerated speed of construction of single-story buildings, minimal labor intensity, increased reliability and accuracy, technical and technological possibility as an installation of structural plates, is accepted as a working hypothesis. slabs, as well as the dismantling of buildings without damaging the structures while preserving the possibility of their further use.
 The ranking of options for structural and technological solutions for the installation of structural plates was carried out according to efficiency criteria, taking into account the influence of factors according to the expert evaluation method according to the criteria of labor intensity, duration and cost of the process when assessing the reliability and quality of the processes. The technological process was considered in a full cycle, starting from factory production, transport operations, and ending with the erection of all structures in the volume determined by the task.
 The structure of the factors was considered in order to select them for further research. In accordance with the given methodology of numerical standardization of the labor intensity and duration of processes, the main factors were those that affect the number of actions, taking into account the movement of installers to certain distances, and those that affect the responsibility for the accuracy and reliability of the positioning of the mounted elements.

Legality of application of the provisions of Chapter 17 of the Criminal Procedure Code of Ukraine in order to block websites in criminal proceedings

The purpose of the study is to analyze the case law on blocking websites in criminal proceedings and find the right way to solve this gap in legislation, by arresting in accordance with Chapter 17 of the Criminal Procedure Code of Ukraine, creating conditions for improving criminal procedural law to clearly define the mechanism of blocking websites and formulate appropriate proposals for amendments to the Criminal Procedure Code of Ukraine. Research methods were used to achieve this goal, in the process of scientific research used various methods of scientific knowledge. The methodological basis of scientific work were general scientific methods: theoretical (analysis and synthesis, deduction and induction, systems analysis), as well as empirical research methods, for example, conducting expert evaluation and other methods. Results: the case law on blocking websites in criminal proceedings is analyzed and attention is drawn to the lack of a clear mechanism for restricting access to websites within criminal proceedings. This shows a big problem for making legal judgments. It was concluded that the current version of the Criminal Procedure Code of Ukraine could not be used to block websites. Emphasis is placed on the impossibility of recognizing a web- site as material evidence in criminal proceedings, as this contradicts the legal definition of physical evidence as a material object. The references in the motions of the pre-trial investigation bodies and the decisions of the investigating judges to the fact that the users of the website may have intellectual property rights, as it contradicts the norms of civil law, are considered unfounded. It is proposed to supplement part ten of Article 170 of the Criminal Procedure Code of Ukraine with a new object that can be seized - a website.

Intelligent Interactive English Teaching System for Engineering Education

In order to improve the effect of English teaching, this paper combines with the intelligent algorithm to construct an intelligent interactive English teaching system for engineering education. In the process of interactive data processing, this paper specifies the time that a single pulse needs to be maintained and controls a counter to maintain a certain number of FPGA clocks. Moreover, data processing is completed in the digital domain, the modulation method is digital quadrature amplitude modulation, data transmission is generally in the form of a real signal, and the modulated IQ signal is converted back to a real signal. After constructing an intelligent interactive English teaching system for engineering education, this paper verifies that the intelligent interactive English teaching system for engineering education has certain effects through simulation teaching combined with the expert evaluation method.

Methodological principles of activity of in establishments of higher education of Ukraine regarding the introduction of Olympic education in the educational process of students

The purpose of research was to determine effective forms and methods of integration of issues of Olympic education into the educational process of student youth in higher education institutions of Ukraine. Methods of research – synthesis and analysis of scientific and methodological literature, documentary sources, synthesis and generalization, surveys, method of expert evaluations. According to the results of the study, the content and methodological principles of higher education institutions of Ukraine on the introduction of Olympic education in the educational process of student youth are determined. The study involved 12 specialists in the field of physical culture and sports, including representatives of such higher education institutions, as National University of Ukraine on Physical Education and Sport, Lviv State University of Physical Culture, Prydniprovska State Academy of Physical Culture and Sports, Kharkiv State Academy of Physical Culture.
 Thus, the most effective forms of implementing Olympic education in the educational process, experts (n=12, W = 0.72) identified lectures, seminars (67 points), competitions, Olympiads and brain-rings on the subject of Olympic education and Olympic sports (59 points) and holding scientific and practical conferences on Olympic education (50 points). Also, the experts determined (n=12, W = 0.71) that practical methods (33 points) are the most effective in integrating Olympic education into the educational process of students, the following were noted verbal and visual methods.

System Model of Shipping Enterprise Safety Culture Based on Dynamic Calculation Matrix Model

Abstract This paper establishes shipping enterprises’ safety culture system model based on the dynamic calculation matrix model. This paper calculates the deep learning theory’s shipping safety early warning system. At the same time, we use the fuzzy evaluation method to establish the relevant weights of the safety culture index system. The method model mentioned in this paper effectively avoids the subjectivity of the pure expert evaluation method. We use experimental simulations to verify the effectiveness of our model. Experiments show that the system in this paper has the advantages of reliable prediction results and high precision.

TOOLS FOR SELECTING A SOFTWARE DEVELOPMENT METHODOLOGY TAKING INTO ACCOUNT PROJECT CHARACTERISTICS

Context. In the software development process, the choice of a software development methodology is one of the important stages that significantly affects the success/failure of the project. The choice of the optimal development methodology depends on many factors and is a time-consuming and nontrivial task. 
 Objective. Therefore, there is a need to develop an effective and flexible software tool for selecting the best software development methodology that would automate this process and take into account the key characteristics of the project. 
 Method. This article presents an algorithm for selecting a software development methodology using methods of multi-criteria analysis and expert evaluation, which provides for gathering of the expert evaluation and implements the process of selecting the methodology using such methods as AHP, TOPSIS and Weighted Sum.
 Results. Using the above-mentioned algorithm, a software system was developed for selecting the best software development methodology depending on the characteristics of the project, where the criteria weights provided by experts were taken into account and the AHP method was applied to determine user priorities regarding the criteria for the methodology comparison. The TOPSIS and Weighted Sum method were chosen to calculate the estimates of the methodology selection. The software tool provides for the output of useful details of the selection results, namely, an expert evaluation of the specified parameter values in relation to all methodologies, and it can be used to improve the efficiency of the software development process in terms of automating the provision of recommendations to IT project managers. 
 Conclusions. The algorithm for selecting a software development methodology was developed, which, unlike the existing ones, provided for gathering of expert evaluation, taking into account the values of the criteria set by a user independently, and implemented the process of selecting the methodologies using such methods of multi-criteria analysis as AHP, TOPSIS and weighted sum. Using the above algorithm, a software system was developed for selecting the best software development methodology, depending on the characteristics of the project, where the criteria weights provided by experts were taken into account, and the AHP method was applied to determine user priorities for methodology comparison criteria. TOPSIS and weighted sum methods and were chosen to calculate the scores of methodology choice. The software tool provides for the output of useful details about the selection results, namely, an expert evaluation of the set parameter values regarding all methodologies.

THE PROCESS OF MANAGING INNOVATIVE DEVELOPMENT AS AN OBJECT OF ACCOUNTING AND ANALYSIS

Introduction. The basis of the innovative development of production entities is the creation of a unique combination of internal capabilities, taking into account the factors of the external environment. To ensure effective management of the innovative development of enterprises, it is extremely important to create a dynamic accounting and analysis system that reflects the components of internal potential and the determination of external trends. The development of accounting and analytically based management principles for the innovative development of enterprises will create the prerequisites for the stabilization of economic growth. Methods. During the preparation of the article, a systematic research approach was used, which made it possible to assess the state of implementation of the process of managing innovative development in the domestic practice of entrepreneurship; the method of theoretical comparison to improve legislative regulation and areas of accounting and analytical procedures; the method of expert evaluations - in the development of organizational provisions for the implementation of the mechanism of accounting and analytical principles of management of innovative development of enterprises in Ukraine. Results. The article defines the process of managing innovation and development of the enterprise and modern principles of innovative activity and development of the enterprise. Factors affecting the success of innovation implementation were analysed. The study revealed the main problems of the formation of the mechanism of innovation and development of the enterprise, which require a comprehensive solution. Discussion. Further research on the development of the process of managing the innovative development of enterprises will consist in the substantiation of the implementation of modern trends in the formation of an information system based on strategically oriented accounting data and analytical procedures. Keywords: enterprise, innovations, innovative development, management of innovative development, information economy.

Innovative Technology of Chocolate Covered Multi Layered Chips

Topicality. The assortment of chips in the world market and technologies of their production are analyzed in this article. The main tendency of chips market is the growing demand for products from local natural raw materials, which retain all the nutrients to the highest degree. Therefore, it is important to elaborate a technology for chips production, which is supposed to combine traditional methods of processing raw materials with some new technological solutions. As a result, an innovative product with various combinations of raw materials, as well as a high caloric content, can be obtained by this new technology. Aim and methods. The aim of the study is to substantiate and develop the technology of chocolate covered multi layered chips. Organoleptic research methods, the method of expert evaluations and the calculation method for determining quality and quantity indicators of chips are used to achieve the set purpose. Results. The organoleptic properties of chocolate covered multi layered chips are studied. It is obtained that chips have different shapes and sizes. The color of the chips surface depends on the composition of glaze and raw materials. Chips have a faint smell of chocolate and a sweet or sweet-sour taste. The inner layers of chips do not have a crispy and brittle consistency. In this research, some means of chips value quality indicators are calculated, their nutritional and energetical value is determined. Conclusions and discussion. It is obvious that adding berry powder to chocolate glaze improves taste properties of chips, the color of their surface and look in total. Chocolate covering of chips makes it possible to high their caloric content. The compositions of chips containing apple and berry powder have the highest values of quality, and the compositions of chips containing carrot and zucchini have the lowest ones. The scientific novelty of obtained results lies in the production technology elaboration of chocolate covered multi layered chips. The practical significance of the study results can be used in the expansion of chips assortment.

Formation of digital competence of future doctors in the study of the educational component «Medical informatics»

The article considers and analyzes the problem of students’ acquisition of digital competencies in the study of the educational component «Medical Informatics» in the institution of higher education. The purpose of the article is to analyze the theoretical essence and content of the concept of digital competence and the competence of future doctors in the field of digital health care. Consider digital medical education and the acquisition of digital competence by students of higher medical educational institutions of Ukraine, using as an example the acquisition of digital competence in the study of the educational component «Medical Informatics». To achieve this goal, the analysis and synthesis of search results in information systems to determine the concepts of research, methods of expert evaluation, testing, questionnaires, observation, modeling, forecasting. The process of implementation of information processes in the field of health care, which involves the use of digital technologies, and determines the priority need for future health professionals to acquire relevant practical skills vital to medical records, medical and social data, patient morbidity analysis, etc., was considered. The program of the educational component «Medical Informatics» is based on practical experience of applied medical and biological specialties and works in the context of systems and organizations of clinical and public health for the development of experiments, interventions and approaches. This depth of methods of medical informatics determines the basis of the discipline and ensures its consistency with the definition of a common set of basic digital competencies. Acquisition of basic digital competencies in the study of the educational component «Medical Informatics», which is both medical and scientific and technological areas, makes teaching medical students the basics of problems and tasks aimed at using authentic digital data and systems aimed at building future competencies of doctors in the field of medical informatics are important and necessary for a student with one basic type of education that meets the needs and career goals of the future doctor. In accordance with the requirements of the Standard, the educational component «Medical Informatics» provides students with key digital competecies, which assume that future physicians will be creative, ask the right questions, demonstrate scientific skepticism, question past approaches, and strictly apply planning methods of experiments, data analysis and assessment theory. It is established that the integrative learning outcomes, the formation of which is facilitated by the educational component «Medical Informatics» is the formation of the future doctor’s competence in the field of digital technologies.

CRITERIA FOR SELECTING A CLOUD-BASED LEARNING MANAGEMENT SYSTEM FOR A HIGHER EDUCATION INSTITUTION

The paper explores the essence of the criteria and indicators which can be used to select a cloud-oriented learning support system for a higher education institution. The following criteria with corresponding indicators are identified: design criterion (reliability, accessibility, multilinguality, security, adaptability, ease of use and administration, free use); technological criterion (user access rights differentiation, cloud storage of data, integration with other cloud-based services, ability to download different types of files); communication criterion (user registration, communication between registered users, creating groups, creating forums and chats); information-didactic criterion (structuredness, calendar, assessment of student achievement, file sharing, testing and surveys, group and individual modes of work; analytics for a particular course). The most downloaded LMS are shown based on the results published by LMS Market Share. The paper offers an analysis of a number of cloud-based learning management systems (Google Classroom, Moodle, Edmodo, Studyboard, Oracle, Learner Nation, iSpring, Canvas, Schoology, Blackboard, NeoLms) in terms of the above-mentioned criteria and indicators. The systems were selected based on the method of expert evaluation. The expert evaluation showed that the most convenient and high-quality cloud-based learning management system for building a cloud-oriented learning environment of a higher education institution which best meets all the criteria are NeoLMS, Canvas and Google Classroom. These LMS offer all the functionalities which are essential in the educational process. We see the development of methodological recommendations for higher education regarding the high-quality and successful implementation of such learning management systems in the educational process as prospects for further research.

Development of a method for determining the indicators of manipulation based on morphological synthesis

Research on the development of methods for identifying signs of hidden manipulation (destructive information and psychological impact) in text messages that are published on Internet sites and distributed among users of social networks is relevant. One of the main problems in the development of these methods is the difficulty of formalizing the process of identifying signs of manipulation in text messages of social network agents. To do this, based on morphological synthesis, it is necessary to determine relevant indicators for analyzing text messages and criteria for making a decision about the presence of signs of manipulation in text messages. Based on morphological synthesis, a method for determining manipulation indicators in text messages was developed, taking into account the achievements of modern technologies of intelligent content analysis of text messages, machine learning methods, fuzzy logic and computational linguistics, which made it possible to reasonably determine a group of indicators for evaluating text messages for signs of manipulation. The stages of the method include evaluating the text message at the level of perception by the indicator of text readability, at the phonetic level by the indicator of emotional impact on the subconscious, at the graphic level by the indicator of text marking intensity, and calculating the integral indicator for making a decision about the presence of manipulation in the text message. Based on the proposed method, specialized software was developed that provided 13 % greater accuracy in evaluating messages for manipulative impact compared to the known method of expert evaluations, which reduced the influence of the subjective factor on the evaluation result

Selection criteria for cloud-based learning technologies for the development of professional competencies in statistics bachelors

This article presents the findings of an expert evaluation of current cloud-based learning technologies according to defined criteria and scientifically supports the selection criteria for cloud-based learning technologies for the development of professional competencies of bachelor's degree statistics majors. Information-didactic, functional, and technological criteria were established for the selection of cloud-based learning technologies for the development of professional competences of bachelor's degree statistics majors. The method of expert evaluation was used to implement the choice of cloud-based learning technologies for the formation of professional competences of bachelor's degree statistics majors, and effective use in the process of formation of relevant competencies. The expert evaluation was conducted in two stages: the first stage chose the cloud-based learning technologies that the author deemed to be the most appropriate, and the second stage identified those cloud-based learning technologies that should be used in the educational process as a way to develop professional skills for Bachelor of Statistics graduates. According to the study, CoCalc and Wolfram|Alpha are the cloud-based learning tools that are most suitable, practical, and efficient for the development of professional capabilities of upcoming bachelor's degree recipients in statistics.

Organizational and Economic Triggers of the Restaurant Chain Balanced Development in the Conditions of Service Economics

Topicality. Transformational processes of social and economic relations in Ukraine actualize and determine the need in researching and understanding the balanced development of restaurant chain business systems through the use of modern flexible economic and organizational tools, as well as a number of triggers. The aim of the article is a scientific practical foundation of the process of forming a balanced development of the restaurant business chain structures in service economics conditions. Research methods. In this study, to achieve the set aim, a number of scientific and methodological approaches, which are applied in restaurant business in the formation of restaurant chains, are used. In particular, these are systemic, structural, cognitive (modern), organizational and situational approaches. Additionally, the study uses a number of scientific methods that allow to make a proper theoretical and practical analysis of the research problem, including semantic analysis, structural and logical analysis, retrospective analysis, methods of analysis and synthesis, generalization, grouping and systematization, expert evaluation method. Results. The article actualizes and stipulates the need for further theoretical, methodological and practical study of the restaurant business in service economics. Problematic aspects that hinder the balanced development of restaurant business systems are highlighted. Modern special principles of restaurant business development are concretized; their taking into account is recommended when forming chain forms of business structures. Franchise chains are considered to be one of the most common forms of restaurant business organization in the world. The analysis of condition and problems of franchising business development in Ukraine is given; its advantages are defined and proved. The specialists’ expert assessment on the state, problems and tendencies of restaurant business development and new innovative forms of organization of its chain structures is given. The problems of insufficiently effective organizational and economic support of business activity and the lack of balanced mechanism for its development are studied. At the scientific applied level, the use of triggers in modern management practice – psychological, economic, organizational, which enhance the effectiveness of business processes – is highlighted. The special urgency of using the full tools of organizational and economic triggers system for balanced development of restaurant chains in the service economics is substantiated. Conclusions and discussions. For balanced development of service enterprises, scientists and practitioners focus on defining and evaluating a system of indicators for continuous diagnosis of business performance. For full synergetic effect in modern business practice, a system of triggers is used; it enhances the efficiency of business processes in restaurant business enterprises in service economics. The scientific novelty of obtained research results is in further development of scientific practical provisions for economic and organizational support of balanced restaurant chains development through the understanding of the essence of balanced restaurant chains development in new conditions of competitive aggravation.