This article argues that attention to redundancy in constructs is important for theoretical, empirical, and pragmatic reasons. In particular, the article advocates that redundancy between two or more constructs be evaluated from conceptual and empirical perspectives. To facilitate such assessment, this article outlines a systematic, multipronged approach. This approach is based on a directed review of the literature and well-defined methods and principles, such as the Latent Variable Structural Equations (LVSE) methodology, and discriminant, convergent, and nomological validity. The author illustrates the suggested approach by utilizing two constructs often used to assess consumers' attitudes toward business practices— consumer alienation and discontent. The illustration underscores the usefulness of the suggested approach in revealing redundancy gaps that heretofore have remained unidentified. Specifically, consumer discontent and alienation are found to be conceptually nonredundant, but their current operationalizations are not. Implications for future research into redundancy issues are discussed.
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