Triangulation Method Research Articles

Multiple Mellin-Barnes integrals and triangulations of point configurations

Mellin-Barnes (MB) integrals are a well-known type of integrals appearing in diverse areas of mathematics and physics, such as in the theory of hypergeometric functions, asymptotics, quantum field theory, solid-state physics, etc. Although MB integrals have been studied for more than a century, it is only recently that, due to a remarkable connection found with conic hulls, N-fold MB integrals can be computed analytically for N>2 in a systematic way. In this article, we present an alternative novel technique by unveiling a new connection between triangulations of point configurations and MB integrals, to compute the latter. To make it ready to use, we have implemented our new method in the package oniculls.wl, an already existing software dedicated to the analytic evaluation of MB integrals using conic hulls. The triangulation method is remarkably faster than the conic hull approach and can thus be used for the calculation of higher-fold MB integrals, as we show here by testing our code on the case of the off-shell massless scalar one-loop N-point Feynman integral up to N=15, for which the MB representation has 104 folds. Among other examples of applications, we present new simpler solutions for the off-shell one-loop massless conformal hexagon and two-loop double-box Feynman integrals, as well as for some complicated 8-fold MB integrals contributing to the hard diagram of the two-loop hexagon Wilson loop in general kinematics. Published by the American Physical Society 2024

Upaya Meningkatkan Hasil Belajar Mata Pelajaran Seni Budaya dan Prakarya (SBdP) dengan Memanfaatkan Lingkungan Sekolah

This research discusses efforts to improve the learning outcomes of the subject Arts, Culture, and Crafts (SBDP) by utilizing the school environment at SD Negeri 13 Kota Pagaralam. The approach used in this study is descriptive and qualitative. Data collection methods include documentation, observation related to the improvement of learning outcomes in SBdP by utilizing the school environment, and interviews conducted with SBdP teachers about the learning process utilizing the environment, the principal about his role as a leader in managing the educational process at school, and students related to the learning process they undergo in the SBdP subject. The sequential data collection process, data presentation, data verification, and conclusion drawing are part of the data analysis techniques used. The researcher used triangulation techniques, namely time, method, and source triangulation, to ensure data accuracy. Based on the results and discussion, the efforts made in the SBdP learning process at SD Negeri 13 have not been successfully implemented, particularly in grade IV. The teaching methods used by the teachers are still monotonous and tend to be very boring, indicating that the efforts to improve SBDP learning outcomes by utilizing the school environment still require much evaluation.

Implementasi Reformasi Birokrasi Dalam Pengembangan Sumber Daya Manusia Aparatur Di Dinas Koperasi Usaha Kecil Menengah dan Perdagangan Kabupaten Dharmasraya

This research aims to find out how bureaucratic reform is implemented in developing human resources for the apparatus at the Dharmasraya Regency Small and Medium Enterprises Cooperatives and Trade Service. Researchers conducted qualitative research using descriptive methods. The research was conducted at the Dharmasraya Regency Small and Medium Enterprises Cooperatives and Trade Service. To select informants using purposive sampling. The data sources for this research are primary and secondary data, which were collected through interviews and documentation. However, triangulation of methods and sources is used to test the validity of the data. Data analysis consists of four stages: data collection, data reduction, data delivery and conclusions. The research results show that the implementation of bureaucratic reform in the development of human resources for the apparatus has gone well, although not optimally. employee skills are still lacking, thus explaining the importance of providing training to State Civil Servants who need it. The Dharmasraya Regency Small and Medium Enterprises Cooperatives and Trade Service has implemented bureaucratic reform in the aspect of human resource development. There are three indicators in human resource development according to Lijan Poltak Sinambela (2016), namely (1) Training and development of human resources such as training for civil servants (Laksa), career advancement training, (2) Compensation (3) Career development. Meanwhile, in the Regulation of the Minister of State Apparatus Empowerment and Bureaucratic Reform of the Republic of Indonesia Number 18 of 2021 concerning the Road Map for Bureaucratic Reform of the Ministry of State Apparatus Empowerment and Bureaucratic Reform for 2020-2024, there are seven indicators of success in developing human resources, namely (1) Planning employee needs (2 ) Employee recruitment (3) Employee development (4) Promotion, transfer and rotation of employees (5) Implementation of employee performance assessments (6) Enforcement of employee code of ethics (7) Developing a personnel information system. However, in implementing bureaucratic reform, the Dharmasraya Regency Cooperatives, Small and Medium Enterprises and Trade Service experienced obstacles, such as a lack of infrastructure, a lack of budget, and a lack of training provision for ASN. Efforts made by the Dharmasraya Regency Small and Medium Enterprises Cooperatives and Trade Service are (1) Development through Training (2) Increasing human resource capacity in the region (3) Human resource training system

Analisis Program Pemberian Reward Studi Kasus Pada Karyawan PT Citra Inti Semesta

This study aims to determine and obtain objective data and information regarding the analysis of the reward program case study on employees of PT Citra Inti Universe.This research uses a qualitative method with a descriptive type of analysis. The type used is a case study. Sata collection techniques are carried out using observation, interview, documentation, and triangulation methods. Informants were determined using purposive sampling technique with informants of HRD, technician leader, post sales staff, import purchasing, invoiching, engineering and sales. Based on the results of interviews and data analysis, the final results of this study state that PT Citra Inti Universe has done a good job of providing rewards in improving employee performance. Rewards given at PT Citra Inti Universe are salaries and bonuses, welfare, career development, promotions, and incentives. But in its implementation there are still obstacles such as in terms of promotion, having to choose the best employee from several existing employees. The solution is that PT Citra Inti Universe applies several provisions and regulations that must be obeyed by employees in order to attract the best employees who meet the criteria for getting the promotion,Keyword : Reward, Employee perfomance

Penyusunan zonasi sederhana sebagai dasar pengembangan kawasan wisata di Padukuhan Jolosutro, Kalurahan Srimulyo, Kapanewon Piyungan, Kabupaten Bantul, Yogyakarta

Padukuhan Jolosutro has three tourism potentials with different characteristics. Therefore, it is necessary to determine the zoning as the basis for the development of tourist areas in Padukuhan Jolosutro so that tourism development in this area can be more focused. The program implementation method used is the triangulation method. The result of the activity is a simple infographic about the zoning of tourism development in Padukuhan Jolosutro, namely the Pilgrimage Tourism Zone at the Sunan Geseng Tomb Complex, the Recreational Tourism Zone at Bukit Tinatar, and the Agro-tourism Zone in the community's farmland area. These three zones are expected to be used as the basis for the development of tourist areas in Padukuhan Jolosutro to be more focused by the theme of tourism as well as useful in making tour packages based on market segmentation.

The Role and Persistence of Islamic Boarding School Teachers

The Indonesian government is responsible for the education of children up to grade nine under the age of 18. The government organizes open junior high schools (SMPT) to educate children who cannot attend due to economic and geographical reasons. SMPT is implemented in disadvantaged areas through Islamic Boarding Schools (PonPes). The role and persistence of teachers at PonPes arehas yet to be discovered and appreciated as professional teachers. This research aims to analyze the role and persistence of Islamic boarding school teachers. This research is a qualitative method with an ethnographic approach. This research aims to determine the role and persistence of teachers at PonPes. Teachers, school officials, school committees, tutors, parents and school principals were involved in this research. The subjects involved in this research as key informants were school principals. Purposive snowball sampling was used to select relevant informants and data sources. Source triangulation and method triangulation were used to validate the data. Data analysis refers to the interactive data analysis model from Milles and Huberman. The research results show that teachers have three roles: character builder, diversity teacher, and encourager of students. The persistence of IBS teachers can be seen from the teachers' efforts to understand the culture and demographic characteristics of students, which can manifest in the form of behaviour as coordinators, administrators and motivators. The research implications show that teachers serve parents and students who need school information.

A STUDY ON MAIL MANAGEMENT OPTIMIZATION THROUGH THE SENAPATI APPLICATION IN ELECTION ORGANIZATIONS

Effective and efficient mail management is an important aspect for the General Election Commission of the Republic of Indonesia (KPU) in carrying out its duties. This study aims to understand the effectiveness and sustainability of incoming and outgoing mail management through the Senapati system at the Depok City General Election Commissions. This study uses a qualitative method with data collection techniques through in-depth interviews, observations, and document analysis. Testing the validity of data using the source triangulation method. This study shows that the Senapati application has proven effective in increasing the effectiveness of incoming and outgoing mail management at the Depok City General Election Commissions. This is evidenced by the reduced time to process letters, increased accuracy of letter data, and increased user satisfaction. However, the sustainability of the Senapati application management still needs to be improved. This study contributes to providing an understanding of the effectiveness and sustainability of incoming and outgoing mail management through the Senapati system at the Depok City General Election Commissions.

Waste Management Model in Gamalama Village Ternate City

This research aims to identify waste management models and public perceptions about waste in Gamalama Village, Central Ternate City. This research used a qualitative descriptive. Data collection was carried out through interviews, questionnaires, documentation and testing the validity of the data using the triangulation method. The research results show that the volume of waste in Gamalama sub-district increased by 514,834 m3/day, and 187,914,319 m3/year. Waste management still uses the old model, namely picking up the source of the waste at the TPS and continuing it to the TPA. This risks of accumulation waste made people have a negative perception about waste management in Gamalama sub-district. Gamalama Village should implement the 3 R model (reuse, reduce and recycle) which can process waste into useful and economically valuable goods, and ultimately waste can be handled from upstream to downstream.

Power relations among actors in laying hen business in Indonesia: A MACTOR analysis

Abstract According to their respective positions, participants at the local, regional, and global actors within the poultry farming sector play strategic roles according to their respective positions. While these roles may integrate and overlap, they can also generate conflicts of interest at both the actor and institutional levels. This study analyses the actors and power relations in laying hen farming in Blitar Regency, East Java, Indonesia. The data were collected using structured interview techniques (interview guides and Matrix of Alliances and Conflicts: Tactics, Objectives and Recommendations questionnaires), observation, documentation, and focus group discussions. The research informants were chosen deliberately based on various sources including farmers, farmer groups, cooperative, central and local government, companies, and traders. This was in addition to informants obtained using the snowball sampling technique such as middlemen, poultry shops (PSs) and other additional breeders. Data validity was determined using source triangulation and method triangulation. The results revealed that the individuals and entities engaged in layer hen farming encompass a diverse range of actors. These include farmers of various scales (small, medium, and large), institutions such as farmer groups and cooperatives, governmental bodies at both central and regional levels, industry representatives such as companies, PSs, distributors involved in producing and marketing day-old chick (DOC), feed, medicines, and vaccines, as well as market participants including local traders and traders operating across different regions. Small-scale and medium-scale farmers have the strongest relationships due to their high dependence on inputs such as DOC, feed, vaccines, and access to markets. The presence of various actors and power relations in laying hen business institutions creates both collaboration and competition in the supply of DOCs, animal feed, medicine, and even in the marketing of eggs from a food security and sustainability perspective.

Artifacts exploration of the Sumenep great mosque through ethnomathematics for mathematics and social learning

Ethnomathematics research is a part of qualitative research that uses the ethnographic method. This study aims to explore, describe, and interpret the patterns, values, and beliefs found in the artifacts and ornaments of the Great Mosque of Sumenep. The researcher is the primary instrument in data collection through interviews, observations, and documentation. Informants are selected using purposive sampling. Data validation is carried out using triangulation methods to be analyzed using descriptive analysis techniques. The study results indicate that these artifacts can be used as objects for learning mathematics and socio-cultural subjects. Students in their surroundings frequently encounter these objects. This research implies a student-centered learning approach based on ethnomathematics, where they are encouraged to explore the mosque's artifacts.Thus fostering a sense of ownership and meaning in the learning process.

Penerapan Green Marketing pada Produk Bubble Wrap dalam Meningkatkan Purchase Intention dan Perceived Value

This study aims to determine the application of green marketing on OCUWRAP products and application of green marketing to increase purchase intention and perceived value. OCUWRAP is a biodegradable bubble wrap product made from cassava starch and dried sponge gourd. This research was conducted using an interview method with a descriptive qualitative approach. Data obtained from interviews conducted with marketing and development managers, cosmetic store owners, and consumers were processed using the triangulation method. This study found that green marketing implemented has increased purchase intention and perceived value of its products. The implementation of green marketing by OCUWRAP is carried out in various aspects, namely environmentally friendly products, premium prices and environmentally friendly marketing and distribution. The results of this study indicate that the green marketing strategy has increased purchase intention for the product. Green marketing that has been implemented can also increase the perceived value felt by OCUWRAP consumers.

Technology Competence, Self-Efficacy, and Attitude Towards Online Distance Learning by Nurse Educators during Disruptive Times: A Concurrent Triangulation

The unprecedented emergence of COVID-19 pandemic affected the world in a multi- dimensional impact on society. The abrupt imposition of online learning was realized accompanied by sudden changes from classroom attendance to home study using online technology. Several studies found out that attitudes towards online distance learning, technological competence, and self-efficacy are significant factors to be considered in an online distance learning by nurse educators teaching in the Bachelor of Science in Nursing program. Moreover, authorities firmly suggested that these variables are believed to be influential to nurse educators in relation to their performances in the new educational system. This study aimed to analyze the path relationships of nurse educators’ technology competency, self- efficacy, and attitude towards online distance learning during disruptive times. Concurrent triangulation method was used particularly path analysis and Hermeneutical inquiry. A total of 97 nurse educators from the three Colleges of Nursing were included and 8 participants for the qualitative inquiry. Results showed that nurse educators have favourable attitude, high technology competence, and have a reasonable amount of self-efficacy. Structural Model Equation (SEM) reveals that technology competence significantly mediates the relationship between attitude towards online distance learning and self-efficacy. Furthermore, seven major metaphoric themes were identified – A chief complaint of Doubt and Uncertainty, Coding for Triage, Stat Mydriatics for Opening the Lens of Eyesight in Viewing the Reality, Heightened Alert of Activation Response for Brain Stimulation, and Precising an Insertion Guided with Confidence Through a Stylet, A Dose of Potentiating Meds for Synergistic Effect, and lastly Activating 9-1-1 for Cyber Rescue. Conclusively, technological competence has a mediating role in relation to self-efficacy and attitude towards online distance learning. This result implies that nurse educators must prioritize technology competence prior to their performance in an online distance learning environment.

The Future of the Civilization of the Ummah Is Reviewed from the Sociology of Education for the Sustainable Development Goals (SDG'S)

Objective: The ancient Arab economy developed in the second half of the first millennium BC. Its glory peaked in the first century until the early second century AD, with trade routes to North Arabia and Syria. Nabataean kingdom in North Arabia was established, with two major cities as trading centers: Petra, and Palmyra. using the sociological perspective of education and commercialization theory, the ancient Arab economy has a mode of merchant capitalism. Theoretical Framework: Ancient Arab trading capitalism revived in the pre-Islamic Arab period, from the end of the fourth century AD. Mecca became the center of international trade, side by side with Yathrib and Taif. Two types of markets were born, the inner market and the outer market. New institutions related to culture, politics, and economy were established, including the division of labor institutions and institutions that regulate traders' interaction from inside and outside Makkah. Method: This research uses an interpretative paradigm with a qualitative approach, case study type, and multicase design. Data were collected using observation, interviews, and documentation. Data validity using triangulation of sources, methods, and theories. Next, an interactive model analysis is carried out. The research object was carried out in the Yogyakarta and Surakarta regions of Indonesia. Results and Discussion: Merchant capitalism during the early Islamic era underwent characteristic changes, similar to social capitalism. Referred to as Religious Capitalism, because its inspiration comes from religious teachings. The state regulates the market: the prohibition of exaggerating the quality of goods, bidding new prices, intercepting goods before they reach the market, hoarding goods, and silent trading. State revenues have also increased, including spoils of war, income from the agricultural and industrial sectors, kharaj, endowments, 'ushr, jizya, redemption money, loans, alms, and gifts. The state is involved in public affairs, for example by establishing the Diwan. Research Implications: The reconstruction of Islamic civilization should follow the model of Religious Capitalism, which is one of the main legacies of the early Islamic period. Social capitalism is also gaining momentum. Apart from that, a development model with a mode of peaceful revolution is also proposed: dialogue and cooperation with the dominant civilization. The geopolitics of the world are also shifting. Originality/Value: Three technical requirements are needed, namely political democracy, economic cooperation, and active participation in global institutions. The main attention is directed to the development of knowledge and science, with critical and conventional madzab models.

Indoor positioning systems based on visible light communication

Indoor positioning systems (IPS) are crucial in the ever-expanding landscape of wireless communication systems. These systems can generally be classified into four categories based on the underlying positioning technologies. One of them is based on visible light technology using Light Emitting Diodes (LEDs). In this paper, we first present a simple transmission model from the sender to the receiver in a visible light system. Subsequently, we construct a higher-precision, cost-effective model based on the technology proposed by Epsilon. Next, we introduce the most commonly used fingerprint recognition method and triangulation method in visible light indoor positioning. Traditional fingerprint recognition methods have issues such as significant errors. Recent studies have proposed various improvements based on different problems. To address the problem of high position errors, new research introduces an accurate Visible Light Positioning (VLP) method based on location fingerprinting and meta-heuristic. The method presented in this paper addresses the issue of position errors being affected in special cases. A typical IPS is an indoor positioning system utilizing dual-tone multi-frequency (DTMF) technology. The system design involves arranging LED lamps in a rectangular grid shape and using a basic positioning unit. The research discussed in this paper also explores the calculation of channel gains and simulation results of positioning errors. In the proposed positioning system, the coarse position is obtained through the ID acquisition process. When the mobile unit receives one or more LED signals, the ID acquisition process is used to obtain the nearest LEDs ID based on the highest Received Signal Strength Indication (RSSI). Simulation results indicate an average positioning error of 18 millimeters at a Signal-to-Noise Ratio (SNR) of 10 dB. Through the results of our research, we conclude that the wide applicability of VLC technology makes it a cornerstone in many fields. In our daily lives, optical communication positioning technology continues to improve, promising broader applications in the future.

Improving Memorization of The Qur'an and Hadith Through Inspiration Method Among Students at Madrasah Aliyah

Al-Quran Hadith is a mandatory lesson and is given continuously at MI, MTs, and MA to motivate students to practice the values contained in the Al-Qur'an and the Prophet's hadith in everyday life. The facts show that the completion score for Al-Quran Hadith lessons is still low, especially because students have difficulty memorizing verses from the Koran and Hadith. This research aims to describe the increase in memorizing verses and hadiths in the Al-Quran Hadith subject through the ILHAM Method in class XI Madrasah Aliyah students. This research uses a qualitative approach with descriptive data analysis. The research data sources were Al-Quran Hadith subject teachers and 19 students in class XI MAN 1 Simeulue. Data collection is carried out through observation, interviews or interviews, and documentation. Data validity testing was carried out through the triangulation method. Next, the data is analyzed through data reduction, data display, and verification. The results of the research show that the application of the ILHAM (Integrated, Listening, Hand, Attention, and Matching) method in the Al-Quran Hadith subject can improve the ability to memorize Al-Quran verses and Hadith in class XI Madrasah Aliyah students.

Family Challenges in the Indonesia-Malaysia Border Areas: Early Marriage, Child Violence, and Stunting in Sambas Regency

The rise of early marriage, child violence, and stunting that occur in Indonesia are problems and challenges in building family welfare. This study delves into the significant family challenges in Sambas Regency, West Kalimantan Province, Indonesia, bordering Malaysia. It focuses on three critical issues: early marriage, child violence, and stunting. Using a qualitative descriptive approach, we gathered data through interviews, observations, and documentation, ensuring accuracy with triangulation methods. The findings are quite alarming. Early marriage rates are high, with 563 cases involving teenagers aged 15-19 in 2022 alone. Child violence, particularly sexual abuse, remains a grave concern, with 101 cases reported over the past three years. Stunting, which hampers early childhood development, affects 30.5% of children, especially in urban areas. These challenges underscore the urgent need for integrated policies that address economic, educational, and social factors to support family welfare. While our study has limitations, such as relying on reported cases and being cross-sectional, it lays the groundwork for future research and policy-making. We recommend adopting longitudinal and comparative studies to better understand regional differences and causal factors. Tackling these issues requires a sustained, multifaceted approach and collaborative efforts from all stakeholders. Together, we can create a supportive environment for families, break the cycle of poverty, and promote sustainable development in border areas.

Triangulating text relationship in literary retranslation: The Great Gatsby in Chinese

Abstract In the scenario of literary retranslation, the presence of a previous translation necessarily has influence on retranslators. Systemic analyses of relevant features are needed to reveal the potential influence that an earlier translation exerts on a later one and the strategies the latter takes as a response. Starting with the assumption that a distinctive translation can be identified with a set of consistent features, this study examines the relationship between translations with The Great Gatsby and its nine Chinese versions as a case in point, with a novel method of corpus triangulation. For the discovery of the most effective set of distinctive features, a multi-class Support Vector Machine algorithm is applied on twenty-one linguistic features related to vocabulary, grammar, and textuality for the classification of samples from the nine versions. A principal components analysis then follows to verify the multi-dimensionality of a translation and the intertwinement of its features. Finally, further aided with a sentiment analysis, we examine the faithfulness of translations and their distances from each other. Through cross-validation, this study finds: (1) With the shared source text, different translations show a certain, and in some pairs striking, degree of resemblance both in terms of linguistic features and in the sentiment-based narrative plot; (2) the dependency relation between retranslations and earlier ones is usually manifested in measurable linguistic features; (3) linguistic features of a text are normally combined in a complicated manner and features of different categories inextricably intertwined; (4) the trend of proximity proposed by the Retranslation Hypothesis is discernible in the retranslations; and (5) cross-validation between the examination of linguistic features and sentiment analysis proves to be an effective approach for measuring the distance between translations and the closeness of a translation to the original.

Unveiling Sushi, a High-Quality Unique and Aesthetic Culinary

This research is a qualitative study on sushi dishes, using a phenomenological approach based on experiences in sushi preparation, deep interview, and literature study. To reduce subjective bias in qualitative research, data triangulation method based on Moleong's theory is employed. The research findings indicate that sushi faces constraints in terms of shortages and obstacles to global development. Sushi has the strength and the weaknesses’ aspect. Sushi has the opportunity for maximum growth by implementing innovative technologies. The unique and aesthetic aspects of sushi include the variety of ingredients, the preparation in rice, the presentation, the serving style, the cultural significance the seasonal variation, the skill and technique, the umami flavour, customization, and eating experience.

The development of a disease-specific patient-reported outcome measure (CARD-SARC) to assess the impact of cardiac sarcoidosis on health-related quality of life

Abstract Introduction Sarcoidosis is a rare inflammatory condition caused by the formation of lumps (granulomas) of abnormal tissue in any organ, and can affect physical, functional, mental, social and economic aspects of life. People living with cardiac sarcoidosis (CS) are likely to have worse clinical outcomes and greater impairment on health-related quality of life (HRQoL) than other sarcoidosis manifestations. HRQoL is the main concern for people living with sarcoidosis. However, measuring HRQoL in people with CS is difficult as existing tools focus on other forms of sarcoidosis (for example, lung, eye or skin involvement) or for specific cardiac symptoms (for example, atrial fibrillation, angina or heart failure), but not specifically for CS. Purpose To develop a disease-specific patient-reported outcome measure (CARD-SARC) to assess the impact of CS on HRQoL. Methods A sequential exploratory mixed-method, multicentre observational cohort study using a clinimetric approach was conducted. The McMaster Framework for evaluative instruments was combined with the consensus-based standards for the selection of health measurement instruments (COSMIN) recommendations, involving three steps: item selection, item scaling and item reduction. The item-generation process used simultaneous triangulation (QUAN+qual) method, connecting quantitative data (theory, research findings and systematic review) with complementary qualitative components (interviews, clinical observations and experts’ opinion). The formatting of items was guided by patient and public involvement (PPI). The item reduction strategy was led by PPI and an international multidisciplinary clinical CS-experts. Results 740 potential items were generated by converging all the different sources and techniques. After removal of duplicates and simultaneous triangulation, a preliminary list with 111 items was reviewed by the CS-expert panel (including 11 pulmonologists, 7 cardiologists, 5 CS-patients and 3 specialist-nurses). After a consensus meeting, the CARD-SARC included 61 relevant items in six sections for pilot-testing: "functioning", "social, leisure and occupation", "emotional", psychological", "physical" and "healthcare/self-care". Conclusions This study used a robust methodology and active PPI involvement to develop the first disease-specific HRQoL tool for CS. The engagement and contributions of the PPI group in each step of the framework enhanced the content validity of the CARD-SARC. The CARD-SARC has the potential to influence clinical management and treatment options, future research and health-economic stakeholders’ decisions for CS.

Social Media Marketing Strategy Through Instagram At Hotel Santika Bengkulu

The development of marketing through social media is increasing rapidly and has become a trend and necessity in the present. Hotel Santika Bengkulu uses social media marketing as the main means to interact, communicate, promote products & services and build brand image to its target consumers. This study aims to determine the application of social media marketing strategies Instagram by analyzing 4 indicators of social media influence as a marketing method and to find out whether the strategy is running well and meets the objectives. The research method is descriptive qualitative approach uses theoretical studies, observations, interview and questionnaires whose results are analyzed by triangulation method. The study results revealed that Hotel Santika Bengkulu has carried out social media marketing activities to a general audience where in Context all the criteria have been carried out and running well, it needs to be improved in the aspects of strategic planning and action plans. In Communication, it has been done, only efforts need to be made to maximize the features on Instagram. In the Collaboration, the efforts made are on track to increase collaboration from followers. In Connection, it is necessary to increase the frequency and uploads concept that are more appealing to improve relationships with users and followers. From the achievement of the objectives of implementing Instagram for specific consumers, it focuses more on brand awareness aspects and still needs improvement in the aspects of engagement, customer service and lead generation .