Expert Evaluation Method Research Articles

MEASURING DIGITAL ADVERTISING EFFECTIVENESS ON FACEBOOK AS PART OF A NATIONAL BRAND ADVERTISING CAMPAIGN

The subject of the study is the problem of assessing the effectiveness of digital activations (advertising campaigns) on Facebook and social media in general; finding ways to measure the impact of digital activations and the causal link of online information campaigns on a brand. The purpose of the study is to find out whether it is possible to reach the necessary target groups as part of a national brand image campaign using Facebook advertising; to monitor key indicators, results, and outcomes; to formulate key Facebook indicators that can be demonstrate the effectiveness of online campaigns; to study the issues of assessing the effectiveness of such digital advertising campaigns. This paper uses the dialectical method of scientific cognition, the method of analysis and synthesis, the comparative method, the method of data generalization, the method of expert evaluation, and the monitoring method. This paper defines the place and role of Facebook activations in the digital toolkit as part of a national advertising campaign in the context of the war in Ukraine and uncertainty in society. On the example of a relevant advertising campaign of an international brand present on Ukrainian market, the authors outline strategies and approaches to conducting national campaigns to inform and improve the brand image. The study also considers assessment of the brand impact of a Facebook advertising campaign, provides examples of efficiency assessment and proposals for conducting relevant marketing research. The authors characterize Facebook metrics, its algorithm for evaluating advertising on this platform and conduct a comparative analysis of approaches to Facebook advertising methods based on the experimental experience of cooperation with representatives of medium and large businesses. Proposals for analysing the effectiveness of digital campaigns on Facebook are presented. The results of the study are as follows: a set of strategies for effective conduct of a national digital advertising campaign on Facebook is identified, which can be applied to international brands in the face of market uncertainty; possible measures for analysing the effectiveness of a campaign are proposed.

Comprehensive diagnostics of the level of Russian language proficiency in a multiethnic Russian school

The most important tool for the adaptation and integration of foreign-speaking children into the Russian educational space is the Russian language. In modern Russian schools, the most pressing issue is the assessment of the level of proficiency in Russian by foreign children, since in the situation of formed migration there is no common institutional complex for the diagnosis of these children's language and speech skills. It is necessary first of all to make diagnostic measurements of the ability of school children from migrant families to master school subjects in Russian. The lack of methodological tools of this kind complicates the process of adaptation of foreign language students to the educational space of the Russian school. This circumstance conditioned the tools for developing and implementing complex diagnostics aimed at determining the language skills and the level of speech competence not only of foreign-speaking children, but also of all students in educational institutions of the Domodedovo city district. The aim of the study was to determine the general didactic and methodological requirements for a foreign-speaking student in a Russian school, and to create an effective tool for defining the linguistic and socio-cultural competencies of this category of students. The research development of the diagnostic procedures carried out and their results aimed at determining the levels of Russian language proficiency among students of 5-9 grades in the polyethnic composition of the Domodedovo city district are presented. Within the framework of the study, methods of pedagogical observation, statistical method, method of diagnostic testing and expert evaluation, method of quantitative processing of the obtained data were applied. In the diagnosis 1248 students of Domodedovo city district schools took part. The testing was carried out in electronic format, which made it possible to obtain and process the results in the shortest possible time. The methodological basis for the research and development of testing materials was the manual by Elizaveta A. Khamraeva “Linguodidactic diagnostics” (the series “Russian school”), which includes tests for children aged 6-14 years, compiled on the basis of the meta-subject approach. The results of this study can serve as a content base for individual educational trajectories, based on the principles of differentiated learning, which will contribute to the successful learning of academic disciplines in accordance with the requirements of the Federal State Educational Standard in a modern multicultural school.

A model for forecasting the volume of the entertainment services market under non-determinative conditions

The subject matter of the article is the theoretical-methodical and applied principles of modelling and forecasting indicators of the market volume of entertainment services. The goal of the work is to find a mechanism that will allow determining the volume of subscribers, taking into account exogenous variables, especially during socially unstable situations, such as a pandemic, war, cataclysms, etc. The following tasks are solved in the article: formation of criteria for companies for which the created mechanism is planned to be applied; review of basic autoregression models; determination of factors that should serve as an external influence when predicting the number of subscribers; creation of a multi-criteria choice problem; conducting experiments according to the proposed methodology to test the proposed hypotheses and systematize the obtained results. The following methods are used: analytical and inductive methods for forming factors of external influence and description of target companies; expert evaluation method for determining the most influential external indicators; experimental method, statistical methods of processing time series and methods of multi-criteria evaluation to determine the most effective autoregression model. The following results were obtained: the factors of external influence were formed: As external variables, it was decided to choose: the dynamics of the incidence of coronavirus, the rate of change in the global gross domestic product, the change in the S&P500 index, and the news from the world's largest news agencies converted into numerical form; a set of criteria for comparing models was created, saving forecasting time, accuracy, the possibility of taking into account external influence and the specificity of taking it into account; it was determined that the most accurate model is autoregression of the moving average, which at the same time is the most effective model given the created problem of multi-criteria selection; the similarity of the obtained results of experiments with global and domestic research is established. Conclusions: the use of analytical and inductive methods in combination with an experimental approach made it possible to obtain an effective (with an accuracy of more than 95%) mechanism for forecasting the market volume of companies that operate in the film industry and have a signature pricing model. The obtained result will allow players with a smaller market volume not to lose their audience due to the instability of the external environment, and, accordingly, will stimulate the development of the industry in general.

Оценка на конкурентоспособността на земеделски стопанства с биологично производство (по данни от анкетно проучване)

The issue of determining and increasing the level of competitiveness of organic agricultural holdings is one of the current academic and practical issues both in the EU and in Bulgaria. How to determine and measure the competitiveness of organic farms, what are the decisive factors and guidelines for increasing their competitiveness at the modern stage of development - despite the discussions, these problems are still on the agenda now. Both the EU and Bulgaria promote the implementation of sustainable agricultural practices such as nutrient management plans, soil improvement, precision farming, organic farming, use of legumes in crop rotation schemes, as well as substitution where possible, of mineral fertilizers with organic fertilizers. In 2023, the EC is also expected to adopt an action plan for integrated nutrient management. Organic farming (OF) favors nature and society as a production system that contributes to the reduction of air, soil and water pollution; to increase biodiversity, strengthen the sustainability of agriculture, to ensure healthy food and clean nature for current and future generations, and as such it organically fits into the requirements of the new CAP. The purpose of the study is to identify and analyze the state, level and factors determining the competitiveness of OF through the analysis of information from a survey of organic farms. The complex influence of various factors determining the development of the sector and the competitive advantages of farms are reported, the main problems and challenges facing it are identified, as well as the prospects for its development. This could provide guidance for its development as a component and instrument of state agricultural policy in terms of sustainable management of natural resources, compliance with high standards of food quality and safety and animal welfare, as well as for the development of viable rural areas. The methodology uses a mixed approach combining quantitative and qualitative methods – literature review, comparative, institutional and multicriteria analysis, grouping method, value-metric and qualitative analysis, survey and expert evaluation method. This material presents the results of an empirical research-survey on the competitiveness of agricultural holdings, including organic farms. Survey information is from the summer of 2020, provided with the assistance of National Agricultural Advice Service, by farm managers of different production specialization, type and geographic location. The sample is not representative, but provides information for analyses and formulation of conclusion. The main behavioral, economic, institutional, and natural factors that influence the competitiveness of farms in organic agriculture have been identified. The intentions of the agricultural producers in OF related to the further development of organic production in the near future have also been determined. Based on the conducted survey, it can be concluded that farms with organic production in the medium term have good competitiveness and the prospects for its future development are promising. This study represents only part of the big picture of the level of competitiveness of organic agriculture in our country. The factors, conditions, problems and challenges facing organic farms are complex and require further in-depth and multidisciplinary research, because the competitiveness of organic production includes both economic, social and environmental aspects, as well as production and consumption aspects.

Использование элементов традиционной культуры в работе с конфликтностью в поликультурной студенческой группе

The current political situation emphasizes the necessity to maintain the image of the country, Russian culture and language, Russian-language education in the world. In the conditions of the educational process of the university, the problem of maintaining motivation to study among students of the international faculty, which directly depends on the atmosphere in the student group, is topical. The article reflects the results of the research aimed at approbation of the program of work with students of international faculty based on the application of elements of traditional cultures (traditional and folk games, communicative norms and traditions, elements of folk folklore, etc.) as a tool to overcome tension and conflict in student groups studying Russian as a foreign language. The method of questionnaire survey, psychological testing, and expert evaluations were used to assess conflict and distance. Conclusions: the organization of work with students of the international faculty within the framework of the psychological service of the university has its own specificity, different from the work with Russian-speaking students; the use of elements of traditional culture (traditional and folk games, communicative norms and traditions, elements of folk folklore, etc.) is appropriate for solving the problems of psychological support of foreign students during the period of study.

JINOYATCHILIKNI PROGNOZ QILISH VA UNI AMALGA OSHIRISH METODLARI

The article reveals the history of the development of forecasting, the concept of forecasting, scientific forecasting, the importance of forecasting in criminology, including other sciences, the essence, features, and differentiation of criminological forecasting, its tasks, goals, and types, which include crime in general, but also the concept of forecasting individual criminal behavior, criminological situations, subjects and objects of forecasting, and their role in choosing the method to be used for forecasting crime. The general and special methods of realization of crime forecasting are given: sociological survey, statistical method, method of extrapolation, method of expert evaluation, method of least squares, method of scientific hypothesis (hypothesis), as well as the classification and concept of these methods with examples. The necessity of studying quantitative and qualitative indicators, as well as the causes and conditions contributing to the commission of crimes, in predicting changes in crime indicators is revealed. The peculiarities of human behavior, factors influencing the formation of human behavior, the concept of crime control planning, types of plans, components of plans, the relationship between forecasting and planning, and the role of criminological forecasting in planning activities aimed at eliminating problems in the fight against crime and crime prevention are analyzed.

Gender-specific issues for sport preparedness of elite female athletes in team sport games

Purpose. The goal of this study was to identify gender-specific issues of sports training to assist in the planning of training and competition loads of female elite athletes in team sport games.
 Material and methods. Bibliometric techniques were applied in this study to gather highly cited papers in sport sciences published during 2005-2022. The method of expert evaluations was used to determine the modern problems of female elite sports. To determine the model characteristics of the optimal psychophysiological state and balance function of elite male versus female athletes during physical exercises, two independent groups 17 women and 24 men were compared, elite athletes from such sport games, as: basketball (women, n=10 and men, n=14), handball (women, n=3 and men, n=5) and volleyball (women, n=4 and men, n=5). Mathematical and statistical processing and data analysis were carried out using the computing and graphic capabilities of the computer programs "Statistica" and Microsoft Excel 2010.
 Results. The analysis of sports scientific literature regarding gender-specific issues and the experts' analytical notes allowed us to obtain information about the main problems, such as: using male models of physical preparation at the training process for women. We determined that the psychophysiological functions for men and women have very particular gender-specific characteristics. For men, it is a predominance of attention, and for women, mobility and strength of nervous processes, respectively. As for the ratio of the quality of the equilibrium function of elite athletes without and with visual control, significantly higher indicators are observed for women (0,98 ± 0,02, p<0,05) compared to the group of men (0,78 ± 0,06, p<0,05).
 Conclusions. The research results obtained by us when comparing the psychophysiological and biomechanical indicators of elite athletes of different gender groups provide reliable information about the need to build different approaches in planning special physical loads for female and male athletes in sport games.

Problems of investment support of current economic development in Russia

Aim. To analyse investment activity in modern Russia in the context of new conditions and tasks of the country’s economic development, as well as to identify the directions of its stimulation and development.Tasks. To analyse the current state and prospects of development of the Russian economy in the context of external sanctions; to study and assess the level and features of business investment activity in modern Russia; to propose tools and directions of stimulation and development of investment, considered as a way to restart the mechanisms of economic growth.Methods. The methodological basis of the research was the provisions of macroeconomic theory, in particular such sections as the theory of economic growth, the theory of state regulation of the economy, the theory of investment. The methods of comparative and retrospective analysis, structural modelling, analogy, expert evaluation and qualitative methods of forecasting were used.Results. It has been established that the Russian economy has entered the period of development characterised by high uncertainty of the main influencing factors. This negatively affects the behaviour of economic entities and weakens the potential for economic growth. One of the important factors of growth and sustainable economic development is investment. Despite the external sanctions pressure on the Russian economy, there was no decrease in investment activity in 2022. On the contrary, it has increased. This is a prerequisite for successfully overcoming the current crisis phenomena in the economy and further successful development of the national economy. At the same time, a number of problems restraining the investment activity of Russian business have been identified.Conclusions. In modern conditions, the issues of creating effective incentives to support and develop the investment activity of Russian companies have become more relevant. The relevant measures should be built into a new model of economic policy aimed at creating the potential for long-term economic growth in Russia in post-normal conditions. These measures are related to the activities of development institutions acting as sources of “long” and “cheap” money, as well as to the adjustment of fiscal policy, oriented towards the creation of additional incentives for the growth of investments of economic entities.

Digital literacy among students in medical institutions of higher education in distance learning situations

Digital educational technologies are an innovative way of organizing the educational process, based on the use of electronic and information systems, which ensure visibility of the formation of digital skills among students of higher education institutions. The article analyzes the use of digital technologies by students of medical institutions of higher education when studying natural sciences in the conditions of distance learning, using the example of the educational component «Medical and biological physics; Medical information technologies». The analysis and synthesis of search results in information systems was carried out in order to define research concepts, methods of expert evaluation, observation, modeling, and forecasting. The principles of the «digitalization of Ukraine» policy were concidered, the components of the concept of «digital information literacy» were defined, and the effectiveness of the use of digital programs and devices in the educational process in medical institutions of higher education was investigated. The survey method was used for the research. A structured questionnaire in the form of a Google form was developed to collect information. The role of digital learning technologies in the educational space and their application in the educational process was determined. It was found that the number of e-books in the respondent’s home reduced the probability of weak skills, but had no relationship with strong skills. Frequency of using digital skills at university reduced the likelihood of weak skills, but there was no association with strong skills. This suggests that the use of digital technologies in the university can protect against low productivity, but does not guarantee high qualifications. Students’ general cognitive abilities are positively related to their digital self-efficacy accuracy. Students with more experience in the informational Internet space demonstrate more accurate digital self-efficacy. It is shown that digital technologies in the educational space, due to their visibility, accessibility and orientation to the individual abilities of students, are a necessary condition for increasing the efficiency and effectiveness of the educational process. The use of digital technologies by students of medical institutions of higher education on the example of studying the educational component «Medical and biological physics; Medical information technologies» increase students’ motivation to study, contribute to the development of digital practical skills in future specialists.

The Role of Digital Technologies in Building Foreign Language Competencies of Future Specialists

Teaching and learning in the higher education environment are being fundamentally transformed by digital technologies, and the pace of technological change is aggravating the problem. The global changes caused all higher education environments to move away from traditional teaching and learning that simply no longer adapt to the challenges of a rapidly changing educational environment. This also applies to learning a foreign language. Therefore, the aim of the study was to determine the role of digital technologies in the educational process when building students’ foreign language competencies. The aim was achieved by using the methods of testing, survey, observation and expert evaluation. Statistical methods of analysis were used to interpret the obtained results. The results of the study gave groundsto state that the use of digital technologies when studying a foreign language has a positive effect compared to the results of the control group who studied according to the traditional programme. It was also determined that the students of the control group highly appreciated the usefulness of technology and also noted that the teachers’ support in the learning process is an important factor for successful learning of the material. The novelty of the research is that it was conducted in the conditions ofoffline learning and analysed how it is possible to more effectively stimulate the development of foreign language competencies with the help of digital technologies. The development of a programme using digital technologies to improve the communication skills of foreign language students can become a promising research direction.

Организация оказания медицинской помощи пострадавшим при чрезвычайных ситуациях в лечебных медицинских организациях Федерального медико-биологического агентства. Сообщение 2

Summary. The aim of the study is to examine and analyze the state and procedure of implementation in medical organizations (MOs) of the Federal Medical and Biological Agency (FMBA of Russia) of significant organizational measures ensuring their readiness to provide medical care to victims during the elimination of the consequences of probable emergency situations at the served objects and territories. Materials and research methods. Materials of the study were regulatory and methodological documents of FMBA of Russia, regulating the order of organization of medical care for victims in emergency situations at facilities and territories served by FMBA of Russia; scientific works and publications on the subject of the study; special examination cards of 66 MOs of FMBA of Russia, filled out by medical specialists of MOs, including medical specialists of district medical centers of FMBA of Russia — data as of December 1, 2022. The surveyed MOs, regardless of their location and taking into account their functional capabilities, were divided into 3 levels (1st, 2nd and 3rd). The main objects of the study: the activity of MOs in creating mobile medical formations and units; readiness to perform medical triage of victims in emergencies; ability to conduct telemedicine consultations; equipment of MOs with medical devices and appliances used in the provision of medical care in emergencies. Research methods were statistical, sociological (method of expert evaluation) and analytical. Results of the study and their analysis. Mobile medical units are formed mainly on the basis of MOs of the 2nd and 3rd level. The specialization of a unit is determined by the availability of appropriate medical personnel in MOs, as well as by the peculiarities of the activities of the organization served. It has been established that the main factors that complicate the formation and provision of evacuation reception center activities during liquidation of medical and sanitary consequences of an emergency are: lack of equipment and personal protective equipment (PPE), lack of experience and proper regulatory and methodological support of activities in the emergency mode, etc. It was noted that medical specialists who have no experience of working under conditions of mass simultaneous arrival of patients or victims in emergency situations should be trained at special trainings and exercises to understand tasks and conditions of medical triage. Most MOs are ready to form up to 4 teams to perform medical triage in case of mass simultaneous arrival of patients. When analyzing the data on the availability of an irreducible stock of drugs and medical equipment to provide medical care to emergency victims, it was revealed that it was created and maintained only in 70-80% of MOs of the 1st-3rd level. It is concluded that the minimum stock of drugs and medical equipment should be created and maintained in each MO of FMBA of Russia and others.

Dominant metacognitive competencies of modern schoolchildren and the problems of their formation: theoretical and empirical substantiation

Introduction. In accordance with the modern requirements of the state, the number of normative results of general education includes personal, interdisciplinary and subject results. The possibility of full-fledged formation, development, education of personal qualities, knowledge and skills, set as the expected results of education, is largely determined by the abilities, cognitive activity of the students themselves. In turn, the subjective position of schoolchildren in the educational process, their cognitive activity, the ability to selforganization and self-development require improvement and manifestation of the formed metacognitive competencies. The purpose of the study: theoretical definition and empirical substantiation of the set of dominant metacognitive competencies, as well as key pedagogical tasks in the field of their formation in modern schoolchildren. Materials and methods. The main method of research is the method of expert evaluation. A group of experts from 50 teachers of general education organizations and higher educational institutions was formed to conduct it. The results of the study. The category of metacognitive competencies includes a set of metacognitive knowledge (knowledge about oneself, about tasks, actions or interaction strategies, about the impact of knowledge on the final result of cognition), metacognitive strategies (mastered intellectual actions related to setting goals, planning one's cognitive activity, monitoring and evaluating its effectiveness, detecting intellectual difficulties), characteristics of metacognitive thinking (premeditation, planning, purposefulness, perspective, cognitive orientation). The expert assessment made it possible to include the following characteristics in the dominant metacognitive competencies: creative thinking, critical thinking, reflexive thinking. Experts' assessment of teachers' readiness to organize and implement the process of formation of dominant metacognitive competencies in schoolchildren showed that more than 60% of the responses indicated complete or partial theoretical, motivational and practical unpreparedness. Conclusion. The results obtained are the basis for designing a system of training future teachers to form dominant metacognitive competencies, which determines the practical significance and illustrates the future prospects of the study.

Leverage Bayesian Network and Fault Tree Method on Risk Assessment of LNG Maritime Transport Shipping Routes: Application to the China–Australia Route

The China–Australia Route, which serves as the southern economic corridor of the ‘21st Century Maritime Silk Road’, bears great importance in safeguarding maritime transportation operations. This route plays a crucial role in ensuring the security and efficiency of such activities. To pre-assess the risks of this route, this paper presents a two-stage analytical framework that combines fault tree analysis and Bayesian network for evaluating the occurrence likelihood of risk of transporting liquefied natural gas (LNG) on the China–Australia Route. In the first stage, our study involved the identification of 22 risk influencing factors drawn from a comprehensive review of pertinent literature and an in-depth analysis of accident reports. These identified factors were then utilized as basic events to construct a fault tree. Later, we applied an expert comprehensive evaluation method and fuzzy set theory, and by introducing voting mechanism into expert opinions, the prior probability of basic events was calculated. In the second stage, a fault tree was transformed into a Bayesian network, which overcame the deficiency that the structure and conditional probability table of the Bayesian network find difficult to determine. Consequently, the employment of the Bayesian network architecture was applied to forecast the likelihood of LNG maritime transport along the China–Australia shipping pathway. The probability importance and critical importance of each basic event was calculated through an importance analysis. The development of a risk matrix was achieved by considering the two primary dimensions of frequency and impact, which were subsequently utilized to categorize all relevant risk factors into high, moderate, or low risk categories. This allowed for effective risk mitigation and prevention strategies to be implemented. Finally, assuming that the final risk occurs, we calculated the posterior probability of the basic event to diagnose the risk. The research findings indicate that the primary reasons for the risk of transporting LNG on the China–Australia Route are the impact of natural forces and epidemics, piracy and terrorist attacks, and the risk of LNG explosions. In the final section, we provide suggestions and risk control measures based on the research results to reduce the occurrence of risks.

Peculiarities of organizational and methodical work with patrol police personnel under martial law

The relevance of the research topic lies in the fact that the functioning of law enforcement agencies during martial law was marked by the expansion of the functions of the patrol police, which requires increased attention to police training. In particular, there is a need to analyse the current practice of law enforcement training and to create scientifically based recommendations for its improvement. That is why the purpose of the article is to clarify the specifics of the work of the patrol police during martial law and the peculiarities of the methodological work of the management team related to the training and support of the activities of subordinate personnel. To achieve the aim of the study, a set of theoretical and empirical methods was used, including the following: analysis, generalization and interpretation, expert evaluation, survey and graphical methods, which made it possible to interpret the results obtained and develop recommendations. It is established that the heads of patrol police units in their work with personnel were guided by organizational, moral and psychological, legal, administrative and economical methods of management. Thanks to these methods, the personnel were constantly aware of the operational situation, were able to develop supplementary action plans, and use reserve forces and means. Guided by legal and economical methods, managers were able not only to apply sanctions, but also to protect the rights of their subordinates from illegal encroachments and to reward them with a decent salary. In addition, an analogy was drawn between the existing professional combat and psychological traits of managers and their ability to work in a team. The personal example, combat, physical, and legal training of managers made it possible to quickly solve urgent problems, conflicts, and perform official tasks among their subordinates. The practical significance of the study is that the findings will serve as a basis for scientific research to study the features and improve professional training, which would include aspects of fire, functional, general and psychological training tactics

Structure and contents of hearing impaired university students’ epistemic competence within digital learning environment: Criteria and evaluation methods

Introduction. A range of international and Russian studies addressing teaching hearing impaired university students focus on their cognitive and psychological differences from their hearing peers. However, they rarely discuss extremely relevant issue of learning in a digital environment which has untapped educational potential for the deaf and hard-of-hearing. The purpose of this paper is to rationalize a multi-component structure and content of hearing impaired university students’ abilities and skills to learn effectively, also known as epistemic competence, within a digital environment. Materials and Methods. The draft of the structure and content of this competence was designed relying on literature review, then improved and verified by means of the qualimetric approach, in particular, the procedures of expert group evaluation method. Results. Using a questionnaire and self-assessment techniques, the authors identified factors determining the expertise in teaching deaf and hard-of-hearing students, the grade scale to evaluate the experts based on these factors has been designed, and 10 experts have been selected. The questionnaire aimed at improving and approving the structure (components) and content (criteria) of deaf and hard-of-hearing students’ epistemic competence in a digital learning environment have been designed and used in order to survey the experts. The authors rationalize the structure of the epistemic competence consisting of four components: motivation-based, cognitive, activity-based, and communicative. The content of components is presented as a list of criteria and evaluation methods for them. Conclusions. The developed structure and content represent an attempt to standardize teaching and learning of hearing impaired students. It is concluded that the proposed structure provides a way to identify challenges deaf and hard-of-hearing students face in learning online, and thus contributes to more effective epistemic competence development.

Ensuring efficiency of technical operation of equipment for workover operation

Abstract The priority of resources in the management system of influence on the system of technical operation of machines was evaluated. The proposed systemological model of information support for making managerial decisions regarding the technical operation of machines. The given analogy between the factors of technical influence and the resources required for this is substantiated. These are: “action” - “human resource”; “means” - “material resource”; “environment” - “information resource”. The priority of the information resource in ensuring the efficiency of the technical operation of the machines is determined by expert evaluation methods. The proposed systemological model consists of the structuring and systematization of information resources of dispatch reports and the procedure for performing further analytical procedures performed by information and analytical maintenance of enterprises with the help of software to obtain relevant information. Such continuous monitoring of equipment operation processes provides engineers with the necessary data for: the analysis and selection of an effective model of technical operation of the equipment; to develop alternative management decisions and make the optimal one; development of individual models and maintenance strategies with their adjustment and adaptation to real operating conditions. Also, this model provides professionals with a tool for comprehensive evaluation of the efficiency of the enterprise’s production organization, the dynamics of its development, and the consequences of management decisions in different periods. It makes it possible to make informed decisions regarding the improvement of the management system and the subsequent formation of an effective strategy for the technical operation of machines.

Sustainable Economic Development of Enterprises: A Methodology Based on the Toolkit

At the present time, an effective methodological toolkit has not been developed to manage economic processes in modern conditions in order to ensure the sustainable economic development of enterprises. On the basis of mathematical modeling, it has been proposed that such a tool could be created to provide a quantitative assessment of the main parameters in the creation of innovative products and activities of enterprises. Additionally, on the basis of this tool, decision makers could regulate these processes by introducing additional resources and buying risks. For this purpose, it is necessary to modernize the means of production, which requires a reassessment of the technical level of enterprises. It is possible to achieve these parameters through a certain technical policy of production modernization. In this aspect, the technical policy of enterprises should consider the fact that, depending on the complexity of innovative products put for development and production, the time lag between the start of production of such products and the moment when they enter the market with competitive advantage changes. This competitive advantage is determined by the design methods at a given cost. At the same time, the service models of enterprises are used as one of the most important tools to achieve the profitability of the enterprise, leading to its sustainable economic development. As a result of the proposed toolkit, a strategy for managing the processes of the sustainable economic development of enterprises could be developed based on the creation of an intelligent system using artificial intelligence and the use of large databases that create information support for decision makers to regulate these processes. This set of tools makes it possible to achieve the organization of sustainable economic development. To assess the technical, economic, and technological level of the enterprise, a complex integral indicator was obtained on the basis of mathematical modeling. It was proposed to confirm the obtained integral assessment by comparing the obtained calculated data with an expert assessment. The method of expert evaluation is used in the article. Expert assessments were obtained in science-intensive organizations in which the authors held managerial positions and were engaged in scientific projects. The obtained inputs were formulated based on the analysis of the reporting documentation provided by the organizations. The conducted research indicates the importance of the proposed practical recommendations and materials for solving the tasks set in this study.

Development of fuzzy classifier for technical condition ranking of power transformer

The work aim is to develop a fuzzy classifier for technical condition ranking of power transformer under condition of vagueness and ambiguity diagnostic information. Methodology. The fuzzy classifier developing for technical condition ranking of power transformer was based on approach of using fuzzy set theory and optimization methods. The proposed approach for power transformer rank assessment by using a classifier was developed on the basis of Takagi-Sugeno fuzzy inference system. The input indicators choice is justified and their efficiency for classifier is evaluated by expert evaluation method. This makes it possible to formalize expert assessments regarding the development of power transformer defects. Results. The formalization of technical condition assessment of power transformer in knowledge base form, which implemented in expert system prototype for technical condition assessment, was carried out. The complex technical condition assessment for each functional unit of power transformer was determined based on expert evaluations with using the test and measurement parameters results. Originality. The considered approach to formalization of uncertainty regarding technical condition of power transformer allows building a deterministic decision-making scheme for further maintenance strategy, in which the ranking and decommissioning procedures for specific objects are implemented on the basis of objective criteria. Practical value. The proposed fuzzy classifier allows determination with a high probability degree of technical condition assessment of power transformer based on the test and measurement parameters results. Thus, an applied aspect of using the obtained scientific result is the possibility to objectively rank of power transformers park based on the identified possible defects and their development degree. This constitutes the prerequisites for determining the failure probability evaluation of power transformer at nearest observation period and emergency risk assessment in integrated electric power systems under power transformer failures.

DIGITALIZATION AND MODERN ELECTRONIC SERVICES FOR ROAD TRANSPORTATION

Purpose. Digitalization of business processes and implementation of transparent and effective electronic services for the provision of administrative services is one of the key state priorities of Ukraine, the realization of which contributes to European integration processes and sustainable development of the country by reducing corruption risks in all sectors of the economy and social sphere. One of the main tasks that arises when solving this problem is the introduction and use of modern information technologies and electronic document management in road transport. In this regard, the paper analyzes the functionality of the existing information systems on the road transport market of Ukraine and considers the procedure for their use in the organization of transportation. Methodology. During the research, methods of analysis and expert evaluation were used to study the main functionality and the order of application of information systems for the organization of road freight transportation. Results. Currently, a number of electronic services and systems, such as Shlyah, eChherga, WiM, have been successfully implemented and operated in Ukraine for the organization of road transport. The e-TTN electronic document management system is at the final stage of implementation. Scientific novelty. The obtained results of the analysis of the functionality and the order of use of modern information systems for the organization of road transportation of goods allow to perform a scientific and economic evaluation of the choice of software products for solving operational logistics problems and improving the efficiency of the transport process. Practical significance. The presented research results can be used to organize and optimize the process of cargo transportation by road transport of Ukraine.

Learning gamification tools for the development of students’ cognitive independence

The article's aim is an analysis of the impact of learning gamification tools in higher education institutions on students’ cognitive independence. The study involved the method of expert evaluations, the method of classification of measuring scales, and the method of systematic control and self-control. The survey method and the method of analysing academic performance were also used. The Cronbach’s alpha reliability coefficient was used to check the reliability of the methods. This was followed by comparison of the results of both groups using the Cramer-Welch and χ² tests. Comparing the calculated empirical values of Emp criterion with the critical value of 0.05 = 1.96 at the significance level of 0.05 shows that Temp ≥ Tcr for compared groups. The empirical values of the Emp2 criterion calculated for the control and experimental groups after the experiment can be compared with the critical value of 0.052 = 5.99 at the significance level of 0.05. The results of the study gave grounds to state that learning gamification is effective for the development of students cognitive independence. This is due to the achievement of a high degree of student involvement in the educational process.