Research has been performed on natural transverse vibrations of a portion of a constant length in a straight thin coated rod moving along the neutral line of a non-deformed state. The movement takes place between two rigidly fixed coaxial guides (clamps), the distance between them equalling the length of the rod moving portion. The longitudinal force is assumed to constantly act along the neutral line. It has been found that a decrease in the natural frequencies of flexural vibrations of the rod occurs with an increase in the velocity parameter. It is also shown that a decrease in the natural frequencies of flexural vibrations of the rod occurs with an increase of the coating thickness. Using two frequencies of flexural vibrations, we can determine the velocity parameter of the moving rod and the thickness of its coating. The results of the research work can find technological use in the problems on dynamics and strength of machines and mechanisms in manufacturing the coated products: in textile industry, wire manufacturing process, metallurgy (especially for rolling metal bars and strips), wire drawing, plastic products and paper rolls manufacturing and can be used to determine the velocity and the coating thickness of a moving rod, strip or wire using two frequencies of flexural vibrations.