Preaching Convert: Evangelical Outreach and Performance Activism a Secular Age John Fletcher. Ann Arbor: University of Michigan Press, 2013.Fletcher Preaching Convert demonstrates a carefully, methodical, and extensively researched approach his examination of evangelical outreach efforts. As a historian trained to identify, categorize, and interpret evidence (11), he studies performances that aim change the (2). More than providing an intriguing new perspective on evangelicals, the author sets out on his own mission include evangelicals in the activist conversation the United States (4). He argues, qua activism should be included any conversations about the aims and methods of social change practices (4). He describes evangelicals as being nature (3), stating the simple point, Evangelicals evangelize. They seek converts (3). In doing so, they bring bear every tactic employed by activists the world over (3). Like the progressive left theater for social change, evangelicals grapple with exclusivistinclusivist tensions, proclaiming a straight-and-narrow message of salvation while, at the time, making the presentation as broadly inclusive as possible (5). They wrestle with the same problems, conundrums, and frustrations that confront activist performers relative facilitating worldview shifts people (3).Organizing his work into four sections of two chapters each, Fletcher presents key definitions and an overview of activist scholarship the first chapter. Abandoning any attempt define evangelicalism exact ways, he its movements through historical, sociological, and theological perspectives his second chapter. Chapters Three and Four address personal, kerygmatic (gospel of Christ) and meta-kerygmatic proclamation, the latter becoming more aggressive, confrontational, and persuasive. The third section (Chapters Five and Six) zooms large-scale.. .'theatrical' evangelism (9). Chapter Five explores walk-through dramas known as hell houses and judgment houses. Chapter Six examines Creation Museum, a multi-milliondo liar combination of science museum and discoveryfun-center based around a strictly young-earth creationist viewpoint (9). The final section (Chapters Seven and Eight) describes how weekend worship services have been re-imagined attract new members and concludes by looking at individual conversion ministries aimed help people with same-sex attractions (11).Preaching Convert critiques a progressive left the theater for social change that allows its inclusivity imperatives clash with the exclusivity of its value claims (4). Inclusivity calls for openness, tolerance, and plural deliberations, yet, ironically, the progressive left has excluded those who disagree with its singular notions of justice, quality, and empowerment, including evangelicals traditionally thought of as representing the oppression, bigotry, and narrow-mindedness that performance activists have work against (4). …
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