Creation Of Messages Research Articles

Vested interest: developing scales for assessing flooding preparedness

Purpose– The purpose of this paper is to report research testing scales developed from a combination of vested interest (VI) theory and the extended parallel process model of fear appeals. The scales were created to measure variables specified by an expanded model of VI: certainty, salience, immediacy, self-efficacy, response-efficacy, and susceptibility.Design/methodology/approach– A survey was designed with subscales for each element and combined with additional disaster and risk perception variables. Survey data were collected from two populations in the US state of Oklahoma. Results from scale development and regression analyses are reported.Findings– Results show that the scales are robust and flexible to contextual modification. The scales return good to excellent reliabilities, providing evidence that the variables articulated by VI theory predict perceived salience and perceived preparedness.Practical implications– This study adds to the research pointing to the efficacy of VI theory in providing insight into the perceptual barriers to preparedness. These results demonstrate that perceived vestedness can be a valuable tool in crafting messages to inform audiences of risks and motivate them to prepare.Social implications– These results can facilitate the creation of more effective hazard and risk messages. Related research shows households that are prepared for natural and manmade hazards enjoy higher rates of survivability and lower levels of consequences.Originality/value– This paper presents new results concerning perceived vestedness and the utility of the scales. The research should be of value to practitioners and policymakers concerned with motivating public audiences to prepare for natural and manmade hazards.

Capturing Heterogeneity in Preference for a Real Estate Offering Using a Hierarchical Bayesian Regression Model

Consumers have dissimilar preferences. Real estate researchers have acknowledged that needs and wants differ among consumers. Creation of different real estate offerings with different attributes and the creation of various communication messages are consequences of this heterogeneity. Our study helps both the real estate developer and the real estate marketer (or broker). We capture consumer heterogeneity using the hierarchical Bayesian regression model. We explain how Bayesian regression can be used to study both observed and unobserved consumer heterogeneity in preference. We also examine heterogeneity at the individual level. We study the elite Indian real estate consumers' preferences for the internal and external features of an apartment.

Commercial Message Creation for Home Economics Education after Two Years of Learning

Commercial Message Creation for Home Economics Education after Two Years of Learning

Encryption of Query in DNS Message

DNS is an integral part of the internet infrastructure. It’s one of the principal elements in all IP communications. Since its invention in 1983, the protocol has evolved to overcome its various limitations. This article proposes a new solution to secure DNS protocol which consists on encrypting query in DNS message between ‘master’ and ‘slave’ servers. We will see first an overview of the name resolution via DNS protocol. We will give the basic information about the resolution process in DNS. Then, we will expose some DNS vulnerabilities such as the creation or modification of messages and cache poisoning. After that, we will propose a new solution that will help to ensure the confidentiality in exchanges between DNS server and client and will also ensure the availability of the DNS architecture. Finally, we will conclude with an analysis of the benefits and the weaknesses of this solution.

Book Review: Interfaith Dialogue in Practice: Christian, Muslim, Jew

Interfaith Dialogue in Practice: Christian, Muslim, Jew. Edited by Daniel S. Brown, Jr. Kansas City, Mo.: Rockhurst University Press, 2013. 160 pp. $30.00 (paper).Although there are a growing number of titles which focus on the subject of interfaith dialogue, Interfaith Dialogue in Practice: Christian, Muslim, Jew, edited by Daniel S. Brown, Jr., addresses the topic from a newer dimension. This is a collection of essays by scholars in the field of communications, rather than the usual specialists in religion or theology or politics. By using a communications strategy the book attempts to examine the use of language and the creation of messages and meaning which define the of dialogue. Brown argues that while theology and religion ground the messages within a dialogue context, and while politics has an impact on the experience of dialogue partners, it is in fact through communications that individuals and groups engage in processes which lead to greater mutual understanding. Centered on interfaith dialogue within three major Abrahamic traditions-Judaism, Christianity, and Islam-Brown argues that interfaith dialogue should ideally include all religions and occur on multiple levels: interpersonal, organizational, public, and mediated.The authors included in this volume are scholars in the field of communications from a variety of academic institutions, and from religious backgrounds in Judaism, Christianity, or Islam. The editor, Daniel S. Brown, is professor of communication studies at Grove City College with a specialty in media and culture. Although there is no formal structure imposed on the books chapters, the first four generally relate to local dialogues and dialogue practices, and the last five are more concerned with interfaith dialogue within institutional settings.In his first chapter, Brown argues that interfaith dialogue is best envisioned as an organic process leading to greater understanding between dialogue partners. The emphasis here is less on professional or academic interfaith dialogues, although they are certainly important, but rather on the dialogue which occurs between neighbors, or lay people, through conversations and friendships. Gerald W. C. Drisldll and John Gribas focus on the dialectic tension between grace and truth which they see underlying the three Abrahamic traditions covered in the book, and which contribute to communicative dilemmas and paradoxes within interfaith dialogue. These authors argue that practitioners of interfaith dialogue need to focus on strategies and resources to avoid these pitfalls. Jacob H. Stutzmans chapter focuses on the problems of religious illiteracy as impediments to greater interfaith understanding. In her article on the transformative power of the labyrinth as a paradigm for interfaith journey, Elizabeth W. McLaughlin argues for the need within interfaith dialogue to share metaphors and stories.In chapter 5, Paul Fortunato and Diana I. …

CANDIDATES IN THE PRESIDENTIAL ELECTIONS IN ROMANIA (2014): THE USE OF SOCIAL MEDIA IN POLITICAL MARKETING

The phenomenon of social media has drawn the attention of the specialists from the political marketing because it contributes quickly and efficiently to the increase of the political product’s visibility and appeals to its supporters for content creation and viral promotion of the political messages. In addition, the candidate can communicate directly with the citizens and may involve them in creating virtual communities. In our study we briefly present the way in which social media was used, timidly at first, during the campaign for the 2008 parliamentary elections, for the 2009 presidential elections and for the 2012 local and parliamentary elections. The importance of social media increased during the 2012 Romanian presidential impeachment referendum and contributed decisively to rallying voters to go to the polls and, implicitly, to the Klaus Iohannis’s victory in the 2014 presidential elections. We have focused especially on Facebook, as social network, because it has managed to attract the largest number of users in Romania. The success of the 2.0 political actors does not imply (only) to use the network as an alternative news channel, but especially to establish the bidirectional connection and constant interaction with virtual friends.

Mobile Phones in the Classroom: Examining the Effects of Texting, Twitter, and Message Content on Student Learning

This study examined mobile phone use in the classroom by using an experimental design to study how message content (related or unrelated to class lecture) and message creation (responding to or creating a message) impact student learning. Participants in eight experimental groups and a control group watched a video lecture, took notes, and completed tests of student learning. The control and relevant message groups earned a 10–17% higher letter grade, scored 70% higher on recalling information, and scored 50% higher on note-taking than students who composed tweets or responded to irrelevant messages. Sending/receiving messages unrelated to class content negatively impacted learning and note-taking, while related messages did not appear to have a significant negative impact.

Exploring the Legality of Consumer Anti-branding Activities in the Digital Age

The importance of “brand dilution” is changing with the rise in internet-mediated consumer power and increasing consumer involvement in the brand identity and message creation processes. In light of recent legal rulings, this study re-conceptualizes brand dilution as a matter of counter-posed brand meanings and associations in digital markets. Anti-branding dilution cases from both a blurring and a tarnishment dilution basis are examined through consumer interviews. The results show that consumer anti-branding has less potential for brand dilution, and more potential for brand identity collusion. By addressing both legal and marketing views of the meaning systems associated with the dilution versus collusion perspectives, this study provides an approach for understanding anti-branding dilution discussions and a way to develop better functioning branding exchange systems for digital markets. Consequently, possible changes in future branding ownership issues for digital markets are envisioned.

A Dialogic Communication Model for Advertising

Taking A Cybernetic Model for Advertising proposed by Chris Miles (2007) as its starting point, this paper argues that the principles of dialogic relationships should be applied to the construction of advertising communication models. A dialogic model for advertising looks at self/other relationships within the advertising system through the Bakhtinian perspective of dialogic relationships. Taking into account the time/space factor, a dialogic model provides explanation of how various actors communicate in the advertising system. The paper considers the concept of control and examines how it influences the communication process between different actors. It argues that none of the actors involved in communication can have dominating and permanent control over the message creation process. Furthermore, it shows that in communication, there is no transmission, but only co-creation of the message.

Emotional Flow in Persuasive Health Messages

Overwhelmingly, the literature on the persuasive influence of emotions has focused on individual emotions, fear in particular, though some recent attention has been given to mixed emotions in persuasive appeals. Building on this newer wave of research, this article argues that instead of focusing on singular emotional states or collections of emotions evoked by a message, it might prove valuable to explore the flow, or evolution, of emotional experience over the course of exposure to a health message. The article offers a brief introduction to the concept of emotion, followed by a review of the state of the literature on the use of emotion in health messages. The concept of emotional flow is then introduced along with a consideration of how it has been tacitly incorporated into the study of emotional health messages. Finally, the utility of the concept of emotional flow is elaborated by articulating the ways in which it might be harnessed to facilitate the creation of more effective health messages, individually as well as across campaigns. The article concludes with an agenda for future research.

Relation of project managers' personality and project performance: An approach based on value stream mapping

Purpose: This work investigates the influence of project managers’ personality on the success of a project in a Multinational Corporation. The methodology proposed for analyzing the project managers’ personality is based on the Myers-Briggs Type Indicator. Design/methodology/approach: Forty projects carried out in 2012 by multinational corporation, concerning new product development (NPD), have been analyzed, comparing the profile of project managers with results obtained in terms of traditional performance indexes (time delay and over-budget of projects) and performance indexes usually used in “Lean Production” sector (waste time and type of “wastes”). A detailed analysis of the most important “wastes” during the project development is carried out using the Value Stream Mapping (VSM) technique. Findings and Originality/value: Relying on the Myers–Briggs personality instrument, results show that extroverted managers (as opposed to introverted managers) carry out projects that show lower delay and lower waste time. Introverted managers often make “Over-processing” and “Defect” types of waste. Moreover, lower delay and over-budget have been shown by perceiving managers. Research limitations: Regarding the limitations of this work it is necessary to highlight that we collected data from project managers in a retrospective way. While we believe that several aspects of our data collection effort helped enhance the accuracy of the results, future research could conduct real-time case study research to get more detailed insights into the proposed relationships and avoid retrospective bias. Moreover we focused on a single respondent, the project manager. This helped us ensure that their interpretations played an important role in product development. But, we cannot examined the opinion of team members that could be different from project managers opinion regarding some questions. Originality/value: This research provides insight useful to develop proactive approaches to prevent project failures, including the creation of more effective messages and methods to help companies to make the best choices during managers´ hiring. Moreover this research would allow organizations to better match the short-term organizational needs with appropriate personality types.

Online HIV prevention information

Purpose – Two research questions are addressed: what are black female college students’ perceptions of current messages present on web sites about HIV/AIDS awareness and prevention?; and what messages do black female college students find culturally relevant to them, and why? Results indicate that these women perceive several communication barriers including lack of trust and unfamiliarity with information sources, stigma ascribed to HIV, as well as misconceptions and traditional values held by some in the black community and health institutions. HIV prevention messages are perceived as relevant if they exhibit qualities including interactive features. The paper aims to discuss these issues. Design/methodology/approach – To understand black collegiate women as health information seekers, it is important to engage paradigms that allow researchers to make sense of how group members construct their content needs, what helps shape this construction, and the meaning derived from the consumption of the information, focus groups are an effective qualitative method for enabling collective discussion and interaction between research participants that facilitates the exploration of under-researched topics like HIV prevention as well as the language commonly used by respondents to describe HIV from a socio-cultural perspective. The research team conducted three focus groups to appraise current black female college students’ attitudes and perceptions of messages presented on HIV/AIDS prevention and awareness web sites Findings – HIV prevention messages are perceived as relevant if they exhibit qualities including interactive features, practical advice using non-technical vocabulary, content authored and disseminated by familiar and trustworthy individuals and institutions, and risk related to individual behaviors rather than the demographic group. Implications of the findings and suggestions for future research on the design of health information systems are provided. Research limitations/implications – This research is based on a small sample size based on one region of the USA. Practical implications – Health communication materials should also provide strategies for dispelling myths, and combating feelings of stigma, and mistrust. In addition, practical advice such as questions to ask physicians may help to produce positive and desirable outcomes as black women seek services from the healthcare system. The message itself must take into account a number of factors include short and simple messages, clean web pages, navigation structures that make information easy to find, comprehensive information all found in a single web site, and interactive features to facilitate discussion and sharing. In particular, with social media, women can also play a role in the creation and dissemination of health messages in multiple modalities including text, spoken word, still and moving images, and music. Social implications – “A major component of preventive health practice is the availability and provision of information regarding risks to health and promotional measures for enhancing the health status among this population” (Gollop, 1997, p. 142). However, as Dervin (2005) cautions, while information is necessary, it is insufficient to encourage behavior change. To combat the health disparities that differentially impact African-American women requires expertize and understanding from multiple perspectives. By providing insight into how black collegiate women perceive HIV prevention information needs, the women in the focus groups lend a necessary voice in the effort toward healthy equity through the creation of effective health interventions that will appeal to them. Originality/value – The author seeks to create an online and socially connected experience characteristic of ongoing user input and active engagement in content development which targets the population. From a human-computer interaction viewpoint, the authors are seeking to avoid design divorced from context and meaning. In developing such an experience, the authors will need to triangulate the roles of culture, context, and design to reduce the content divide, yet amplify the notion of participatory web. Participatory web embodies a social justice movement to build web content from voices typically dampened in the discourse. It (re)shapes meaning, identity, and ecologies in the process of foci on particular social, health, and political causes (e.g. HIV/AIDS). Giving black women ownership over the creation of health information on the internet may improve the ability to provide targeted HIV prevention content that is culturally salient and more effective in reducing HIV infections in this community.

A qualitative investigation of adults’ perceived benefits, barriers and strategies for consuming milk and milk products

Objective: Milk and milk products provide important nutrients and have been associated with numerous health benefits in addition to bone health, including a healthy weight and a reduction of risk for certain conditions such as type 2 diabetes, hypertension, cardiovascular disease and colorectal cancer. Nonetheless, consumption of milk and milk products has declined over the past two decades. A qualitative investigation of men’s and women’s outcome expectancies for, and facilitators and barriers to, consuming milk and milk products is an essential first step for the creation of theory-based messages for the consumption of milk and milk products. Design: Qualitative group interview study. Setting: Research was conducted at community centres in Kelowna, British Columbia, Canada. Method: We undertook eight in-depth qualitative group interviews. Separate groups were conducted for men ( n = 20, Mage = 42 ± 6) and women ( n = 20, Mage = 38 ± 7) and adequate (≥2 servings/day) and under-consumers (<2 servings/day). The interview schedule, grounded in social cognitive theory, included questions probing participant’s perceptions of milk and milk products and strategies for meeting dietary recommendations for milk product consumption. Data were analysed using hierarchical content analysis. Results: Perception of contamination of milk and milk products was one of the most common barriers. Consuming milk and milk products as part of a routine and making plans to consume milk and combining milk and milk products with other foods emerged as common strategies from ensuring adequate consumption. Within these themes, gender differences were apparent. Conclusion: Messages promoting milk and milk product consumption should target consumers’ beliefs about the benefits of milk products and provide strategies for increasing their consumption.

Dokuz Eylül Üniversitesi Uygulama ve Araştırma Hastanesi Örneğinde Yönlendirme ve İşaretleme Tasarımında Stratejik Planlama

This article is prepared to share findings and suggestions with professionals and interested academicians related to processes to be run in wayfinding and signage design by the author who works environmental graphic design products as a designer. The necessary decisions and application methods as well as determinations and explorations about the positioning and the message of signs quoted examples from ‘Dokuz Eylul University Application and Research Hospital - Exterior and Interior Wayfinding and Signage Project’ coded 2013.KB.SOS.007 that is officially supported by Dokuz Eylul University Coordination of Scientific Research Projects Division which is currently conducted by the author of this article will be discussed. Positioning and message creation processes, the backbone of the Project, have been examined extensively in this article. The content of this article is limited to wayfinding strategy, determination of junction points and sign messages. The problematic of the article can be define as how to be positioning signs in rational methods and equipping with necessary information. It is observed that design projects in this field in Turkey are not comprehensive in both design problem and application diversity. One of the main aims of the dedicated scientific research project is to draw designer’s attention in the country by having a proper examination

Mídias de informação e comunicação e Ciência da Informação

Mídias, como fenômenos contemporâneos de informação e comunicação, são pouco exploradas no âmbito da Ciência da Informação (CI). O objetivo deste artigo é apresentar uma reflexão sobre o papel das mídias como ambientes de tramitação da informação, que provocam mudanças no ecossistema da criação de mensagens, de informação e de conhecimento socialmente compartilhado. Aponta-se que a contextualização das situações informacionais, nos ambientes das mídias, facilita o acesso à informação e à produção do conhecimento no seu aproveitamento estratégico, para compreender possibilidades de mediação mais eficazes: meta a ser alcançada pela sociedade e por uma Ciência da Informação empreendedora, que conta com as estratégias e metodologias apropriadas para a criação de meta-campos transversais de novos conhecimentos, para a solução de problemas causados pelas intersecções e fricções sociais entre ciência, tecnologias e conhecimento, o que significa uma contribuição efetiva da CI na utilização otimizada das potencialidades das mídias.

Third Party Logistics Service Marketing and Economic Development (Study of the Speed Mail Businesses in Nigeria)

Nigeria is relatively under developed with its indices as poor standard of living, high cost of living, highunemployment rate and low per capita income, thus economic development is retarded. The third party logisticsservice marketing in some developed and developing economies generate employment thus contributes to economicdevelopment based on its infrastructure base. This work studied the situation in Nigeria based on selected speed mailbusiness firms and their clients in major service industries of the country. Findings include the inappropriatemarketing mix service blending, high incidence of taxes on service providers by government, lack of understandingof the market, regulatory inadequacies among others. Thus recommends as solution to the operational inadequaciesof these businesses, are the adoption of strategies of good service quality determination, service quality management,and efficiency in service branding, quality service positioning and value in message creation in content, context andstructure as well as the creation and sustenance of viable network referral structure among others.

Alert Message Creation based Advanced Encryption Standard Algorithm

the worldwide activities of various organizations, enterprises and institutions, general agencies and individuals are done through Internet. The fast evolution of digital data exchange, security information becomes much important in data storage and transmission. The dramatic increase of data theft is a concern for the Internet community as a whole. Cryptography allows people to carry over the confidence found in the data transaction electronic world; Everyday thousands of people interact electronically, whether it is through e-mail, e- commerce, E-banking or overall data transformation using Internet. The perpetual increase of information transmitted electronically has led to an increased reliance on cryptography. Advanced Encryption Standard algorithm provides high security to information on networks. Further secure key mixing based Advanced Encryption Standard (KAES) algorithm is proposed by modifying the classical Advanced Encryption Standard algorithm. This algorithm is based on secure keys of 12 digit numeric key (Mobile Number). KAES algorithm using shift rows are cyclically shifted random generation values based and create new password sent to communicators mobile. KAES algorithms ensure the improved encryption performance, high secure and less encryption, decryption time. KAES algorithm is highly secure while improving the efficiency of cryptography algorithms. Keywordkey, Standard Encryption algorithm, Data security, Data

Book Review: Digital Universe: The Global Telecommunication Revolution, by Peter B. Seel

Peter B. Seel Digital Universe: The Global Telecommunication Revolution. Malden, MA: Wiley-Blackwell, 2012. 276 pp.The challenge of every revolution is how to understand it-how to define it, how to see its limits, and how to figure out what it means. Yet even to be able to look around in the midst of revolutionary upheaval and to be able to see and identify what is hap- pening is always a notable achievement. This is Peter Seel's book. He classifies the evolving technological changes, gives them historical and cultural context, and intro- duces the reader to constructs important to our understanding of new media.The dinosaur that is print media-threatened with extinction for the past twenty- five years at least-is now rapidly disappearing from the digital landscape and being replaced by multimedia and cross-platform approaches to information dissemination. The broad, umbrella term is convergence, which has game-changing implications for the form of media content, for the process of content dissemination, for the nature of the timeliness element of news, for the evolution of news into infotainment, for the different models of media control now sanctioned under the First Amendment's guarantee of a free press, for the changing public willingness to accept more govern- ment control and less and less (and less and less and less . . . ) privacy than in the recent past, and for the gratifications received from mediated content.Professor Seel's approach to the digital revolution is simple, straightforward, and noteworthy. He divides the main part of his book into four sections: theories and theo- rizing about the digital universe, history and development of ARPANET and its distrib- uted communication network that is the Internet today, technological convergence, and issues of public and private control of distributed communication. If Professor Seel has a shortcoming in these sections, it is the inclusion of a potentially overwhelming number of acronyms-even though he includes a helpful key terms table-and the number of theorizing fathers of our digital world, from Harold Innis to Steve Jobs, from Jacques Ellul to Thomas Friedman, and from Ted Nelson to Fernand Braudel.Professor Seel attempts to reign in this mass of information by mentioning, for example, Marshall McLuhan, but not including any further specifics or discussion of his theorizing about the global village and its creation of messages and meaning. Yet whatever one believes about McLuhan as a communication scholar, Professor Seel would have done well to consider including the seminal 1966 New Yorker cartoon by Alan Dunn, in which a college student explains McLuhan's theorizing to his distressed father, who is intellectually lost despite his own obvious education:You see, Dad, Professor McLuhan says the environment that man creates becomes his medium for defining his role in it. …

Commentary on the Symposium on the Theory and Practice of Engaging Youth in Prevention Message Creation

The symposium articles address a variety of assumptions concerning interventions in which youth create prevention messaging. These articles help confirm that young people left to themselves are likely to engage in self-persuasion through such message creation but are less likely to create messages persuasive to others. However, with youth working collaboratively with persons more expert in message production, effective messaging can be created. Symposium articles also provide important and useful theoretical frameworks for the effective design of such interventions and for understanding the persuasive effects of personal narratives.

Introduction for Symposium on Engaging Youth in Prevention Message Creation: The Theory and Practice of Active Involvement Interventions

Introduction for Symposium on Engaging Youth in Prevention Message Creation: The Theory and Practice of Active Involvement Interventions