A phenomenological model is developed in terms of bilocal meson fields in order to describe a vector meson and its leptonic decays. A new Salpeter equation for this particle and the Schwinger-Dyson equation allowing for the presence of an arbitrary potential and for a modification associated with the renormalization of the quark (antiquark ) wave function within the meson are given. An expression for the constant of the leptonic decay of the charged rho meson is obtained from an analysis of the decay process τ → ρν via parametrizing in it the hadronization of intermediate charged weak W bosons into a bilocal vector meson. The potential is chosen in the form of the sum of harmonic-oscillator and Coulomb potentials, and the respective boundary-value problem is formulated. It is shown that the solutions to this problem describe both the mass spectrum of vector mesons and their leptonic-decay constants.