Mercu Buana University Research Articles

THE INFLUENCE OF TAXATION KNOWLEDGE, MOTIVATION, PERCEPTION, AND SELF EFFICACY ON ACCOUNTING STUDENTS' INTEREST IN A CAREER AS TAX CONSULTANTS

The goal of this research is to investigate how understanding of tax laws, drive, interpretation, and confidence impact the desire of accounting students at Universitas Mercu Buana Yogyakarta to pursue a profession as a tax advisor. This study utilizes a quantitative methodology through conducting a survey with 61 accounting students at Mercu Buana University Yogyakarta who have finished taxation courses. The study utilized purposive sampling to gather data via an online questionnaire. The collected information was analyzed using the multiple linear regression method facilitated by SPSS software. Findings revealed that a deep understanding of taxation greatly impacts students' desire to pursue a career as a tax advisor. The more students comprehend taxation concepts, the more likely they are to consider a profession in this field. However, the results also show that motivation, perception, and self-efficacy do not have a significant influence on interest in a career as a tax consultant. This indicates that even though students have high motivation or self-efficacy, these factors do not directly increase their interest in becoming tax consultants if their tax knowledge is inadequate.

Strategy To Manage Finance For Pertubuhan Masyarakat Indonesia (Permai) In Pulau Pinang Malaysia

Indonesian citizen workers who are members of Pertubuhan Masyarakat Indonesia (PERMAI) in Pulau Pinang Malaysia, which is the object of this community service activity, needs to be equipped with an understanding of how to managing finance properly and correctly as well as how to evaluate financial management. In this way, it is hoped that the participants will be able to improve their standard of living and have sufficient savings for their future. For this reason, the Community Service team from Mercu Buana University Jakarta held Community Service activities. This activity will be carried out offline by making direct visits to Indonesian citizens who are members of the Pertubuhan Masyarakat Indonesia (PERMAI) in Pulau Pinang, Malaysia. Keywords: manage finance, evaluate financial management.

The Impulse Buying Behavior: The Role of Financial Literacy, Perceived Usefulness, Perceived Ease of Use, And Security of E-Wallets (Case Study At Mercu Buana University Students)

The Impulse Buying Behavior: The Role of Financial Literacy, Perceived Usefulness, Perceived Ease of Use, And Security of E-Wallets (Case Study At Mercu Buana University Students)

The Influence of Creativity and Family Environment on Entrepreneurial Intention Mediated by Self-Efficacy in Management Students S1 Meruya Campus in the 2021/2022 Academic Year, Mercu Buana University

The Influence of Creativity and Family Environment on Entrepreneurial Intention Mediated by Self-Efficacy in Management Students S1 Meruya Campus in the 2021/2022 Academic Year, Mercu Buana University

Transformasi Digital dan Profesionalisme dalam Akuntansi untuk Generasi Muda melalui Pelatihan Aplikasi EFAKTUR dan Web EFAKTUR untuk Pelaporan PPN MASA BADAN guna Meningkatkan Kemampuan Praktis bagi Pelajar SMKN 25 DKI Jakarta

This activity aims to overcome the high unemployment rate among vocational school graduates in Indonesia, with a focus on SMKN 25 DKI Jakarta. One of the main factors causing unemployment is the mismatch of graduate skills with current industry needs. To answer this challenge, this research uses a contextual method or approach that links learning to real world situations. The team from the Faculty of Economics and Business, Mercubuana University held training on the application of modern tax technology, namely EFAKTUR and Web EFAKTUR, to students of SMKN 25. Activities were carried out in several stages, including preparation and planning at Mercubuana University, online coordination, direct training at school, and evaluation training results. The results show an increase in students' capabilities in understanding and using electronic tax reporting technology, with participant satisfaction levels reaching 95% based on the questionnaire. These findings suggest that technology-based training not only improves students' technical competence, but also contributes to increasing their competitiveness in the job market, as well as helping schools achieve better rankings in national assessments. This training has succeeded in equipping students with relevant and up-to-date skills, reducing the gap between vocational education and the needs of the world of work.

TRANSFORMATIONAL RECTOR LEADERSHIP IN BUILDING ORGANIZATIONAL COMMITMENT AND COMPENSATION TOWARDS JOB SATISFACTION OF NON-LECTURER STAFF (EDUCATION STAFF)

The research is focused on applied model of Job Satisfaction. It finds out the influence of transformational leadership, organizational commitment and compensation towards Job Satisfaction in Mercu Buana University. The research approach used is quantitative approach with explanatory survey method (questionnaire). Research data is analyzed descriptively using inferential statistics with regressions. The subjects of this research are human resources (107 Education staff employees). The result of the research shows that transformational leadership, organizational commitment and compensation have thoroughly significant and positive (53.2%) influence on Job Satisfaction. The research result shows that transformational leadership influence significantly (30.4%) towards job satisfaction. There is significant influence of organizational commitment (16.5%) towards job satisfaction. there is significant influence of compensation (80.2%) towards job satisfaction. When those variables are combined or applied well by the Mercu Buana University, there will be an increase on job satisfaction. Employees who are engaged will do their tasks better than those who are not engaged, so employees’ productivity will improve, resulting in the increased performance of the Mercu Buana University as well.Therefore, Rector of Mercu Buana University has made program and strategy plan for the future which are also must address issues in higher education, i.e. global (competitiveness & professionalism, international standardization, and networking/linkage), national (job satisfaction for employees in order to create commitment organizational, compensation and achieving job performance) level.

Instagram Stories and Personal Branding Among Communication Students at Mercu Buana University

This research aims to examine the influence of utilizing Instagram Stories on personal branding among students of the Faculty of Communication Sciences at Mercu Buana University in Jakarta. A quantitative approach with an explanatory survey method was employed in this study. The population consisted of active undergraduate students of the 2016 cohort in the Communication Studies program, with a sample of 171 respondents obtained through proportional stratified random sampling. Data were collected through a questionnaire using a Likert scale. Data analysis included descriptive statistics and simple linear regression analysis. The results indicate a positive and significant influence of Instagram Stories utilization on students' personal branding, with a regression coefficient of 0.900, a determination coefficient of 66.9%, and a t-value greater than the t-table value (18.334 > 1.65392). These findings confirm that Instagram Stories can potentially be utilized as a means to build effective personal branding for students through the posting of engaging content that reflects their personality and embraced values. However, it is important to note that personal branding is not solely influenced by the use of Instagram Stories but also by other factors such as consistency, audience interaction, and a profound understanding of personal branding strategies.

Building Awareness of the Dangers of Stunting Generation Through Health Communication for Indonesian Worker at Pulau Penang Malaysia

The implementation of Community Service is the result of collaboration between the Communication Studies Program at Mercu Buana University and Pertubuhan Masyarakat Indonesia (PERMAI) Pulau Pinang, Malaysia. The Theme of Community Service Activities is Building Awareness of the Dangers of Stunting Generation Through Health Communication. To achieve this goal, the lecture method is used, playing youtube videos of short duration, then questions and answers about Building Awareness of the Dangers of Stunting Generation Through Health Communication For TKW women worker in Pulau Pinang, Malaysia. This campaign activity is planned to be held in January, 28. 2024 in Pulau Pinang, Malaysia. This activity is expected to be attended by women worker who live in Malaysia. Target outputs of this community services activity is increased knowledge and skill, Mass Media Publication, journal article, HAKI and video Activity. Lastly, the satisfaction of the participants in the devotion activities can be said to be very good. This can be seen from the response which says that the material delivered is in accordance with what is needed by the participants, besides that he also follows the activity from beginning to end. In addition, in terms of participants, it was seen from their cooperative attitude and feedback that was relevant to what was delivered by the speaker.

Pengembangan Kompetensi Sumber Daya Manusia Berkarakter Technopreneurship pada UMKM di Kelurahan Meruya Utara

In the current context of global market competition, it is crucial for human resources in micro, small, and medium enterprises (MSMEs) to be able to compete with large corporations that have already adopted digital technologies. MSMEs in North Meruya Village face several challenges, including limited production capabilities, suboptimal workforce performance, and inadequate mastery of digital technology. To address these issues, a community service program has been initiated. This program is conducted through face-to-face sessions, where a team of lecturers from Mercu Buana University, Management program, delivers training materials. The program aims to enhance the quality and competence of the MSME participants, broaden their knowledge and perspectives, and strengthen their ability to compete in both domestic and international markets. All of these goals are underpinned by the foundational values of entrepreneurship and technopreneurship that guide the teaching.

The Influence Coping Strategies on Employee Performance

The problem faced by contract employees is uncertainty about the continuity of their work, which creates work pressure. Individuals who experience work pressure will take steps which are known as coping. This research aims to analyze the influence of individual employee coping choices on their performance. It is hoped that the research results can provide input for human resource management policies, especially in dealing with contract employees. The coping strategies studied consisted of problem-focused coping, emotion-focused coping and religious coping. The research was conducted on employee class students at Mercu Buana University, Jakarta, involving 100 respondents. The highest score of coping carried out by respondents was positive religious coping, followed by problem-based coping, emotion-based coping, and negative religious coping. The research results show that religious coping is positive, problem-based coping has a positive and significant effect on employee performance, and negative emotion-based coping also has a positive and significant effect on performance, respectively. Negative religious coping has a negative and significant effect on performance.

EFEKTIVITAS BAHASA VISUAL POSTER UNTUK MENGETAHUI DAMPAK NEGATIF NARKOBA BAGI MAHASISWA PADA KAMPANYE ANTI NARKOBA DI LINGKUNGAN KAMPUS MERCU BUANA DENGAN MODEL EPIC

Posters are one of the media that is close to reaching students to convey information or messages. As an educational institution, Mercubuana University actively provides education for students, one of which is voicing the dangers of drugs for students. The Anti-Drug Campaign carried out by Mercubuana University uses posters posted around the campus. However, as a campaign it is necessary to evaluate the level of effectiveness of the media in conveying information/messages to students so that it achieves the intended goals. To know this, several theories are needed, including visual language theory, color theory, and the EPIC model of communication effectiveness theory. The method used in this research is a quantitative method with a Likert scale using the EPIC model approach. The EPIC variable (empathy, persuasion, impact, communication) is used to measure the effectiveness of posters as part of campaign media. The results of this research show that there is the influence of visual elements, especially illustration elements, which can build persuasion with a value of 4.33, so that visual elements greatly influence the effectiveness of a poster, especially illustration attributes. Thus, in this research, it is proven that posters are an effective medium in conveying messages in the anti-drug campaign carried out by Mercubuana University. In particular, posters are effective because they are influenced by illustration, color and typography attributes that build the visual language of the campaign and this needs to be taken into account by designers.Keywords: effectiveness, social campaign, poster, visual language, visual communication, EPIC Model

Level of Understanding of Sports Injury Management With T.O.T.A.P.S METHOD Among Members of the Student Activity Unit Futsal at Universitas Mercu Buana Yogyakarta


 
 
 
 This study aims to determine the level of understanding of handling sports injuries using the T.O.T.A.P.S method among members of the Futsal Student Activity Unit (UKM) at Mercu Buana University, Yogyakarta. This type of research uses qualitative descriptive research conducted using a survey method distributed via Google Form. There were 51 members of UKM Futsal UMBY who were the samples in this research. To calculate the percentage included in the category in each aspect, the formula is used, namely: P = F/N x 100%. The results of this study concluded (1) understanding of the factors that cause sports injuries in the "Understand" category amounted to 31 people (60.8%) in the "Very Understand" category 16 people (31.4%) in the "Don't Understand" category 4 people (7 .84%), (2) understanding of basic sports injury management in the "Understand" category totaling 31 people (60.8%) in the "Understand" category totaling 31 people (60.8%) in the "Very Understand" category 18 people (35 .3%) in the "Don't Understand" category 2 people (3.92%), (3) understanding of handling sports injuries using the T.O.T.A.P.S method in the "Understand" category totaling 32 people (62.7%) in the "Very Understand" category 18 people ( 35.3%) category "Don't Understand" 1 person (1.96%). The research results show that the level of understanding of handling sports injuries using the T.O.T.A.P.S method among members of the Futsal Student Activity Unit (UKM) at Mercu Buana University, Yogyakarta is "understand".
 
 
 

The Influence of Financial Literacy, Social Interaction, and Use of Technology on Students' Interest in Stock Investment

This research aims to analyze the influence of financial literacy, social interaction, and use of technology on students' stock investment interest. The population in this study was 35 active former members of the KSPM Mercu Buana University Class of 2022-2023. The data collection method is a survey method, with a research instrument, namely a uuestionnaire. The sampling method used is a saturated sample where all members of the population are used as samples. The data analysis method uses Structural Euuation Model-Partial Least Suuare. This research proves that the financial literacy variable has a positive and significant effect on students' interest in investing in shares, while the variables of social interaction and use of technology have no effect on students' interest in investing in shares.

Perkuliahan Daring (E-Learning): Studi Kepuasan Mahasiswa FIKOMM Universitas Mercu Buana Yogyakarta

E-learning is a medium for lectures that can be run remotely and can be accessed anytime and anywhere, which means it is flexible, this can facilitate access to lectures for both teaching staff and students. Service Quality is a method that is suitable to be used as a determinant of the high level of satisfaction with the implementation of online lectures. The main focus of the research will aim to determine student satisfaction rates for students from the Faculty of Communication and Multimedia, Mercu BuanaUniversity, Yogyakarta, regarding the implementation of online lectures and also serve as evaluation material and input for the campus regarding implementationthis e-learning.In the research method used is the quantitative descriptive method.Theresults of this research, students from the Faculty of Communication and Multimedia, Mercu Buana University, Yogyakarta, have a high level of satisfaction with the online lecture process (E-Learning), this can be seen in the satisfaction indicators which consist of Reliability and Responsiveness IndicatorsMeanwhile, on the Assurance and Empathy Indicators, students have a fairly satisfactory level of satisfaction.

WORKSHOP DESIGN KONTEN PEMASARAN DIGITAL MENGGUNAKAN CANVA

This community service activity was carried out in the form of a workshop by the implementing team from the Industrial Engineering Undergraduate Study Program, Faculty of Engineering, Mercu Buana University in collaboration with the Budi Andhika Selaras Foundation. The aim of this activity is to help provide knowledge and skills and train MSME business actors to be more creative and independent in creating interesting and effective Digital Marketing content. This activity method includes 3 stages, namely the preparation stage in the form of identifying target needs, the workshop implementation stage and the evaluation stage of activity results. This workshop activity uses the Canva application, which is a graphic design application that is user-friendly and easy to use, and is considered suitable for MSMEs. This application is practiced directly in the form of content creation training - content such as flyer content, leaflets, banners, promotional videos, etc. Participants who took part in this workshop were 26 MSME workers in the Cinere area in the fields of cosmetics, food, drinks and clothing. As a result of this activity, each participant was able to create marketing content using the Canva application with various designs produced. The evaluation results after the activity took place showed that all participants were satisfied and gave good appreciation to this workshop activity. This activity is expected to provide broad benefits, both academically and in improving the quality of MSMEs in Indonesia.

Pengaruh Pertimbangan Pasar Kerja, Personalitas Dan Lingkungan Kerja Terhadap Minat Mahasiswa Akuntansi Berkarir Menjadi Akuntan Pemerintah

The research aims to explore the extent of the influence of job market considerations, personality and work environment on accounting students' interest in pursuing a career as a government accountant. The phenomenon of problems regarding a career as a government accountant is very suitable to be studied in more depth, the public and state sector guidance regarding accountants which is increasingly needed certainly recommends campuses to open accounting study programs in Indonesia, as well as emphasizing campuses that already have accounting study programs so that raising standards, such as increasing accreditation, is aimed at producing competent accounting graduates. This research uses and exemplifies a particular branch of quantitative research; This branch is an investigation method that is preferred by many researchers, especially research in the field of accounting science. The accounting study program at Mercu Buana University, Yogyakarta, is the focus of this investigation. For this research, researchers selected a portion of the population studying accounting at Mercu Buana University, Yogyakarta, namely students from the class of 2020. This research utilized the help of SPSS Statistics Version 25 in managing the data. The results found in this research are that considerations of the job market and work environment influence students' interest in pursuing a career as a government accountant, while personality has no influence on students' interest in pursuing a career as a government accountant.
 Keywords: Job Market Considerations, Personality and Work Environment

The Influence of Height on Self-Confidence in Students

Confidence is the capital that is owned by every individual in an effort to actualize themselves, one of the factors that influence self-confidence is height. The purpose of this study was to find out whether height has an influence on self-confidence. This research method is descriptive quantitative. The population in this study were 266 students of the Communication Studies Program at Mercu Buana University, Yogyakarta, with a sample of 116 respondents using a probability sampling technique. The instruments used in this study were height indicators and self-confidence questionnaires based on Lauster's theory (2012). The data obtained were then analyzed using the Pearson’s technique. The results of the study found that most of the respondents had low self-confidence, namely 50.9% and had above average height, namely 68.1%. The results of the regression analysis obtained a significance value of 0.002 (p <0.05) and an r square of 8.1% which indicates that there is an effect of height on self-confidence. In conclusion, there is an effect of height on self-confidence of 8.1%, while 90.9% is influenced by other variables. Suggestions for future researchers are to be able to follow up on other variables that affect self-confidence.

The Influence of Online Game Addiction on Student Personality Attitudes

In light of the widespread use of online games for entertainment and the potential negative impact of addiction on personality attitudes, this study investigates the causal relationship between online game addiction and personality attitudes among students. Specifically, the research aims to explore the nature of changes in personality attitudes resulting from online game addiction. The study, conducted with 226 students from the Faculty of Communication and Multimedia Sciences, Mercu Buana University Yogyakarta, Class of 2021, employs a descriptive and causal research design through a quantitative approach. Data is collected using online game addiction questionnaires and attitude personality surveys distributed directly to students. The findings reveal a substantial 63.7% influence of online game addiction on the personality attitudes of these students, underscoring the need for a nuanced understanding of the impact of online gaming on individuals. While the remaining 36.3% is influenced by variables not studied, future research might delve into these aspects for a more comprehensive understanding. This study contributes valuable insights into the intricate relationship between online game addiction and personality attitudes, with potential implications for educational and psychological contexts.

The Effect of Toxic Friendship on Students' Mental Health

This study aims to investigate the influence of toxic friendships on students' mental well-being. Specifically, it examines the detrimental effects of negative relationships within friendships on individuals' mental states. The research focuses on students enrolled in the Communication Science Study Program at Mercu Buana University Yogyakarta, Class of 2021. A sample of 135 students was selected using a simple random sampling technique from a population of 226. This type of research is quantitative research with a survey method approach. This study employing a modified questionnaire titled "Effect of Toxic Friendship on Student Mental Health" as the primary data collection instrument. The data obtained is then analyzed using SPSS software. The results indicated that toxic friendship has no effect on students' mental health. The instrument in this study used a questionnaire. The results showed that toxic friendship has no effect on students' mental health. The study underscores the need for further research to better understand the complexities of social relationships and their implications for mental health. This work contributes to the ongoing discourse on the factors affecting students' psychological well-being in educational settings.

Diversifikasi Olahan Ubi Ungu untuk Meningkatkan Daya Saing Produk Pangan di Sleman

The PKK group from RT 004 Pasekan Lor, Balecatur, Gamping, Sleman, location is approximately 4.8 km from Mercu Buana University, Yogyakarta. One of the food potentials that this group has begun to process is purple sweet potato. Purple sweet potatoes are commonly processed by steaming, boiling, or frying. On the opposite hand, with technology present, purple sweet potatoes can be processed into various food products with high nutritional and economic value. This community-based project desires to improve people's knowledge and expertise in purple sweet potato processing, labeling, and packaging technology to enhance food goods' competitiveness in the PPK RT 004 Pasekan Lor group. This voluntary activity is being done by (1) Counseling on diversification of processed purple sweet potato, (2) Practice and training on making various processed purple sweet potato, (3) Counseling on various types of labels, packaging, and packaging methods, (4) Counseling and practice of online product marketing, (5) Submission of sweet potatoes production tools. According to the evaluation of this community service project results: (1) Members' awareness of the variety of processed purple sweet potatoes grew from 60% to 95%, (2) Skills in product processing rose from 57% to 89%, (3) From 50% to 84% of the population are understanding how to create labels and package food that fits with standards, (4) Understanding and skills in marketing products online increased from 45% to 75%, (5) Partners have production equipment for various processed purple sweet potatoes. Regarding program benefits, 92% of partners considered it very useful, while 85% rated it very easy regarding ease of technology implementation.