Merchandise Mix Research Articles

Changes in the Wholesale Drug Industry

Drug wholesaling has greatly altered in the ast thirty ears. These changes have occurred in terms of sale (w g ich have gecome more mm lex), services (which have become more specialized), ownership Pfcw locally owned companies today), and merchandise mix (much broader). It is suggested that better exchange of ideas between retailer and wholesaler are needed, that wholesalers support retail pharmacy research and that wholesaler-sponsored clerk training programs are needed.