Different concentrations of Er3+ions doped TeO2-WO3-GeO2 transparent oxyfluoride glassy materials were fabricated by conventional melt quench method and analyzed through X-ray diffraction, Fourier Transform infrared, scanning electron microscope and energy dispersive X-ray, photoluminescence-excitation, visible emission and luminescence decay studies. Various physical, structural, spectroscopic and laser characteristic parameters were evaluated following the Judd-Ofelt theory. The studied glasses were capable of emitting intense green luminescence through (2H11/2,4S3/2) → 4I15/2 transitions. The emission of green luminescence was studied through down-conversion process at 377 nm excitation and up-conversion process at 980 nm excitation. The color coordinates were found to fall in the green region of chromaticity diagram and close to the European Broadcosting Union green illuminant. The evaluated branching ratio, stimulated emission cross-section, gain linewidth, figure of merit and the quantum efficiency corresponding to 4S3/2 → 4I15/2 transition suggests that the studied glasses find wide suitability to design green emitting solid state lighting devices.