Renewable electricity, also called green electricity (green-e), has a significant effect on curbing carbon emissions (Zheng et al., 2021). This study employs a survey questionnaire to investigate the residents' intention to use green-e and the impact of possible policies in three megacities (Beijing, Shanghai, and Shenzhen) in China. The study explores the households' intrinsic motivations that influence residents' intention to use green-e through the Theory of Planned Behavior model. It also investigates how policy instruments impact residents' intention to use green-e by extending the theory of the planned behavior model. The results show that attitude to green-e is the most crucial motivation affecting residents' intention and also reveal the significant effect of non-mandatory policy instruments on residents' intention to use green-e. Further results of heterogeneity analysis indicate that only in the high-level income group the impact of intention on the extra expenditure for green-e shows significance. This finding illustrates that the factor limiting the consumption and utilities of green-e in China is still and always the residents' income level; therefore, even though Chinese households have a clear preference for green electricity, the critical point to promoting residents' consumption is targeting the high-income group. Finally, the article proposes some policy implications for theoretical support to policymakers based on the research results and findings.