Media Resources Research Articles

ВИСВІТЛЕННЯ УПЦ, ПЦУ ТА РПЦ НА ФРАНКОМОВНИХ МЕДІА-РЕСУРСАХ У КОНТЕКСТІ ПОВНОМАСШТАБНОГО ВТОРГНЕННЯ

The article is devoted to the study of lexical means of representing Ukrainian Orthodox churches as compared to that of the Russian Orthodox Church. The object of the research is French-language news published after 24.02.2022. Main Ukrainian Orthodox Churches were enumerated; it was shown the relevance of linguistic researches connected with them. The author describes the current circumstances of Ukrainian Orthodox communities during the war, focuses on the importance of the religious landscape in Ukraine as a whole and, on the other hand, shows the role of ROC in spreading untrue and manipulative information throughout Russia and the world. All these tendencies are reflected in French-language media, although not by analogous means, inasmuch as each and every news media resource uses different methods and lexical means according to two main criteria. Those are its socio-political viewpoint and secularity level. The analysis of news articles about the modern Ukrainian Orthodox landscape seems relevant under the latest conditions of a rising academic interest in religion. The article deals with leading tendencies in the French-language news covering mentioned issues as well as with lexical means used in the representation of those. Main linguistic and sociocultural challenges of Francophone journalists were mentioned. Personal contribution: observing the representation of Ukrainian Orthodoxy as opposed to Russian Orthodoxy within francophone media, which can be useful for translators as well as for researchers.

Media Anti-Discriminatory Practices in War Conditions

With the beginning of the full-scale military invasion of the Russian Federation into Ukraine, the media sphere became one of the priorities of the national struggle. In the conditions of a hybrid war, the Russian Federation actively used the media space for propaganda, inciting inter-ethnic enmity and forming electoral support among the population. However, with the beginning of a full-scale military invasion, propaganda and the creation of fake news were significantly activated, however, the official media resources of Ukraine by the formation of truthful and unbiased information, as well as the development of information policy. The fight against prejudiced attitudes towards Ukrainian refugees and forcibly displaced persons, attitudes towards the war and the political situation in Ukraine, psychological rehabilitation, and support for forcibly displaced persons both in Ukraine and abroad became new challenges. These priorities became the basis for the formation of an information policy on anti-discrimination measures in Ukraine and the international arena. The study developed a model for assessing priorities and a practical algorithm for their implementation in the face of new challenges. The research methodology is based on conducting a sociological survey to form a table of parameters of the results of factor evaluation. Based on the assessment, a priority function is formed, which can be displayed by implementing a graph-correlation model. The developed proposals have practical relevance in terms of searching for new forms of implementation of anti-discrimination policy in the media space in modern global challenges.

Effects of multi-resource addition on grassland plant productivity and biodiversity along a resource gradient.

The change of plant biodiversity caused by resource-enhancing global changes has greatly affected grassland productivity. However, it remains unclear how multi-resource enrichment induces the effects of multifaceted biodiversity on grassland productivity under different site resource constraints. We conducted a multiple resource addition (MRA) experiment of water and nutrients at three sites located along a resource gradient in northern China. This allowed us to assess the response of aboveground net primary productivity (ANPP), species (species richness and plant density), functional (functional richness and community-weighted mean of traits) and phylogenetic (phylogenetic richness) diversity to increasing number of MRA. We used structural equation model (SEM) to examine the direct and indirect effects of MRA and multifaceted biodiversity on ANPP. The combined addition of the four resources increased ANPP at all three sites. But with increasing number of MRA, biodiversity varied at the three sites. At the high resource constraint site, species richness, plant density and leaf nitrogen concentration (LNC) increased. At the medium resource constraint site, plant height and LNC increased, leaf dry matter content (LDMC) decreased. At the low resource constraint site, species, functional and phylogenetic richness decreased, and height increased. The SEM showed that MRA increased ANPP directly at all three sites, and indirectly by increasing plant density at the high constraint site and height at the medium constraint site. Independent of MRA, ANPP was affected by height at the high resource constraint site and LNC at the low resource constraint site. Our results illustrate that multi-resource addition positively affects productivity, while affects biodiversity depending on site resource constraint. The study highlights that site resource constraint conditions need to be taken into consideration to better predict grassland structure and function, particularly under the future multifaceted global change scenarios.

Development of a Blended Learning Model Based on Case Based Learning

This research aims to develop a case-based learning (CBL) blended learning model assisted by Massive Open Online Courses (MOOCs) for the implementation of the Free Learning-Free Campus (MBKM) curriculum in tertiary institutions. The research method used is joint research that combines qualitative and quantitative studies. The research was conducted at Bengkulu University for limited trials and several partner campuses, such as the State Institute of Islamic Religion (IAIN) Curup and Palembang Aviation Polytechnic, for broad trials. The study results show that the learning model suitable for applying the CBL method in higher education is the CBL-based blended learning model using MOOCs. The design of the Blended Learning model based on CBL includes the design of the Learning Model starting with learning objectives, subject matter, learning activities, media resources, and tools and assessment. The learning activities consist of an introduction, core learning, and closing. Core Activities use MOOCs to assist the online learning process (Blended). A Blended Learning model based on CBL using the MOOCs system has been developed and can already apply in the blended learning process in tertiary institutions in implementing and implementing the MBKM curriculum. Implementation of the model developed in trials at the University of Bengkulu, and partner (IAIN Curup Mathematics, Physics and Informatics Study Program), Palembang Aviation Polytechnic (field testing will be in October-November). The novelty of this research is the use of MOOCs as a medium for implementing blended learning models. Besides, CBL applies in the implementation of learning with a blended learning model.

Formation of Image Communications of the Library in the Modern Information Space

Objective. As part of the study, the analysis of the main components of the library's communication and image policy and the determination of methods for optimizing the activities of libraries in social media are expected. Methods. To achieve the set objective and solve the specified tasks, a complex use of various research methods was carried out: analysis and synthesis; generalization; systematization; system and component analysis. Results. During the research, a theoretical generalization was made and a new solution to the problem of the library image communications formation in the modern information space was proposed, which was embodied in the theoretical justification of the conditions that ensure the effectiveness of new Internet technologies introduction in the work of library institutions. In the process of scientific research, recommendations were made for the popularization of library activities, as well as the modernization of the library image in the Internet environment. The collected and systematized material can be used to create relevant library content in social networks. Conclusions. The formation of image communications of the library in the modern information space is a complex and multi-level process associated with the organization of special studies, with the development of the program and plan of the image campaign, and activities system aimed at image elements formation in social media resources. The main direction of libraries development is the systematic implementation of modern information technologies with the aim of popularizing library services for potential readers. Timely adaptation and implementation of information and communication technologies in the activities of libraries will allow them to retain their priority in the future regarding socially significant information realization and preserve themselves as a social institution.

Multiculturalism in modern mass media: analysis of stereotypes

The article aims to consider multicultural discourse through the prism of media coverage. Contemporary media are characterized from the political engagement perspective, and that of its resources and media presentation of news related to multicultural issues. The study adopts a content analysis method of media resources and displays ways of presenting the information. Finally, the study tests hypotheses that explain acculturation and intercultural relations in multicultural societies. The current cultural situation is characterized by the global development of media resources, the acceleration of creating and distributing global communication tools via national and transnational media. The results showed that perceived security, intercultural contacts, adoption of a multicultural ideology, acculturation strategies, and expectations significantly impact mutual acculturation and relations of the host population, migrants, and other social categories of society. Therefore, efforts through the media to improve relations between representatives of different cultures, communities, and population segments should aim at increasing the basic sense of security and adopting a multicultural ideology. In addition, there is a need to understand the essence of tolerance, respect for ‘the other’ and recognition in multiculturalism and the role of the media in shaping ways of relating to other people and peoples.

The Media Organization Financing Resource in the Kurdistan Region

Media economics in general and financial resources of media organizations in particular is one of the most recent economic science research topics in the areas of media and economics. In particular, after the development of media tools, media production, and message formulation in media market, the rise of expense in the Kurdistan Region of Iraq, and increase of media audience’s demands led to media organizations search for more financial resources to maintain and develop their position in the competitive market and increase profit through media production and message formulation. In this work, the new financial resources in the world’s media market are outlined, and the financial resources of the media organizations in the Kurdistan Region of Iraq in the framework of media economics are explored. Each financial resource is categorized with its level of dependency in the organizations. 8 media organizations, that are television channel, radio, digital media, and pare surveyed For this aims the researcher use description method and depend on survey with selecting 8 media organization in the Kurdistan region, for those who own television and radio channel, at the same time has digital and print media.Also this article chose ‘10’ management from high managing.Due to this research aims to explore media financing resource by media organization in the Kurdistan Region. So it concludes with some results. Which the main one is the media organization in the Kurdistan Region cannot success in getting benefit from economic resource to gain income.only %37.5 of the resource of economic resource is available in media marketing. Furthermore in the Kurdistan Region private own is come as the first media economic resource and the level of dependence on media owner as media resource is %61 to%70. Key Words: Media Economics, Media Organization, Financing Resource, Kurdistan Region.

Новые тексты и новая грамотность как следствие трансформаций в медиадискурсе

The purpose of this work is to explain the emergence and development of such phenomena as New Text and New Literacies in the context of discourse and text transformation in today’s media space, as well as their role for linguistics. The authors define and describe the main conditions resulting in media discourse transformation: media convergence, expansion of electronic media functions, expansion of mass media into social media, and integration of various institutional discourses into media discourse.
 The key features of new media texts (as opposed to traditional ones) are the dissemination channel, the author-addressee relationship, the text structure, language specifics, and the main code.
 This work defines new literacy as a synthesis of competences required of all media discourse participants (author, addressee, researcher) based on their roles.
 The analyzed materials included new texts of educational media discourse from various media platforms, such as television, radio, social media pages, hypertext electronic resources, medical blogs, and science news. The study focuses primarily on audio and video mass media as rapidly advancing media resources.

Процес формування стратегії SMM-просування: особливості та етапи створення

The article reveals the specifics of using social networks as a business tool for promoting goods and services. Factors of counteraction and successful promotion of the media resource in social networks are identified. The content of the stages of forming an SMM promotion strategy for brand development is identified and justified. The authors hypothetically suggest that there are grounds for increased competition in the commodity markets due to the manifestations of modern megatrends and the need to adapt to the consequences of the spread of the Covid-19 pandemic. Given the complication of the economic situation of commodity markets, the curtailment of online mobility of consumers who have turned to meeting basic needs if necessary, it has become relevant for enterprises to transfer business to an online format through the use of SMM promotion tools. The purpose of the article is to study the process of forming an SMM promotion strategy for business by stages, to reveal the content of its individual stages and factors of influence in the context of increased competition and saturation of commodity markets. Taking into account a certain goal in the work, the task was set and completed: analyze the content based on the specifics of the promotion process in social networks, taking into account the aggravation of competition in commodity markets; reveal the content of the stages of forming an SMM promotion strategy and analyze them, taking into account the specifics of enterprises' activities online. The paper uses the following general scientific and special methods of conducting economic research: abstract-logical (theoretical generalizations and formation of conclusions); inductive and deductive (collection, systematization and processing of information); graphic (visual representation of research results); monographic (systematization of evaluation of criteria for the effectiveness of SMM promotion of goods of enterprises); analytical (analysis of existing tools for promoting goods of enterprises) and others. The paper analyzes the problems of forming SMM promotion in social networks. In particular, attention is paid to the relevance of the problem of using social networks, the study of the stages of developing an SMM strategy based on the behavioral characteristics of users of social networks. A study of existing methods of SMM promotion was conducted, among which targeted advertising, interaction with users, and advertising in communities were considered. It is concluded that the process of forming an SMM promotion strategy consists of the following stages: formulation of the goals and objectives of SMM promotion of goods/brand/enterprise, which are aimed at identifying, focusing and developing key advantages for promoting a unique offer and communicating them to the target audience of users; analysis of the media space in social networks (competitive environment, target audience and product/brand/enterprise promotion offers): competitive analysis and selection of brand positioning features (benefits, key advantages, loyalty) among others; analysis of users and their segmentation by socio-economic, demographic, behavioral and other parameters, forming a user profile, assessing the potential of user involvement in SMM promotion; studying the presence of a product/brand/enterprise offer in the online information space and determining its unique differences; formation of alternative SMM strategies-promotion of a unique sales offer and selection of the optimal one among alternatives (taking into account the format of the final product, budgeting SMM promotion, choice of platform among alternative to promote the SMM project, choice of SMM promotion methods); formation of a content concept; implementation of an SMM campaign; monitoring of effectiveness according to the KPI related to social networks, KPI tracked in Google Analytics, KPI related to the company's profit; KPI related to assessing the completeness of using the potential of online communications and the levels of its effectiveness; coordination with goals and regulation of inconsistencies.

PENGENALAN KETERAMPILAN MEMBACA ANAK USIA DINI DI TK IT QUANTUM MULIA KROYA

The introduction of early childhood reading skills at the Quantum Mulia Kroya Islamic Kindergarten is carried out through learning and playing activities which are based on three important activities: First, planning activities that organize the goals, time, and materials that have been determined for learning and playing activities, and teachers who already understand the important tasks in teaching. Second, learning and playing activities that organize bound books as a medium and learning resource; habituation as the basis for learning activities; and the preparation of a reading corner to support learning in one learning activity. Third, assessment activities are carried out by organizing the Children's Achievement Book and direct observation which functions to assess children's objective results in learning objectively and comprehensively. Through these three learning and playing activities, early childhood at TK IT Quantum Mulia Kroya can develop their reading skills recognition well.

Media Resources in the Raising of Prosocial Behavior of Schoolchildren

Media Resources in the Raising of Prosocial Behavior of Schoolchildren

The construction and application of event logic graph for pedestrian flow evacuation in typical scenarios

An event logic graph is a kind of knowledge mapping technology for knowledge inference and simulation analysis, which takes events as the core and portrays the hierarchical system and logical evolution pattern between events. In order to apply it to further improve the accuracy of related studies, such as pedestrian flow evacuation, simulation model optimization and risk prediction. In this paper, we use social network resources, media resources and journal database resources to build our corpus and adopt the explicit event relationship extraction method based on syntactic dependency and the implicit event relationship extraction method based on BERT+Bi-LSTM+Attention+Softmax for the characteristics of explicit event relationship and implicit event relationship, respectively. This paper constructs a pedestrian flow evacuation matter mapping for three typical scenarios and discusses its application path. It is found that once a sound knowledge base of logical reasoning and event logic graph is established, both research on optimization of pedestrian flow evacuation simulation models and research on identification and assessment of pedestrian flow evacuation safety risks will receive excellent support.

Media discourse competence in teaching foreign languages

The use of authentic materials is the most common and accessible source of language and culture learning in English as a foreign language classes. However, with the rapid growth of the use of innovative technologies and the Internet in the field of education, the amount of unwanted content in media resources is growing. Since authentic material is an extremely important component of a foreign language lesson, media-discursive competence should become one of the potential materials for teaching and learning English. Based on this assumption, this study was developed for qualitative study of the possibility of using the integration of media-discursive competence in the teaching materials of English classes. The article presents an online survey of teachers and students of the «School-Lyceum No. 71» of the Astana city to study personal attitudes to the use of media discursive materials in the classroom; a test before and after learning English to measure students' conversational skills after class. The data were collected using an open questionnaire, an online survey in Google Forms; models and topics were summarized and formed based on data analysis. The results showed that teachers and students were motivated to learn English using media-discursive materials and consider it mandatory in the curriculum. The results can serve as a guide for teachers interested in developing classes that improve students' media-discursive competence. In addition, the results of this study can be used as a guide for further research. Keywords: media literacy, media text, advertising, authentic material. &nbsp

Does the urologist keep a central place in the medical information delivered to patients?

Although urologists play an essential role in informing patients, with the ever-increasing use of modern media, a wealth of information sources is now available. The aim of this study was to identify the different sources of information available to urology patients, assess the scale of use of the internet and social networks in this group, and establish the profile of patients for whom a high level of information is crucial. A questionnaire was given to 500 patients consulting the urology department of a university hospital. Out of the 500 questionnaires, 372 were analysable; the average age of respondents was 62.9years; 73% were men; 66.9% said they used the internet; 57% had received an explanatory document such as an French Urology Association information leaflet, 32.5% had received information from the paramedical team, 28.2% from their regular doctor, 28.2% from health-related websites and 5.9% from the website developed by the French Urology Association. Although 80.3% of patients thought that information received from the urologist was satisfactory, 53.2% of patients would like to receive more information. We did not identify any factors allowing us to determine the typical profile of patients seeking more information. Urologists seem to retain their central role in informing patients, but almost half of patients were still seeking additional information after their urology consultation. The increasing use of the internet should encourage urologists to use these new media resources to optimise the information supplied to patients.

An Analysis on The Concept Comprehension Skill Through the Two-Tier Multiple Choice in Online Assessment

The corona virus outbreak has an impact on learning activities. Indonesia establishes online or online learning so that learning activities continue and are safe. Assessment and evaluation must continue to be carried out. One way of assessing authenticity can be using Two Tier Multiple Choice (TTMC). This study aimed to analyze the ability to understand the concept of Biology education students through Two-Tier Multiple Choice in online assessment. This type of research is descriptive qualitative. The research was conducted for one semester. The research subjects were semester 3 students who program and attend lectures on Media and Learning Resources at the Biology Education Study Program, FKIP-UMM. The academic year 2020/2021. The number of students is 85 people. The sampling technique used is the saturation sampling. The data were collected utilizing a multiple-choice test in the form of TTMC. Aspects that are measured include aspects of understanding and analyzing. The qualitative descriptive analysis was conducted to classify the data collection. The result showed that 37.6% of students entered the criteria for learning outcomes under the minimum standard mastery (MSM), 31.7% were according to the MSM standards, and 30.6% were in the criteria above the MSM. In the aspect of understanding (C2), 63.5% of students can answer questions correctly, and 36.5% of students have not answered correctly, in the aspect of analyzing (C4), as many as 41.4% of students can answer questions correctly and 58.6% of students not correct in answering the questions of the total evaluated student population.

Audio Visual Digital Preservation Strategies: A case study in National Broadcasting Agency

This study discusses the digital preservation practice and challenges of the media repository in the broadcasting industry. This study covers the digital preservation practices in Wisma TV, Radio Television Malaysia (RTM) where it functioning as information hubs for media resources and assisting in the preservation of cultural heritage. However, these broadcasting archives have mostly gone unnoticed and neglected by those working in the archive sector. Qualitative research methodology is used by implementing the case study design in order to explored the challenges while performing the digital preservation work. This broadcasting organization media collective was envisioned as a distributed network of organizations that supported media production, exhibition, and study, functioning as resource centers for media and supporting regional preservation efforts. Keywords: Audiovisual Archiving, Digital Preservation, Broadcasting Industry eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by E-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under the responsibility of AMER (Association of Malaysian Environment-Behavior Researchers), ABRA (Association of Behavioral Researchers on Asians), and cE-Bs (Centre for Environment-Behavior Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

Lexicon-based sentiment analysis of medical data

The article explores the possibilities of applying sentiment analysis for the use of information collected in the medical social media environment in medical decision-making. Opinions and feedbacks of medical social media subjects (physician, patient, health institution, etc.) make media resources an important source of information. The information collected in these sources can be used to improve the quality of health care and make decisions, taking into account the public opinion. Researches in this field have actualized the application of artificial intelligence methods, i.e., sentiment analysis methods. In this regard, it segments the medical social media environment in accordance with user relationships, and shows the nature of the information collected on each segment and its importance in decision-making to improve the quality of medical services. The possibilities of applying the lexicon-based sentiment analysis method for studying and classifying the collected data are explained in detail. The open database cms_hospital_satisfaction_2019 by the Kaggle company is used, and the opinions collected from patients about the services provided by a specific medical center are analyzed. This study analyzes opinions using the Valence Aware Dictionary and Sentiment Reasoner lexicon and classifies them as neutral, positive and negative and the implementation of this process is described in stages. The importance of the obtained results in decision-making regarding the better organization, evaluation and improvement of the activity of the medical institution is shown

МЕДІАСОЦІАЛІЗАЦІЯ ДИТИНИ ЯК АСПЕКТ МЕДІАОСВІТНЬОГО ПРОСТОРУ

<p><strong><em>The purpose of the article. </em></strong><em>Media education contributes to the development of a person’s critical perception of information and becomes the basis for the formation of knowledge and skills in the context of informatization of society. Information spreads very quickly and can play a decisive role in shaping ideology through consciousness. Everyone in today’s information society needs a certain level of competence to use media resources. Recent history is characterized by the development of information technology, their penetration into almost all spheres of public life. This trend shapes approaches to defining the main social institutions that are the result of the activities and needs of citizens, encourages the reform of the basics of educational activities. The purpose of the article is to analyze the effectiveness of media education as an aspect of media socialization of society through the influence of self-awareness.</em></p><p><strong><em>Methodology.</em></strong><em> Methods of systematic analysis of scientific works on this problem, as well as the use of methods of analysis and synthesis, research, explanatory and descriptive methods to determine the nature of the problem and the method of generalization to determine the results.</em></p><p><strong><em>Novelty.</em></strong><em> The proposed author’s research is an aspect of clarifying the concept of media education in the context of media socialization. The article highlights the features of human development of critical perception of information and becomes the basis for the formation of knowledge and skills in the context of informatization of society. The tendencies of media education in the modern post-industrial period, which is marked by the development of information and communication technologies in integration and globalization processes, are considered, and it is determined that the society needs competent specialists who develop and strive for self-realization in society. It is generalized that the educational process is a phenomenon that covers various areas of human activity and determines the main aspects of the regulatory framework. The article substantiates that information and communication technologies transform educational activities from the physical environment to the virtual. The relevance of the study is due to the combination of ICT and media, which together represent the presentation of information. The media shape public opinion, and ICT technologies increase the effectiveness of education.</em></p><p><strong><em>The practical meaning</em></strong><strong><em>.</em></strong><em> The study was the basis for specifying the concept of media education as an effective technology in modern conditions. The presented research does not exhaust the whole essence and requires further study of certain aspects.</em></p><strong><em>Key words:</em></strong><em> information society, ICT technologies, digital transformation, critical thinking, self – realization.</em>

Design and Application of Media Asset Management System in University

Zhejiang Open University is a distance education university supported by information technology, which has accumulated a large number of educational audio, video, and other media materials during years of development. With the development of digital media, it is a new challenge to manage media materials since the media resource is becoming diverse and the file size is becoming large. Following this, the purpose of this study is to build up an effectively comprehensive digital management system to strengthen the intelligent storage and control of important educational materials.

The Virtual Interview Experience: Advantages, Disadvantages, and Trends in Applicant Behavior.

A survey was distributed to 302 applicants to a single plastic surgery residency program during the 2020 application cycle. Demographics, social media presence and utilization, and experience with the virtual application and interview process were analyzed. A 2018 survey from our institution was compared with a subset of questions for longitudinal analysis. Seventy-six respondents (25.2%) completed the survey. Most applicants (88.2%) spent less than $1000 during the interview and application cycle. Over half (56.6%) did not receive letters of recommendation from outside their home program. A significant minority (27.6%) of applicants attended more than one interview in a single day. Compared to 2018, applicants in 2021 were significantly more likely to access alternative digital resources (forums/discussion boards, social media, and podcasts) when learning about programs. Average number of interviews remains in the range of pre-COVID studies, but the percentage of interviews attended increased. Applicants spent substantially less money on interviews and relied on alternative digital sources to learn about residency programs. This study objectively quantifies the advantages of virtual interviews. Disadvantages include inability to assess "fit" and lack of nonverbal communication.