Media Industry Research Articles

Laissez-Faire or Sensitive Policymaking: The Legacy of Creative Clusters on Brownfield Sites in Berlin

With his saying “Berlin—poor, but sexy!,” former Governing Mayor Klaus Wowereit framed the motto for a decade of transition in which the German capital became a Mecca for artists, media industries, and creative people from all over the world. Building on a longstanding tradition of tolerating diversity and as a centre of high culture and bohemians, the city developed a new cultural-political identity from a deep transformation crisis after German unification and the extensive loss of its industrial base. In conjunction with a blossoming of temporary uses in a wide variety of vacant properties, often abandoned production, infrastructure, or storage areas, an intense creative scene unfolded. Since the 2010s, this scene has been massively threatened by displacement due to the changed real estate market situation. Over the years, the city has tried to counteract this situation through cultural policy initiatives and niche projects for bottom-up initiatives, with limited success. Against the backdrop of accelerated development of former brownfield sites and funding cuts in urban cultural policy, the question currently arises as to what place subculture can occupy in urban policy in the future. Based on official documents, books, scholarly articles, project websites, newspaper articles, and own observations, this article attempts to evaluate the respective policies in the city over time, to place them in the context of approaches to a more land-security-oriented policy, and to make clear what role the re-used spaces and buildings from the industrial age play in this.

Youth Engagement: A Key Driver in the Growth of OTT Platforms

The current research project investigates the vital role of young participation in the rapidly expanding realm of streaming platforms (OTT) platforms. Younger audiences have been the primary driver of the rise in popularity of streaming services, while traditional TV networks are facing a decline in viewing. This article examines the mechanisms that have led to this shift in young viewing habits and tastes, and it also addresses the wider ramifications for the media industry. Key findings show that social media integration, accessibility, and a variety of material are essential for drawing in young viewers, suggesting that traditional channels need to change in order to stay competitive.

InfoQ: Certifying credible providers of digital health information

Abstract Background Access to accurate health information is crucial. Despite the abundance of information online, sorting through it can be overwhelming, especially with the spread of misinformation. This poses a threat to public health and challenges health literacy. Efforts to combat misinformation are struggling due to the rapid growth of available information. We need complementary strategies, such as promoting trustworthy information sources. An initiative by Bertelsmann Stiftung, aims to counter misinformation by promoting health information from credible sources. Methods In 2021, the U.S. National Academy of Medicine outlined principles for identifying credible health information sources, endorsed globally by the WHO and embraced by the social media industry. However, these principles lack operationalization, leaving indicators for credibility undefined. To address this gap, Bertelsmann Stiftung, in collaboration with German experts, conducted workshops in 2023 to draft evaluation criteria. Their ongoing work, alongside initiatives by the Careum Foundation and Gesundheit Österreich GmbH will be presented. Results The criteria focus on structure (e.g., the expertise of providers) and process (e.g., methods for identifying relevant evidence) rather than outcome (i.e., the quality of each piece of information), and are based on the domains science-basis, transparency and legitimacy. Mandatory and complementary criteria allow a two-step approach to identify health information providers of good quality (meeting all mandatory criteria) and excellent quality (meeting all criteria). Conclusions These criteria build the basis of the establishment of an international certification system and represent a crucial measure to combat misinformation and promote population health literacy. Various international partners and social platforms have already reached a strong consensus on the relevance of the project goals and expressed their willingness to deepen their efforts in this regard.

Personalized movie recommendation in IoT-enhanced systems using graph convolutional network and multi-layer perceptron

Exploring the optimization of communication strategies for animation films in the context of cross-cultural communication, this research integrates the Internet of Things (IoT) and convolutional networks. The research constructs a collaborative filtering (CF) movie recommendation model based on a graph convolutional neural network (GCN) and investigates its application in cross-cultural communication. The fusion of IoT and convolutional networks in movie communication is also analyzed, and the effectiveness of the proposed GCN-CF model is validated through comparative experiments. The results indicate that, compared to other models, the GCN-CF model achieves the lowest Root Mean Square Error (RMSE) on the MovieLens 100 K and MovieLens 1 M datasets, with values of 0.8762 and 0.8275, respectively. Compared to traditional models, the GCN-CF model exhibits significantly superior performance in terms of RMSE, with reductions ranging from 0.6 to 5.2%, highlighting its heightened detection accuracy and overall performance. Moreover, the performance of the GCN-CF model is enhanced after introducing attention mechanisms and auxiliary information on both datasets, showing an improvement of 0.4% compared to the scenario without these additions. This data demonstrates the effectiveness of attention mechanisms and auxiliary information. Finally, the research presents an animation film communication strategy based on IoT and convolutional networks, offering novel insights for film production and communication, along with positive implications for cultural exchange and the advancement of the global media industry.

From Nollywood to the World: A Cultural Studies and Critical Discourse Analysis of Nollywood Films on Netflix

This study examines the transnationalization of the Nollywood industry in the rise of streaming platforms like Netflix. As nonwestern film industries begin to find global audiences beyond their local space, ideological underpinnings of these industries also continue to shift and become more apparent. The need to compete for global capital while retaining the cultural flavor of the South has been a major challenge of many transnational media industries. Taking Nollywood as a case study, this study argues that the production of Nollywood films on Netflix goes beyond the quest to find global market, instead economic interest, the need to appeal to global audience by producing multicultural relevant content and promulgating a Nigerian identity that non-African audience can understand are important areas that should be considered. Contextualized within the theories of cultural studies and political economy and the method of critical discourse analysis, the study accentuates the changing discourse of the new Nollywood cinema and what it means for critical cultural scholarship of media and communication, especially in the Global South.

Pandemic-induced online internships as situated, bounded, inclusive learning: a Philippine mixed methods study

ABSTRACT The COVID-19 pandemic rattled educational institutions to implement an online internship arrangement with their industry partners. Journalism felt the same experience, at least in the Philippines where the government had mandated online learning given full school closures for 566 schooldays. This mixed methods study documented the case of a Philippine journalism school, its interns and its news media industry partners on how two rounds of online internship arrangements happened. The study integrated quantitative results from an internship evaluation sheet (N = 129) with qualitative findings from key informant interviews (N = 11) with journalist-mentors and from interns' reflection papers (N = 110). The situated learning and boundary theories, plus the inclusive education concept, provided the theoretical lenses for this paper. It was found that the pandemic-tailored online internship became an inclusive education setup that had normalized telework as the situated, bounded learning milieu of the interns. Should future natural and man-made disruptions come, journalism schools can resurface the lessons of conducting crisis-tailored online internships to reduce worrisome negative outcomes that a pandemic like COVID-19 wrought.

The Role of the Ministry of Industry as the Main Stakeholder in the Development of IKM Centers in Indonesia

Small and medium industries (SMEs) are vital sectors in Indonesia's economy, with significant contributions to Gross Domestic Product (GDP) and job creation. The IKM Center, which groups small and medium-sized business units in one location, is expected to improve production efficiency and industrial competitiveness. However, many centers are experiencing problems in management and revitalization. This research aims to explore the role of the Ministry of Industry as the main stakeholder in the development of IKM Centers in Indonesia. Using a descriptive qualitative approach, this study examines the role of the Ministry of Industry as a regulator, facilitator, catalyst, investor, and strategic planner in developing SME Centers. The results of the study show that although the IKM Center has great potential, there are still challenges in policy implementation and management that require revitalization. The government is expected to continue to strengthen its role to support the sustainability and growth of the IKM Center in the long term

Evaluation of the Iraqi Media Network's Proposed Strategy for the Period (2024-2028)

The strategy of the Iraqi media network has faced a significant challenge during the recent decades due to instability resulting from the political and security conditions experienced by Iraq. This deeply impacts various aspects of life, especially the media industry. In light of these circumstances, the idea of evaluating the proposed strategy for the Iraqi media network has emerged. The current research aims to study a crucial phase of strategic management, strategic evaluation, to assess the proposed strategy through data analysis, ensuring its implementation with minimal deviation from the planned course. The study focuses on studying and evaluating the proposed strategy for the Iraqi media network for the years 2024-2028, examining its effectiveness and alignment with the state's directions. That involves understanding the realism of strategic visions, plans, and programs and building a suitable conceptualization. This research focuses on environmental conditions and relies on scientific foundations and steps to formulate and evaluate the strategy. We created a study of senior figures, including general managers and experts in the Iraqi Media Network, 15 of whom purposefully selected the experts most relevant to the strategy and those responsible for evaluating it. The research hypothesis suggests a consensus among the network's managers and experts on the proposed strategy for the next five years in all its dimensions. The research results indicate that the reality of plans, programs, and visions is very good, developed by experienced leaders capable of evaluating the proposed strategy. The findings also demonstrate obvious acceptance of the strategy by the research sample and alignment with the proposed strategic alternative. Research Type: Research Paper

Panel Data Analysis With Mediating Variables In The Production Performance Model In Malang City Industry

The development of the industrial sector is able to provide a strategic role in the economy. One of the efforts made to improve industrial performance is to find out the factors that influence production performance in industry. This research has a purpose to determine the effect of number of workers and production quantity on production performance as seen from production value in Malang City Industry, where production quantity is a mediating variable. This research is quantitative research. This data source is secondary data from Malang City Industrial data. The samples in this research were small and medium industries in Malang City for several years. Based on the panel data analysis result with mediating variables, show the number of workers has a significant effect on the amount of production. The number of workers does not have a significant effect on production performance. The amount of production has a significant effect on production performance. The number of workers has a significant effect on production performance through the amount of production. Therefore, it is hoped that industrial leaders need to increase the number of workers so that production increases, and the increased production will increase the performance of industrial production in Malang City.

What Generative AI Means for the Media Industries, and Why it Matters to Study the Collective Consequences for Advertising, Journalism, and Public Relations

How should scholars make sense of the rapid growth of generative artificial intelligence in media work? In this commentary, we argue that researchers can begin by stepping outside of their intellectual silos to see how the challenges and opportunities posed by generative AI are commonly shared across the media industries. We focus on three primary mass communication domains—advertising, journalism, and public relations—to illustrate how media professionals across these fields are adopting similar AI technologies (e.g., machine learning, natural language processing, and recommender systems) for often similar purposes (e.g., content creation, audience engagement, and business operations). Even more, the uptake of AI has profound consequences—for ethical norms as well as roles and relationships of humans and machines—that may be best understood across media industries more so than within them in isolation. Ultimately, a more cross-industry approach to scholarship could develop a more encompassing picture about AI's impact on media work and media consumption.

Research on the Impact and Application Strategies of AI in Virtual Streamer Based on the Media Industry

The rapid advancement of artificial intelligence technology has significantly transformed various industries, including the media sector. One of the most notable developments in recent years is the rise of virtual streamers, who have gained substantial popularity on social media and streaming platforms. These virtual personas rely heavily on AI technology to create and present themselves as lifelike digital avatars to their audiences. This paper begins with an overview of the emerging virtual streamer industry and delves into the impact of AI technology on this phenomenon. It highlights how AI enhances live content and the virtual images of these streamers, making them more engaging and realistic. Additionally, the paper explores the challenges posed by the integration of AI in virtual streaming, such as concerns over authenticity and the potential risks to user data security and privacy. To address these issues, the paper suggests potential solutions to mitigate the negative effects of AI on virtual streamers. It also offers a forward-looking perspective on future research directions in this rapidly evolving field. By examining both the benefits and challenges of AI in virtual streaming, this paper aims to provide a comprehensive understanding of its implications and future prospects.

Impact of Cost Structure on Indonesia Food Industry Value Added

The food industry is a consistently growing sector, even in challenging economic conditions, driven by population growth and increased demand. Recognizing its importance, the Indonesian government has identified the food and beverage industry as a key sector in its Industry 4.0 roadmap. However, challenges such as reliance on imported raw materials and high labor absorption rates persist. This study analyzes the impact of cost structure on the value-added in Indonesia's food industry from 2017 to 2021, using data from Indonesia Statistics on large and medium industries. The Panel Data Regression results reveal that raw material costs and fixed capital costs positively and significantly affect value-added. These findings suggest that effective cost management, innovation, and the use of advanced technology are crucial for optimizing value-added in this sector.

A study on media and information and traffic convergence in the digital age on consumption

The digital age is the age of productivity innovation. It is the era of industrial transformation and market development to satisfy the public's eyeball economy. Under traditional productivity, new products are often produced and introduced to the market and the public accepts and adapts to the new products, and those products that are not accepted by the public will be eliminated by the market. Now, in the emerging digital era, through data and its analysis, the product and market have begun to analyse the user and market pain points, according to user data to design and develop products for the needs of the user to enjoy at the same time for the data and traffic payment. This is "information consumption" and "data consumption". Poor information is the tool to make money in the current era. How to grasp the information and data of the user group and consumer demand becomes the key. Emerging media is the key to unlocking users' needs. The purpose of this study is to find the role of this key in the integration of information and traffic into consumption. The significance of this study is to deduce the relationship between media and the convergence of information and traffic to consumption in the digital age by analysing the case of the company. The result of this study is that the digital era has created advanced productivity, and the development of productivity has led to innovations in the means and tools of the media industry, which have contributed to the development of user needs. The media is the key to creating and capturing the needs of user groups. It is also the cornerstone for creating "information consumption" and "traffic consumption".

‘Grand designs?’ Investigating the cultural and spatial logics of Channel 4’s media hub workspaces in Leeds, Bristol and Glasgow

This article explores the evolving spatiality of media production through an analysis of recent developments in UK broadcaster Channel 4’s move to a multi-site operating model. Historically, media buildings have served as landmarks of power and influence, embodying the aspirations and identities of media organisations and, as such, offer a fruitful lens for the specific exploration of the spaces of contemporary media production. Through a detailed analysis of Channel 4’s decision-making process, site selections and the significance of the chosen buildings within areas with an urban regeneration focus, the study investigates the complex interplay between media industry dynamics, regional development policies, and wider political and economic forces. Drawing on a range of academic literature and evidence from media, industry and policy reporting, the article highlights the strategic motivations behind Channel 4’s decentralisation efforts, positioned by the organisation as an effort to address diversity in terms of nations and regions representation but significantly shaped by political factors. However, it also raises critical questions about the long-term sustainability, economic viability and cultural impact of these relocation decisions. The article discusses how Channel 4’s regional media spaces and decentralisation reflect the impermanence and crisis facing Public Service Media, emphasising the shifting power dynamics within the media landscape and the need for adaptive strategies in an increasingly volatile industry environment. By examining the evolving investment in media buildings, this research contributes to a growing body of research seeking to understand the complex dynamics shaping contemporary media landscapes and urban environments.

Google news initiative innovation challenge in Latin America: business models between path dependence and power relations

ABSTRACT In response to growing regulatory pressures, tech companies have partnered with media organizations to support news production through programs, grants, and financial aid for journalism. Notably, the Google News Initiative (GNI) Innovation Challenge has invested millions in Latin American news projects. This study explores the characteristics of these projects and their impact on the business models of Latin American media organizations. By examining project descriptions, a typology clarifies the connection between these initiatives and their effects on publishers’ business models. This analysis is complemented by 20 semi-structured interviews conducted from January 2020 to March 2023 with key regional informants. Results show three types of projects emerging through the GNI Innovation Challenge: audience-building, revenue generation, and technological innovation. It becomes evident that these media organizations are trapped in a dependent cycle, significantly contributing to their challenges in establishing sustainable business models. Furthermore, the study suggests that media organizations perceive these grants as a temporary financial resource, enabling them to hire additional staff and implement technological advancements within their newsrooms for a short time. Meanwhile, Google exerts its influence across the media industry by promoting cutting-edge technologies, which increases media dependence on its infrastructure. Ultimately, this research highlights the complex dynamics between big tech firms and the news industry, raising questions about the journalism sustainability and the potential consequences of its path dependence and capture by platforms.

Why youth continue watching reality shows on social media? A case study in Vietnam

This research investigates the motivations of Vietnamese college students to use social media to watch reality shows. Understanding students’ motivations for using social media to watch reality shows is vital to developing relevant and compelling content, creating content that meets the insight of target audiences, and promoting the growth of the media industry and the interests of users and businesses. This research uniquely combines Technology Acceptance Model and Use and Gratification Theory theoretical frameworks to develop a conceptual model to investigate the motivations that motivate Vietnamese students to watch reality shows through social media platforms. Findings show that college students know the ease of use and usefulness of media technology and the basic cognitive, social, and emotional satisfaction they derive from media use to watch reality shows. The results show that this study was successful in exploring Vietnamese students’ motivation for utilizing social media to view reality shows. This research contributes to individuals’ understanding and motivation for using social media to meet their needs. These findings help improve the content creation capabilities of reality show producers through technological innovation and enhanced experiences based on the needs of viewers, especially Vietnamese students.

‘Anyone Can Put On Clothes, Right?’: Costume Design and Styling as Women’s Work in Dutch Media Production

Over the last thirty years, the frustrations of women working in costume design and styling in the Dutch film and television industry with their poor working conditions and lack of recognition have grown strong enough to now culminate in a form of collective resistance. At the cusp of what might be a turning point, this article locates the key developments that have led to this moment at the intersection of the peculiarities of this national media industry, the way costume design and fashion are culturally rendered shallow and feminine, and the repercussions of gender for this trade. It suggests that the grassroots collectivisation of costuming staff in the Dutch media industry challenges the postfeminist tendency to individualise workers’ problems.

AI and Actors: Ethical Challenges, Cultural Narratives and Industry Pathways in Synthetic Media Performance

The article explores the growing use of artificial intelligence (AI) in the entertainment industry, focusing on the impact to screen and audio performers. AI technologies enable the creation of synthetic performances, raising ethical concerns regarding identity manipulation, consent, and performer rights. Ethical AI should prioritize human-centric values such as transparency, accountability, and fairness, but many principles remain abstract and difficult to implement. Examining the intersection of acting and AI – in terms of working practice and discursive narratives used to situate that work – highlights significant issues about responsible AI use, the mechanics of media production, and the management of digitised identities. It stands as a useful model through which to explore and advance concepts of responsible AI practice and rhetoric. The article examines the role of fraudulent and exploitative uses of performer likenesses, how synthetic performance is enhancing celebrity brand identities, and evolving regulatory measures governing performer intellectual property (IP) across the U.S. and UK media industries. Performers are increasingly negotiating licensing and legal agreements to protect their likenesses, but current protections benefit primarily well-known stars over others. The article underscores the need for systemic frameworks to ensure responsible AI use, emphasizing the critical role performers play as both data sources and cultural agents, influencing public trust in AI technologies.

Creative employment as a modern resource of socio-economic recovery of Ukraine

The article's main idea is to substantiate the importance of creative employment for Ukraine's socio-economic recovery. Human capital, its creative element, can accelerate the transformation of a raw economy with its export orientation into a new economy dominated by technology and technologies inherent in Industry 4.0. The use of methods of dialectical analysis, synthesis, generalization, systemic, strategic, and process approaches, and techniques of abstraction made it possible to reveal the high potential of creative employment for preserving existing jobs and generating new jobs, making it attractive to investors. The systematization of the thoughts and work of domestic and foreign scientists regarding the content of creative employment is of theoretical and practical importance. In accordance with the defined goals and objectives, the conceptual principles of "narrow" and "broad" approaches to the content of creative employment are summarized and deepened. It was found that, according to the "narrow" approach, creative workers are mainly people of art and creative professions, people employed in the media industry, and specialists in the field of information systems and technologies, for which individual work is characteristic. According to the author's position, in accordance with the "broad" approach, creative employment takes place in all branches and spheres that produce material, cultural, and spiritual goods, as well as in management activities. This concept not only brings new knowledge to socioeconomics but also has practical significance for determining the scope of creative employment and evaluating state social and economic policy. The study concluded that creative employment is not an artificial phenomenon detached from technical and social progress. Its development is connected primarily with the increase in the economy's and the social and humanitarian sphere's need for innovative developments, which are subsequently commercialized. According to the author, new industrial relations are formed on this basis, which are gradually transformed into partnership ones.

Tinjauan Atas Content Marketing PT Pojok Satu Indonesia

Before technology experienced developments like today, to find information and news, people got it through conventional media including newspapers, magazines, radio or television. The conventional media industry such as newspapers began to lag behind due to the impact of technological developments, this was due to changes in people's behavior that switched to the digital world. The objectives of this study are: 1) how is content marketing implemented at PT Pojok Satu Indonesia; 2) what are the obstacles in implementing content marketing at PT Pojok Satu Indonesia; 3) how to deal with obstacles in implementing content marketing at PT Pojok Satu Indonesia. The results of this study are: 1) PT Pojok Satu Indonesia divides three stages in implementing content marketing; 2) in its implementation there are several obstacles experienced by PT Pojok Satu Indonesia in implementing content marketing including the absence of the right idea in determining a concept that suits the needs of the audience, writer's block, the presence of competitors, and rapidly changing trends; 3) efforts made to overcome obstacles in implementing content marketing at PT Pojok Satu Indonesia, namely identifying target audiences by conducting market research first, dealing with situations when writer's block occurs by taking a break, looking for a new atmosphere and looking at other references, providing characteristics to digital content created by the company and developing a mindset or way of thinking to carry out various innovations. Keywords: Content Marketing, PT Pojok Satu Indonesia