Health Education Media Research Articles

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112 Articles

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Health Education by Television and Radio

This book contains most of the papers presented at International Week 1980 on Health Education by Television and Radio, a conference that took place from Nov 17 through 21, 1980, in Munich. The papers deal with the broad issues of health education, strategies that promote effectiveness, and descriptions and analyses of particular programs. They are generally well written and informative. In some cases the papers seem disjointed, and the editor explains that slides that accompanied the presentations were not included in the book (probably for reasons of economy). In fairness to authors and readers alike, the contents of the slides should have been included or the papers omitted. Part 1 consists of general considerations about relationships between journalists and physicians and the role of mass media in health education. Problems faced by broadcasters and opportunities for enhancement of public health are also discussed. Part 2 presents conflicting evidence of the

JAMA: The Journal of the American Medical Association

Sep 24, 1982
Alan B Cantor

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The use of mass media health education campaigns in Scotland

Journal of the Institute of Health Education

Jan 1, 1981
D S Leathar

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Can Television Influence Smoking? Further Evidence

SummaryIn two postal surveys, cigarette smokers' reactions were assessed to two broadcasting ventures specifically aimed at helping unwilling smokers to give up smoking (a ‘Good Health Show’ programme on Granada TV and BBC TV's ‘Nationwide’ stop smoking campaign starting in February 1976). Neither programme appeared to produce effects of sufficient magnitude to achieve significance for the relatively small number of smokers responding, although the success‐rates claimed by those who said they were trying to stop or reduce their smoking were slightly higher among viewers than non‐viewers. Smokers tended to watch approximately 25% more television programmes per week than those who had never smoked. It is concluded that television may be a useful medium for health education on the smoking issue.

British Journal of Addiction to Alcohol & Other Drugs

Mar 1, 1978
J Richard Eiser + 2

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Consumer health education and the problem of television.

The ubiquity of television and its ability to reach low income people make it an attractive medium for health education. However, its present influence on health is largely negative due to misleading or inaccurate commercials and program material. Efforts to provide accurate health information on television are difficult because of the financial structure of the industry, a mutual suspicion of health and television people toward each other, and possible legal entanglements involving constitutional issues. This paper suggests four ways which health people should consider in seeking to influence commercial television. None involve legislation, none threaten First Amendment guarantees, and none threaten the profit structure of the industry.