Medium Enterprises In Indonesia Research Articles

Comparative Study of Technology Approaches in Using Online Marketing Strategies for Small and Medium Enterprises in Indonesia During the COVID-19 PANDEMIC

The impact of the coronavirus pandemic has been felt in the business and financial world. In a fairly short time, marketing patterns have changed, especially when social distancing is enforced and micro-restrictions. Business actors have to rack their brains to be able to market their products or services to consumers as a brand strategy to survive amid the coronavirus pandemic. Business people optimize online marketing and digital branding to communicate with their target consumers. The COVID-19 PANDEMIC has also accelerated digitalization in the marketing sector. Online sales are one of the solutions to the limited physical movement of people to visit shopping centres. The switch to online marketing is also one strategy that determines whether or not a product can survive during a pandemic. This study describes how small and Medium Enterprises in Indonesia face the Covid 19 pandemic. It is hoped that this literature study can provide an overview of the condition of MSMEs in Indonesia during the pandemic to improve welfare through online marketing.

Contextualization of Legal Protection of Intellectual Property in Micro Small and Medium Enterprises in Indonesia

The growing number of Micro, Small and Medium Enterprises (MSMEs) has brought about big potential for the implementation of intellectual property protection. The management and the ability to create is an essential key to develop intellectual property. According to this issue, this study is aimed at investigating and analyzing the contextualization of legal protection of intellectual property in the development of MSMEs in Indonesia. Doctrinal legal research method was applied in this study. This legal study emphasizes on the conception that law can be seen as a set of laws and regulations which are systematically arranged based on a certain hierarchical order. The result of the study shows that MSMEs and intellectual property are two inseparable entities. One of the government efforts to develop MSMEs in Indonesia is by simplifying MSME regulation through the implementation of omnibus law in order to avoid overlapping of regulations which may lead to complicated bureaucracy. Another finding of this study is that basically the protection of intellectual property is considered highly important for the vendors of MSMEs. The implementation of legal protection for the vendors of MSMEs and their intellectual properties provides opportunity for the business owners to maximize the economic value of their intellectual property. Intellectual property rights can be collateral to obtain banking credit because intellectual property rights are admitted as property that its ownership can be handed over.

The Resistance to Adopting Online Marketplace: The Influence of Perceived Risk and Behavioral Control of Small and Medium Enterprises in Indonesia

To date, the number of e-commerce applications in Indonesia keeps increasing. However, the adoption rate amongst Small and Medium Enterprises (SMEs) is still around 13%. Thus, the research aims to analyze the factors that affect small and medium enterprises’ resistance to adopting online marketplaces in Indonesia by applying the technological-organizationalenvironmental framework, the diffusion of innovations theory, and the innovation resistance model. The respondents are 356 owners of SMEs in Indonesia who have sold their products online through social media or marketplace. The research applies a quantitative approach using an online questionnaire and interview. Then, the covariance-based structural equation modeling method is applied to analyze the data. In addition, the research interviews five SME representatives to gain further understanding and information for the rejected hypothesis. The results show that perceived complexity, owners’ self-efficacy, and enabling conditions are proven to affect perceived behavioral control. Perceived complexity is also shown to affect perceived risk. On the other hand, government support does not affect perceived behavioral control. It is also found that perceived risk and behavioral control affect resistance to adopting online marketplaces. The findings provide recommendations to overcome this situation, such as the simplification of online marketplace features for sellers and improvements in the digital literacy of the owners of SMEs.

Analisis Upaya Pemerintah Terhadap Produktivitas Usaha Mikro Kecil Dan Menengah Di Kabupaten Mandailing Natal

Micro, Small and Medium Enterprises in Indonesia are one of the contributors to national ecobomic growth, so that the existence of this business needs attention in its development so that it can make a moremeaningful contribution to rural economic growth, as well as in the absorption of labor in the context of overcoming unemployment and reducing poverty. Micro, small and medium enterprises can absorb a lot of labor so that the unemployment rate in Indonesia can be minimized, through micro, small and medium enterprises, community workers can be empowered by micro, small and medium enterprises. This study aims to deternine the effect of the government’s offorts on the productivity of micro, small and medium enterprises in Mandailing Natal district which includes the government’s efforts on the productivity of micro, small and medium enterprises, the definition of micro, small and medium enterprises, criteria and at national and ragional levels.

Innovative Drying Tool (Oven) with the Hot Air Flow Method to Improve Productivity and Quality of Sugar for Small Medium Enterprise in Indonesia

Sugar production from palm trees, has become a livelihood for some Indonesian people. The aim of this research is to help Small Medium Enterprises increase the production of ant sugars by modifying conventional ovens with ovens using the hot air flow method. the result was that it could add capacity (kg) in shorter time period (minutes) also reduce the use of liquid petroleum gas (kg), so that it became more cost-effective and did not require work to rotate containers, and most importantly the produced ant sugar also had better quality.

Information Technology Capabilities, Organizational Agility, and Competitive Advantage: A Study of Micro, Small, and Medium Enterprises in Indonesia

This paper aims to explore the relationship between information technology (IT) capabilities and competitive advantage, with organizational agility as a mediator, in the case of micro, small, and medium enterprises engaged in the fashion industry in Indonesia. Data were collected by distributing questionnaires to 180 small to medium-sized enterprises in Indonesia’s fashion industry that have used e-commerce platforms to conduct their business activities. The data were analyzed using partial least squares structural equation modeling (PLS-SEM) in SmartPLS 3.0 software. The study suggests that IT capabilities significantly influence organizational agility and competitive advantage. Therefore, the study can serve as a basis for the Indonesian government to promote digitalization and the use of e-commerce among micro, small, and medium enterprise owners in order to face changes in the market and remain competitive. It can also be beneficial for business owners and managers that aim to increase awareness of the importance of technology in their business operations. The work of this paper deepens the understanding of the relationship between IT capabilities, organizational agility, and competitive advantage, which are becoming increasingly important in the current digitalized and ever-changing business environment. It enriches the literature about micro, small and medium enterprise that is related to their IT capabilities level, how they use it to handle changes and factors that contributes in obtaining competitive advantage.

The learning model and the development of small medium enterprises in Indonesia

The purpose of this study is to describe how the learning process is based on the value of “gotong royong” that occurs in the SMEs community in order to face the challenges of high competition in the current era of globalization. Gotong royong is a principle of reciprocity. This means that it does not aim to get money or other materials but it is a hope that when needed there are those who help in the community of gotong royong.This study applied a qualitative method using case study approach. This study was conducted in the SMEs community consisting of 43 members in various business in Malang of Indonesia. The data were gathered through indepth interview, observation and a group discussion. The learning process that occurs between the community members who are members of the community raises the value of gotong royong (mutual cooperation) in accordance with the vision and mission carried out. With this spirit of gotong royong, it can overcome the difficulties together to advance together in the face of globalization. From the learning model produced, it can be used as literature for policy holders such as the cooperative and community service agencies in developing the community based on the cultural perspective of gotong royong that is characteristic of Indonesian. The essence of this cultural value is a driving force for common progress which is the philosophy of the development of the people economy.

PELATIHAN ENTREPRENEURSHIP MOTIVATION DALAM MEMBANGUN MENTAL ENTREPRENEURSHIP BAGI UMKM DI MASA PANDEMI COVID 19

Micro, Small and Medium Enterprises in Indonesia are experiencing a negative impact from the COVID-19 pandemic. Thus, Micro, Small, and Medium Enterprises actors need an increase in entrepreneurship motivation to survive during the COVID-19 pandemic. The YARSI University Community Service Team and partners from Micro, Small and Medium Enterprises who are members of the YARSI University with the Warung Sejahtera Business Group conducted training on entrepreneurship motivation. The activity results show that there are still Micro, Small and Medium Enterprises actors who do not know about the COVID-19 pandemic and entrepreneurship motivation. After participating in the training, most MSME actors are interested in running a Micro, Small and Medium Enterprise business during the COVID-19 pandemic by innovating. The innovation that Micro, Small and Medium Enterprises will carry out is the most widely chosen by sharing info to the WA group. This community service activity concludes that there is an increase in Micro, Small and Medium Enterprises' entrepreneurship motivation to stay afloat during the covid 19 pandemic. Future community service activities can be in the form of training on the operationalization of the WhatsApp application in increasing sales of Micro, Small and Medium Enterprises.

Modelling of beyond budgeting, competitor accounting, transparency, competitive advantage, and organizational performance: The case of Indonesia SMEs

SMEs are the backbone in driving the Indonesian economy and play an essential role in creating jobs throughout Indonesia. Indonesian SMEs are the key to designing inclusive development through the merger of large & small businesses so that economic equity can touch all levels of society. This study examines several factors of Indonesian SMEs' organizational performance, such as beyond budgeting, competitor accounting, and transparency through competitive advantage. This research was conducted by distributing online questionnaires to business owners, financial managers, or financial supervisors of SMEs in Indonesia spread across six islands. A total of 155 questionnaires were obtained in this study and analysed by SMART PLS 3.2.9. The results show that beyond budgeting and transparency influence competitive advantage, while competitor accounting does not. Other results show that competitor accounting, transparency, and competitive advantage influence business performance, while beyond budgeting does not. Path analysis in this study shows that competitive advantage mediates beyond budgeting and transparency, while competitor accounting is not mediated. Researchers are aware that this study has limitations in data dissemination and was distributed during the COVID-19 pandemic conditions, which allowed for differences in results with other similar studies. Hopefully, with this research that practitioners will be able to provide other views beyond budgeting, competitor analysis, and the side of transparency for Small and Medium Enterprises in Indonesia. Policymakers can encourage SMEs to be more innovative and responsive to science through programs to increase business scale, considering the contribution of SMEs to Indonesia's gross domestic product. Further research is expected to analyze more deeply what factors affect the competitive advantage and organizational performance of small and medium enterprises, such as the availability of working capital, SME access to banks, how digitalization plays a role, etc.

REGULATORY RECONSTRUCTION OF E-COMMERCE TRANSACTIONS IN PERSPECTIVE LEGAL PROTECTION FOR MICRO, SMALL AND MEDIUM ENTERPRISES IN INDONESIA

This study, answer the basic problem about 1th. Standard of legal protection for micro, small and medium enterprises in the implementation of E-Commerce to create social and economic justice for all Indonesian people, and 2nd. The government it’s can create social and economic justice for all Indonesians, especially for micro, small and medium entrepreneurs who run e-commerce in Indonesia. Why we need to make the description from this problem is because we all know that real business in micro economical is fundamental from the growth of economical of the country. So, we have to collect some of the problems from the public based on the experience of the business community, and trying to answer the problem with better solutions. This study aims to find out the Regulatory Reconstruction of E-Commerce Transactions In Perspective Legal Protection For Micro, Small and Medium Enterprises In Indonesia. This descriptive-analytic study applied the experience of the business community approach. Meanwhile, the type of study itself was normative juridical. Secondary legal material both in the form of regulations and legal theories were used in this study, even though it still includes economic and social values in it. The regulations on Micro, Small And Medium Enterprises used were Law No 20 of 2008, Law No. 11 of 2008 on Electronic Information and Transactions, Government Regulation on The Implementation of Law No 20 of 2008 on The regulations on Micro, Small And Medium Enterprises No. 17 of 2013, and Government Regulation on Trading via electronic systems No.80 of 2019. The results show that both regulations correspond to each other, however, it is necessary to regulate other needs related to protection in implementation such as protection of local entrepreneurs, this is a more specific matter such as imposing certification on the implementation of electronic transactions to Micro, Small And Medium Enterprises players, to maintain trust from the market.

THE IMPROVE SMALL AND MEDIUM ENTERPRISES PERFORMANCE WITH HOLISTIC MARKETING MODELS

This study focuses on improving the performance of SMEs after using a holistic marketing model in their business. The unit of analysis in this research is UKM players who live in Bekasi, West Java. Hypothesis testing with path analysis and using SEM and Lisrel 8.80 software. This study produces a holistic marketing model that is effective, easy to understand and use to improve Small and Medium Enterprises in Indonesia. The results of this study prove that Relations Marketing has a positive and significant effect on the performance of SMEs, especially in building relationships with distributors. Integrated marketing has a negative and insignificant effect on the performance of SMEs, internal marketing has a positive but insignificant effect on the performance of SMEs, while Performance Marketing has a positive and significant effect on the performance of SMEs. Taken together, the holistic marketing model (relations marketing, integrated marketing, internal marketing, performance marketing) has a positive and significant effect on the performance of SMEs. The dominant variable affecting the performance of SMEs is Relations marketing.

Quantifying the economic benefit of standard on auto-electric stove for Batik small medium enterprises in Indonesia

One of the important issues in standard implementation is its economic impact. This is because the economic benefits of the standard implementation are intangible and difficult to be measured. Therefore, this research aims to analyze the economic benefit of standard implementation in Indonesian auto – electric stove for batik SME by using the economic benefit of standard (EBS) approach developed by ISO. The data collection and the empiric case study analysis was performed through in-dept interview with the key informants are the owner of the SME, the SME's supervisors and experts in the field of standard implementation. This study uses a value chain approach to measure the economic impact of the implementation of SNI IEC 60335 and the SNI ISO 9001 standard. The research result showed that the standard implementation provided economic benefits of 5.432,5 USD per year. Furthermore, the economic benefits were obtained by the cost efficiency of the business function or the increased revenue from the production.

The Impact of Cash Management Practices toward Financial Performance of Small and Medium Enterprises in Indonesia

Objective – The importance of SMEs in Indonesia has been becoming the center of attention for the government to help the national economy grow. However, there are still many problems that hinder the potential of SMEs to develop. One of the problems is financial Management in terms of cash management, which can help SMEs have better Management over cash and better performance. Therefore, this study aims to analyze the current two elements of cash management practice, forecasting (FOR) and cash mobilization (CML) done by SMEs in Indonesia and its impact on Return on Assets (ROA) and Gross Profit Margin (GPM) as the financial performance measurements.
 Methodology – The research uses a quantitative approach from 90 SMEs in Java and Bali islands from April until July 2018. The data were analyzed descriptively using a 4-point scale questionnaire. A regression analysis was added to find out significant relationships between the variables.
 Findings – The research found that SMEs owners/managers often do forecasting and rarely do cash mobilization practices. The regression analysis shows a significant relationship between cash management practices and ROA but a non-significant relationship between cash management practices and Gross Profit Margin (GPM).
 Novelty – This research provides an insight of how cash management practices influence the financial performance in the context of SMEs.

The Challenges of Micro, Small and Medium Enterprises in Indonesia in the Era of the ASEAN Economic Community

This study analyzes the challenges of Indonesian MSMEs under Law No. 20 of 2008 concerning Micro, Small and Medium Enterprises in the era of AEC 2015-2020 and the readiness of MSMEs under Law No.11 of 2020 concerning Job Creation (the Omnibus Law) in facing the era of AEC 2025. It adopted a normative legal research and found that MSMEs faced many challenges in the AEC era under the MSMEs Law. However, the amendment of this Law by the Omnibus Law constitutes a better strategy to improve and develop the Indonesian MSMEs to be ready in facing the AEC 2025.

THE INFLUENCE OF CREATIVE STYLE PREFERENCE ON CREATIVE BEHAVIOR OF INDONESIA’ CREATIVE INDUSTRY WORKERS

This study explored the role of creative style preference on employees’ involvement in creative behavior and the moderating effect of creative style preference on the relationship between organisational culture and employees’ creative behavior. The study sample included 128 creative industry workers from 6 small and medium enterprises in Indonesia. Data was collected at Jakarta in early 2018 and gathered by using a questionnaire consisted of 2 cultural behavior dimension to measure workers’ creative behavior, namely presenting creative, concrete and practical ideas and presenting creative suggestions. Questionnaire was using Likert scale and the result was analysed with Exploratory Factor Analysis (EFA) method. The analysis indicted that the two distinct dimensions of creative behavior (presenting creative and practical ideas and presenting creative suggestions) were determined workers’ creative behavior. These two dimensions reflected the level of incremental improvement and presenting radical ideas in their activities. It is concluded that Indonesia’ creative industry workers are creative people who contributed to the productivity of an organization. It is suggested that organisations should create an organizational culture that motivates workers to improve their creativity level.

Critical success factors for the internationalisation of small–medium enterprises in indonesia

The purpose of this study was to identify critical success factors (CSFs) for Indonesian small–medium enterprises (SMEs) accessing international markets. The study used the resource-based view, the knowledge-based view, and network theory as a theoretical framework to assess CSFs. The population consisted of Indonesian exporting SMEs registered with the Indonesian Ministry of Cooperatives and Small Businesses. The total sample contained 153 SME exporters, which were selected using convenience sampling techniques. Paper-based and electronic questionnaire instruments were used to collect the data. The questionnaires were distributed through small–medium enterprises’ export networks and to SME respondents at an international trade exhibition. Factor analyses, namely exploratory factor analysis (EFA) and confirmatory factor analysis (CFA), were applied. The research findings revealed that international market knowledge, product innovation knowledge, and institutional networking are critical success factors for the internationalisation of small–medium enterprises in Indonesia. The study contributes by enriching the body of knowledge regarding firm internationalisation theory and providing valuable information for understanding small–medium enterprises’ internationalisation in an emerging country such as Indonesia.

The importance of E-commerce adoption and entrepreneurship orientation for sustainable micro, small, and medium enterprises in Indonesia

ABSTRACT This study aims to examine the importance of e-commerce adoption and entrepreneurial orientation in Micro, Small, and Medium Enterprises (MSME)’s performance. A purposive sampling procedure was employed to recruit 150 MSME’s entrepreneurs from three districts of Jambi province, Indonesia. The findings show that e-commerce adoption significantly affects the sustainability of MSME business performance, while entrepreneurship orientation moderates these two variables. The findings could be used to identify and map customers’ preferences of e-commerce adoption and entrepreneurship orientation in order to improve MSME’s performance. Furthermore, these findings could be a source of information for the government in formulating policy concerning the MSME.

Long-term Survival of Micro, Small, and Medium Enterprises in Indonesia

The purpose of this research is to find out the influence of the use of technology as long-term survival in Indonesia in increasing MSME profitability. The method used case study method that aims to find out how the influence of the application of website applications in increasing profits. The era of Industrial Revolution 4.0 is marked by the massive use of technology in any aspect, one of the applications is the many uses of the internet in the sales and marketing and purchasing processes. The results of this study indicate that the application of website applications increase the sales which affect MSME profits, higher online purchasing power is caused by the interest of buyers in making purchases through the website because the transaction is easy and can be done anywhere. The conclusion of this research is the application of website applications to increase profits has a positive impact on entrepreneurs.

DETERMINAN KINERJA USAHA MIKRO KECIL MENENGAH (UMKM) ALAT TEKNIK DI PASAR HWI LINDETEVES JAKARTA

<p align="justify"><em>The ebb and flow of passion for Micro, Small and Medium Enterprises in Indonesia, especially in Jakarta, signals that people's tastes have changed apart from the purchasing power factor. As an area for buying and selling technical equipment that tends to be homogeneous, the HWI Lindeteves Jakarta market has an interesting phenomenon to research. This study aims to explain the effect of Market Orientation and Entrepreneurship Orientation on Business Performance. This quantitative research uses multiple regression analysis for data analysis. The measuring instrument used is SPSS 23.0. The results of this study explain that business performance is affected by market orientation. Furthermore, Business Performance is also influenced by Entrepreneurial Orientation. Simultaneously, this study explains that business performance is influenced by market orientation and entrepreneurial orientation. The better the company strategy is related to understanding Market Orientation and Entrepreneurship Orientation, the better it will support Business Performance. On the other hand, a low level of market orientation and entrepreneurial orientation can have a low impact on business performance.</em><em></em></p><p align="justify"><em> </em></p>

BUSINESS PROCESS LIFE CYCLE AFFECTS COMPANY FINANCIAL PERFORMANCE: MICRO, SMALL, AND MEDIUM BUSINESS ENTERPRISES DURING THE COVID-19 PERIOD

The business process life cycle is a collection of structured work activities that are interconnected to solve a problem that results in an output (product / output) or service that achieves goals and supports the achievement of strategic goals and objectives of an organization's financial performance. Business processes aim to achieve financial performance that is effective, efficient and increases the productivity of an organization. The life cycle of micro, small and medium enterprises aims to survive post-Covid-19 in order to increase the productivity performance of the organization's financial performance. To achieve this goal, an organization needs a good business process to support the organization's financial performance and business ventures in designing activities to produce new products in order to develop management techniques so that they can survive the midst of the global Covid-19 crisis. The product life cycle that can identify opportunities for environmental improvement is an important part of an organization that aims to minimize total costs, low prices and production results, improve the financial performance of micro, small, and medium business processes. Techniques in producing using financial and non-financial information, to improve the company's financial performance, and to contribute to the sustainability of business processes aim to provide physical information on material and energy use, as well as monetary information on costs, revenues and savings related to the company's financial performance. This research was carried out on micro, small and medium enterprises in Indonesia. This research method is descriptive and verification methods, the analysis tool is structural equation modeling (SEM, Lisrel). The results showed that the business process life cycle had an effect on the financial performance of the Covid-19 small, and medium enterprises business companies.Keywork: Business Process Life Cycle, Corporate Financial Performance. Micro, Small, And Medium Enterprises, Covid-19 PeriodJEL Classifications: E3, G2DOI: https://doi.org/10.32479/ijefi.10516