Media Advertisements Research Articles

The Impact of Consumers and Influencers Characteristics on Online Marketing Activities

In the past period, based on the development of the Internet, there were more ways of information dissemination. The modes of advertising are also becoming varied as information dissemination increases and changes. They have changed from initial print, TV, and web advertising to diversified ways on social media, like the live streaming. This paper finds that advertising in the new media environment impacts both consumers and companies. Therefore, this paper would like to take the area of nutrition and health products as an example to do a business analysis of advertising in social media. Consumers and influencers, as audience and producers of social media advertisements, respectively, become the objects of this study. In terms of research methods, following the idea of painting portraits of consumers and influencers, the main research method of this study is using questionnaires to gather more data about consumers, collecting influencers data from the social platform, and analyzing the characteristics of the collected information with analysis tools such as SPSS to further investigate this problem. This paper initially believes that advertising positively influences consumers and companies in the new media environment.

Pengaruh Celebrity Endorser dan Iklan Media Sosial Instagram Terhadap Keputusan Pembelian

The purpose of this research is to find out and analyze the effect of celebrity endorsers and Instagram social media ads on purchasing decisions for scarlet whitening products. The method used for this study was a quantitative method with 100 respondents in the city of Samarinda who used scarlet whitening products. The data was collected via a questionnaire. The data was then analyzed using validity and reliability testing techniques, classical assumption test, multiple linear regression, t-test, and f-test. The results of the study show that celebrity endorsers and Instagram social media advertisements have a significant effect on purchasing decisions on scarlet whitening products. Simultaneously, the variable celebrity endorser and Instagram social media advertising also significantly influence the purchasing decision of Scarlett Whitening products.

DESIGN AN E-CATALOG ON INSTAGRAM USING CORELDRAW AS THE ADVERTISING

This research aims to provide complete information about Rumah Kinasih's products by developing E-Catalog as an advertising medium on Instagram. The research design used was Action Research. The research procedure consists of planning, action, observation, and reflection. Research data were collected through questionnaires distributed to 1 Owner, 2 marketing experts, 2 computer experts, 10 consumers, and 20 potential customers. The effectiveness of the design is measured using the EPIC Model (Emphaty, Persuasion, Impact, Communication). This is due to the attractive and creative design of the E-Catalog which provides detailed or information related to the products offered by Rumah Kinasih, Blitar Regency. The conclusion which could be inferred is that the E-Catalog product is very effective to be used as Instagram advertising media at Rumah Kinasih, Blitar Regency.

HUBUNGAN PENGETAHUAN, JARAK POSYANDU, DAN SUMBER INFORMASI DENGAN MINATNYA REMAJA KE POSYANDU DI WILAYAH KERJA UPTD PUSKESMAS PENYANDINGAN

Adolescent posyandu is one form of Community Resource Health Effort (UKBM) which is managed and organized from, by, for and with the entire community including adolescents in empowering the community and providing convenience in obtaining health services for adolescents to improve the degree of health and healthy life skills of adolescents. T This type of research is observational research that is analytical in nature with a cross sectional design or approach. The sample in this study was adolescents aged 12 years to 18 years with a sample of 75 respondents. The type of data uses primary data, The results of bivariate research on the relationship between Knowledge, Posyandu Distance, and Information Sources with Adolescents' Interest in Posyandu based on the chi square statistical test of p-value knowledge 0.021 < 0.05, posyandu distance p-value 0.021 <0.05 and p-value information sources 0.027< 0.05 can be concluded that there is a relationship between knowledge, posyandu distance, and information sources simultaneously with adolescent interest in going to posyandu in the UPTD work area of the Ogan Komering Ulu Regency Pairing Health Center in 2023. The advice to the leadership of UPTD Puskesmas Penyandingan is to increase information about the Youth Posyandu by involving community leaders, health workers to provide counseling and counseling, as well as distributing brochures, billboards, and advertisements in print and electronic media so that the public knows the importance of the Youth Posyandu

HUBUNGAN PENDIDIKAN, PARITAS DAN UMUR IBU DENGAN KETIDAKPATUHAN KUNJUNGAN ANC DI PUSKESMAS PENYANDINGAN KABUPATEN OKU INDUK

Non-compliance in the ANC examination can cause the unknowability of various kinds of high-risk pregnancies that can affect the continuity of pregnancy or pregnancy complications so that they cannot be overcome immediately which will result in an increase in Maternal Mortality Rate (MMR). This type of research is observational research that is analytical in nature with a cross sectional design or approach. The sample in this study was 73 pregnant women who were and carried out examinations for pregnant women in the work area of the Puskesmas Penyandingan in 2023. The type of data used secondary data, The results of a bivariate study of the relationship between education, parity and maternal age with non-compliance of ANC visits based on the statistical test chi square education p-value 0.025 < 0.05, p-value parity 0.026 <0.05 and maternal age p-value 0.026< 0.05 can be concluded that there is a relationship between education, parity and maternal age simultaneously with non-compliance with ANC visits in the work area of UPTD Puskesmas Penyandingan Ogan Komering Ulu Induk Regency in 2022. The suggestion to the leadership of UPTD Puskesmas Penyandingan is to increase information about non-compliance with ANC visits by involving community leaders, health workers to provide counseling and counseling, as well as distributing brochures, billboards, and advertisements in print and electronic media so that the public knows the importance of ANC visits.

Social Connectedness and Perceived Stress Among Caregivers During the COVID-19 Pandemic: a Mixed-Methods Study.

The COVID-19 pandemic has created unprecedented stressors for caregivers due to social distancing requirements that simultaneously increased their responsibilities and reduced opportunities for social connection and support. This concurrent embedded mixed-methods study examined differences between caregivers and non-caregivers regarding the effects of social connectedness on perceived stress and explored challenges caregivers experienced related to social connectedness and perceived stress. A national online survey containing forced-choice and free-response questions was administered between April and June 2020. The survey was distributed via social media advertisements and a crowdsourcing platform to eligible adult residents in the United States (US) fluent in either English or Spanish. Multivariable regression and thematic analysis were used to analyze the quantitative and qualitative data. Mixed-methods integration occurred during the data analysis, interpretation, and reporting phases. The study sample comprised 1540 US adults (1275 non-caregivers, 265 caregivers; 65% women; 36% racial/ethnic minorities). Relative to non-caregivers, caregivers had lower levels of social connectedness and higher levels of perceived stress. Social connectedness was also inversely related to perceived stress for non-caregivers (p < 0.001) and slightly but not significantly positively related to perceived stress for caregivers. Qualitative findings showed caregivers experienced a variety of stressors including fear of COVID-19 exposure to their care recipients, disruption to usual care routines, and difficulty accessing healthcare services that may have contributed to decrements in social connectedness and higher levels of perceived stress. Findings suggest social connectedness may be beneficial for reducing perceived stress, but its impact can vary depending on individual circumstances. Overall, findings support the idea that caregivers are a particularly vulnerable sub-group of the population and may benefit from more targeted support and interventions.

Retracted: Design of Digital Media Advertisement from the Perspective of Base Image Schema Based on Web

Retracted: Design of Digital Media Advertisement from the Perspective of Base Image Schema Based on Web

Rhetorical Strategies in Selected Nigerian Print Media Advertisements

The study “Rhetorical strategies in selected Nigerian print media advertisements” sought to investigate the interconnectedness between rhetoric and advertising. Privileging Aristote’s theory of rhetoric (1991), Halliday’s (2014) Systemic Functional Linguistics (SFL) and van Dijk’s (1993) Socio-Cognitive Approach (SCA) as theoretical frameworks, the study which adopted a descriptive qualitative case study research design and a purposive data collection method carried out a linguistic stylistic analysis as well as a critical discourse analysis of the selected data. The findings from the linguistic stylistic analysis showed that advertisers deploy various attractive and attention-seeking rhetorical strategies at the different levels of linguistic analysis in order to grab the interest and attention of the listener, while the critical discourse analysis revealed that the rhetorical strategies are employed as persuasive devices to cause a change in the buying choices and behaviour of customers. The critical discourse analysis further revealed that the advertisements aside selling a product also communicate socio-cultural values and ideologies. The study concluded amongst other things that rhetoric is a significant component of advertising and that the rhetorical strategies prevalent in the linguistic analysis of the advertisements function as persuasive elements that inform about the availability of goods and services as well as function in transmitting the socio-cultural values and ideologies of the environment in which they are created.

Effect of advertising on sales performance of fast-moving consumer goods in Akwa Ibom State

The study examined the effects of advertising on sales performance in fast moving consumer goods in Akwa Ibom State. The specific objectives were to examine the relationship between radio advertisement and sales performance of FMCG, investigate the relationship between television advertisement and sales performance of FMCG, and determine the relationship between billboard advertisement and sales performance of FMCG. The research design used for this study is the survey method. Primary data were collected from a judgmentally determined sample of 200 respondents from the qualified population of FMCG’s consumers in Uyo metropolis. The data treatment techniques adopted correlation coefficient as a statistical tool for analyzing or testing hypothesis level and comparing on dependent and independent variables. Based on the results, it was revealed thus:, Radio advertisement has a significant impact on sales performance of FMC, there was a significant impact of television media advertisement on sales performance of FMCG, and there was a significant relationship between billboard advertisement and sales performance of FMCG. The following recommendations were made: Companies should devise effective strategies on how advertising will lead to growth of the organization. The management should monitor the activities of the company's sales force so that marketing objectives could be properly determined. The organization should implement policies on advertising and how it could be well planned.

Perumusan Strategi Pemasaran Hijau Kerajinan Rotan untuk Meningkatkan Kepuasan dan Loyalitas Konsumen

The application of the green marketing concept is needed for green product manufacturers to compete and emphasize their competitive advantages effectively. Green marketing offers many benefits to producers, including improved profitability, productivity, and company image. As producers of green products, rattan craft Small and Medium Enterprises should implement green marketing to get more benefits. Nevertheless, rattan craft small and medium-sized enterprises (SMEs) still need to adopt this practice. The lack of ability to effectively convey an environmentally friendly image has led to a decline in consumer satisfaction and loyalty. Therefore, this study aims to formulate a green marketing strategy to enhance consumer satisfaction and loyalty towards rattan handicrafts. The research is located in Banjarbaru City, South Kalimantan Province. Data was collected through in-depth interviews and questionnaires. A green marketing strategy was formulated using the 7P green marketing mix consisting of product, price, place, promotion, people, process and physical evidence and analyzed using Strengths, Weaknesses, Opportunities and Threats (SWOT). The prioritization of green marketing strategy is determined using the Analytical Hierarchy Process (AHP) method. The result indicated that among strengths and opportunities, it is made from materials that are safe for the environment and can be developed into various products are the two most important factors. In contrast, among weaknesses and threats, products are less varied, and the existence of substitute goods such as plastic and bamboo are the weaknesses and threats that are most concern. The alternative green marketing mix strategy formulated consists of maximizing the use of e-commerce, expanding cooperation and networking with stakeholders, increasing innovation and product variants, green advertising in digital media, guaranteeing green products through green label certification, and increasing discounts and bonuses for purchasing a certain amount. The research results also showed that the primary priority strategy is increasing innovation and product variants, while less priority is adding discounts and bonuses for purchasing specific quantities.

PENGARUH TAGLINE DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK LUWAK WHITE KOFIE PADA MASYARAKAT PENIKMAT KOPI DI SIDOARJO

&#x0D; &#x0D; &#x0D; The rapid development in the field of modern technology today makes people get informationmore quickly and practically. Through taglines and online customer reviews is a form of promotion carried out by companies to introduce their products to be better known and easily remembered by consumers. Companies that are able to convey product information through their marketing programs, especially in using advertisements in print or electronic media, usually compete between companies in creating taglines or slogans for their products in orderto leave a lasting impression that is easy for consumers to remember. Apart from taglines, online customer reviews are used as a means for consumers to find and obtain information about products which will later influence purchasing decisions. This study was conducted to determine and analyze whether taglines affect purchasing decisions for Luwak White Koffie products for coffee lovers in Sidoarjo and to determine and analyze whether online customer reviews affect purchasing decisions for Luwak White Koffie products for coffee lovers in Sidoarjo. This research is aimed at respondents who have listened to and seen the tagline and online customer reviews of Luwak White Koffie products with a non-probability sampling method of purposive sampling type and set 96 respondents as samples. The data analysis technique used is linear regression analysis and hypothesis testing. The results obtained by this study indicate that there is an influence of taglines on purchasing decisions for Luwak White Koffie products for coffee lovers in Sidoarjo and there is an influence of online customer reviews on purchasing decisions for Luwak White Koffie products for coffee lovers in Sidoarjo.&#x0D; &#x0D; &#x0D;

Influence of Advertisement in social media Towards Purchasing Decision: A Study with Special Reference to Chennai City South Zone

The usage of societal media for marketing objectives is a contemporary business trend that has been studied in recent literature. The aim of this study is to investigate the impact of social media advertising on customers' purchase decisions. The research aims to investigate the importance given by consumers towards social media and investigate the association between societal media importance and Social media advertisements. At the same time to know the connotation of societal media importance including societal media usage, societal media trust, and purchasing decisions with the mediation effect of societal media advertisements. The sample was obtained through the use of convenience sampling. The sample size of this research is 200 the data were collected from users on societal media in Chennai's south from a range of age groups. The study identifies a clear link between the significance of societal media and consumer purchasing behavior. Through societal media marketing, there is also a nexus between the importance of societal media and consumer purchase decisions.

PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN

Rapid development in the printing industry has increased the public's need for printing services, including the use of print as an advertising medium by various small industries. This study aims to examine the mediating role of customer satisfaction in the relationship between service quality and customer loyalty at Prima Graphic Printing. The research methodology involved 100 respondents as a sample which was selected using a nonprobability sampling method, especially purposive sampling. The results of the study reveal that service quality has a positive and significant influence on customer loyalty. Service quality also has a positive and significant impact on customer satisfaction. Customer satisfaction is also proven to have a positive and significant influence on customer loyalty. These findings support the idea that customer satisfaction acts as a mediating variable in the effect of service quality on customer loyalty in the printing industry. The implication of these findings is the need for greater attention to service quality and customer satisfaction to strengthen customer loyalty and ensure business continuity in the midst of increasingly fierce competition. &#x0D; Keywords: Customer Satisfaction; Service Quality; Customer Loyalty

The Effect of Online Consumer Review, Social Media Advertisement, and Influencer Endorsement on Purchase Intention

This study aims to influence Online Consumer Reviews, Social Media Advertisements, and Influencer Endorsements on Purchase Intentions of Avoskin Skincare Products. This study used a descriptive research design approach with empirical data collected through an online survey of a sample of respondents in Jabodetabek. Empirical data are then processed using the Structural Equation Modeling approach to test some hypotheses proposed. This research is an expansion model, namely by developing existing research by replacing products from previous journals and adding brand loyalty variables. The results of this study, Online Consumer Review, do not affect purchasing intentions on Avoskin skincare products. Meanwhile, Social Media Advertisement and Influencer Endorsement positively affect the intention to buy Avoskin Skincare products. Subsequent studies can be tested using samples and other variables

Social Media Advertisements and Purchase Intention: Attitude as a Mediator

Advertisement expenditures incurred by companies for advertising on social media is seen to be growing rapidly worldwide. Especially, In the middle eastern region where Saudi Arabia is seen witnessing rapid growth in social media users and increased advertising on social media every year. However, despite of growing importance of social media advertising almost negligible studies are seen in the literature dedicated for examining effectiveness of social media advertisements in Saudi Arabian context. This study deeply examines the effectiveness of social media advertisements in terms of its perceived usefulness, entertainment and irritation on purchase intention. The sample of this study comprised of 345 active social media users residing in Saudi Arabia. The results of this study reported significant positive relationship of perceived usefulness of ads and ad entertainment and significant negative relationship of ad irritation with purchase intention. Full mediation of attitude towards social media ads is reported in relationships of perceived usefulness of ads, ad entertainment and ad irritation with purchase intention. Limitations and future research directions are also further discussed in this study.

Surprising turns of the persuasive path – exploitation of conceptual blending in Polish medical advertising

Surprising turns of the persuasive path – exploitation of conceptual blending in Polish medical advertising

Usability Evaluation of a Knowledge Graph-Based Dementia Care Intelligent Recommender System: Mixed Methods Study.

Knowledge graph-based recommender systems offer the possibility of meeting the personalized needs of people with dementia and their caregivers. However, the usability of such a recommender system remains unknown. This study aimed to evaluate the usability of a knowledge graph-based dementia care intelligent recommender system (DCIRS). We used a convergent mixed methods design to conduct the usability evaluation, including the collection of quantitative and qualitative data. Participants were recruited through social media advertisements. After 2 weeks of DCIRS use, feedback was collected with the Computer System Usability Questionnaire and semistructured interviews. Descriptive statistics were used to describe sociodemographic characteristics and questionnaire scores. Qualitative data were analyzed systematically using inductive thematic analysis. A total of 56 caregivers were recruited. Quantitative data suggested that the DCIRS was easy for caregivers to use, and the mean questionnaire score was 2.14. Qualitative data showed that caregivers generally believed that the content of the DCIRS was professional, easy to understand, and instructive, and could meet users' personalized needs; they were willing to continue to use it. However, the DCIRS also had some shortcomings. Functions that enable interactions between professionals and caregivers and that provide caregiver support and resource recommendations might be added to improve the system's usability. The recommender system provides a solution to meet the personalized needs of people with dementia and their caregivers and has the potential to substantially improve health outcomes. The next step will be to optimize and update the recommender system based on caregivers' suggestions and evaluate the effect of the application.

Consumers’ persuasion knowledge of algorithms in social media advertising: identifying consumer groups based on awareness, appropriateness, and coping ability

Advertising and brand communication in social media are increasingly driven by algorithms. Theoretically rooted in the Persuasion Knowledge Model, we aim to identify and investigate the prevalence of specific consumer groups that differ in their awareness levels, critical evaluations, and abilities to cope with such algorithmic persuasion in social media, as well as to investigate the predictors of these groups. By performing an online survey among a Dutch sample (n = 450) and a two-step cluster analysis, we identified four groups: the Control Paradox (the largest group), Fatigued, Uninformed but Critical, and Skilled and Critical. The four groups differed in respect to gender, age, education level, internet skills, self-reported knowledge of algorithms, privacy concerns, and perceived personalization of branded social media messages. Theoretically, this paper contributes to our understanding of algorithmic persuasion by proposing a consumer typology and discussing implications for the Persuasion Knowledge Model. Practically, this study provides evidence-based recommendations for policymakers on how to empower different types of consumers.

Exploring individual character traits and behaviours of clinical academic allied health professionals: a qualitative study

BackgroundClinical academic allied health professionals can positively impact patient care, organisational performance, and local research culture. Despite a previous national drive to increase these roles, they remain low in number with no clear strategy for growth. Reported barriers to this growth cite organisational and economic factors with little recognition of the challenges posed to individuals. There is a lack of research to help allied health professionals understand the personal challenges of clinical academic training and practice. The aim of this study is to explore the character traits and behaviours of clinical academic allied health professionals to understand the individual attributes and strategies taken to pursue a career in this field.MethodsA semi-structured interview study design was used to collect data from aspiring and established clinical academic allied health professionals. Participants were recruited voluntarily through social media advertisement (aspiring) and purposively through direct email invitation (established). Participants were asked about their experience of pursuing a clinical academic career. The interviews were conducted virtually using Zoom and were audio recorded. The data were transcribed verbatim prior to reflexive thematic analysis. Informed consent was gained prior to data collection and the study was approved by the university’s research ethics committee.ResultsTwenty participants from six allied health professions were interviewed. We developed five themes: risk and reward, don’t wait to be invited, shifting motivations, research is a team sport, and staying the course. Clinical academic allied health professionals demonstrated traits including inquisitiveness, intuition, motivation, and resilience. The source of their motivation was rooted in improving clinical services, conducting research, and personal achievement.ConclusionClinical academic allied health professionals describe personal traits of high inquisitiveness, opportunism, motivation, and determination in pursuing their career ambitions. The tolerance of rejection, failure, and risk was considered important and viewed as an essential source for learning and professional development. Future research should concentrate on ways to reduce the over-reliance on individual strength of character to succeed in this field and explore programmes to increase the preparedness and support for clinical academics from these professions.

Tracer Study Alumni: Sinergi Pendidikan Lulusan Prodi Keuangan dan Perbankan Syariah

Competition in higher education is increasingly complex, and a design is needed that makes students become superior and professional generations. The objectives of this research are (1) to produce quality graduates who have high competence in both hard skills and soft skills; (2) tracking graduates of the DIII Finance and Sharia Banking study program relevant to market needs; (3) recommendations of service users/alumni. With the existence of research on Service Users to be able to provide input on the competencies needed in the current and future world of work as well as make improvements to the curriculum. Curriculum development will always be adjusted to external developments. The method used was distributing surveys and measuring using a Likert scale. The research results from searching through the learning tracing instrument show that the average GPA of 56% is between 2.50-3.50 and the remaining cum laude is 44%. Many graduates who work after completing the DIII Finance and Sharia Banking study period are accepted by approximately 5 people, amounting to 56%. The average rate of getting a job through print media advertisements is 56% with a total of 5 people. The average salary earned by alumni is Rp. 3-5 million by 67%. To certify the authenticity of alumni tracking activities with proof of IPR and publication of journal publications