Influence Of Media Research Articles

The Impact of Social Media Influence and Online Shopping Habits on Consumer Behavior and Social Identity in the Digital Economy in Indonesia

This study examines the impact of social media influence and online shopping habits on consumer behavior and social identity in the context of Indonesia’s digital economy. Using a quantitative approach, data were collected from 280 respondents through a Likert-scale questionnaire, and Structural Equation Modeling with Partial Least Squares (SEM-PLS) was employed to analyze the relationships. The results reveal that both social media influence and online shopping habits significantly affect consumer behavior and social identity. Additionally, consumer behavior and social identity were found to contribute strongly to the growth of the digital economy. The findings highlight the pivotal role of digital platforms in shaping consumer actions and identities, driving Indonesia’s digital economy. The study provides practical insights for businesses to leverage social media and e-commerce in influencing consumer behavior and for policymakers to foster a supportive digital infrastructure.

Influence of Social Media on Grade 12 HUMSS Students’ Academic Behavior

This study investigates the possible influences of social media to the students' academic behavior. Awareness of the potential outcomes of using social media can help them understand the possible impacts. The goal of this study is to develop plans to enhance students' holistic development and encourage responsible social media use by addressing these consequences. This research will be conducted at a Senior High School in Digos City. The sampling design for this study is a survey questionnaire. Furthermore, the study's respondents are Grade 12 HUMSS students who use various social media platforms. To add to that, this study will use the survey instrument, specifically the questionnaire. This study will use an attitudinal measure, a quantitative way to assess a person's attitude. This study aims to collect data and information regarding students' academic behavior. The findings conclude that social media helps the students' in various ways, including the improvements they made by searching for the things they wanted to understand. However, social media also distracted the students, affecting their study habits and academic performance. In conclusion, social media affected the students' lives moderately. They are distracted by social media, but their academic behavior is untroubled at all.

Influencer Marketing: A Citation and Co-citation Analysis within Business and Management Domains

Influencer marketing has emerged as a popular approach businesses use to incorporate social influence into their operations and marketing strategies. It seems to be a useful and cost-effective strategy. It ensures a broad reach to highly engaged audiences and is frequently not interpreted by consumers as advertising. Many companies use influencers on social media to market their products to certain audiences. Carryminati, Khusha Kapila, Bhuvan Bam, and Riaz are famous social media influencers. The purpose of this study is to use bibliometric analysis to compile the body of knowledge on influencer marketing in the business and management area from 2018 to 2024. BiblioShiny software was used to analyze 462 papers that were taken out of the Scopus database. This paper conducts citations and co-citations analysis, identifies recent trends, and offers useful background information on influencer marketing. The results show a notable and quick rise (54.5%) in this sector, indicating a noticeable increase in interest. The USA and Hong Kong emerged as leading nations in terms of total citations (3050) and average article citations (107.7), respectively. Social media, Commerce, Marketing, Consumer behavior, perception, and artificial intelligence are the trending topics of influencer marketing research, where artificial intelligence is the latest trend. Lou C (1650) and Yuan S (1335) are the most influential authors in terms of citation. “Journal of Retailing and Consumer Services” is the top source with maximum citations (1943) and articles (37). Various bibliometric studies have been carried out to explore the concept of influencer marketing in general or other specific domains. There is a scarcity of bibliometric research that assesses the influencer marketing literature within the business and management domain or through citation and co-citation analysis. This study addresses this research gap. These findings will have significant implications that can greatly benefit researchers, decision-makers, and professionals in crafting policies. This bibliometric study concludes with limitations, and recommendations for further study.

Manfluencers and Young Men’s Misogynistic Attitudes: The Role of Perceived Threats to Men’s Status

AbstractMisogynistic attitudes have surged in the past few years and the “manosphere” – an online milieu promoting toxic and rigid masculinity norms – is often seen as an arena for spreading such ideas. Within the manosphere, manfluencers (i.e., male influencers who espouse misogynistic content and beliefs) are known for trying to persuade men to view women and feminism as a threat to their masculinity and status as men. In this article, we examine how perceived threats to masculine identity as presented by manfluencers affect the formation of young men’s attitudes towards women. In an original survey (N = 2857) with Swedish men, we found that young men who follow more manfluencers are more likely to dehumanize women. In two experiments (N = 597, 630), we presented potentially threatening content from a fictive manfluencer to a group of participants and found that young men exposed to such content were more mistrustful of women and misogynistic, especially if they felt like they had been rejected by women in the past. The results highlight the importance of how social media influencers may increase misogyny among young men. This research has important implications for policymakers and practitioners, who should be made aware of the role manfluencers have in the formation of attitudes toward gender equality.

Pengaruh Media Sosial, Kualitas Produk dan Harga terhadap Keputusan Pembelian Somethinc di Sidoarjo

This research aims to determine the influence of social media, product quality and price on purchasing decisions for Somethingnc in Sidoarjo. This research uses quantitative methods, sampling using purposive sampling. Respondents numbered 100 participants and used a questionnaire, then the data was analyzed using SPSS. The results of this research reveal that simultaneously and partially there is a significant influence between social media variables, product quality and price on the decision to purchase Somethingnc in Sidoarjo.

Examining the Impact of Social Media Marketing on Consumer Purchase Intentions: Insights from Content, Influencer, and User-Generated Content Strategies

How social media affect the customers behavior plays an essential role for enterprise who aiming to thrive in a competitive market under the rapid digital platforms development and increasing amount of time people spend online. Social media platforms are the main source of information, entertainment and interaction, as well as the significant tool of marketing and customer engagement. The article emphasizes multiple influences of social media to customer determination through analyzing content, influencer and user generated content (UGC) marketing. Content marketing involves generating valuable and pertinent information to engage and sustain a specifically targeted audience, whereas influencer marketing utilizes the influence and credibility of prominent figures to endorse products and brands. UGC, on the other hand, provides authentic, peer-driven content that resonates with potential customers. These strategies comprehensively enhance the brand reputation, emotional resonance and consumer trust to drive purchase decisions and facilitate success. The study reveals that effective social media tactics can improve customer engagement and credibility, further increase the purchase intention, and conversation. These findings underscore the importance of integrating comprehensive social media strategies into marketing plans to positively influence consumer behavior and achieve business objectives.

The Influence of Nutritional Anemia Education Media on the Knowledge Level of Adolescents in Anemia Prevention Literature Review

Background: The increasing need for nutrients during adolescence due to growth and menstruation experienced by young women causes young women to be susceptible to anaemia. Anaemia is a condition where the haemoglobin level in the blood is less than the normal value. One of the factors causing anaemia is the lack of knowledge among teenagers about anaemia. Many types of media, both visual and audiovisual, can be used to convey education about anaemia. Purpose: To determine the effectiveness of nutrition education media in increasing teenagers' knowledge of preventing anaemia. Methods: This research uses a literature review design. A literature review study is a method used to collect data or sources related to a particular topic, which can be obtained from various sources such as research articles. Results: From the reviewed articles, five showed an increase in teenagers' average knowledge score after being educated using visual media. There is 1 article that shows an increase in teenagers' average knowledge score after being educated using audiovisual media. Three articles showed an increase in teenagers' average knowledge score after being educated using visual and audiovisual media. Conclusion: Visual and audiovisual media are effective when used together to help increase teenagers' nutrition knowledge and provide nutritional education about anaemia. When delivering nutritional education about anaemia to teenagers, using visual and audiovisual media simultaneously is recommended to get effective results.

Research on the Impact of Social Media on Consumer Shopping Behavior:Based on Case Analysis of the Adolescent Population

Starting from the underlying logic of the impact of social media on consumers, this article focuses on analyzing the shopping habits of young consumers and the influence and shaping of social media on their consumption behavior. It analyzes the positive and negative effects of social media and puts forward relevant opinions and suggestions. Compared to the adult consumer group, the adolescent consumer group has not yet formed a relatively fixed consumption value system, and their consumption behavior is more susceptible to various external factors. Adolescents are in a critical period of character development and self-value establishment, so they will pay attention to social trends and seek the unique value of their own existence during this stage. Social media, as a fast channel for transmitting information, is also the main communication platform for adolescents. It provides a huge amount of information, including product purchasing channels, consumer evaluations, etc. These pieces of information constantly influence adolescents’ thoughts and subtly shape their shopping behavior. This article advocates for the correct guidance and shaping of the values of young people, exercising and cultivating their independent thinking ability, to enable them to have healthy and good consumption behavior.

Exploring the Influence of Social Media on the Communication of Chinese Folk Culture

The Chinese Folk Culture contains excellent inventions and traditional habits of ancient China, it needs to be transmitted to young people to remember the history. Nowadays the previous media has switched to the internet and social media. Researching this new type of communication method can explore the new possibility of inheriting Chinese Folk Culture. The article is based on 2 research methods which are literature review and case study, the research will analyze the current literature on Folk culture and social media to find proof of the switching for communication. The case study will pick two specific cases and compare the data and quality. The research found that different social media platforms have different transmitting characteristics. Short video platforms can spread in a wide range but limited contents of culture. Long video platforms like BiliBili are more focused on the details of the Folk Culture. Social media can attract part of young people but still have the shortcoming of a shallow spread.

The Evolution and Mainstreaming of Subcultures:Challenges and the Pursuit of Harmonious Coexistence

With the rise of consumer culture, the diversification of personal identity needs, and the strong influence of social media, niche subcultures are gradually developing towards mass popularization. This article delineates the definitions of subculture articulated by scholars across different eras, exploring subculture’s true essence and its gradual evolution into a “cultural mosaic” and penetration into mainstream culture. Combined with the statistics on the number of views of subculture content on social media, this paper reveals the widespread popularity of contemporary subculture. However, further investigation reveals various challenges and issues subcultures face, both internal and external, in mainstreaming, including social stereotypes, legal restrictions, conflicts with mainstream ideologies, and the inherent exclusivity of subcultures. Moreover, mainstreaming subcultures has introduced a series of negative effects, such as cultural alienation, the loss of original spirit and values due to commercialization, and the dilution and erosion of cultural essence. These phenomena pose a potential threat to the uniqueness of subcultures.

The Influence of Social Media Influencers on Consumers' Purchase Intentions for Electric Cars Mediated by Brand Image, Consumer Attitude, and Moderated by Green Attitude

The Influence of Social Media Influencers on Consumers' Purchase Intentions for Electric Cars Mediated by Brand Image, Consumer Attitude, and Moderated by Green Attitude

Investigating Marketing Strategies and Consumer Behavior of Chinese Otome Games: A Case Study of Game “Love and Deep Space”

This study investigates the marketing strategies and consumer behavior associated with Chinese otome games, using “Love and Deep Space” as a case study. Otome games, a genre predominantly targeting female players, have gained significant traction in the Chinese gaming market. This research explores how these games are marketed and how consumer behavior influences their success. Through a mixed-method approach, including market analysis, consumer surveys, the study examines promotional tactics, platform usage, and consumer preferences. Key findings highlight the effectiveness of targeted digital marketing, the role of social media influencers, and the impact of localized content on player engagement. The results provide insights into how otome games can leverage marketing strategies to enhance their appeal in the competitive Chinese market and offer recommendations for developers aiming to optimize their marketing efforts and understand consumer preferences in this niche segment.For example, the popularity of games such as Love & Producer not only shows the commercial potential of B-girl games, but also highlights the specific needs of female gamers for game content and experiences. Therefore, game developers need to have a deep understanding of these requirements and incorporate them into game design and marketing strategies in order to gain a competitive advantage in this growing market.

The Effect of Social Media on the Decision to Have Aesthetics or Cosmetic Procedure: A Case-Control Study.

Aesthetics or cosmetics procedures are among the most commonly performed procedures. More people are getting cosmetic treatments because of social media use. The study looked into the influence of social media on cosmetic dermatology decisions in Jordan. We conducted a community-based comparative case-control study among the adult Jordanian population through an online structured questionnaire. The total number of participants was 2704 (1629 cases vs. 1084 controls). The mean age was 26.3 years. Females constituted 90.4% of the aesthetic procedures group and 80.6% of the non-aesthetic procedures group. Participants who underwent aesthetic procedures were likelier to use social media, report that social media helped them, and post photographs on Instagram, Snapchat, and WhatsApp more than those who did not (p < 0.001 for all). The majority of participants underwent aesthetic procedures obtained from their thoughts. The aesthetic procedure group was influenced more by Instagram (p < 0.001), Facebook (p = 0.034), and Snapchat (p < 0.001). Self-satisfaction with one's appearance was the main reason not to pursue an aesthetic procedure (58%) while repairing damage was the most common reason to undergo the procedure (76%). Acne scarring treatment (49.9%) was the most popular procedure. About 52.7% of procedures were performed by a dermatologist. Social media directly affects people's decisions to perform aesthetic procedures. Facebook, Snapchat, and Instagram showed more influencing effects on aesthetic procedures. People who have done aesthetic procedures were likelier to utilize social media, follow aesthetic dermatologists, practitioners, or social media influencers, and support aesthetic procedure advertisements. To achieve better outcomes, the rising numbers of cosmetic procedures based on social media necessitate the dermatologist or practitioner to develop a good understanding of patients' motivations to seek aesthetic dermatological procedures. Level of Evidence III, case-control study This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266 .

The Phenomenon of School Dropouts in the Pujut, Mandalika SEZ: An Interpretive Phenomenological Analysis from the Perspective of Education Actors and Society

The development of the Mandalika Special Economic Zone (SEZ) in Pujut district, while driving economic growth, has raised concerns about declining school interest and high dropout rates among local students. This qualitative study, employing interpretive phenomenological methods, explores the experiences and perceptions of education actors, including the vice principal for student affairs, counseling guidance teachers, Mongge madrasah teachers, and the Head of Sukadana Village, to understand the underlying factors. Findings reveal economic constraints as a primary cause of dropout, with many students from low-income families unable to afford education. Early marriage, particularly among female students, is another significant factor influenced by economic, social, and cultural pressures. Additionally, broken homes, unsupportive social environments, the negative influence of social media, and a lack of motivation contribute to the problem. Schools have responded with counseling, parental engagement, and restrictions on mobile phone use. However, deeper issues like early marriage and broken homes necessitate broader interventions involving government policies and socio-cultural change. This research illuminates the complexity of school dropout in the Mandalika SEZ and highlights the need for a comprehensive approach engaging all stakeholders to ensure educational access and success for all students.

Analisis Framing Pemberitaan Kasus Korupsi Syahrul Yasin Limpo di Kompas.com

Corrupt practices in Indonesia are a major problem that causes financial losses andundermines public trust in government and justice system. This phenomenon has become a widespreadsince pre independence till Reformasi era, and involves various levels of government. The mass mediaplays an important role in publicizing corruption cases, shaping public opinion, and influencing the political agenda. This study aims to analyze the framing of the news coverage of the Syahrul Yasin Limpo corruption case by Kompas.com from February 29 to May 10, 2024. The framing analysis method is used to observe how the media shapes reality and presents news, as well as identify power dynamics and relationships between the parties involved. The results of the study show that Kompas.com focus on certain aspects that affect the public's view of the case. This study provides an understanding of the influence of media framing on public perception of corruption cases in Indonesia.Keywords: Analysis of Framing, Kompas.com, Corruption, Mass Media, Syahrul Yasin Limpo

Influencers as a new source of health information: Insights from an Austrian youth survey

Abstract Background Social media influencers (SMIs) have become the dominant source of health information for youth. While some SMIs may share valuable content, critics raise concerns that they lack expertise, have commercial motives, or hold personal biases. Yet, little is known about the epidemiology of the health influencer phenomenon. This study offers first insights into the reach of SMIs among Austrian youth, informing public health strategies to promote positive health behaviors in young populations. Methods A cross-sectional study was conducted with a representative sample of 1003 Austrian adolescents and young adults aged 15-25. Key research questions focus on the epidemiology of health influencers, engagement with SMIs, prevalent health topics, advertising, and perceived impact of SMIs on health. Preliminary results Participants estimate that over 51% of social media posts they see are from SMIs, and 75.37% follow at least one SMI. Additionally, 37.19% follow SMIs who specifically share health content, and 30.91% have purchased health products recommended by them (e.g., foods, supplements, beauty products). Moreover, 40.27% trust their followed SMIs for health information, similar to trust in traditional media (43.47%). Finally, over a third find SMI content beneficial for health (32.34%), while 29.20% find it harmful, and 33.83% neither. Conclusions The study provides first insights into the epidemiology of health influencers, revealing their extensive reach and positive reception among young people. Despite concerns about conflicts of interest or expertise, SMIs are perceived as trusted sources for health information and product purchases. This research enhances our understanding of influencers’ impact and informs public health strategies aimed at promoting positive health behaviors among youth. The insights from Austrian youth can inform future studies across Europe, deepening our understanding of the health influencer phenomenon and its implications for public health. Key messages • This cross-sectional study shows the high reach of social media influencers among youth and their important role as emerging sources of health information. • The study breaks new ground by investigating adolescents’ engagement with health influencers, offering insights for public health to promote positive health outcomes among young populations.

Marketing or health promotion? A citizen science study of social media influencers’ health content

Abstract Background Social media influencers (SMI) became the dominant source of health information among adolescents, exerting influence through appealing content and para-social relationships. Personalized social media feeds of adolescents paired with latent platform algorithms result in myriads of individual information environments, which remain closed to researchers. Citizen science offers a solution to peek inside this black box and identify: What health content is disseminated by social media influencers and consumed by adolescents? Methods The citizen science study adopted a contributive approach, where adolescents collected and categorized SMI profiles and posts from their own feeds with a pre-tested survey tool which was available on Google Tabs. Data collection was conducted on Instagram, TikTok, and YouTube between April and May 2023 and subsequently analyzed by the research team. Results The study involved 19 school classes, containing 326 students, aged 12 to 19 years. They documented 255 SMI profiles and 2147 posts, primarily on Instagram and TikTok. Key topics included fitness, beauty ideals, and nutrition, while mental and sexual health received less attention. Although 41.5% of the posts contained advertising, the citizen scientists classified 63.5% as health-promoting. Topics relating to dietary supplements (84.1%), addictive substances (55.6%), nutrition (53.8%) and sport (47.2%) were particularly ad-heavy. Despite mental and sexual health having the lowest advertising rates at 35.4% and 37.7% respectively, this still accounts for over one third of the documented posts. Conclusions SMI present a distorted image of health that emphasizes nutrition, fitness and beauty ideals, while topics such as mental and sexual health are neglected. The positive reception of posts containing ads indicates a lack of critical reflection. Policies for advertising practices and balanced health education, including media literacy, are necessary to address these trends. Key messages • Social media influencers propagate a distorted health image, defined by nutrition, fitness, and beauty ideals. • Adolescents lack the necessary skills to critically reflect on ad littered social media influencer health content.

The Influence of Social Media on the Formation of Student Morals in the Digital Era

This study aims to investigate the influence of social media use on the formation of students' morals in the digital era. The problem raised is how social media affects students' moral values and character. The method used in this study was a survey involving 60 respondents from among students. The results of the study showed that the use of social media has a significant and positive influence on the formation of students' morals, where the more often students use social media, the greater the impact on the development of their character and moral values. The conclusion of this study confirms that social media not only functions as a means of communication and entertainment, but also as a socialization agent that plays an important role in the development of students' character. The implications of these findings indicate the need for integration of digital literacy into the school curriculum, parental involvement in monitoring children's use of social media, and recommendations for policy makers to design regulations and educational programs that encourage healthy use of social media. Thus, the positive impact of social media on the formation of students' morals can be maximized, while its negative potential can be minimized.

The Impact of Social Media on Mental Health of Young Adults: A Literature Review

This concept paper explores the complex relationship between social media usage and the mental health of young adults. The paper introduces the notion of social media and its significance in the lives of young adult, emphasizing the importance of studying its effects on their mental health and psychological well-being. Social media platforms have become an integral part of daily activities in the lives of young people. It has also become an invasive element in the lives of youth, shaping their social interactions, self-perception, and access to lots of information. Even though these platforms offer opportunities for social connection, creative expression, and educational engagement, they also present significant mental health challenges, including anxiety, depression, and low self-esteem, which are often driven by social comparison, cyberbullying, and the pressure to maintain an idealized online image. The paper investigates key areas of concern, including the rise of anxiety, depression, and low self-esteem linked to social comparison, cyberbullying, and the relentless pursuit of online validation. It also examines the addictive nature of social media, its impact on sleep, and the destruction of face-to-face social skills. By analysing existing literature and identifying research gaps, this paper aims to provide a comprehensive framework for understanding the two-edged nature of social media's influence on mental health. It advocates for the development of digital literacy programs, mental health support systems, and balanced usage strategies to help young people navigate the challenges posed by social media while maximizing its potential benefits.

The Influence of Social Media on Teen Consumer Behavior: Analyzing the Effects of Engagement through Likes, Shares, and Purchases

This study explores the impact of social media on teenagers' purchasing behavior and self-esteem. It reveals that celebrity endorsements and targeted ads significantly influence teens to make impulsive purchases on platforms like Integra and Face book. Additionally, excessive social media use is linked to lower body satisfaction and self-esteem. The research highlights how social media interactions, such as likes and shares, blur the line between social engagement and consumerism. It also raises ethical concerns about targeting minors with marketing strategies, emphasizing the need to promote responsible online behavior and awareness of social media's potential harm to teens.