Media Efforts Research Articles

Implementation of Social Media Efforts to Increase Sales at PT. Fertilizer Sriwidjaja Palembang

This research delves into the assessment of social media implementation at PT Fertilizer Sriwidjaja Palembang, with a specific focus on the TikTok, Instagram, and YouTube platforms. The study aims to discern the influence of these platforms on brand awareness, product sales, and consumer behavior. Utilizing interviews, observations, and qualitative data analysis, the findings reveal that TikTok plays a substantial role in elevating both brand awareness and sales. Meanwhile, Instagram emerges as an effective platform for comprehensive product introduction, and YouTube introduces an innovative dimension through the creation of compelling content. This study sheds light on the multifaceted impact of social media platforms on various aspects of business at PT Fertilizer Sriwidjaja Palembang.

Exploring the Role of AI for Enhancement of Social Media Marketing

In recent years, the application of artificial intelligence (AI) in social media marketing has gained significant traction. AI has revolutionized the way businesses interact with their audiences on platforms like Facebook, Instagram, Twitter, and LinkedIn. With its ability to analyse vast amounts of data, predict consumer behaviour, and automate tasks, AI has become an essential tool for marketers looking to maximize their social media efforts. AI has transformed content curation, making it easier for marketers to find and share relevant content with their target audience. With AI algorithms, social media platforms can analyse user preferences and behaviour to deliver personalized content recommendations. AI can analyse the interests and browsing patterns of social media users to provide them with content that aligns with their preferences. This personalized content curation helps marketers increase engagement and build stronger connections with their audience. AIpowered chatbots have become an integral part of social media marketing strategies. These intelligent virtual assistants can provide immediate and personalized responses to customer inquiries, improving customer satisfaction and reducing response time (Conick, 2017). Chatbots can handle common queries, provide product recommendations, and even process transactions, saving businesses time and resources. By harnessing the power of AI, social media marketers can leverage predictive analytics to make data-driven decisions.

The Role of Media in Shaping Perceptions of Women's Empowerment: Challenges and Opportunities for Change

This paper delves into the complex role of media in influencing perceptions of women's empowerment, highlighting the various obstacles and possibilities for transformation. Through a meticulous examination of the available literature, this study offers valuable insights into the impact of media on societal perceptions of women's empowerment. The paper thoroughly examines the portrayal of women in traditional media outlets and the changing landscape of digital platforms by analysing secondary data from various academic sources. The findings shed light on the intricate relationship between media portrayals and efforts to empower women, underscoring the importance of actively analysing media stories to promote substantial advancements. The study highlights the impact of media on shaping and reinforcing societal views on gender, which in turn can shape public opinion and policy decisions. Moreover, the analysis highlights the significance of digital media in offering fresh avenues for women's voices, while also posing novel obstacles like online harassment and misinformation. In conclusion, the paper highlights the significance of media literacy and advocacy in addressing gender stereotypes and advancing gender equality. There is a need for greater awareness and education to empower audiences to evaluate media content in a discerning manner, resulting in a more balanced portrayal of women in media stories.

Study Of Wildlife Trade Protected By Social Media and Law Enforcement Efforts: Case Study At The Center For Safety and Environment Law Enforcement and Forestry In The Sulawesi Region Section III Manado

Study Of Wildlife Trade Protected By Social Media and Law Enforcement Efforts: Case Study At The Center For Safety and Environment Law Enforcement and Forestry In The Sulawesi Region Section III Manado

Social Media Analytics and Business Performance

This paper examines the crucial role of social media analytics in enhancing business performance. With the exponential growth of social media platforms, businesses are increasingly leveraging these platforms to connect with customers, drive engagement, and boost sales. Social media analytics enables businesses to extract valuable insights from the vast amount of data generated on these platforms, allowing for informed decision-making and targeted marketing strategies. Through a comprehensive review of existing literature and case studies, this paper highlights the various ways in which social media analytics contributes to improving business performance, including customer sentiment analysis, competitor benchmarking, trend identification, and campaign optimization. Additionally, it explores the challenges and opportunities associated with implementing social media analytics initiatives and provides recommendations for businesses seeking to maximize the impact of their social media efforts on overall performance. Overall, this paper underscores the transformative potential of social media analytics in driving business success in the digital age.

MARKETING OF MICROFINANCE INSTITUTIONS WITH THE HELP OF SOCIAL MEDIA -AN ANALYSIS

Now Microfinance Institutions reach thousands of customers and have the opportunity to send out messages, get fast feedback, and experiment with offers at relatively low costs. Social media establish closer connections between consumers as more trustworthy sources of information regarding products and services than business-sponsored communications transmitted via the traditional elements of the promotion mix. Social media channels help to communicate and organize themselves together and allow them to reach out and relay their messages to a larger group of people to create awareness and promote a brand. This paper aims to investigate about social media platforms are being used by microfinance institutions as well as a communication tool with their customers and to identify how microfinance institutions use social media efforts to expand their opportunities in reaching their target market. This study also tries to measure the effectiveness of social media marketing in the development of microfinance institutions. Keywords: Microfinance market, social media marketing, customer attractiveness.

Using Consumer-Generated Social Media Posts to Improve Forecasts of Television Premiere Viewership: Extending Diffusion of Innovation Theory

This research investigated how social media can be quantified and used as an input to improve audience forecasts for television show premieres. There were two key findings. First, Twitter activity (volume of tweets and retweets) drives viewership of shows that are unscripted (i.e., reality or competition shows). From a practical perspective, Twitter activity improved prediction accuracy beyond that of forecasting inputs typically employed by the industry. The second key finding was the interaction of media attention given to a show and audience size of the show leading into (i.e., preceding) the premiere. One practical implication for network scheduling and promotion efforts is to use strong lead-in shows along with large mass media efforts for a television season’s “flagship” series that are most important for a network’s success. This research also extends Diffusion of Innovation theory (Rogers, 2003) and diffusion modeling to television entertainment consumption. Diffusion of Innovation theory predicts the importance of information dispersion across heterophilous groups (i.e., groups that are diverse). The Bass (1969) diffusion model, a statistical model introduced to describe the diffusion of innovation, also predicts that media presence (an external factor) in conjunction with consumer eWOM (an internal factor) drive premiere ratings.

USGS and social media user dialogue and sentiment during the 2018 eruption of Kīlauea Volcano, Hawai‘i

Responsive and empathic communication by scientists is critical for building trust and engagement with communities, which, in turn, promotes receptiveness toward authoritative hazard information during times of crisis. The 2018 eruption of Hawai‘i's Kīlauea Volcano was the first volcanic crisis event in which communication via the U.S. Geological Survey (USGS) social media group, “USGS Volcanoes,” played a major role in providing eruption information to publics. Providing a concrete assessment of the social media effort during the eruption is necessary for optimizing future social media hazard crisis communication. We present qualitative and quantitative analyses of USGS Volcanoes' Facebook posts and over 22,000 follow-on comments spanning the 2018 eruption. Our analyses reveal that, for the 16 posts with the highest user engagement, USGS Volcanoes and informed non-USGS users directly answered 73% of questions and directly corrected or called out inaccuracies in over 54% of comments containing misinformation. User sentiments were 66% positive on average per comment thread regarding eruption information, and user feedback toward USGS Volcanoes, USGS scientists, or the Hawaiian Volcano Observatory was 86% positive on average. Quantitative sentiment analysis reveals a 61% correlation between users' overall expressed sentiments and frequency of the word “thank,” providing further evidence that social media engagement by USGS Volcanoes and informed users positively impacted collective user sentiment. Themes emerging from our qualitative thematic analysis illustrate how communication strategies employed by USGS Volcanoes successfully engaged and benefitted users, providing insights for communicating with publics on social media during crisis situations.

Political News Construction: Media Efforts to Frame Public Discourse Related to 2024 Presidential Candidates in Tvonenews.com

Political News Construction: Media Efforts to Frame Public Discourse Related to 2024 Presidential Candidates in Tvonenews.com

Partisan Risk Tolerance for In-Person Voting During the Pandemic: Survey Evidence from the U.S. 2020 Election

Abstract To what extent will people turn out to vote under high-risk, high-cost circumstances? We examine the impact of risk tolerance on willingness to vote in person in the U.S. 2020 election during the coronavirus disease-2019 (COVID-19) pandemic. Our results are based on pre- and postelection surveys that indicated partisan Republicans were more willing to vote in person than Democrats or Independents, who preferred voting by mail. Using behavioral measures of risk-taking, we find that Republican in-person voting is predicted by greater generalized and pandemic-related risk tolerance compared with Democrats and nonpartisans. To explain risk tolerance, we employ prospect theory to illustrate how Republicans’ fear of electoral loss, alongside conservative elite and media efforts to downplay COVID-19 severity, likely influenced Republican readiness to assume risks of in-person voting during the pandemic. We urge scholars to consider the implications of risk tolerance for models of electoral behavior under high-risk and high-cost voting conditions.

Tides, Touch, and Care in Collaborative Fieldwork

ABSTRACT This essay describes the influence of tides and touch on collaborative fieldwork as a practice of care. I draw from collaborations with clamming communities and connect a history of fieldwork with longstanding commitments within environmental communication to use rhetorical fieldwork as a means of witnessing crises and practicing care. This collaborative fieldwork was also shaped by connecting with Édouard Glissant’s critique of knowledge and his poetics of relation as alternative praxis for making knowledge through errant, tidal movements, and touch. I describe how these influences on fieldwork created the context for an evolving digital media effort that has figured how we stay in touch and practice listening to partners and with tides through time.

Use of Social Media for Health Advocacy for Digital Communities: Descriptive Study.

There has been a growth surge in the use of social media among individuals today. The widespread adoption of these platforms, coupled with their engaging features, presents a unique opportunity for the dissemination of health advocacy information. Social media is known as a powerful tool used to share health policy and advocacy efforts and disseminate health information to digital community members and networks. Yet, there is still a gap in the full exploitation of this powerful instrument, among health care professionals, for health advocacy campaigns. This paper aims to describe the process of mobilizing social media platforms such as Twitter (rebranded to X Corp in 2023) for health advocacy of the digital community. Additionally, it aims to share the lessons and insights gained during this digital health advocacy engagement process. We performed a comprehensive review of Twitter analytical data to examine the impact of our social media posts. We then consolidated these analytic reports with our meeting logs to describe our systematic, iterative, and collaborative design process to implement social media efforts and generate key lessons learned. Our review of monthly Twitter analytical reports and regular team meeting logs revealed several themes for successful and less successful practices in relation to our social media-based health advocacy efforts. The successful practices noted by the team included using personable, picture-based tweets; using a series of posts on a particular topic rather than an isolated post; leveraging team members' and partners' collaborations in shared posts; incorporating hashtags in tweets; using a balanced mix of texts and graphics in posts; using inclusive (nondestigmatizing) languages in tweeted posts; and use of polls to share tweets. Among the many lessons learned, we also experienced limitations including a lack of comprehensive statistics on Twitter usage for health care-related purposes such as health advocacy and limits in collating the estimates of the actual impact made on the intended digital community members by our posts. Twitter has been successfully used in promoting health advocacy content, and the social media team aims to explore other social media platforms that have a wider reach than Twitter. We will continue making necessary adjustments in strategies, techniques, and styles to engage the audience as we expand onto new platforms like Instagram and TikTok for health advocacy promotions.

Studying Public Perception of Covid-19 Vaccination in Pediatric Age Group: A Sentiment Analysis of Tweets

Purpose: The COVID-19 pandemic in 2019 led to the biggest public health crisis in modern times and triggered a global effort to rapidly develop and deploy covid vaccines. This, in turn, led to a sharply divided opinions in the public about the safety of the vaccines, particularly around vaccine mandates and especially more polarized in children. The goal of this study was to use Twitter sentiment analysis to gauge public attitudes as expressed on social media towards the kids’ vaccination for COVID-19. Methods: To collect data for this sentiment analysis project, the Twitter Application Programming Interface (referred to as “API” from here on) was used to scrape relevant tweets containing the keywords “covid vaccine” and “kids” for the time frame December 2020-December 2022, and the number of tweets to ensure a manageable dataset. The data was then converted into a readable format for further analysis. After data cleaning and preprocessing, we performed sentiment analysis on the-leaned and pre-processed tweets using Text Blob. The results were then visualized using Tableau to clearly and concisely represent the sentiment analysis results and identify any trends or patterns. Results: The sentiment analysis showed that overall, 48% of tweets scored a positive sentiment, while only 21% had a negative sentiment, with 31% neutral. Over 50% of the tweets were from the USA, with India having the next highest number of tweets based on location. Verified users accounted for only 17% of the tweets. Conclusion: The positive sentiment towards the COVID-19 vaccine and kids suggests that there is a general acceptance and support for the vaccine among the public. Public perception tends to correlate with the perception of risk and fear, as well as with media efforts aimed at promoting vaccination adoption.

Analysis of Online Misinformation Spread Model Incorporating External Noise and Time Delay and Control of Media Effort

Analysis of Online Misinformation Spread Model Incorporating External Noise and Time Delay and Control of Media Effort

Ending violence against women: Help-seeking behaviour of women exposed to intimate partner violence in sub-Saharan Africa.

Intimate partner violence is a serious public health problem that transcends cultural boundaries in sub-Saharan Africa. Studies have reported that violence characteristics and perception are strong predictors of help-seeking among women. We assessed the prevalence and factors associated with help-seeking among female survivors of intimate partner violence in sub-Saharan Africa. We pooled data from the most recent Demographic and Health Surveys (DHS) of eighteen sub-Saharan African countries. The data were extracted from the women's files in countries with datasets from 2014 to 2021. A weighted sample of 33,837 women in sexual relationships: married or cohabiting who had ever experienced intimate partner violence within the five years preceding the survey were included in the analysis. Percentages with 95% confidence interval (CI) were used to present the results of the prevalence of help-seeking for intimate partner violence. We used a multilevel binary logistic regression analysis to examine the factors associated with help-seeking among survivors of intimate partner violence. The results were presented using adjusted odds ratio (AOR) with their respective 95% CI. Statistical significance was set at p<0.05. Out of the 33,837 women who had ever experienced intimate partner violence in sub-Saharan Africa, only 38.77% (95% CI = 38.26-39.28) of them sought help. Ethiopia had the lowest prevalence of women who sought help after experiencing intimate partner violence (19.75%; 95% CI = 17.58-21.92) and Tanzania had the highest prevalence (57.56%; 95% CI = 55.86-59.26). Marital status, educational level, current working status, parity, exposure to interparental violence, women's autonomy in household decision-making, mass media exposure, intimate partner violence justification, wealth index, and place of residence were associated with help-seeking behaviour of intimate partner violence survivors. The low prevalence of help seeking among women who have experienced intimate partner violence in sub-Saharan Africa calls for the intensification of formal and informal sources of assistance. Education can play a critical role in empowering girls, which may increase future help-seeking rates. Through media efforts aimed at parental awareness, the long-term benefits of females enrolling in school could be achieved. However, concentrating solely on individual measures to strengthen women's empowerment may not bring a significant rise in help-seeking as far as patriarchal attitudes that permit violence continue to exist. Consequently, it is critical to address intimate partner violence from the dimensions of both the individual and violence-related norms and attitudes. Based on the findings, there should be public awareness creation on the consequences of intimate partner violence. Respective governments must increase their coverage of formal support services to intimate partner violence survivors especially those in rural communities.

Empowering Voices: The Role of Community Media in Strengthening Democracy and Fostering Inclusive Development in India

Community media is widely recognised as a tool to give voice to the voiceless. This study investigates the transformative potential of community media in India as a vehicle for promoting inclusive development and enhancing democracy. The research aims to examine the distinctive ways that community media promotes diverse viewpoints, local content, and participatory communication, contributing to social change and community empowerment. It draws on secondary data and case studies of successful community media initiatives in India and other nations with comparable socio-political contexts. A thorough literature review and thematic analysis are used in the study's qualitative methodology to identify major topics, such as community participation and empowerment, local content and cultural preservation, solving development difficulties, and challenges and opportunities. The results show that community media projects like Radio Namaskar, Radio Mewat, and Radio Ada are effective in fostering community ownership, empowering marginalised populations, and involving community members in content development and decision-making processes. The findings also emphasise how community media may help with local development challenges and cultural heritage preservation. Community media initiatives in India, however, encounter a number of obstacles, such as legal restrictions, a lack of funding, and low media literacy among underprivileged groups. The findings of the study also provide policy recommendations for boosting community media efforts' efficacy in India, dealing with the problems they encounter, and utilising the advantages offered by digital technologies and social media platforms. The research adds to the current discussion about the function of community media in advancing democratic ideals, inclusive growth, and social transformation in India and elsewhere.&#x0D;

Exposing the mess in the online kitchen: Bon Appetit and digital continuities in legacy media’s workplace exploitations

Traditional media’s convergence with online media platforms intensifies the already unpaid and unrecognized affective, immaterial and emotional labor expected of women of color and other historically marginalized media workers. This article uses the example of Bon Appetit (BA) and the downfall of their popular YouTube channel to argue that understanding this intensification is critical to envisioning possibilities for media workers to address exploitative working conditions. In the wake of Black Lives Matter uprisings in the summer of 2020, Black and Brown women food writers took to social media to point out that while BA profited from portraying a diverse workforce on their YouTube channel, the reality was very different. At the time, popular press and social media discourse largely attributed these issues to entrenched histories of racialized and gendered discrimination in legacy media. However, recent research on online platforms has engaged feminist studies, Black studies, and critical STS epistemologies to demonstrate that intersectional oppressions based on race, gender, class, and sexuality are reinscribed in the labor and technical infrastructures of platforms. Together, theorizations of the racialized and gendered aspects of unpaid and unrecognized labor alongside research on the biases reinscribed into algorithmic and internet platform infrastructures inform my analysis of a variety of texts related to the BA YouTube channel: BA YouTube channel metadata and videos, advertising trades coverage of Conde Nast’s digital media efforts, popular press coverage of the racial reckoning at Conde Nast and BA, and disclosures about BA and Conde Nast workplace cultures shared in public interviews by BA workers. By analyzing these texts together, I argue that the downfall of the BA YouTube channel demonstrates how media convergence and the platformization of legacy media intensifies racialized and gendered inequalities for media workers, but opportunities to publicly disclose these discriminatory workplace dynamics also galvanize worker organizing.

Komodifikasi Pekerja dan Dampaknya pada Kualitas Pemberitaan di YouTube KompasTV

In the digital era, some media use YouTube to distribute their content to get new profit opportunities from social media. This study aims to determine the commodification of workers on YouTube KompasTV and determine its impact on the quality of the news. The research uses qualitative methods with a case study approach and data collection is carried out through observation and interviews. The results of this study found that the heavy work done by media workers and the low wages of media workers meant that the practice of commodification continued. Youtube KompasTV is one of the media's efforts to maintain its existence so that the creativity of creator content is proof of the commodification of workers which provides benefits for the media. Regarding the quality of news coverage, this study found that content creators generally only pursue what is the habit of public consumption, so the news that is broadcast is generally only carried out to meet normative quality standards. This study found that KompasTV content creators experience a process of exploitation, alienation, mystification, reification, and normalization.

AMWA Annual Financial Report, 2021-2022

Following is AMWA’s financial report for the 2021-2022 fiscal year, which ended June 30, 2022. &#x0D; This past year has been successful in many ways (membership growth, successful virtual events, continued engagement of medical writing executives, support for the value of medical writing projects, new D&amp;I initiative, etc.) We continued to enhance marketing and social media efforts and implement new strategies to promote programs. We exceeded income for almost all our revenue generating programs by creating valuable and timely content, resources, and member benefits. Based on the number of attendees and positive evaluation results, we had a very successful 2021 virtual Annual Conference. The evaluation results for this event were overwhelmingly positive, and we exceeded all income categories.

Media advocacy in catalyzing actions by decision-makers: case study of the advance family planning initiative in Kenya.

Media can not only play a critical role in informing and educating the public on health issues, but it can make a powerful contribution to advocacy of public health matters. In Kenya, Advance Family Planning (AFP) initiative used this approach to further the country's progress in achieving family planning goals. This case study documents AFP experience in supporting media to engage leaders and decision-makers on the need to unlock bureaucratic bottlenecks that limit success of family planning services. AFP's media efforts added weight to the work of advocates who push for increased political commitments and investments in family planning. Media advocacy efforts helped catalyze actions by decision-makers across Kenya-focusing on strengthening accessibility and availability of contraceptive methods and fast-tracking implementation of policy actions to address adolescent pregnancy. Media advocacy efforts contributed to advancing family planning initiatives in the country. Media advocacy should be a key pillar of family planning programs and of other sectors.