Media World Research Articles

Between "The Eighth Day" and "The Peanut Butter Falcon" - (r)evolution in constructing a film image of a person with Down syndrome

Introduction: Thanks to education through film, social changes take place, viewers imitate the patterns and attitudes presented on the screen. it is so important to properly portray people with disabilities in the media, because the media image is often their only representation in the consciousness of the average viewer. The study compared two films telling analogous stories of young men with Down syndrome. Research Aim: The aim of the presented research was to answer the question of how the image of the film hero - an adult man with Down syndrome - has changed over the 25 years between the creation of both analyzed films. Are these changes adequate to current trends and changes that have occurred in social life? Research Method: Elements of the media content analysis method were used to describe, classify and interpret selected films. Results: Diametric differences were observed in the way the character of a film hero is constructed - the changes concern both the model of disability in which his character is embedded and the presence of classic, disabling images of disability in the analyzed productions. Conclusions: The world of media takes into account the research results and proposals on how to present disabilities in the media reported by the community of people with disabilities, educators and media researchers. Future filmmakers need to be constantly and systematically educated about the influence of the media on social attitudes and the awareness of art recipients.

Attention as a commodity in the world of disinformation and social media

Attention as a commodity in the world of disinformation and social media

Candomblé and internet: about ejó, conflict and publicization of the private in digital media

The article makes considerations about the entry of Candomblé into the world of digital media and its consequences for the reconfiguration of the Afro-Brazilian religious field, by considering the impacts of the digitization of the sacred and the transformation of religions built by orality into hypertextual religions. Here, it is of particular interest to think about the publicization of internal conflicts inherent to terreiro[1] communities, which, although they are in no way separated from religious life, do not concern the secrets of worship. It takes as its starting point the sharing on WhatsApp and social networks of internal conflicts involving notable religious leaders from three traditional Candomblé terreiros in Bahia. It recognizes the importance of ejó (gossip), in this case, digital, to give visibility to issues previously restricted to the offline Afro-Brazilian religious universe, as well as its significant role both as a provocateur as well as a mediator of tensions.

კლასიკური თოქ-შოუს ძიებაში: შემეცნებითი და გასართობი თოქ-შოუების ფუნქციური და სტრუქტურული ასპექტები "დღის კოდისა" და "ეკა ხოფერიას შოუს" მაგალითზე

Based on the qualitative research methods, this article will study and analyze the genre characteristics of two talk shows in the Georgian television space to determine how the mentioned genre adapts to the realization of two different functions - entertainment and cognition –, how Georgian TV showmen (show presenters) use the authentic features of the genre when presenting a topic that requires a multifaceted vision. Georgian television media uses various mechanisms to expand the audience and maintain interest in their creative products. In the globalized media world, Georgian television journalism borrowed „ from the American media at the end of the 90s, then developed and adapted several genres of television shows to its audience. One such genre is the talk show, which occupies a place in the network of all broadcasting companies. At the dawn of the appearance of talk shows in Georgia, it was believed that having a talk show in primetime was equal to quality nonsense. There was also an opinion that the most sought-after person in the TV media of that time was the host of the evening talk show; despite these performances today, the rating of watching TV channels is decreasing, one of the reasons for which may be the quality of Georgian talk shows. To narrow the selection spectrum of programs, two types of talk shows on the most popular topics in Georgia – recreational and cognitive were found. Even though there is quite a large selection of shows on Georgian television, the number of programs of the classic talk show genre is scarce, and most of them are mentioned in my dissertation. Based on the above, I searched for TV projects launched in the recent past for the mentioned research: • “Eka Khoferia's talk show“, which carried signs of recreational direction transmission and enjoyed great popularity on the TV channel „Imedi“; • „Day code”, which carried signs of cognitive direction transmission, enjoyed great popularity on the TV channel „Public Broadcaster“. The paper is based on comparing the “day code” and Eka Khoferia's programs. Critical structural monitoring is the main research tool. The discussion of empirical data is preceded by a theoretical part, in which the genre spectrum of television programs, in particular, the specifics and directions of the talk show, is described. Structural monitoring of both programs includes formal and compositional elements: principles of selecting invited guests, details of conducting dialogue, and interesting presentation of problematic topics. The mentioned study criteria were the basis for determining how high-quality talk shows are broadcast on Georgian television. When analyzing both types of Georgian programs and comparing them with Western classic talk shows, it was revealed that certain parameters necessary to ensure the high quality of the talk show are not met. The absence of a golden mean in the formation of the content and form of the talk show was revealed, which led to a decrease in interest in the satellite product.

გენერაციული ხელოვნური ინტელექტის სისტემების გამოყენების პრაქტიკა მედიაწარმოებაში და წამყვანი ქართული საინფორმაციო სააგენტოების გამოცდილება („IPN"-ის, „PT"-ს და „BMG”-ს მაგალითზე)

This research paper examines the development of the Georgian media industry concerning the modern world’s media trend of automated journalism, using news agencies as an example. The research topic of this paper is to explore the practice of generative artificial intelligence systems in the world media industry and, based on the above evaluation of these technologies in media production by leading Georgian news agencies. Since technological advancements have significantly altered media consumption by accelerating the speed of information dissemination, expanding the range of available channels, and enabling user-generated content, a lag in adopting these technologies could challenge the core mission of news agencies and influence their future development trajectory. The conducted research on the automation of news agencies gives a picture and identifies the problems that determine the extent of the use of Generative Artificial Intelligence in their activities, the basis of which, in turn, is the Georgian language models and/or the competence of media representatives. During the research, no specific competence problems were identified; however, it was discovered that a language barrier, particularly the low quality of Georgian language models, has resulted in the virtually nonexistent use of Generative Artificial Intelligence in the operations of news agencies.

The future of the audience in post-television. The case of the italian talk-show Propaganda Live!

We live in a very difficult and confusing time of using various media. To undergo this constant process of change is above all the television that seeks a way to reposition itself and adapt to the new type of audience. Our goal is to bring order and shape the future of traditional media. According to Jenkins[1] we will try to better define what is meant by cross-media, trans-media and omnimediality. Many authors give different definitions, but we are sure that we can arrive at a new means of spreading news that is more valid than the previous ones from a qualitative point of view. The objectives of the research is to contribute to forming a new type of text that is both multimedia and interactive. A story inserted in a context that demonstrates how unidirectional communication is no longer possible and where the world of media is increasingly called upon to greater involvement of the end user. The aim is to compete with the latter, which is already partly happening, in an orderly process of cross-media use. The idea that the interaction between television and social media can improve the audience for both is based on a profound change in the way people consume content. Today, watching TV is no longer a passive and solitary experience as it used to be. [1] H. Jenkins, Cultura Convergente, Apogeo, Milano 2007

Unruly subjects: The subaltern struggle for media justice, multimodality, and autoethnography in academia and beyond

AbstractIn this autoethnographic article, I explore the “crisis of representation” and the struggle of subaltern people for reparative representation and media justice. I argue that the field of visual anthropology and its multimodal programs have emerged from the margins to be at the forefront of decolonizing media and representation in the academy and beyond, but more work still needs to be done to achieve parity. I highlight the work and programs of leading scholar‐practitioners and their methodological and theoretical approaches that have shifted the paradigm of modern anthropology and representational politics and practice more generally. I focus on the trajectory of Faye Ginsburg's scholarship and media activism working with Indigenous, disability, and reproductive justice movements and show its impact on my work in the media worlds of the United States and Afghanistan and on Middle Eastern and Asian contexts and studies more broadly.

Media and Political Meaning in a Post-Truth World

Media and Political Meaning in a Post-Truth World

Media functions: evolution and interpretation of concepts

The article is devoted to a comparative analysis of the approaches of various humanities and social sciences to the definition and interpretation of the concepts of "journalism functions", "media functions", "media discourse functions", as well as consideration of the factors of their transformation in different historical periods. An activity-based approach is used in order to correlate the concepts of the type of activity, type of creativity, purpose, mission, and functions of modern mass media. In this paper, we propose to identify the following key approaches in the analysis of modern media that do not have spatial boundaries (philosophical, cultural, political, psychological, sociological and philological), allowing a multifaceted approach to the characterization of media as an integral object, complex in its structure and functionality, to expand understanding of the role of the media in a multipolar world and the values split. In this study, in addition to the comparison method, structural-functional, sociological, cultural and philological approaches were used. The scientific novelty of the article is the identification of the expanded functions of the media in modern society, where traditional roles are complemented by cognitive, adaptive and semantic aspects. The research focuses on the changing importance of the media in the context of digital transformation, globalization and information wars, emphasizing their role in the formation of meanings, social values and management of social processes. The media, in turn, perform many functions, including informational, ideological, cultural, communicative and cognitive. Their role varies depending on socio-historical conditions, having both positive and negative effects on society. In the context of modern challenges, it is of particular importance not only to combat "fakes" and disinformation, but also to form new social values.

The Impact of Technology and Social Media on Marriage and Divorce: A Study in Besilam Village, Langkat Regency

In today's rapidly evolving digital era, technology and social media have become integral parts of daily life. From connecting people worldwide to shaping how we communicate, work, and play, these advancements have profoundly transformed social, cultural, and economic dynamics. This article explores the significant role of technology and social media in the modern world and examines their influence on how we live, interact, and share information. While social media serves as an effective two-way communication tool, its impact can vary depending on how it is used. The concept of communication and information-sharing via computer networks, which predates modern social media, marked the foundation for what we now recognize as social media platforms. As technology and social media continue to advance, they have given rise to new societal phenomena, including divorces stemming from relationships formed through social media interactions. Remarkably, marriage ceremonies can now be conducted via video calls, and divorces can be finalized through video conferences. The ongoing development of technology has significantly broadened societal knowledge. The emergence of diverse social media platforms has further enabled people to expand their social networks and forge new friendships.

Video HR Interview Bot using Artificial Intelligence

Due to the swift world of digital media today, recruitment processes are becoming increasingly done on the Internet; one needs efficient, scalable, and accessible solutions. The "Video HR Interview Bot" is AI-based; it revolutionizes this old- fashioned procedure of a human resource interview in the sense that it carries out real-time automated video interviews with candidates. Here, it uses NLP, computer vision, and machine learning algorithms to scan through the candidates-not only through their oral but also by non-verbal signs such as facial emotions, body language, and tone of voice. This bot conducts an HR interview in a structured format. It conducts a series of scripted questions based on the-job description and requirements. Applicants communicate with the bot through video, where their responses are recorded and filtered for key competencies, communication skills, and cultural fit. The system provides real-time feedback and scores on various parameters so that the HR teams could focus on those candidates whose scores in the desired parameters are meeting the desired thresholds. Video HR Interview Bot streamlines the initial interview phase, thereby reducing time-to-hire, objectivity enhancement, and unconscious bias in candidate evaluation. Besides, it gives scalability, thus allowing the companies to handle bulk applications without compromising their standards. The system also provides a good data set for the HR practitioner to analyze, such as automated transcripts, sentiment analysis, and video insights, which all lead to a much more complete and well-informed decision-making process. In pursuing the core objectives of the project -that is, the efficiency and accessibility of recruitment while balancing fairness and quality in hiring-it must also help enhance the case of remote and high-volume recruitment

ISRAEL-PALESTINE ISSUE IN THE INTERNATIONAL PRESS: A CRITICAL DISCOURSE ANALYSIS ON OCTOBER 6-7 ATTACS AND INFORMATION WARFARE

ISRAEL-PALESTINE ISSUE IN THE INTERNATIONAL PRESS: A CRITICAL DISCOURSE ANALYSIS ON OCTOBER 6-7 ATTACS AND INFORMATION WARFARE Gizem YILDIRIM Güngör ŞAHİN War is a phenomenon that has taken place in social life throughout political history and whose diversity has increased day by day. The reflection of this phenomenon on societies has occurred thanks to technology. With the increase in technological developments, news sources have increased and led to societies being informed about the events taking place in the world, regardless of their geographical location. Thus, the way the world press and media handle the news has affected the perspectives and thoughts of societies. Since the way the media deals with wars and the meaning they want to convey to society generally proceed in parallel, societies' attitudes and approaches toward attacks may change. Since the way the attacks are reflected in the world public opinion varies according to the ideology of the news sources, there has been some competition among these sources. This competition is reflected today as information wars. The basis of information wars is the difference in the ideologies of these news sources. Ideological differences can be demonstrated through the discourse style, language and content of the news presented. This study dealt with 3-day news analysis from the day the Hamas-Israeli attacks began on October 6-7, 2023. The aim of the study is to examine to what extent media organizations affect the flow of information, based on the October 7 Hamas-Israel attacks. The fact that this issue was not addressed from the information warfare perspective when the literature was reviewed shows the importance of the study. The hypothesis of the research is that differences in the ideology of newspaper organizations create information warfare in a way that supports or increases existing conflicts. Based on this hypothesis, how the information flow of the news affected this war was addressed as a research question. The study was limited to the news of Al Jazeera, BBC, CNN, Xinhua and Sputnik news agencies between 7-10 October and used the critical discourse analysis method while examining the news. In this way, the effect of information warfare on Hamas-Israeli attacks was tried to be explained. The findings revealed the existence of information wars among the reasons why the war did not end. Artical Type: Research Article Key Words: Hamas, Knowledge, Media, Critical Discourse Analysis, Information Warfare Jel Codes: F5, F51 Artical’s Note: This study was prepared in compliance with the scientific research and ethicals rules. There is no content necessitating any permission from Ethical Board or any legal/special permission in this study.

Making Jesus Viral: How Contemporary Churches Have Adapted to TikTok

Abstract As the media landscape is constantly shifting, businesses and individuals alike must adapt their online presence to meet their potential audience across platforms. Very few churches have begun to adapt TikTok into their digital messaging strategies. Little research on church social media use has been conducted, with none having examined TikTok’s use. This research contributes to the larger body of work by filling the gap in TikTok research in general and helping to understand how TikTok fits into the larger social media world. An analysis of three churches’ TikTok presence is provided with recommendations on opportunities for further research.

FEATURES OF IMPLEMENTATION OF COMMUNICATION ROLES IN THE SPACE OF COMPUTER GAMES

Computer games, being an important component of the media world, have a significant impact on players in terms of the formation of behavioral models. In this regard, it is important to understand exactly what communication roles they form and what impact they have on users in terms of choosing communication strategies. The communicative role in the context of this work is considered as behavior demonstrated in a specific communicative situation (in our case, in the situation of the relationship between the player and the character). Based on the analysis of 42 popular computer games of various types (games of information, games of action and games of control), using historical-functional and comparative-typological methods, the dominant communicative roles and role models conveyed by the characters are studied. It is noted that at the present stage of development of computer games, standard communicative roles dominate over initiative ones, however, the development of computer games is moving in the direction of updating communicative roles of the second type. The latter is reinforced by the fact that the development of a fundamentally new type of games using artificial intelligence technologies demonstrates greater freedom for the player and character in choosing a communication strategy. This freedom manifests itself at all levels of relationships (player-character, player-player). The dependence of the dominance of role models on the types of computer games is established: in information games, controlling and conditionally friendly role models are more common, in action games - enemy role models, and in control games - controlling and friendly role models. The relationship between the degree of freedom of the player and the dominant role models is fixed: in games of the initiative type, friendly role models prevail over unfriendly ones.

Webtoons, Desperately Seeking Viewers: Interactive Creativity in Social Media Platforms and Cultural Appropriation of Global Media Production

Webtoons optimize interactivity and participation of media users in the world of digital media by consolidating a unique digital culture. This article examines the role of users in interactive media by exploring the case of webtoons in the context of a changing global political economy and cultural dominance. Korean platform monopolies have established a new business model for webtoons and developed it as a center of Korean creative power. While webtoons have increasingly expanded and attracted the global market and the global audience, some persistent social issues remain, including the precarious labor structure, monopolistic power in the industry, and ideological dominance in content. Although webtoon viewers are often recognized as cultural intermediaries and powerful agents for their contributions to interactive creativity, their role has fluctuated according to changing political-economic structures and industrial strategies. In the course of expanding to the global market and to new business areas such as intellectual property (IP), webtoons have evolved in new fashions while disclosing the ambivalent nature of participatory media and digital interactivity. This article elucidates the double faces of interactive creativity focusing on viewers’ participation in webtoon production in the context of changing webtoon industry and growing partnership with global media.

Сombat operations model of a single self-propelled artillery system for the computer game ARMA 3

Military computer games are an important segment of the world media culture and media business. In addition to the entertainment aspect, military simulators play an important role in the training of future military specialists. However, quite often the scenario component of military gaming lags behind the rapid development of real military equipment. World experience of military conflicts of the 21st century shows that the most intensively developing segment of ground forces weapons is its artillery component. In this paper, a model of combat use of a new generation artillery system is developed. The model is intended for modification of the military game ARMA 3. The new generation artillery system is a large-caliber gun with a high level of automation. It has a high rate of fire, maneuverability, and shooting accuracy. Due to these qualities, the new generation artillery system is comparable in combat power to a unit of traditional guns and can carry out combat operations in single mode. A technique has been developed for dynamically assessing the current combat capability of an artillery system, taking into account the resource costs during fire activity, including indirect hits by the enemy. It is shown that in addition to traditional tactical counter-battery tasks, an artillery system can be used to destroy a suddenly emerging high-risk target. A high-risk target is a non-artillery system capable of causing very large damage in a short period of time. Based on the method of dynamically assessing the current combat capability, a tree of artillery system states is constructed. It includes the most probable states of the artillery system and the corresponding design parameters. A ratio is obtained that allows, for a known state of the artillery system, to estimate the number of shots needed to hit the target with the required guaranteed probability. Calculated examples show that a new-generation artillery system is capable of destroying a high-risk target, sometimes even at the cost of its own loss. The developed model is implemented and is being tested as a mod for the war game ARMA 3.

An automated social media manager based on artificial intelligence

In today's world of social media, where brands and companies constantly interact with their audiences, the automation of content management processes is becoming increasingly important. Manual content creation, publication, and analysis on social networks require significant resources and time. Automated social media management systems based on artificial intelligence help simplify these processes, enhancing efficiency and optimizing audience engagement strategies. Artificial intelligence in social media marketing systems allows for the automation of tasks such as creating text posts, scheduling publications across different platforms, and analyzing user interactions. Artificial intelligence can analyze audience behavior, predict the optimal time for posts, and recommend changes to content strategies for maximum reach. This not only saves time but also improves the effectiveness of marketing campaigns through more accurate analytical data. However, the automation of social media marketing also faces challenges. The primary issues include the complexity of integrating different social networks into a single management system and the limitations in generating high-quality content that meets the emotional and stylistic requirements of the brand. Additionally, a major challenge is content personalization based on data analysis, which must account for each audience segment's unique needs and behavioral characteristics. Despite these challenges, the prospects for developing automated social media marketing managers are promising due to ongoing innovations in artificial intelligence and machine learning. Future research and development will focus on improving the quality of automated content generation, enhancing user interfaces, and integrating new social platforms to expand multi-channel marketing campaign management capabilities. Thus, the automation of social media marketing is a promising field that will enable brands and companies to optimize their audience engagement strategies while significantly reducing the time and resources required for content creation, publication, and analysis. This work presents the structure of the main entities of an automated social media management system based on artificial intelligence, including users, professions, questions, answers, settings, and integration with Telegram. The developed system enables efficient content management, automates publications, and personalizes audience interaction based on user responses. The system's described key components, attributes, and relationships provide scalability and flexibility, allowing brands and companies to optimize their marketing strategies and client interactions.

Scaling Imagination: The Language Machine and Poetry

The article focuses on the specificity and functions of metaphors in the poetry of Radosław Jurczak, and more broadly in the work of the youngest poets, for whom life in the world of digital media and the prospect of the development of artificial intelligence is an important part of their formative experience. The paper uses the terms introduced by Mark Fisher for this purpose: the weird and the eerie. The analysis compares poetic devices in Jurczak’s poems with the concept of poetic language of the first avant-garde, pointing out the changes occurring in the poetics and aesthetics of the works, also focusing on figures relating to the technological sphere of modernity. The paper polemizes with the view expressed by Jerzy Jarzębski, who considers the phrase “artificial intelligence” to be a fashionable and harmful oxymoron that defines the pragmatic, reductionist worldview of its users. The article argues that the incorporation of terms that have the status of catachreses and over-lexicalized metaphors in everyday language into the language of poetry allows their creative potential and ambiguity to be recovered. Finally, the paper considers scaling as a characteristic feature of the new poetic imagination, which also requires readers to take a new approach to the language of the new poetry.

“They don't care what we watch”: On ratings and culture‐making in the dizi industry

AbstractThis article challenges Western‐centric assumptions in existing media theories that assume a relatively democratic society by exploring the media worlds of dizis, Turkey's globally famous, serialized television melodramas. It examines dizi makers' frustrations with a recently revised rating system at a time when Turkey's conservative and authoritarian‐leaning ruling AKP elite increasingly intervene in the country's cultural field. The article argues that in Turkey's highly polarized, authoritarian context, ratings become a crucial site of culture‐making, through which Turkish culture, the value of cultural products like dizis, and the place of their creators in Turkey's cultural hegemony get renegotiated. Exploring the resentments of today's dizi makers reveals that contemporary Turkish power contestations cannot be reduced to either the secular/religious binary or to class dynamics alone, as often deployed to explain the current polarization between Erdoğan's supporters and his dissidents. The article also demonstrates the need for more rigorous theorizing about how states—as repressive actors in authoritarian contexts—affect the worlds of media creators and their works.

Analisis Strategi Komunikasi Politik untuk Membangun Citra Politik

This study aims to analyze the political communication strategies used in building a political image. With dynamic changes in the world of politics and media, political communication strategies have become key in shaping public perceptions of political leaders and parties. Qualitative research methods were used to analyze case studies from various political contexts. Key findings highlight the importance of consistent and measurable messages, the use of social media as a key tool in delivering political messages, as well as the strategic role of narratives in influencing public opinion. In addition, identification of the right target audience and adaptation of messages according to their needs are also key elements of a successful political communication strategy. The implications of these findings can help political decision-makers and communication practitioners to be more effective in building and maintaining the desired political image. The development of a more holistic and sustainable political communication strategy can help improve the quality of political dialog, strengthen public participation, and strengthen the overall foundation of democracy.