Media Tools Research Articles

Tüketici Perspektifinden Dijital Pazarlama

The internet, which is called the invention of the century, has caused a significant change and transformation in all areas of economic and social life. These developments have forced the advertising field, which has a direct human subject, to make a remarkable development in terms of both the methods used and the technologies included. However, the effects of this change in communication channels on consumers and how renewed the new consumer behavior is is a matter open to discussion. The available literature shows that consumer behavior preserves its essence, even though it is seen that the renewal and change in our age is progressing at a dizzying pace. The transformation experienced at this stage is rather the diversification and integration of the tools used and the diversification of the options in order to reach the highest benefit. What can be considered as remarkable is the increase in consumers' awareness of advertisements and their sensitivity about their own limits. In order to examine this change from the eyes of consumers, the research was carried out with a sample focus of 14 people, with in-depth interviews, which is one of the qualitative research methods. The obtained data were analyzed and interpreted by creating themes. As a result, it has been determined that age groups still have a certain effect on the attitudes of the participants toward advertising communication, and the expectations are built on creating value at the time of encountering an advertisement. In addition, it has been seen that sharing personal data for advertising purposes is largely acceptable, but privacy and perception of manipulation constitute an important limit. Keywords: Digital Advertising, Consumer Behavior, Media Tools, Digital Marketing, Digital Communication

ROLE OF TRADITIONAL, SOCIAL, RELIGIOUS, AND GOVERNMENT LEADERS IN BUILDING HARMONIOUS RELATIONS BETWEEN RELIGIOUS PEOPLE IN JAYAPURA CITY

This study aims to explore and identify the role of the four pillars in building harmonious relations between religious groups in Jayapura-Papua City. The four pillars referred to here are traditional leaders, community leaders, religious leaders, and the government. This qualitative research is in the form of a case study. Data collection techniques through observation, interviews, and documentation. The results showed the synergy of the role of the four pillars in building harmonious relations between religious groups in Jayapura City through two fundamental processes. First, as a communicator through mediation communication strategies and media tools. The second is as a coordinator to overcome conflict tensions and continuity in coordination and coordination that is dynamic. The theoretical implications of this study show that synergy is needed for the role of traditional leaders, community leaders, religious leaders, and the government in realizing harmony between religious people. The limitations of this study have not examined the constraints, obstacles, or challenges of the synergy of the role of the four pillars in realizing harmonious relations between religious people in Jayapura City-Papua.

Modified UNet with attention gate and dense skip connection for flow field information prediction with porous media

Porous media flow phenomena are commonly found in nature and industry. Understanding the patterns can improve industrial production and efficiency. Traditional numerical methods can predict flow field information within porous media exactly, even on pore scale. However, once the pore structures of porous media are changed, the traditional numerical methods have to start over again, which implies poor extension and low efficiency for realistic application. To address the challenge, we propose a new deep learning method for image segmentation based on convolutional neural networks that can quickly predict the saturation variation and flow velocity profile of multiphase flow directly from the structure of porous media. In the present method, the UNet network structure is improved by replacing parallel splicing with different levels of dense skip connection to extract flow information at different depths. When processing flow topological information, the introduction of attention mechanism allows effective focus on adjusting the flow field edges and front shapes to improve accuracy. Depending on the pore structures information, the saturation of the porous media also can be evaluated. This result shows that the flow field information (saturation and velocity) of porous media can be quickly predicted by deep learning methods. Compared with the computational fluid dynamics (CFD) method, this approach has a better prediction efficiency for porous media. The machine learning method is a good prediction tool for porous media with different porosities and pore structures.

The Impact of Artificial Intelligence on Social Problems and Solutions: An Analysis on The Context of Digital Divide and Exploitation

Continued advances in artificial intelligence (AI) technology innovations include ever-wider aspects of modern society’s economic, cultural, religious, and political life via new media tools and communication techniques. Considering AI as part of technological tools, networks, and institutional systems, innovative technology can be essential in solving social problems. With such a mindset, this study done on literature knowledge and sectoral research reports aims to capture AI’s expanding role and impact on social relations by expanding its ethical understandings and conceptual scope. The study tries to answer, if recent innovations in AI herald unprecedented social transformations and new challenges. This article critically assesses the problem, challenging the unending innovative technological determinism of many debates and reframing related issues with a sociological and religious approach. The study focuses on the importance of theoretical discussing the relationship between specificity and ecological validity of algorithmic models and how AI modeling is an essential contribution to the methodological approaches of scientists interested in social phenomena.

Relationship between IT Self-Efficacy and Personal Knowledge and Information Management for Sustainable Lifelong Learning and Organizational Performance: A Systematic Review from 2000 to 2022

This study aims to identify the relationship between IT self-efficacy and personal knowledge and information management (PKIM) practices. It also intends to investigate trending tools and approaches being applied for PKIM for sustainable lifelong learning and organizational performance. It also reveals challenges for the development of an effective PKIM system. To meet the study’s objectives, a systematic literature review was carried out. Fifty research papers published in peer-reviewed journals were included to conduct a comprehensive systematic review. The findings of the study revealed that a significant positive relationship exists between IT self-efficacy and personal knowledge and information management for sustainable lifelong learning and innovative organizational performance. Social media tools, the adoption of emerging technologies, and artificial intelligence were trending techniques for the successful implementation of PKIM practices in academia and the field. This research has significant theoretical, practical, social, academic, and managerial implications.

Under the influence of (alcohol)influencers? A qualitative study examining Belgian adolescents’ evaluations of alcohol-related Instagram images from influencers

ABSTRACT Influencers are important socialization agents among adolescents. There are rising concerns that influencers glamorize their alcohol behaviors and promote brands on Instagram. While exposure to alcohol messages influences adolescents’ alcohol use, it remains unclear how adolescents evaluate influencers’ alcohol images. We conducted 10 focus group interviews with 47 adolescents (Mage = 16.21; SD = 1.22). Our results demonstrated that adolescents frequently encounter images of influencers who hold alcoholic beverages, provide positive reviews for brands, or promote their own beverages. Additionally, building on the Message Interpretation Process model, we examined how individuals affectively (i.e. message desirability) and cognitively (i.e. realism, similarity) evaluate these alcohol images. Our results suggest that adolescents enjoy viewing images of influencers who depicted positive alcohol-related outcomes, highlighted their luxurious lifestyles, and were transparent about their partnership with alcohol brands. Only upon explicitly encouraging them to think aloud about the realism of and similarity to these images; and through discussions with their friends, they became more skeptical and perceived influencers’ images to be inauthentic. Where these critical evaluations took place, the persuasive effects seemed to diminish. Overall, our findings suggest that peer-led discussions and think-aloud procedures may be promising tools for media literacy interventions.

Theatre production and cultural policy during the pandemic: Leadership and memory narratives

The pandemic showed that theatres are able to adapt, re-position and re-focus their work, through digital means and by using diverse social media tools, in order to stay present and active during periods in which their models of traditional production and existence are limited. The research explores the rationale behind so called “pandemic production,” digital narratives and main approaches of managers and leaders in the public theatres during the pandemic phase, while noting the lack of cultural policy leadership. The roles of theatre managers was of the most importance and the pace of adaptation depended on their skills and talent. For all stakeholders, the new reality caused by the pandemic opened the horizons of ethics and aesthetics of solidarity, empathy, care, and critical reflections (within theatres and among independent theatre practitioners), while cultural policymakers chose to act as bureaucrats, missing the opportunity to step in with more vision and leadership, which lad to the downgrading of their role to pure administration.

TikTok and Sound: Changing the ways of Creating, Promoting, Distributing and Listening to Music

TikTok has become one of the fastest growing online empires in the last decade, and one of the most influential social media tools today. By centering the short-video format tailored for smartphone screens, this platform sets forth the sonic component of the audio-visual material in ways which have been unexplored in the social media realm on a global scale before. In this article I will explore the ways in which TikTok has made an “aural turn”, and thus changed and influenced the processes of music-making, music listening and music promotion. Special attention is given to the tools creators have at use (such as Duets, Stitches, livestreams, short form of the video), as well as the circumstances that ensue when these tools are combined with the algorithm and the entire ecosystem of this app (such as the highest yet possibility of virality, pressure to optimize content to be ‘catchy’ and likable, fast release on other streaming apps). The article also investigates the TikTok-influenced image of the contemporary music industry, as well as the multifaceted use of sound as memes.

Model of Web-Based Application “Glide” As Learning Media and Knowledge Sharing Tool of Teachers in Post-Pandemic Era

One of the adaptations that are being carried out in schools in Indonesia in the post-pandemic era is the implementation of online learning models and mixed learning. However, the challenge that arises is that for teachers today more effort is needed to create activities that can be used in this new situation. One application that can accommodate the need to store various types of teaching materials from all teachers in various schools is a web-based application such as Glide. The purpose of this study is to analyze whether the Glide web-based application can be applied as a learning medium and a means of sharing knowledge for teachers in the post-pandemic period. The research method used is qualitative with the development of problem solving methods of linking. The results showed that Glide can be used as a learning medium and a means of sharing knowledge for teachers in the post-pandemic period with some notes. First, the school or teacher must design it so that the contents of the application focus on the collection of teaching materials. Second, the manipulative ability of learning media cannot be obtained through the Glide application. Third, schools need to develop plans so that the implementation of this application can run effectively.

Using social media for health education and promotion: a pilot of WeChat-based prize quizzes on China national malaria day

BackgroundImported malaria cases remains a key health concern, especially during the COVID-19 pandemic. Providing accurate health information is important to improving people’s awareness of malaria. WeChat is an excellent social media tool for health information dissemination, especially during the pandemic. This study explored the effect of malaria knowledge dissemination via a WeChat public account.MethodsA questionnaire for data collection was constructed using the online survey tool Sojump. Questionnaires were sent to users who followed the Jiangsu institute of Parasitic Disease WeChat public account during the National Malaria Day 2021 period. A small incentive (WeChat Red Packet) was distributed to everyone who answered the questionnaire correctly on time.ResultsA total of 13,169 valid questionnaires were collected during the China National Malaria Day period. Questions in which participants focused mainly on information pertaining to themselves, such as infection, symptoms, and epidemic areas, reached highest accuracy (above 90%). Questionnaires were submitted through smartphones and most of them were completed during the period of 4 days from April 23 to April 26, 2021 when a WeChat Red Packet was offered. The accuracy of responses was related to bolded words and location and number of knowledge points that were shown at the beginning of the questionnaire. The number of users of the WeChat public account in question increased from 5961 to 12,339 in just 4 days of the activity.ConclusionA WeChat public account is a convenient and accessible tool for spreading malaria-related health information to the public. Distribution of incentives (Red Packets) can effectively increase public attention to popular science and health information and activities.

Religious and Cultural Discrimination against Digital Society

Discrimination is a behavior that is very unifair and unequal to what is done in distinguishing individuals or groups, based on something, usually categorical or specific, such as race, ethnicity, social classes and even religion. As time goes by, developments in various parts of the world are increasingly sophisticated, especially ini Indonesia itself, various advences have now increased. Developments in the digital are are one of the advancements that have developed rapidly in Indonesia. In today’s development, it has now spread to social media. In Indonesia itself, many and even millions of people use social media as a place to spread information. It can even be used to get new information from various sources that have been shared by the public. In Indonesia itself there is a variety of diversity so that Indonesia is dubbed as a multicultural country, the diversity referrd to is the devesity of ethnicities, races, customs, culture and religion. The existence of these differences will not lead to conflict and even discrimination against certain groups, it is the existence of these differences that triggers discrimination because everyone has different understanding of something so that it becomes big. This is because until now there is still a lot of violence and discrimination against certain groups in society, this is what will lead to social conflicts that will be even more acute in the multidimensional crisis that is happening in Indonesia. Especially in a digital society where they use digital media tools to find information. and even use digital media as a tool to discriminate against these community groups

Your Media / My Media: The Positioning of Attributed Reputation to Media by Generations

Medya toplumsal yaşama etkileri itibariyle önemli bir yere sahiptir. Toplumsal yaşamı etkileme gücü de medyanın sahip olduğu teknolojik-söylemsel kapasiteyle doğru orantılıdır. Çalışma, medyanın sahip olduğu kapasiteden yola çıkarak toplumsal alanda iletişim araçlarına atfedilen itibarın ölçülmesini amaçlamaktadır. Buna bağlı olarak medya itibarını kuşak ve kültürel sermaye bileşeni olan eğitim seviyesine göre keşfetmeyi amaçlamaktadır. Ayrıca, televizyon, internet, gazete ve sosyal medya itibarının kuşaklara göre farklılaşması da incelenmiştir. Çalışmada kullanılan veriler, TÜBİTAK tarafından desteklenen bir araştırma projesinden alınmıştır. Türkiye temsili örneklem ile birinci seviye Türkiye İstatistiki Bölge Birimleri Sınıflandırmasına bağlı olarak (İBBS1) 12 ilden 4840 katılımcı ile yüz yüze görüşülerek veriler toplanmıştır. Örneklemin temsil gücünün arttırılması amacıyla cinsiyet ve yaş kotaları orantılı olarak uygulanmıştır. Çalışmadan elde edilen bulgular özet olarak şu şekildedir; iletişim araçları arasında en yüksek itibar televizyon ve internete gösterilmiştir. Bunu, sosyal medya ve gazete izlemiştir. Eğitim seviyesi ve kuşak değişkenleri medyaya gösterilen itibarı etkilemektedir. Her kuşak kendi döneminde popüler olan medyaya daha fazla değer göstermektedir. Bu durum, kuşakla şekillenen her türlü beğeni ya da tercihin bir yansıması olarak değerlendirilmektedir. Aynı zamanda eğitim seviyesi yükseldikçe eski medya araçlarından uzaklaşılmaktadır. Eğitim seviyesi, medyanın nasıl kullanılması konusunda bir yatkınlık kazandırmaktadır. Çalışmada elde edilen istatistiki veriler sosyolojik olarak yorumlanmıştır.

IMPROVING FINANCIAL AND MARKETING MANAGEMENT BASED DIGITAL APPLICATION ON SMEs BATIK TULIS INCUNG KERINCI

The existence of MSMEs is essential to encourage the wheels of the nation's economy, so the government has to participate in the progress of SMEs. The fact found is that most of the MSMEs still do their financial records traditionally, and the level of awareness still needs to be higher on the importance of business financial statements. They are only armed with the knowledge and expertise they have, so they are still untouched by the media (application) tools in financial management. Likewise, with the implementation of marketing at the MSE. This activity aims to improve the ability of Batik Incung Subala SMEs actors to apply SI-APIK in managing financial reports and using digital marketing to promote their products. This activity resulted in that Batik Incung Subala can application the SI-APIK application in business financial management with continuous assistance and guidance and promoting products using digital marketing

Social Media Web 2.0 Tools Adoption in Language and Literacy Development in Early Years: A Scoping Review.

Social media tools are increasingly used in child's language and literacy development in early years. However, few researchers shed light on effectiveness and the practice that the EC professionals and teachers have adopted in ECE settings and other related contexts. This scoping review synthesized and evaluated the literature on social media integration in language and literacy development in ECE in the last decade, to provide a clearer picture on what social media tools were used, how they were used, and whether they were effective. Results showed that a wide-range of social media tools were used in diverse learning activities; however, few studies designed the learning activities with the guidance of an evidence-based teaching method or pedagogical framework.

ASSESSMENT OF ACCESS AND USAGE OF MASS MEDIA AMONG RICE FARMERS IN TARABA STATE, NIGERIA

The study examined access and usage of mass media among rice farmers in Gassol Local Government Area of Taraba State, Nigeria. It also identified the constraints to the usage of mass media tools among the farmers in the study area. Purposive random sampling methods were used to generate data from 138 respondents. Data collected were analyzed using descriptive statistics. The results indicated that the major mass media used by respondents were radio (86.2%), television (48.6%), Internet (48.6%), posters (46.4%), and leaflets (39.1%). The agricultural information medially accessed by the respondents from the mass media were credit facilities, marketing information, pests and diseases, fertilizer application, improved seeds, and improved storage facilities. The farmers identified a high need for agricultural information relating to credit, marketing, pests and diseases, fertilizer, improved seeds, and storage facilities. The high cost of mass media facilities, inadequate electricity, lack of local content, low level of education, lack of awareness of mass media use, and the inability of the farmers to access information from mass media were the major constraints faced by the respondents. The study recommended subsidizing the cost of media facilities, increasing access to electricity supply, creating awareness and skill of the farmers to take advantage provided by mass media tools for their farming benefits, and increasing the usage of other mass media outlets were made to enable the respondents to have full access/use of mass media to improve rice production.

Shaping the social identity of the digital work environment through social media tools: An analytical study of professors' sample at the University of Kufa

Advanced technology puts challenges in front of users, like the image they appear to be, Social identity constitutes the distinguishing features of an individual in relation to others, available literature provides a The theoretical framework of the social networking tools Through its two dimensions: work-related use and social use, and three dimensions for social identity: cognitive, evaluative and emotional, Through the quantitative approach, the research was based on a descriptive analysis on a sample of 107 professors at Kufa University, research results showed that the independent variable contributes to social identities formation in digital environments , And that social communication tools affect the interaction of individuals socially and cognitively, we recommend developing new interventions on forming social identities factors in workplace, with standards for social communication tools according to the preferences of individuals.

Adaptations of Prosper Mérimée’s “The Bear” in Different Media and Genres: Correction and Recontextualization

Summary Adaptation research demonstrates that the narrative of a particular work may be transferred to different media and/or contexts. In the analysis of such adaptations, it is possible to observe that in the context of both cinema and theatre, the often debated discourses around the connection between literature and and its adaptations in another media, are dialogical and conflicting. Although these discussions still dominate many texts, a considerable number of researchers agree that there are significant connections between adaptations of the same work and the original narrative. For example, Regina Schober describes adaptations as the process of emerging relationships.1 Such a definition refers both to the relationship between the literary source and its adaptation to another medium, and the relationships between other adaptations created in the same or different media. The definition also encompasses the possibilities of narrative transformation in different cultural contexts. Prosper Mérimée’s work – the short story “The Bear”, in which 19th century Lithuania is reflected by combining fiction and reality – was selected for detailed investigation. The selected adaptations include, on the Lithuanian theatre stage, the opera “The Bear” (2000) created by composer Bronius Kutavičiuss and director Jonas Jurašas, and Łukasz Twarkowski’s “Lokis” (2017), staged at the drama theatre. The opera includes important additions to the short story. The adaptation by Lukasz Twarkowski and playwright Anka Herbut of the stage performance presents the idea of Mérimée’s work in today’s context, combining it with real stories of artists of our time. Two of the listed adaptations of “The Bear”, representing different genres – opera and contemporary drama theatre, as well as the relationship with the original text – became the objects of further research analysis. These case studies explore the use of media tools in the interpretation of the textual narrative, assess each adaptation within the overall field of previously produced adaptations, and seek to decipher the intertexts, and to notice the connections (as well as the differences).

Analisis Komparasi Mitigasi Komunikasi dalam Penanganan Bencana Tsunami

Mitigation of the tsunami disaster can be done by identifying the form of communication and realizing what will be the challenges and obstacles in overcoming disasters in the future. By identifying the main characteristics that can cause communication during an emergency or disaster to become ineffective or completely fail, future researchers and practitioners will have a frame of reference for addressing communication problems in an emergency. One of them is by creating a communication system. Then form a media tool that operates to combine various mixes of spatial data, visualization assets, and mobile devices. It includes the underlying dimensions, interactions, and situations. In addition to the existing media tools, one way to gain insight or identification in building community resilience is to increase the resilience of the community itself where the community has avoided the worst impacts of natural disasters through its own local wisdom strategy that can be easily recognized.

#BookTokMadeMeReadIt: young adult reading communities across an international, sociotechnical landscape

PurposeThis research article presents an exploratory case study of the sociotechnical landscape of BookTok, and how young people use it to connect with others around the books they love, or those they love to hate. By observing the interplay between young people, books, and the technology (TikTok) that connects them, this study aims to explore how blending analog and digital media tools makes reading social and fun.Design/methodology/approachThe authors selected three bestsellers available in English and Danish, and BookTokers who made related videos. This study used a qualitative, ethnographic (Pink, 2021) approach to explore interactions on the app. Inductive coding (Saldaña, 2021) helped the authors identify themes, and connect to areas of inquiry.FindingsDuring the pandemic, TikTok and BookTok offered young people opportunities for reading engagement in social, bookish communities by using technology to promote reading in print. In doing so, their actions made reading and being a reader highly entertaining.Research limitations/implicationsAs an exploratory case study, this research is not generalizable. But the findings will apply to future work on reading, publishing, and connected learning in a sociotechnical landscape.Practical implicationsBookTok connects print and digital formats, offering innovative possibilities for young people’s connected learning and reading promotion in schools and libraries.Originality/valueBecause TikTok is a relatively new tool, and its sub-community BookTok became popular during the COVID-19 pandemic, research on this topic is still in its earliest stages.

Perbedaan Efektivitas Media Video dan Leaflet Terhadap Pengetahuan Santri Tentang Skabies

Scabies is a skin disease caused by infection with the mite Sarcoptes scabiei hominis variety. Scabies is easily contagious and is closely related to the number of people living together in one place. Cases of scabies are still commonly found in Indonesia, especially in densely populated environments. The level of knowledge affects the incidence of scabies because knowledge plays an important role in preventing scabies transmission. Increased knowledge can be done through counseling. However, appropriate counseling media tools are needed so that the information received becomes long-term memory. This study assesses the differences in the effectiveness of video media and leaflets on students' knowledge of scabies in Dayah Ar Raudhah Tahfizh Al-Qur'an, Blang Mangat District, Lhokseumawe City. This study involved 60 students with a quasi-experimental research type and the research design was one group pretest-posttest. The sampling technique used simple random sampling. The results of this study there are significant differences in the level of knowledge before and after counseling both with video media and leaflet media with a p value of 0.000 (<0.05) using the Wilcoxon test while the results of the study of differences in media effectiveness using the Mann Whitney test with p value = 0.004 (p<0.05), which means that there are differences in the effectiveness of video media and leaflets. The conclusion of this study is that video media is more effective than leaflet media in increasing students' knowledge about scabies.