Media Specialists Research Articles

Digital e-business: business model canvas for marketing expansion feasibility in hydroponic farm

Abstract Hydroponic is an agricultural system without using soil as a planting medium. The existence of vegetable production at hydroponic farms, which has yet to be absorbed by the market, and the increase in household consumers is an opportunity to maximize the potential in marketing products to reach the B2C (Business to Consumer). This research aimed to analyze the feasibility of digital marketing as the marketing expansion strategy for hydroponic farming, which was conducted using Business Model Canvas (BMC) and R/C ratio analysis. Digital marketing strategies can be implemented to expand the marketing reach of hydroponic vegetables, including recruiting social media specialists, using Instagram ads, and providing endorsements. Digital marketing influenced the increase in cost components by 18.72%, with R/C ratio analysis results of 3.11. This showed that using digital media as a marketing medium for hydroponic vegetables is feasible for financial development.

DEVELOPMENT OF INTERACTIVE TEACHING MATERIALS THROUGH HEYZIN IN IMPROVING STUDENTS’ MATHEMATICAL LITERACY ABILITY

Abstract The objective of this research is to develop interactive pedagogical resources on the Heyzin platform, employing Canva to enhance the Mathematical literacy competencies of students in the fourth grade. The Research and Development (R&D) method with the ADDIE model was used in this study to formulate interactive educational materials. This research integrated both qualitative and quantitative data. Qualitative data were acquired through interviews conducted with subject matter experts and media specialists. Conversely, quantitative data were derived from the analysis of pretest and posttest scores that evaluate mathematical literacy proficiency, in addition to student satisfaction surveys. The pretest and posttest results obtained an N-Gain with a moderate category. The results of the effectiveness test stated that there was an increase in Mathematical literacy through the use of interactive teaching materials developed through Heyzin. The results of the average increase indicate an increase that is classified as a moderate category. This study concludes that developing interactive teaching materials based on Canva through Heyzin can be an alternative learning method that is effective in improving students' Mathematical literacy.

Development of Tri-N (niteni, nirokke, nambahi) based e-modules on linear equations material for junior high school students

This study was motivated by the need to enhance student understanding of linear equations through innovative and practical learning resources. The primary aim was to develop and evaluate the validity and practicality of a Tri-N-based E-Module specifically designed for linear equation material. Utilizing a research and development (R&D) approach, the study followed the Four-D model, comprising Define, Design, Develop, and Disseminate stages. Conducted at SMP Negeri 3 Yogyakarta, the research involved 26 eighth-grade students as participants, with data collected through interviews and questionnaires, including validation surveys by material experts, media specialists, and students. The resulting E-Module, tailored to the learning needs of eighth-grade students, was validated with high scores from experts in material and media. Student feedback strongly affirmed its practicality and efficacy in facilitating learning. These findings confirm the Tri-N-based E-Module as a valid and practical tool for teaching linear equations, with significant potential to improve learning outcomes and instructional quality in mathematics education.

Bringing interactive elements into classes: Augmented reality-based learning media development for electrical measurement subjects in vocational education

This study aims to develop and evaluate Augmented Reality (AR)-based learning media to improve student interest at SMKN 1 Kuantan Mudik. AR, which integrates virtual objects into the real world, is expected to enrich the learning experience through innovative visual and interactive elements. This research employs a Research and Development (R&D) which includes preliminary research, prototype creation, student response assessment, and systematic reflection. The AR-based learning media prototype was developed using Assemblr Edu software and evaluated by media experts, content specialists, and students. The validation results indicate that the media is highly viable, receiving a score of 92.7% from content experts and media specialists. Student trials produced ratings of 88.9% for effectiveness and 90.3% for engagement. The findings demonstrate that AR-based learning media significantly enhance student interest and involvement in the learning process. This study concludes that augmented reality learning media substantially improve educational experiences in vocational settings, showing potential for broader implementation across various subjects. However, this research is limited to expert validation processes and primarily focuses on student responses rather than measuring learning outcomes. This study is anticipated to provide a foundation for developing more comprehensive and effective learning media.

Modern technologies and subject content of a foreign language course for future media specialists

Importance. The subject-language integrated approach is relatively new in the field of foreign language teaching methods. It pursues a dual goal related to the formation of professional communication skills in a foreign language (the formation of communicative and professional competencies). The application of the subject-language integrated approach faces several challenges related to both teachers and students. Firstly, the level of training of students should correspond to the B1B2 level. Secondly, the level of teacher training should combine the foreign language teaching with the specialized content teaching. The potential of the subject-language integrated approach in teaching foreign languages has already been applied and evaluated in the future doctors training, lawyers, and agricultural specialists.Research Methods. The subject-language integrated approach can be incorporated into the language training for future professionals in the media sphere (areas of training “Journalism”, “Advertising and Public Relations”, “Media Communications”). The professional component of the course is related not only to the thematic content of the classes, but also to the possibility of using modern technologies (for example, the artificial intelligence capabilities, virtual and augmented reality technologies) in the media products development within the framework of the training course with their subsequent discussion in the language being studied.Research Results. The subject-language integrated approach has obvious potential in the language training of future media specialists (areas of study “Journalism”, “Advertising and Public Relations”, “Media Communications”). The specialized subject content of the course, as well as the technologies and tools used in the practice of media specialists in the media products and advertising products development, along with language competencies, allow the formation of professional competencies.Conclusions. The aim of the research is to further investigate the potential of an integrated approach to the training of future media professionals. Of particular interest to the study is the identification of specific speech skills required for effective foreign language communication in the speech interaction professional sphere.

Current and Future Directions for School Media Specialists

School media specialists have served as technological experts for their schools and have been pioneers with digital natives, helping create good digital citizens and addressing digital gaps for learners and advocate for access no matter what barriers students face. School of Library and Information Science programs have focused on creating a curriculum that will help create a school technology expert for every school library. This served schools well during the COVID-19 shutdowns, where the school had to find new ways for students to learn remotely.School media specialists have now become the target of hate in their schools. This has become increasingly complicated with states legislating what can be put in school libraries and how teachers can address historical events. School media specialists are required to make decisions on access or potentially losing their jobs. While these are important areas, they are just a small part of the job for school media specialists. The American Association of School Librarians has increased the expected role for school media specialists, having them often serve as teacher, instructional partner, information specialist, and program administrator, all in addition to serving as the expert technologist at their school. However, not all school media programs take this approach to pedagogy for school media.School media specialists create technological opportunities for schools and are a key source for teachers seeking to reach students with diverse learning styles while informing and building relationships with families on internet safety and other important topics. Teachers depend on school media specialists to provide resources and support for the classroom while school media specialists also support students’ intellectual freedom. Ultimately, the focus for school media specialists has been to try to create a school library that represents everyone’s values. While this sounds ideal, it has been a difficult road for the profession.The position of school media specialist has changed dramatically over the last four years. This panel seeks to address research contributions to scholarship on school media specialists and how Schools of Library and Information Science are changing their programs to prepare school media specialists for the workforce. There will be a moderator and a panel comprised of four faculty members who are educators, practitioners, and researchers specializing in school media. Their perspectives and expertise will be present in this discussion, along with the following discussion topics:What are your current research findings telling you?What are practitioners experiencing?What is working with educational pedagogy in school media?What is not working with educational pedagogy in school media?What new technologies have you incorporated into the curriculum?What changes are being made at Schools of Information Science programs to help ready students for the current environment?The panel will explore questions of education, research, and practitioner-based experiences to address concerns impacting school media specialists. The information will inform the future discussion and curriculum pedagogy for school media specialists. The panel discussion will be formatted around the expertise of the faculty with school media. These discussions will inform pedagogical teaching practices in school media programs and hopefully provide a framework for improvement.

Curriculum Infused Cultural Heritage for School Media Specialists

Curriculum Infused Cultural Heritage for School Media Specialists

Design and implementation of audio-visual learning media for volleyball passing and serving techniques in junior high school

One of the main challenges in physical education learning is the limited availability of appropriate and interesting learning media for students. This research aimed to develop audio-visual learning media products in class VIII junior high school PE subjects on specific motion material for variations in upper passing, lower passing variations, upper service variations, and lower service variations in volleyball games. The research was conducted as development research adopted the Borg Gall model: preliminary study, planning stage and initial research product development, expert validity test stage and product revision, small- and large-scale tests, effectiveness test and distribution of learning media products. Validation of learning media development is carried out by learning material experts, learning media experts, and learning media design experts. Following the expert validation of the learning content and material by subject matter experts, the validation of the learning media by media specialists, and the validation of the learning media design, further validation conducted by an online questionnaire to gather further feedback and insights. The results were obtained in the form of audio-visual learning media products that were tested to large groups receiving a validation score of 93% from learning material experts, 94% from learning media experts, and 95% from learning media design experts. For the effectiveness test, pre and post-tests on improving volleyball passing and serving skills has done and obtained the experimental class obtained a gain value of 0.62 and the control class obtained a gain value of 0.28. This research concluded that the use of audio-visual learning media in physical education showed positive results in improving understanding, motivation, and learning outcomes of volleyball games. With the right support, this media can be an effective tool to enrich the learning experience and support the achievement of physical education goals.

Pengembangan Media Smart Flashcard pada Muatan Pembelajaran IPAS untuk Meningkatkan Hasil Belajar Peserta Didik Kelas V SDN Bandar 03 Batang

This study carried out has the aim of developing and testing Smart Flashcard learning media in the context of the Science and Social Studies (IPAS) curriculum for fifth-grade students at SDN Bandar 03 Batang. The background of this research is based on the need for a innovative approach in teaching to enhance students' learning outcomes more effectively. Things to home of this research is to evaluate the effectiveness of the Smart Flashcard media in improving students' understanding of complex natural resource materials. The research method involves collaboration with subject matter experts and media specialists in the development process, as well as testing this media with small and large groups of students to obtain valid and reliable data. The findings of this study indicate a rapid improvement in students' learning outcomes, particularly in understanding previously challenging natural resource materials. This research concludes that is the applicatioan of the Smart Flashcard learning media is effective in enhancing students' learning outcomes in the IPAS curriculum. These findings provide a strong foundation for the development of innovative interactive learning media in the future to create a more engaging, interactive, and effective learning environment for students in the learning process.

Development of a Batting Tool for Learning Physical Education Sports and Health for Students in Elementary School

Research objectives: (1) to generate products for the development of baseball games targeting elementary school students (SD), (2) to assess the viability of developing a baseball game bat for Physical Education learning (PE learning) in elementary students, and (3) to evaluate the effectiveness of a baseball game bat for Physical Education learning (PE) in enhancing the hitting skills of elementary school students. This study was categorized as Research and Development (R&D) or development research, consisted of the following stages: 1) identification of potential and problems; 2) collection of information; 3) design of the product; 4) validation of the product; 5) revision of the product; 6) conducting product trials; 7) further revision of the product; 8) conducting broader trials; and 9) finalizing the model through revision. The trial participants consisted of third grade students from SD Negeri Dalangan 1 (Dalangan 1 Elementary School) in Minggir District. The trials were conducted on a weekly basis. For small-scale trials, there were 6 students involved, and for large-scale trials, there were 12 students. The sample was determined by using purposive sampling. The selected instruments included a questionnaire for material experts and media experts to assess the eligibility of a batting tool as a medium for learning baseball games, as well as questionnaires to gather student assessment responses. The acquired data would thereafter be quantitatively examined by using descriptive statistics, through the calculation of percentages. The acquired results indicate the following: (1) the development of baseball game batting products goes through nine stages of development, and (2) The assessment of the development tool's viability is based on a) the trial validity conducted by material experts shows that the mean value at 4.89 levels of achievement 97.78% are in the "very feasible" category. b) Media specialists undergo validity testing, resulting in an average value of 4.83. The achievement rates for this testing are at 96.67%, placing it in the "very feasible" category. c) A smallscale feasibility trial is conducted. Students receive an average score of 4.62, which corresponds to 87.23% in the "very feasible" category. The large-scale feasibility trials, conducted through a questionnaire, show an average score of 4.95, which corresponds to 99.10% in the "very feasible" category. Additionally, the t-test results indicate that the mean post-test score of 85.42 is significantly higher than the mean pre-test score of 41.67. The rise can be deemed significant based on the statistical significance (2-tailed) with a p-value of 0.000 (less than 0.05). Therefore, the creation of a castle game bat product is highly viable and efficient for teaching Physical Education for elementary school students.

Upaya meningkatkan kreativitas pada konten dalam meningkatkan kesadaran masyarakat untuk melestarikan lingkungan di Ditjen PPKL KLHK

Background: Communication is the most important thing in people's daily lives, including within the scope of government agencies. Findings: Therefore, through the final work, the author will discuss the role of a social media specialist in managing and increasing the creativity of the Directorate General of PPKL (Pengendalian Pencemaran dan Kerusakan Lingkungan)'s social media so that it can increase engagement and provide awareness to the public. Methods: Writing Akir's Assignment is supported by observations, literature studies, and interviews to get the answer that a Social Media Specialist has an important role in managing social media, especially within the scope of government agencies. Conclusion: Thus, the author comes to the conclusion that through invitation content developed through creativity in content it can attract the interest of more people.

Professional psychological selection of specialists in the digital and media spheres

The article discusses the current problems of professional psychological selection of specialists in the digital and media spheres. The experience of conducting this selection in the modern labor market is analyzed. The key competencies of a digital and media specialist are highlighted, including creativity and innovation, analytical and critical thinking, communication skills, learning ability, industry knowledge, as well as stress tolerance. In the process of professional psychological selection, it is necessary to evaluate these competencies, which make it possible to eff ectively carry out professional activities in the areas presented.

Developing a Social Media Landing Page Specialist to Advance Creative Media MSMEs

The increasing use of social media platforms such as Instagram and Facebook offers significant opportunities for businesses to reach a broader audience through organic content and paid advertisements. A landing page designed specifically for social media specialists is a crucial tool in digital marketing strategies. This type of landing page enables social media specialists to effectively showcase their expertise and services to potential clients. Utilizing a landing page template tailored to business needs can help attract and convert visitors into clients in a more professional and appealing manner. Instapage, as a platform offering such templates, provides various features, including modern design, strategic call-to-action (CTA) buttons, and A/B testing capabilities to optimize webpage effectiveness. The platform also facilitates the customization of designs to align with business branding, thereby enhancing the landing page’s role in not only showcasing expertise but also increasing the likelihood of converting visitors into loyal clients

Development of E-LKPD based on Problem Based Instruction on Human Digestive System Material for Class XI Students of SMA Negeri 5 Metro

The examination was directed to figure out Issue Based Guidance Understudy Worksheets (LKPD) in science examples and to figure out understudies' reactions. The kind of exploration being done by specialists is Improvement (Innovative work). This examination utilizes the Borg and Nerve advancement model embraced by Sugiyono. The instruments utilized are validator and understudy surveys. Then, the information got will be broke down from every appraisal by validator specialists and understudies. The nature of understudy worksheets is completed by approving understudy worksheet items in light of issue based guidance, in particular media specialists, material specialists and language specialists. In light of media specialists, a typical rate was gotten of 84%, material specialists acquired a normal level of 90%, and language specialists got a typical level of 75%. Then, the understudy worksheet item is tried. To figure out understudies' reactions to understudy worksheet items, limited scope preliminaries and huge scope preliminaries were done. Limited scope preliminaries got a typical level of 87% with the standards "Entirely Possible" while in enormous scope preliminaries got a typical level of 87 % with the rules "Truly Qualified" accordingly the understudy worksheet depends on issue based guidance in science examples. created appropriate for use.

Developing Android-Based E-Modules for Project-Based Learning in Basic Electrical

This research aims to develop a validated, useful, and efficient electronic module (e-module) on the Fundamentals of Electrical Engineering using a project-based methodology. The e-module is designed to enhance learners' understanding and improve their learning outcomes. The Research and Development (RD) approach, consisting of four stages—Define, Design, Develop, and Disseminate—was employed. Descriptive analysis was used to evaluate the validity of the e-module based on assessments by material and media specialists, as well as its practicality for teachers and students, and its impact on student learning. The results show that the e-module's validity was confirmed through descriptive analysis. Media experts rated it with a validation value of 0.88, and material experts gave a value of 0.92, both exceeding the threshold value of 0.61, indicating high validity. The practicality was measured by responses from teachers and students, with teachers giving an average score of 92.00% and students 96.79%, indicating the e-module is very practical. Effectiveness was assessed through the gain score of student learning outcomes, which was 0.65. This score falls into the medium category, as it is between 0.3 and 0.7. Therefore, the project-based Fundamentals of Electrical Engineering e-module has been shown to enhance learning outcomes effectively. In conclusion, the e-module has been validated for its content and media, proven practical by positive feedback from teachers and students, and demonstrated effective in improving learning outcomes, making it a valuable educational tool.

Potential of artificial intelligence technologies in language training of future media specialists

Importance. Artificial intelligence (AI) technologies are widely utilized in the fields of journalism and marketing communications, including advertising and public relations. Within the realm of promotion, AI is integrated at various stages, ranging from analyzing the target audience and devising a communication strategy, to creating media products, and subsequently evaluating the success of the campaign. Given this context, it seems appropriate to incorporate AI-powered media products as a part of the curriculum for a foreign language class. This would enable students to gain insight into the latest developments in AI technology and its application in various industries.Research Methods. The research is based on recent developments in the area of artificial intelligence (AI) technologies in education. Specifically, it takes into account current experience that reflects the vectors and principles of using AI technologies in foreign language teaching for university students.Results and Discussion. The options for using ChatGPT and Midjourney neural networks in the development of media texts and advertising products as part of a foreign language course for future media professionals are presented.Conclusion. The neural networks’ use in the creation of media content and advertising materials within the context of the “Foreign Language” discipline contributes to the skills’ development in the main types of speech activity; the acquisition of the ability to utilize the learned foreign language as a tool for professional interaction in the media sector; and the enhancement of professional competencies within the field of media communication.

Pendampingan Pembuatan Konten dan Publikasi Gerakan Sosial bagi Anggota Remaja Masjid

Ikatan Remaja Masjid Suci (IRMAS) has a variety of social movements of productive and positive activities that should be published in order to be an inspiration and motivation for its neighbors or a large audience. The problem faced by Ikatan Remaja Masjid Suci (IRMAS) is the limitation in using digital media effectively to spread messages of social movements. The limited knowledge and skills in creating interesting content as well as appropriate publication strategies have hampered community efforts to disseminate social movement activities in reaching a wider target audience and affecting the growth of positive movements in society. The aim of this support program is to enhance the capacity and skills of community members in creating, managing and generating effective content on social media platforms especially social media instagram. The implementation method is three-stage: the first stage is conducting community surveys, the second is applying for permits and the third stage is implementation and support. The result of the accompanying program is the formation of a team of graphic designers, videographers, content writers and social media specialists, through a team that has been formed, the accompanying program has produced output of work on social media instagram Ikatan Remaja Masjid Suci reviewed from the activities during the accompaniment, the activities are going according to the expected plan, so that the accompanying program has a long-term impact the community must prepare cadres to continue the creation of content and publication of the community social movement.

Development of Party Makeup Tutorial Video

The goals of this study are as follows: (1) formulating a plan for making a video instruction on party makeup secondly, making a tutorial video for applying makeup for a party (3) learning how to do party makeup via a video lesson with no effort. Development approach for 4D models used in research and development. The process of finding, gathering, and creating makeup-related ideas is defined as (1). (2) preparation for the design, layout of the makeup, storyboards, filming, dubbing, and editing. (3) conduct small-scale testing and validation. (4) distribute the evaluation surveys and accompanying images and videos. From February to July of 2023, the research was conducted. A panel of thirty Miss Bantul judges checked the video tutorial for appropriateness from the perspectives of media specialists, subject matter experts, and end users. Qualitative and quantitative descriptive analysis, as well as interviewing and observing participants, are used to gather data. Final Product develop a strategy for making a video instructional that covers all the bases, from coming up with a flawless makeup look (design 1) to creating a storyboard, filming, and editing (2). Incorporate an introduction, main body, and closing sequence into a 17-minute and 34-second video and share it using the following URL: https://youtu.be/icHL7dDhBgw (3). The material experts' result is 95.1%, the media experts' result is 95.3%, and Miss Bantul's result is 95.1%. The 98.8% group is highly doable. Consequently, creating video guides on how to apply party makeup is a great idea.

Development of PBL Based E-Student Worksheet Using an Ethnoscience Approach to Improve Students' Character Values and Conservation Attitudes on Redox Material

The study aimed to develop a PBL Integrated Ethnoscience-Based e-Student Worksheet focused on redox material, ensuring its validity, and to determine its impact on enhancing students' character values and conservation attitudes. Utilizing the Research and Development (R&D) approach with the Plomp model, the study incorporated various data collection methods such as interviews, student questionnaires, validation sheets, and user response surveys. Validation involved assessments from three material experts and media specialists. Initial trials encompassed one-on-one assessments with students of varying abilities and feedback from teachers and students. The larger-scale trial adopted a pre-experimental Pretest-Posttest Control Group design. The outcomes revealed that the e-Student Worksheet achieved high validation scores from both material and media experts, while feedback from users indicated its effectiveness. Importantly, significant improvements in students' character values and conservation attitudes were observed post-implementation of the e-Student Worksheet, as confirmed by paired t-tests. In summary, the use of the Flip Builder application in crafting the E-Student Worksheet, grounded in PBL and ethnosciences, not only received strong validation but also positively impacted students' character development and conservation perspectives.

Professional Values of Public Relations Specialists

The article is devoted professional values of public relations specialists in the context of the formation and management of public opinion in the context of current social challenges. The media space of media specialists is associated with certain professional risks. The high level of media activity of students increases the level of such risks. Negative consequences are associated with the possible occurrence of professional deformation, violation of a specialist’s psycho-emotional state of a (professional burnout, etc.), the destabilization of his system of value orientations. The analysis of theoretical and empirical material, including the results of the author’s research of future public relations specialists’ media literacy, indicates that there are certain concerns about the understanding and formation of professional value among future media specialists. Public relations specialists are directly involved in the formation and filling of the information space and its agenda. They have a significant impact on the mood in society and social reality, on the preferences and views of the target audience. The results of the study allow the authors to assert that in modern conditions it is necessary to create a system for the development of professional values of public relations specialists, taking into account the new risks of modern social reality. Such system should be aimed at creating a safe information space, protected from fake and deliberately false information, negative manipulation of public consciousness, destabilization of political, social, economic and other processes and the values of citizens.