Confronting the paradox of melodrama as an apparently outdated Victorian stage form now argued as the overarching modality of modern screen fiction, this essay rethinks the nature of melodrama's 'modern' as an aesthetic modality capable of channelling the social through individual protagonists. Devising staging and plotting that foregrounds emotional and moral consequences of actions, and drawing on musicalisation of performance and word to embody feeling, the melodramatic mode creates haptic connection with audiences, inviting empathy with the sensations and 'human interest' of other's experiences, while it discursively binds the social into the personal in the acculturated images, turns of speech, and cultural references through which its characters' emotions and actions are expressed. Arguing shifting criteria of verisimilitude under pressure of changing social conditions and emergence of new technologies, the essay shows how melodrama's personalisation of the social evolves in modern screen media through the resources of cinematography.