Media Relations Research Articles

Impact of sentiment tendency of media coverage on corporate green total factor productivity: The moderating role of environmental uncertainty

In the context of China's carbon neutrality goal and increasing environmental responsibilities, this study examines the impact of media sentiment on Corporate Green Total Factor Productivity (GTFP), especially considering environmental uncertainty. Utilizing data from the CNRDS financial news database and employing the non-radial SBM-ML index to assess GTFP, the research explores how positive, neutral, and negative media coverage influences corporate sustainability behaviors. Results indicate that positive media coverage significantly enhances GTFP during corporate growth and maturation phases by improving public perception and investor confidence. In contrast, negative media coverage tends to reduce GTFP, particularly under conditions of high environmental uncertainty, highlighting the challenges during vulnerable periods. This study contributes to understanding the nuanced effects of media sentiment on corporate sustainability practices and underscores the importance of managing media relations strategically according to corporate lifecycle stages and environmental contexts to optimize sustainability outcomes. The findings offer valuable insights for businesses to align their media strategies with sustainability goals and for policymakers to develop regulations that harness media influence to support corporate environmental accountability. By strategically managing media narratives and fostering a supportive policy environment, corporations can leverage the power of media to drive their sustainability agendas and contribute to the achievement of national and global environmental targets.

Subsidence associated with dewatering and gas extraction from coal seams: Contribution of desorption-induced coal shrinkage

Several coal seams are contained within the formations of Great Artesian Basin (GAB), the largest natural underground water reservoir in Australia and the world. The extraction of coal seam gas (CSG) and its associated water from thousands of wells within the coal measures of the GAB has led to tens of millimetres of subsidence in CSG development areas. Since highly developed farming systems located in these areas rely on very low slope landforms, even this scale of subsidence has caused significant community concern about the potential for CSG extraction to impair farming operations and productivity through changes in land slope and drainage. Coal seam compaction associated with dewatering and gas extraction has two key components: poromechanical compaction and desorption-induced bulk shrinkage. The former results from pore pressure depletion (due to dewatering and gas extraction) and an increase of vertical effective stress, while the latter is induced by gas desorption from the coal matrix, leading to further deformation. While poromechanical compaction of fluid-bearing formations has been extensively addressed in the literature, relatively little research has been conducted on the role of coal shrinkage in CSG-induced subsidence. This paper introduces an innovative practical modelling approach for assessing CSG-induced subsidence at a subregional/regional scale. The approach utilises an analytical model for CSG-induced subsidence derived from constitutive stress–strain relations for poroelastic-sorptive media. This is a novel approach in the context of CSG-induced subsidence which considers both poromechanical compaction and desorption-induced shrinkage. A further distinction to previous work is the integration of the geomechanical-sorptive subsidence model with a numerical groundwater model. Based on this approach, this paper examines the effect of coal shrinkage on subsidence, and its proportions with respect to total compaction for one of the major coal measures in the Surat Basin. Input data are derived from three-dimensional geological, geomechanical, and groundwater models, as well as methane adsorption and desorption reports. Results show that (a) the impact of coal shrinkage on CSG-induced subsidence is likely to be significant in the study area and (b) the contribution of coal shrinkage to CSG-induced subsidence depends on gas content, Langmuir isotherm, shrinkage strain parameters, and the saturation state of coal. This study provides important insights into CSG-induced subsidence and lays the foundation for the development of robust, efficient, and localised predictive models to support environmental impact assessment and management.

Religious conflicts and media relations

Religious conflicts and media relations

Impact of Social Media Marketing on Brand Loyalty, through the mediating role of customer experience: An Applied Study in the Egyptian Private Hospitals

Social media marketing has developed rapidly in the world's contemporary highly competitive business environment in order to gain patient loyalty and competitive advantage by providing prompt services. For research scholars and practitioners, the marketing strategy that incorporates technological advancements has taken center stage. Effective communication and interaction between stakeholders are crucial to the success of a business, and social media platforms provide the venue for such communication and interaction. Thus, the benefits and risks of scientific communication on social media during COVID-19 are understood, and social media may be employed in such emergency scenarios. The purpose of this research is to empirically investigate the impact of social media marketing on brand loyalty with mediation role of customer experience in the Egyptian private hospitals. A questionnaire tool was employed to gather required data from a convienacne sample of 416 Customer of Egyptian private hospitals and structural equation modelling technique (SEM) was utilized for analysis using Spss 28 & AMOS26 software. The main conclusions drawn from this study are the direct effect between social media marketing and Brand Loyalty is statistically significant, the direct effect between Social Media Marketing and customer experience is statistically significant. The direct effect between customer experience and brand loyalty is statistically significant. Finally, the study found that there is partial mediation effect of the customer experience between the relationship of social media marketing and brand loyalty in the Egyptian private hospitals.

Organizational Voicing Architecture in the Age of Social Media – a Case Study in Professional Service Organizations

ABSTRACT Digital communication technologies, particularly social media, enable members of organizations at all levels and across all functions to communicate with external stakeholders. This has required organizations to rethink and restructure their strategic communication management, especially the orchestration of their communicative human resources. Using a qualitative case-study approach, this article examines how professional service organizations create and maintain their stakeholder relations in the contemporary media landscape through the orchestration of employee voice and enactment as organizational spokespersons. The findings show that organizations have created structural architectures that they use as a basis for strategic communication management. Based on these findings, the study introduces a novel concept of organizational voicing architecture, which refers to the conceptual structure and overall logical arrangement of organizational spokespersons who act as organizational representatives in the corporate communication system. Additionally, by integrating the findings related to the voicing architecture with existing knowledge about organizational listening, the study broadens understanding of the mechanism with which organizations strategically orchestrate their stakeholder relationships, and hence contributes to the strategic and corporate communication and public relations literature.

The Relationship of Social Media with Fashion Consciousness and Consumer Buying Behavior

with Fashion Consciousness and Consumer Purchase (Buying Behavior). Students of Higher Educational institutes of Karachi were the targeted population of the study. A convenience sampling strategy was adopted for the collection of data. The proposed study uses standardized questionnaire and 300 questioners were distributed among respondents randomly and got back 262 responses. The results of the study indicated that there is a weak significant relationship between Social Media and Fashion Consciousness, so as between Social Media and Consumer Purchase Behavior. However results of the study do not align with the statement that Customers spend more than Rs. 4000 per shopping trip.

Descriptive Analysis of Media Relations Activities at PT Semen Padang

Public relations of PT Semen Padang build good relations with the media in the form of media relations activities. One of the objectives of this activity is to influence the media to be able to cover the news or provide positive coverage related to the company and the products offered. In 2023, it was noted that the percentage of positive and neutral news will be 100%. However, based on the results of news reports sent by media in collaboration with PT Semen Padang, it show that the reach of news coverage related to PT Semen Padang is still low. This study aims to answer the formulation of the main problem, namely how is the descriptive analysis of media relations activities at PT Semen Padang? These questions will be answered by analyzing data collected through observation, active participation, interviews, and literature studies.

Strategi Marketing Public Relation NET. TV dalam Membangun Brand Awareness Melalui Aplikasi Netverse

Facing the development of digital technology, media companies such as TV stations in Indonesia are transforming by providing streaming services. Likewise, NET TV launched an Over the Top (OTT) platform called Netverse. In the midst of the popularity of OTT, companies must have the right strategy because of the intense competition with other OTT platforms that have been present first. This study aims to determine the marketing public relations strategy carried out by NET TV in building brand awareness through the Netverse application. This research uses planning theory by going through the stages of planning, implementation and evaluation, which cannot be separated from the concept of three ways strategy by Thomas L. Harris including pull, push, and pass. The method used is descriptive qualitative with data collection techniques in the form of interviews, observation, documentation and literature study. The results of this study indicate that NET's public relations strategy which utilizes media relations for publications, holds Net Goes to Campus events as a form of CSR, and community relations is quite successful in increasing Netverse downloader and viewer traffic. However, despite the increase, Netverse is still not at the top of mind stage so it still has to continue making efforts to expand Netverse's branding to the public.

The Nature of The Relationship Between Palestinian Human Rights Institutions and Media

This study aims to reveal the nature of the relationship between Palestinian human rights institutions and the media, to understand the relationships between these institutions and the media. This study used the descriptive analytical approach, which seeks to describe, monitor and analyze the nature of the relationship between Palestinian human rights institutions and the media, by collecting data using the quantitative approach represented by the questionnaire tool that was distributed to 83 Palestinian human rights institutions. The study concluded that the nature of the relationship between Palestinian human rights institutions and media was dominated by participatory and their interest in disseminating their news via media, by making information available to media, there are 49% of the institutions, In addition to 43% of them allowing the media to access information freely, and 38% of them shares with media various topics that to cover. On the other hand, there was a weakness in media relations in terms of interaction with the media. The relationship focused on the institutions’ interest in publishing their news only, as 40% of human rights institutions are not keen on holding meetings with media institutions, and 39% of them do not participate in media Organizations activities.
 Originality/value: The study contributed to understanding the nature of the relationship of human rights institutions with the media, in light of the lack of studies that studied this subject, in addition to helping those working in public relations in human rights institutions to improve their communication performance.

Assessing The Effectiveness of University Public Relations in Crisis Management

Among organizational challenges, the pivotal role of Public Relations (PR) in mitigating crises becomes obvious. PR endeavors significantly influence stakeholder perceptions, institutional reputation, and sustained prosperity. Even venerable academic institutions contend with multifaceted risks that encompass natural phenomena, student activism, and scholarly debates. This research investigates the effectiveness of Northwestern University’s Public Relations (PR) program in crisis management, contributing significantly to both academic understanding and practical applications. Grounded in Social Constructionism, this study explores how shared perceptions influence crisis management outcomes, aiming to identify strengths and areas for improvement. Focusing on the crisis management effectiveness of the Philippines University, this research evaluates its capabilities in crisis handling, public perception management, and communication during challenging situations. Employing quantitative methods, the study involved 405 participants, including students and members of the Public Information Offices, reflecting a balanced representation across demographics. Students and Public Information Office members show nuanced but aligned perspectives, with high ratings for crisis planning, communication, media relations, and social media management. The proposed Public Relations in Crisis Management Program suggests strategic initiatives for crisis exercises, internal communication enhancements, media relationship building, and improved social media engagement. Positive perceptions underscore the organization’s crisis management strengths, providing a foundation for strategic program development. These interventions enhance organizational resilience by supporting continuous improvement and proactive crisis management. In conclusion, this study bridges the academic-practical gap in crisis management, affirming the organization’s adeptness and emphasizing the pivotal role of effective communication and engagement strategies. The proposed interventions offer actionable recommendations for further strengthening crisis management and highlight PR’s vital role in ensuring preparedness and resilience.

Digital media as COVID-19 lifeline or stressor? An exploratory study on the perception of media usage under isolation

To answer the question if Information and Communication Technologies (ICTs) were benefiting or hindering the mental health of people undergoing isolation during the early pandemics of SARS-CoV-2 (COVID-19), we inquired how people perceived the usage of five ICTs and their relationship with them. We addressed three hypotheses: there is a relationship between the increase in the use of specific ICTs during the isolation period due to COVID-19 and perception of positive psychological effects (H1), feelings of psychological discomfort (H2), and anxiety levels (H3). We found that using ICTs helped people feel less isolated and combat boredom. However, ICTs can cause psychological discomfort when people perceive they spend too much time using them or feel they cannot control their use. We also found that anxiety is related to how people perceive their relationship, with a positive media relationship linked to less anxiety and vice versa.

Construct validation and measurement invariance of the Parasocial Relationships in Social Media survey.

This paper examines the construct validity and measurement invariance of the Parasocial Relationships in Social Media (PRISM) survey which was designed to provide researchers with a valid and reliable tool for measuring parasocial relationships developed in a social media context. A confirmatory factor analysis indicated the survey provides an adequate measure of parasocial relationships with online, social media celebrities, replicating the factor structure found by Boyd and colleagues when they developed PRISM and providing evidence of the construct validity of the survey. Additionally, scalar measurement invariance was achieved which supports the survey's ability to compare parasocial relationships across different social media platforms.

University’s Official Instagram as a News Sources for The Media

Media relations play a crucial role in the public relations activities of universities, as they provide opportunities for increased media exposure. In today's journalism landscape, social media has become a prominent source of news for journalists. This includes official university accounts, which serve as valuable sources of information for journalists. Consequently, university public relations must understand the perspective of journalists when selecting and disseminating information through social media platforms. This article aims to explore how journalists utilize information from university social media accounts, specifically Instagram, as news sources. The concept of information subsidies is used to analyze the public relations activities involved in providing journalists with access to information and ensuring its quality. The research adopts a qualitative approach, utilizing interviews with journalists from the education sections of kompas.com and detik.com. The findings of this research highlight despite the prevalence of visual content, limited text, and informal language often used by university Instagram users, journalists still find value in quoting from Instagram. This suggests that the information available on social media platforms is sufficient to fulfill journalists' informational needs. Journalists also rely on university Instagram accounts as a source of news. The significance of higher education institutions acknowledging social media as a platform for distributing information to journalists. The prevalent topics covered in news articles include advice, contemporary matters, and education sector-related information. The majority of cited news items are derived from expert opinions or contributions from university lecturers. It is crucial to establish efficient strategies for social media management in order to accentuate various themes or content that showcase the expertise of university staff.

Strategi Media Relations PT Kereta Api Indonesia (KAI Commuter) dalam Menangani Krisis Komunikasi Terkait Kasus Pelecehan Seksual Penumpang KRL di Jabodetabek

The purpose of this study is to determine whether the strategy of PT Kereta Api Indonesia Commuter (KAI Commuter) in improving public information facilities for sexual harassment cases on the Jabodetabek KRL is effective. The method used in solving this problem is the Descriptive Qualitative Method. with qualitative content analysis method. With 7 responses from KRL passengers in Jabodetabek who use KRL at least 2x in 1 week. Based on research using qualitative content analysis, it is found that PT Kereta Api Indonesia Commuter (KAI Commuter) uses a media relations strategy by hoping to reduce a lot of justification. This means that PT Kereta Api Indonesia Commuter (KAI Commuter) tends to try to take full responsibility for the occurrence of sexual harassment by confirming to the mass media and immediately taking action against the perpetrator and providing support to victims psychologically.

Extraordinary optical and transport properties of disordered stealthy hyperuniform two-phase media

Disordered stealthy hyperuniform two-phase media are a special subset of hyperuniform structures with novel physical properties due to their hybrid crystal-liquid nature. We have previously shown that the rapidly converging strong-contrast expansion of a linear fractional form of the effective dynamic dielectric constant εek1,ω (Torquato and Kim 2021 Phys. Rev. X 11 021002) leads to accurate approximations for both hyperuniform and nonhyperuniform two-phase composite media when truncated at the two-point level for distinctly different types of microstructural symmetries in three dimensions. In this paper, we further elucidate the extraordinary optical and transport properties of disordered stealthy hyperuniform media. Among other results, we provide detailed proofs that stealthy hyperuniform layered and transversely isotropic media are perfectly transparent (i.e. no Anderson localization, in principle) within finite wavenumber intervals through the third-order terms. Remarkably, these results imply that there can be no Anderson localization within the predicted perfect transparency interval in stealthy hyperuniform layered and transversely isotropic media in practice because the localization length (associated with only possibly negligibly small higher-order contributions) should be very large compared to any practically large sample size. We further contrast and compare the extraordinary physical properties of stealthy hyperuniform two-phase layered, transversely isotropic media, and fully three-dimensional isotropic media to other model nonstealthy microstructures, including their attenuation characteristics, as measured by the imaginary part of εek1,ω , and transport properties, as measured by the time-dependent diffusion spreadability S(t) . We demonstrate that there are cross-property relations between them, namely, we quantify how the imaginary parts of εek1,ω and the spreadability at long times are positively correlated as the structures span from nonhyperuniform, nonstealthy hyperuniform, and stealthy hyperuniform media. It will also be useful to establish cross-property relations for stealthy hyperuniform media for other wave phenomena (e.g. elastodynamics) as well as other transport properties. Cross-property relations are generally useful because they enable one to estimate one property, given a measurement of another property.

The relationship of social media celebrities’ attributes and online consumer behaviour towards Malaysian purchase intention

The goal of this study is to investigate the impact that online celebrities had and still have on Malaysian customers' intents and purchasing behaviours. The use and gratification theory, the source credibility model and the source attractiveness model are the three theoretical frameworks that form the foundation of this study. These models provide the foundation for this research. 384 respondents who are older than 18 and use social media provided answers to the questionnaire which takes the form of an online survey. SPSS software (Statistical Package for the Social Sciences) was used for the data analysis and regression analysis was chosen as the method to use in order to establish the significance of hypotheses based on the data collected in order to determine whether or not the data collected supported the hypotheses. This study found that in order for social media celebrities to successfully influence consumers' intentions to make a purchase through the internet, they need to demonstrate that they are reliable, appealing and knowledgeable. In the context of Malaysia, these are the characteristics that are particularly important in determining whether or not a customer will make a purchase over the internet.

Relations of the departments of the Ministry of Internal Affairs of Russia with the mass media and the means of increasing the effectiveness of information and propaganda work

The object of the study is public relations that develop in the process of interaction between the Ministry of Internal Affairs of Russia and the mass media. The subject of the article is the rights and responsibilities of the Ministry of Internal Affairs of Russia in the media sphere, practical aspects of their implementation in the process of administrative activities of the police. The rights granted by the legislator allow the Ministry for the proactive formation of the information agenda. The novelty of the research is expressed in the results and conclusions obtained. For the first time in domestic jurisprudence, a classification of the rights and duties of the police implemented in the media sphere has been developed, and a criterion has been identified that served as the basis for the classification. The current legal instruments and their importance in media communications have been analyzed. Information and business letters, previously overlooked by researchers, have been considered as an institution for forming partnership relations with the media. Evidence has been presented of the need to follow professional ethical standards and the editorial board's interest in observing them. Practical recommendations aimed at forming truly partnership relations with the media have been proposed. A promising topic for further study has been identified, namely, the development of a methodology for responding to negative, untrue aspects of police activity demonstrated in films. The results obtained are intended for use in practical activities by specialists of media relations departments and heads of territorial internal affairs bodies. The implementation of rights and responsibilities allows the Ministry of Internal Affairs of Russia to act as a full-fledged subject of the media sphere, manage media processes, and solve a wide range of operational and service tasks.

Public Response To Media Relations Strategies Amidst COVID-19 Crisis

This research aims to investigate the public response to media relations strategies amidst the COVID-19 crisis. Employing a purposive sampling method, participants will be selected based on their diverse backgrounds and exposure to media coverage during the pandemic. Data will be collected through semi-structured interviews and analyzed using thematic analysis. The study seeks to uncover insights into how the public perceives and engages with media communication strategies employed during the crisis. Results will shed light on the effectiveness of different communication approaches and provide recommendations for enhancing communication strategies during similar crises in the future.

MEDIA RELATIONS MANAGEMENT OF PRIVATE UNIVERSITY IN SUPPORTING REPUTATION ENHANCEMENT

The reputation of private university is important factor to win the competition. One of the public relations (PR) communication activities to build reputation is media relations. The purpose of this study is how to manage media relations by private university in building reputation through PR. The research method uses a descriptive qualitative method, which combines surveys using questionnaires, interviews, and Focus Discussion Groups (FGD) focusing on the form of media relations activities, information content that has publication value, and communication channels used to support reputation enhancement. The results showed that media relations are very important and useful in supporting the reputation of private university. The forms of media relations activities that can be carried out are press conference, media gathering, news coverage, media visit, and doorstop. The use of effective communication channels in delivering information to the public is online media, social media, radio, websites, and television. Campus news content that has publication value is academic achievement, solutions to problems in society, ranking, accreditation, research, achievement of Key Performance Indicators, and community service activities. The results of this study will be one of the references in further research.

Transforming the Visual Expression of Chinese Writing Characters by Utilizing Image Triad Relationship for Digital Media

Transforming the Visual Expression of Chinese Writing Characters by Utilizing Image Triad Relationship for Digital Media