Media Genres Research Articles

Sport texts in teaching polish as a foreign language

In this article I present the potential of media sport texts in terms of their utilisation in Polish as a foreign language classes. I discuss various definitions of text to indicate that it can constitute not only a linguistic concept but can also carry a communal element, a state of one’s spirit if you will. Next, I indicate the role of media texts in foreign language teaching. Further, I discuss the role of culture, popular culture in particular, in foreign language teaching. I also reference studies which have indicated the differences in how the same media genres are constructed in various linguistic contexts. My original proposal applies to sport texts, be they broadcast on the radio, television, or the internet. I indicate their potential in foreign language teaching and specific areas in which they may be applied. I conclude by discussing the advantages and disadvantages of utilising sport-themed media texts in Polish as a foreign language classes.

Proposing Transmedia Storytelling for Malaysian Film Industry: Thematic Considerations

Media convergence is ultimately the result of the disruption in media technology, creating a new episteme that foregrounds the diverse and interlinked way a story travels across platforms. One crucial development of media convergence is transmedia. While media scholars argue that media convergence has resulted in ontological uncertainties, it ironically entrenches some recognisable functions of the traditional media. This enables traditional communication functions like storytelling to be incorporated within media convergence. Storytelling, as communication functions, has continued to challenge the spatial and temporal metaphors of messages, allowing cultural symbols to transcend traditionally held boundaries in communication. Indeed, much has been written about transmedia storytelling, less however, has linked transmedia storytelling with the Malaysian film industry. The main aim of this paper is to thematically review past studies on transmedia storytelling in order to propose the idea that transmedia storytelling can help the Malaysian film industry as it is a new form of communication that the industry needs in increasing production, creating and determining local and global consumption of Malaysian stories. The review of past studies on transmedia storytelling reveals five salient themes: 1) Transmedia and engagement; 2) Liberatory potential; 3) Hybridisation of producer and user; 4) Uniqueness of media genre, and 5) Media literacy. The themes found are used to problematise transmedia storytelling and the Malaysian Film industry; this leads to the proposal of how transmedia storytelling can help the Malaysian film industry prosper while contributing to the understanding of transmedia storytelling and its benefit for the Malaysian film industry. Keywords: Transmedia storytelling, Malaysian film industry, media convergence, digital technologies, themes.

The Utilization of Digital Communication Media Genre Radio in Successful BKKBN Programs

The development of communication technologies has changed people's lives who are now more likely to use Internet-based or digital communication media. BKKBN West Sumatra is a government agency which innovates by using digital media called "GenRe Radio." This study aims to examine the use of the digital radio communication media genre in population programs, family planning, and family development and analyse the communication process performed by genre radio in the content of broadcasting programs. The research method used is a qualitative method based on a case study. The sample collection technique in this study was based on purposive sampling techniques. Informants in this study amounted to six people. This research shows that BKKBN uses digital radio communication media to transmit information about population, family planning, and family development in western Sumatra. The utilization of the digital radio communication media genre can increase the use of birth control and the suitable age to marry. Information and inducements to attract listeners are conveyed through the official Instagram post @genreradio107.9fm. The public can also participate in interactive talk show broadcast programs.

PSYCHOLINGUISTIC GROUNDS FOR THE POPULARITY OF AMERICAN TALK SHOW WITH CHILDREN

The article aims to investigate the verbal aspect of interpersonal communication of the child-adult type in the framework of the american comedy talk-show. The findings of the study explain the phenomenon of the popularity of interview as a media genre and the immediate demand of children’s participation in media. The article outlines the peculiarities of infant speech that reflect child’s worldview, the logic and the process of thinking.

Unfolding Metamorphosis, or the Early American Tactile Image

This article uncovers the eighteenth- and nineteenth-century media genre of the “tactile image,” pictures designed to engage hand and eye in tandem. In 1787, a lift-the-flap engraving known as the ...

STATUS-QUO OF RELIGION AND MEDIA DURING PANDEMIC

Being a recurring theme in literature and as a genre of same both religion and media have been influenced people over centuries. Having contradictory nature, the impact of both during the horrific times of Covid-19 is significant. Adding trauma to the harsh realities experiencing by the people more than comforting them, both disciplines will be a prime focus in Post-Covid literature. This paper vividly examines the roles played by these mediums and the results they made in days of pandemic. It also scrutinize the association of these two during the pandemic as it is highly critical. Discussing the present and future scenario of the pair in backdrop of its impact on people the paper states that media will prevail and religion will collapse.

Evaluating animentary’s potential as a rhetorical genre

Multimodality scholarship has hitherto mainly focused on the combination of static visuals and written language (see Bateman et al., Multimodality: Foundations, Research and Analysis -- A Problem-Oriented Introduction, 2017; Tseronis and Forceville, Multimodal Argumentation and Rhetoric in Media Genres, 2017; and Forceville, ‘Multimodality’, in press, for discussion and bibliographies). However, drawing on visuals, written language, spoken language, music and sound, film is a multimodal medium par excellence. In this article, the authors specifically focus on documentary film. Documentary can be considered to be the cinematic equivalent of audiovisual rhetorical discourse, aiming to persuade its envisaged audience of something. Obviously, it is crucial for the credibility of documentaries that they are seen as indexically rooted in reality. But, recently, documentary film has witnessed the flourishing of a subgenre that may seem to challenge this indexicality: the ‘animentary’ – a documentary that consists to a considerable extent of animated images. While the completely constructed nature of animation means that animentaries’ indexical relation between audiovisual representation and represented world is loosened, or even absent, animentaries also – and importantly – enable perspectives on reality that live-action documentary cannot. This article analyses how the visual, verbal, sonic and musical modes function rhetorically in four feature-length animentaries that share the theme of ‘war’: Waltz with Bashir (dir. Ari Folman, 2008), 25 April (dir. Leanne Pooley, 2015), Chris the Swiss (dir. Anja Kofmel, 2018) and Another Day of Life (dir. Raúl de la Fuente and Damian Nenow, 2019). The authors conclude that the written and spoken verbal modes play a crucial role in safeguarding animentaries’ referential relation to reality.

Audience Sensemaking: A Mapping Approach

How do audiences understand today’s high-choice media environment? This study focuses on the beginning stages of the sensemaking process and how audiences group, differentiate, and give meaning to various media organizations. Adopting a multidimensional scaling (MDS) approach, 13 media organizations are visually mapped by the implicit thoughts used to compare them. The output—a sensemaking map—is analyzed across two studies, with a mixed-method sequential explanatory design. Study one uses national survey data of U.S. adults (n = 1502) to generate and interpret an overall, aggregate sensemaking map. Study two combines this procedure with in-depth interviews of 18 U.S. adults, to identify distinct types of personal sensemaking maps and logic. Both studies point to the central role that assessments about media genre (news–entertainment) and political orientation (liberal–conservative) play in the sensemaking process. Ultimately, more attention should be paid to audience sensemaking about media, particularly as research about disinformation, media literacy, and news avoidance grow.

Attitudes and Preferences of Students in Sports Science Concerning the Use of E-Learning and Social Media at the University of Novi Sad

Using e-learning and social media has become a common part of students' academic lives in many sciences, including sport sciences. The purpose of this research study was to identify attitudes and preferences of students in sports science concerning the use of e-learning and social media at the University of Novi Sad. The present study was included respondents (N=297) from the Faculty of Sport and Physical Education at the University of Novi Sad from all levels of studies. The attitudes and preferences of the use of e-learning and social media were measured with three separate parts: (1) General information (8 items);(2) use of different genres of social media in teaching (28 items);(3) e-learning in the field of sports studies (13 items), and descriptive statistics (frequencies) were used to describe the basic features of the data. The results showed that participants mostly use Facebook (44.4% of students), Viber (66%), and WhatsApp (56.6%) to contact peer students for study in the context of learning purposes. In comparison, they do not use LinkedIn (1.3%), Twitter (0.3%) or Skype (4%). From another side, the students mostly share their messages via Viber and WhatsApp in the form of various questions (67% via Viber;62.6% via WhatsApp), video messages (20.5%;25.3%), screenshots of their screen (21.2%;27.6%), various links (23.2%;25.3%), comments on a current topic (22.2%;22.2%). In the participants' opinion (81.5%), the teaching process has been set back by the coronavirus pandemic. In contrast, the students experienced the pandemic's positive effect as an improvement in e-learning (51.2% of students). They shared the opinion that virtual teaching is not as effective as traditional teaching (85.2%). The theoretical and practical applications of these results are discussed. © 2021 Montenegrin Sports Academy. All rights reserved.

The development trends and features of online news websites in Bangladesh

This article refers to the brief history of the development of online media in Bangladesh starting from the beginnings of the Internet to the contemporary stage.
 Since 2006 Bangladeshi news organizations have been reshaping their strategy towards being a digital-only news outlet. News organizations are now using different features of mobile devices and social media to tell stories and engage with their target audiences. Today both the digital-only news outlets and mainstream media use QR codes, messengers, social media platforms, which enable them to reach a wider area of audiences. By using yet inexpensive digital tools journalists can easily create and distribute content for digital-only platforms.
 We consider digital-only platforms as new media, social media, and convergence media platforms. Social media platforms have provided the opportunity for traditional journalists to share news quickly, get feedback from the audience, and have two-way communication with the reader.
 Previous studies have looked at the genres of online journalism from a western perspective. Little has been done on the topic from the context of Bangladesh.
 In this article, we analyze the basic features of online news media that exist in contemporary Bangladesh and provide an account of the development trends. We outline the new genres, techniques, and use as a sample two most famous online news platforms: The Daily Star and bdnews24. A series of semi-structured interviews were conducted with 5 different professionals from Journalism and mass media. This study is based on both primary and secondary sources of qualitative data to understand the new genres of online news media, challenges, and opportunities to work in the ever-changing media landscape.

Mapping the transnational imaginary of social media genres

Mapping the transnational imaginary of social media genres

Mapping the transnational imaginary of social media genres

This article presents a transnational study of the classification and evaluation of social media content. We conducted a large-scale survey ( N = 4770) in five countries (Germany, Italy, Japan, South Korea, and the United States) with open-ended questions about the types of content people like and dislike. Through iterative and inductive coding, we identified 29 topics, or broad areas of interest, and 213 recurrent genres, or narrower categories that share elements of form and content. We compared the results according to country, gender, age, and education level, identifying patterns of cultural difference and commonality. While we found significant differences in the prominence and preferentiality of content, these distictions were less pronounced for disliked topics around which social media users tended to converge. Finally, we discuss genre imaginaries as normative maps that reflect ideas about morality in general and the purpose of social media in particular.

Эпатаж как характерная черта диджитал-СМИ

The article discusses the features of modern digital communication, which the author understands as social interaction of communicants aimed at informing the addressee and influencing him/her. Digital media genres have a set of features that allow them to be distinguished from many other media genres (intertextuality, hypertextuality, creolization). Competing with each other, the creators of digital texts try to make their texts more vivid, interesting, and memorable. It is for this purpose that many of them turn to such a phenomenon as outrage. After analyzing the texts of digital media (tweet reports, instagram texts and texts posted on the social network Facebook), the author concludes about the ways to create epatage at the lexical level. They included the use of reduced vocabulary, the use of words in a figurative meaning that is not fixed by explanatory dictionaries, the use of occasional and emotive vocabulary.

The features of online news websites in Bangladesh

The Internet has opened borderless opportunities in the field of journalism and mass communication, especially significant on how journalistic stories will be created and distributed across the multiple platforms. Since 2006 Bangladeshi mainstream news organizations have been transforming and reshaping their strategy towards being a digital-only news outlet. News organizations are now using different features of mobile devices and social media to tell stories and engage with their target audiences.
 We consider digital-only platforms as a new media, social media and convergence media platforms. Almost each traditional media outlet observed has the analogue or another version on the web. Social media platforms, like Facebook, Twitter, weblogs, Tik Tok have provided the opportunity for the traditional journalists to share news quickly, get feedback from the audience and have two-way communication with the reader. Over the years they have created thousands of new jobs for aspiring journalists.
 In this article, we analyze the basic features of online news media that exists in contemporary Bangladesh and provide an account of the development trends. We outline the new genres, techniques and use as a sample two most famous online news platforms: The Daily Star and bdnews24. This study is based on both primary and secondary sources of qualitative data to understand the new genres of online news media, challenges and opportunities to work in the ever-changing media landscape.

Форматы и жанры медиакоммуникации исполнительной власти

The article presents a general description of the system of the executive power media resources from the point of view of its genre organization. The author offers a literature review on computer-mediated communication and the sphere of public relations and gives a definition of a genre in connection with the Internet. It is argued that an important characteristic of a media genre is its format regarded as a sum total of discourse and media aspects determined by the technical capacity of various Internet services. On the basis of executive power official websites, their press service publics and accounts of individual officials in social networks and microblogging services (VK, Instagram, Twitter), as well as messenger channels (Telegram) the author singles out genre varieties of media messages. The author argues that the executive power media communications form an integrated system of communication means and methods of communicating with the society through various Internet services and platforms. The complex of multi-code media messages constitutes a scenario of communication with all possible target groups of the state with a view to create in the collective consciousness a positive image of the executive branch in general and that of the individual officials in particular. The author comes to the conclusion that, when a communication product is posted on the Web, its principal genre features (volume, theme, composition, stylistic peculiarities) remain recognizable, and only the form of presenting the information offered to the addressee with the help of different semiotic systems varies: text, video, photo, animation, music, graphics and infographics as its particular mode, etc. The research of categorical and textual approach to media genres, which allows to describe their typological characteristics in detail may be regarded as a promising continuation of this study.

Media Genres and Compositional Speech Forms of Journalism: Relationships and Connections

The existing set of media text modifications with their numerous contexts remains largely understudied in terms of text typology. There are no complex descriptions of the types of media messages. The article raises the problem of correlation between media genres and the compositional speech forms of journalism. The author interprets compositional speech forms as complex functional textual units that structure the thought and give it integrity and completeness. Genre approaches to classifications and current media text typology issues dominate in the contemporary text linguistics, despite the fact that the genre remains its central category. The Germanic studies have accumulated enough experience to generalize the existing points of view and cover all possible journalistic representation forms (journalistische Darstellungsformen). From the standpoint of text linguistics, it is the genre variety of media proposals that confirms the priority of the term Textsorte, which covers homogeneous text classes that are hierarchically the same. This article focuses on the term Textsorte, since it covers the whole variety of media genres and fixes the hierarchical principle of the text function in the system of communicative speech classifications. Therefore, Textsorte is the main operational reference point in German genre studies and the basis for multidimensional classifications of media texts.

Verbal and linguocultural content of a text

This article gives a detailed account of one of the topical issues of modern integrative linguistic stylistics, i.e., substantiation of the content of the latest concepts that are formed within the interrelated disciplines. Attention is specifically paid to the terms media stylistics, verbal and linguocultural content of the media. The author elaborates on the concept of linguocultural content of the media text interpreting it as linguistic and aesthetic signs of culture, components of linguistic and informational pictures of the world, i.e., a value-content meaning of the mass media which unfolds and concretizes the general and nationally marked concepts, and as a regular manifestation of the language norm. The data of the magazine A Woman shows that the verbal content is a significant, specific segment of the functioning of the modern Ukrainian literary language in the media space. It reflects the universal stratification of the language of national professional, social, every day, and artistic culture, the synergy of its mediatopes and media genres, broadcasts a hierarchy of social (socio-political, gender), psychological and economic stereotypes, and human needs. They are all united by the Ukrainian-centric linguocultural platform which consists of both value-semantic signs of culture and structural-level units of the literary-linguistic continuum. In terms of media stylistics, the language of Ukrainian-language media is analyzed in two complementary perspectives: 1) via metaphorical-associative field structures with specific core nominations; 2) via the principles of realization of the media structural-level norm in the mass media. Keywords: media stylistics, verbal content, linguocultural indicator of value, metaphorical-associative field, language norm, sign of culture.

Language aggression in the information space: Between style norm and destruction

This article investigates theoretical issues as well as functional and stylistic manifestations of language aggression in the information space. A genus-species connection is established between the terms ‘evaluation’ and ‘language aggression’. The term ‘evaluation’ refers to the critical analysis of socio-political, economic, and cultural processes and indicates the dynamics of stylistic norms and language aggression which affects genre and style of mass media, aesthetic criterion of standard language norms, and a universal and national values scale. The author analyzes a philosophical and evaluative paradigm of the means of negative axiology to denote the concepts of ‘state,’ ‘power’, and ‘war’ relevant to the conditions of today’s Ukraine. The article concentrates, in particular, on the dynamics of the language aggression expression in the 20th — early 21st century, namely on expanding the role of genre in using the language aggression in which a status of communication participants is shifted to a journalist and its reader. In this sense, the modality of the mass media’s duty is addressed to the processes and phenomena within the state, in particular to the authorities and external challenges of the Russian-Ukrainian war. A special emphasis is placed on the implementation in the mass media of the current functional and stylistic potential of language to express the socio-political and philosophical confrontation of hostile parties in the context of the division of values into their own and others. The paper examines vocabulary, phraseology, metaphors, epithets, means of expressive syntax, the phenomenon of desymantization of terminology, and formation of new synonymous series, which are indicative in modern texts and express linguosophy of universal and national social consciousness. Keywords: language aggression, evaluation, negative evaluative language means, semantics, semantic and stylistic function, synonyms.

DOCTOR’S SELF-PRESENTATION IN ONLINE COMMUNICATION

The doctor is a way of life, which includes monitoring and correction of themself presentation continuously. The physician is one of the socially significant and language-active professions. The language activity of doctors in the Internet is determined by their consciousness and communicative behavior in various genres of social media – a blog, a forum, a social network, a personal website, etc. Evidence indicates that electronic communication can improve health outcomes, for example by promoting professional development, emphasizing self-presentation, and also highlighting linguistic personality of physicians, which is based on verbal-non-verbal behavior. However, discussion of the dangers of these technologies in medicine has overshadowed the consideration of positive applications. Online communication has introduced profound questions about confidentiality, professionalism, and other issues of ethical and legal regulation for healthcare professionals. Understanding that will help to avoid mistakes, thereby maintaining a high level of the doctor's professional image.

К ВОПРОСУ О СОСТОЯНИИ ЖАНРОВОЙ СИСТЕМЫ СМИ

The article describes the current mass media system state, which experiences significant transformation. The reasons which evoke such changes are, on the one hand, new technological opportunities and, on the other hand, such sociocultural tendencies as pseydoconfession and showization. As mass media genres are mostly prone to social and technological changes, the changes that pervade them are projected on the system of genres in general.